A meat packaging concept with Renaissance masterpieces

Italian masters come into focus on the packaging of a brand offering premium meat delicacies: the creator is Dmitry Kultygin, a Russian graphic designer.

Store shelves are important scenes of customer interaction, which is why the starting point for the packaging design concept was finding the most straightforward metaphor from the consumer’s perspective. The association of meat delicacies with Renaissance masterpieces is a good expression of the product’s premium quality, it emphasizes the manufacturer’s attentive attitude, and also pays homage to Italy’s rich gastronomic traditions. These packaging design concepts were given a sophisticated look and white, black and gold colors. They are based on a marble-patterned plastic tray and an offset-printed paper header.

Photos: Behance

Dmitry Kultygin | Behance

• branding
• packaging
• gastronomy
• graphic design
• italian
• meat
• prémium
• russian