Hype&Hyper

McDonald’s product packaging system is being renewed thanks to a collaboration between the creative agency Pearlfisher and the fast-food chain.

The biggest fast-food chains seem to have woken up from their long winter slumber, as nowadays we’re hearing about rebrandings and visual renewals one after the other. Not long ago, Burger King made steps in this field, and now McDonald’s has unveiled their packaging designs to be introduced in the future. The illustrations on the packaging plans reflect McDonald’s new visual guidelines with sensual graphics conveying a sense of happiness and ease. According to the design agency, their goal was to create illustrations that assign visuals to the emotional world of each item in the product range.

Source: designboom

Burger King’s visual identity revamped

Visual storytelling through the eyes of Daniela Olejniková

Text and image, book and illustration are closely intertwined: neither is subordinate to the other, they acquire their full meaning together, in their relationship with one another. We asked Slovak illustrator Daniela Olejniková about children’s books, creation and visual storytelling. Interview! You are an illustrator who works in several

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Music and? | Five reasons to look forward to the House of Hungarian Music

As the construction keeps getting closer to completion and the extraordinary, close-to-nature building designed by Sou Fujimoto, which we have only seen on renders so far, is closer to its final form by the day, we become more and more intrigued by all the things that will make the institution

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Peeling is appealing | Recycling with Marcelina Komar

Polish designer Marcelina Komar creates new, functional design objects from the inedible parts of vegetables and fruits. This is The_peel Project, a collection of objects made of biowaste! “It only depends on our routine and habits when an item is seen as waste. The best thing is that our

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