As a Budapest-based brand that speaks to the global community, we strive to support a strong and free, sovereign and open Central and Eastern Europe that provides a dignified and prosperous life for its people, a thriving market, and an innovative business environment and international, global perspectives for its companies.
We aim to make our large regional companies widely recognized and more attractive to the business world; to ensure that the global media understand our unique worldview and perspective; and to have our cities, landscapes, artists and designers discovered and known around the world.