Hype&Hyper

Pantone has announced the color of the year 2022 and the shade is PANTONE 17-3938 Very Peri. This beautiful shade of purple visually frames the past we have all lived through, drawing from the zeitgeist we live in and the transition we are currently undergoing.

The color of the year is also a reference to the pandemic period. It reflects the process as we emerge from the very intense period of isolation. Over the past year, our physical and digital lives have intertwined in unprecedented ways, with digital design stretching the boundaries of reality. The growing popularity of the metaverse and the growing artistic communities in the digital space have inspired PANTONE 17-3938 Very Peri, illustrating the fusion of modern life, the color trends of the digital world in physical reality.

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Source: Design-milk

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