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Nature and technology merge together in the new Burberry installation

Although you might think that the big luxury brands can always feel in the saddle because they have decades of tradition, but they also need to keep coming up with something that goes beyond fashion and combines artistic concepts to keep the fashion world interested. This time Burberry has caught the eye with The Imagined Landscapes Jeju, an installation in South Korea.

Inside the temporary sculpture, visitors can admire the British fashion brand’s outdoor wear, including jackets and sweaters, and of course, the iconic Burberry trench coats. And don’t worry if you fancy a drink after a day’s shopping, there’s also a café on-site where you can relax from the shopping spree.

Source: Hypebeast

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