In 2022, approximately 38 brands opened their first store in Czechia, including Balenciaga, Chanel, and Lego.
About a third of the new brands are from the fashion, accessories, and jewelry sectors. Last year’s major events included the opening of fashion boutiques in Pařížská Street in Prague by Spanish Balenciaga and French Chanel. In addition, Jacadi Paris, Messika, Buzz, and Sport Vision, among others, entered the Czech market from this sector.
Prague has long had a Lego museum and a Lego factory in Kladno, but it was only last November that the first official Lego store opened in Czechia.
Source: expats.cz