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The community experience makes the W complete

The second Westend creative logo design competition attracted over a hundred entries this year in just over fourteen days. This time, entrants were invited to fill the shopping center’s logo with creative content based on the keyword “community”. The winning works were selected by Balázs Balogh, media designer, Balázs Csizik, graphic designer, Eszter Csillag, head of Q Contemporary and Orsolya Kovács, head of marketing at Westend. Along with the top three entries, three other special prizes were awarded by in-house service providers. Voting for the audience award is open until 30 November.

The Westend shopping center celebrated its 20th anniversary in 2019, and the Avalanche Creative Agency designed a new identity for the occasion. Inspired by the dynamic identity, the shopping center organized its first creative design competition last November, where the letter “W” in the logo could be filled with different creations.

“It was exciting to see how many people thought of the mall as a real community-building place this year, despite the short time and the pandemic weighing heavily on the communities, and how creatively they were able to express this feeling,” said Orsolya Kovács, head of marketing at the mall.

Lara Onodi-Belente: Fulfillment | 3rd place
 Szabó Éva Evu: Multicolored double coffee | 2nd place
Gyöngyi Giczi: One color diversity | 1st place

The winners are:
Giczi: “Egyszínű Sokszínűség” (One color diversity) (1st place), Szabó Éva Evu: Sokszínű duplakávé (Multicoloured double coffee) (2nd place), Lara Onodi-Belente: Kiteljesedés (Fulfillment) (3rd place)

Special prizes were awarded to:
Adél Mester: Nekem a Westend (My Westend
) (Axis Café & Lounge special prize), Orsolya Bakonyvári: Miénk a világ (The world is ours) (Libri Bookstore special prize), Gerda Horváth: Új barátság (New friendship) (Pirex Papír special prize)

An exhibition of the forty best works will be on display in the shopping center’s community spaces until the end of December.

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