In addition to the updated look of their swan logo, a new brand identity and business concept were created.
The change was orchestrated by Giovanna Engelbert, the first global creative director of the world’s largest crystal manufacturing company. A key element of the brand’s renewal is their new business concept, the Wonderlab.
The service will be available for customers in 28 stores situated in essential markets, offering a combination of science and magic dressed up in elegance, in the world of Swarovski. The first such store was opened in Milan.