Dubbed FÖRÄNDRING (change), IKEA launches a new collection to help the fight against climate change.
It’s safe to say that IKEA is the one and only international company that has incorporated the aspects of climate neutrality and climate protection in almost all of its services and its entire product portfolio. The Swedish furniture giant has now unveiled a collection of 16 products, every element of which is made of the very same material: rice straw, a type of agricultural waste. If this wasn’t enough, each product is unique and inimitable: the items in the collection have been handcrafted by artisans in North India.
The colors going from deep blue to light blue draw attention to the problem of air pollution in hope of a future with better air and bluer sky.
Source: Label Magazine