The flat design movement isn’t over yet: after several car brands—such as Toyota, Nissan, Peugeot, Opel and BMW—Volvo has now joined the ranks and reimagined its iconic logo.
Swedish car manufacturer Volvo has also unveiled a less colorful version of its iconic logo. Following the flat logo concept, the new logo debuted in a simplified two-dimensional black and white design. The visual design still follows the circular shape and upward-pointing arrow motif first used by the brand in 1927, symbolizing man, iron, quality and durability. It will be displayed in the center of the steering wheel and on the wheel hubs of all new Volvo models and will also appear on all communication materials.