<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Hype&Hyper]]></title><description><![CDATA[Central and Eastern European magazine on strategy, trends in design, technology and urban life.]]></description><link>https://hypeandhyper.com/</link><image><url>https://hypeandhyper.com/favicon.png</url><title>Hype&amp;Hyper</title><link>https://hypeandhyper.com/</link></image><generator>Ghost 5.66</generator><lastBuildDate>Mon, 20 Jul 2026 09:44:57 GMT</lastBuildDate><atom:link href="https://hypeandhyper.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Az időtállóság esztétikája | Interjú Kollár Mariann-nal, a Fabrika alapítójával]]></title><description><![CDATA[<p><strong>Mit&#x151;l v&#xE1;lik egy b&#xFA;tor &#xF6;r&#xF6;ks&#xE9;gg&#xE9;, mik&#xF6;zben m&#xE1;s darabok n&#xE9;h&#xE1;ny &#xE9;v alatt hullad&#xE9;kk&#xE9;nt v&#xE9;gzik? Koll&#xE1;r Mariannal, a Fabrika alap&#xED;t&#xF3;</strong></p>]]></description><link>https://hypeandhyper.com/az-idotallosag-esztetikaja-interju-kollar-mariann-nal-a-fabrika-alapitojaval/</link><guid isPermaLink="false">6a574d276fce8b56b0c6207e</guid><category><![CDATA[design]]></category><category><![CDATA[interjú]]></category><category><![CDATA[fabrika]]></category><category><![CDATA[kiállítás]]></category><category><![CDATA[hybridart]]></category><category><![CDATA[fenntartható design]]></category><category><![CDATA[vintage bútor]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Thu, 16 Jul 2026 09:00:35 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/07/DAN_5534-ma-solat.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/07/DAN_5534-ma-solat.jpg" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val"><p><strong>Mit&#x151;l v&#xE1;lik egy b&#xFA;tor &#xF6;r&#xF6;ks&#xE9;gg&#xE9;, mik&#xF6;zben m&#xE1;s darabok n&#xE9;h&#xE1;ny &#xE9;v alatt hullad&#xE9;kk&#xE9;nt v&#xE9;gzik? Koll&#xE1;r Mariannal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val &#xE9;s a </strong><em><strong>M&#xFA;ltunk a j&#xF6;v&#x151;nk?</strong></em><strong> c&#xED;m&#x171; ki&#xE1;ll&#xED;t&#xE1;s kur&#xE1;tor&#xE1;val besz&#xE9;lgett&#xFC;nk a jav&#xED;that&#xF3;s&#xE1;g kult&#xFA;r&#xE1;j&#xE1;r&#xF3;l, a vintage val&#xF3;di &#xE9;rt&#xE9;k&#xE9;r&#x151;l &#xE9;s arr&#xF3;l, mi&#xE9;rt &#xE9;rdemes a fenntarthat&#xF3; j&#xF6;v&#x151;t a m&#xFA;lt t&#xE1;rgyaiban is keresni.</strong></p><p><strong>A </strong><em><strong>&#x201E;M&#xFA;ltunk a j&#xF6;v&#x151;nk?&#x201D;</strong></em><strong> c&#xED;m m&#xE1;r &#xF6;nmag&#xE1;ban is &#xE1;ll&#xED;t&#xE1;snak hangzik. Te mit gondolsz: a jelenlegi fenntarthat&#xF3;s&#xE1;gi &#xE9;s fogyaszt&#xE1;si v&#xE1;ls&#xE1;gaink k&#xF6;zepette val&#xF3;ban &#xE9;rdemes visszan&#xE9;zn&#xFC;nk a m&#xFA;lt t&#xE1;rgykult&#xFA;r&#xE1;j&#xE1;ra megold&#xE1;sok&#xE9;rt?</strong><br>A m&#xFA;lt t&#xE1;rgykult&#xFA;r&#xE1;ja t&#xFC;k&#xF6;rk&#xE9;nt szolg&#xE1;l napjainkban &#xE9;s ezt &#xE9;rdemes vizsg&#xE1;lnunk a fogyaszt&#xE1;si v&#xE1;ls&#xE1;g k&#xF6;zepette. A t&#xF6;rt&#xE9;nelem sor&#xE1;n a t&#xE1;rgyakat &#xFA;gy tervezt&#xE9;k, hogy azok jav&#xED;that&#xF3;ak legyenek &#xE9;s lehet&#x151;leg helyi alapanyagokb&#xF3;l k&#xE9;sz&#xFC;ljenek. A hagyom&#xE1;nyos t&#xE1;rgyak nagyr&#xE9;szt term&#xE9;szetes anyagokb&#xF3;l, pl. fa, k&#x151;, agyag, b&#x151;r k&#xE9;sz&#xFC;ltek, ezzel is cs&#xF6;kkentve az &#xF6;kol&#xF3;giai l&#xE1;bnyomot. Ha t&#xF6;nkre is ment valami, az elemi alkatr&#xE9;szek cser&#xE9;lhet&#x151;ek voltak, illetve &#xFA;jrahasznos&#xED;tott&#xE1;k a t&#xE1;rgyakat. Ez &#xE9;rt&#xE9;kes leck&#xE9;ket ad a modern cirkul&#xE1;ris gazdas&#xE1;g sz&#xE1;m&#xE1;ra. A m&#xFA;lt mesterei a funkci&#xF3;t &#xE9;s a haszn&#xE1;lhat&#xF3;s&#xE1;got helyezt&#xE9;k el&#x151;t&#xE9;rbe, amely el&#x151;seg&#xED;tette a m&#xE9;rt&#xE9;kletes &#xE9;s tudatos fogyaszt&#xE1;st.<br>A b&#xFA;torok tekintet&#xE9;ben a m&#xFA;lt t&#xE1;rgykult&#xFA;r&#xE1;ja gyakorlatilag v&#xE1;laszt ad a mai tucatb&#xFA;torok termel&#xE9;s&#xE9;re. A mai modern b&#xFA;torok jelent&#x151;s r&#xE9;sze pr&#xE9;selt lemezb&#x151;l k&#xE9;sz&#xFC;l, m&#x171;anyag ragaszt&#xF3;kb&#xF3;l &#xE9;p&#xED;tkezik, melyek nem jav&#xED;that&#xF3;ak, r&#xF6;vid &#xE9;lettartalommal b&#xED;rnak, ez&#xE1;ltal jelent&#x151;s hullad&#xE9;k keletkezik. Ezzel szemben a hagyom&#xE1;nyos b&#xFA;tork&#xE9;sz&#xED;t&#xE9;s a fenntarthat&#xF3;s&#xE1;g mintap&#xE9;ld&#xE1;ja, hiszen ezek a b&#xFA;torok m&#xE9;g f&#xE1;b&#xF3;l k&#xE9;sz&#xFC;ltek, jav&#xED;that&#xF3;ak voltak.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_071.jpg" class="kg-image" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_071.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_071.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_071.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_071.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;: Nagy-Peti Lili</figcaption></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/07/DAN_5423-ma-solat.jpg" width="2000" height="1334" loading="lazy" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/DAN_5423-ma-solat.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/DAN_5423-ma-solat.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/DAN_5423-ma-solat.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/DAN_5423-ma-solat.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/07/DAN_5429-ma-solat.jpg" width="2000" height="1333" loading="lazy" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/DAN_5429-ma-solat.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/DAN_5429-ma-solat.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/DAN_5429-ma-solat.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/DAN_5429-ma-solat.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/hybrid-enterio-r.jpg" class="kg-image" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/hybrid-enterio-r.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/hybrid-enterio-r.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/hybrid-enterio-r.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/hybrid-enterio-r.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;k: Sz&#x151;ke D&#xE1;niel Bogd&#xE1;n</figcaption></figure><p><strong>A ki&#xE1;ll&#xED;t&#xE1;s egyik k&#xF6;zponti k&#xE9;rd&#xE9;se az &#xF6;r&#xF6;ks&#xE9;g volt. Szerinted mi&#xE9;rt &#x151;rz&#xFC;nk meg bizonyos t&#xE1;rgyakat gener&#xE1;ci&#xF3;kon kereszt&#xFC;l, mik&#xF6;zben m&#xE1;sokat gondolkod&#xE1;s n&#xE9;lk&#xFC;l lecser&#xE9;l&#xFC;nk? Mit&#x151;l v&#xE1;lik valami &#xF6;r&#xF6;ks&#xE9;gg&#xE9;?</strong><br>A Hybridart Space-ben rendezett 2026-os Recycled Design csoportos ki&#xE1;ll&#xED;t&#xE1;s k&#xF6;zponti t&#xE9;m&#xE1;ja az &#xE9;rt&#xE9;kment&#xE9;s -&#xE9;s &#xFA;jrahasznos&#xED;t&#xE1;s volt. Sajnos a mai modern t&#xE1;rsadalom elszakadt a t&#xE1;rgyak val&#xF3;s &#xE9;rt&#xE9;k&#xE9;t&#x151;l, melynek legf&#x151;bb oka a &#x201E;vedd meg &#xE9;s dobd el&#x201D; fogyaszt&#xF3;i magatart&#xE1;s. A modern b&#xFA;torokat &#xE9;s haszn&#xE1;lati cikkeket tudatosan r&#xF6;videbb &#xE9;lettartamra tervezik, k&#xF6;nnyebb &#xE9;s gyorsabb azokat kicser&#xE9;lni egy &#xFA;jra, mintsem megjav&#xED;tani.<br>A ki&#xE1;ll&#xED;t&#xE1;s f&#xF3;kusz&#xE1;ban id&#xE9;n az &#xFA;jrahasznos&#xED;t&#xE1;s &#xE9;s a fenntarthat&#xF3;bb lakberendez&#xE9;s &#xE1;llt, ahol kur&#xE1;tork&#xE9;nt szerettem volna felh&#xED;vni a figyelmet arra, hogy adjunk a t&#xE1;rgyaknak egy m&#xE1;sodik es&#xE9;lyt! Ezt a szeml&#xE9;letm&#xF3;dot fejezt&#xE9;k ki a ki&#xE1;ll&#xED;tott t&#xE1;rgyak, amelyek tov&#xE1;bbi &#xE9;vtizedeket szolg&#xE1;lhatnak benn&#xFC;nket, mint p&#xE9;ld&#xE1;ul a f&#xF6;ldben 40 &#xE9;vig pihen&#x151; PVC cs&#x151;b&#x151;l alkotott l&#xE1;mp&#xE1;k, kid&#x151;lt f&#xE1;kb&#xF3;l asztalok, fenntarthat&#xF3; gyapj&#xFA;sz&#x151;nyegek &#xE9;s m&#xFA;lt sz&#xE1;zadbeli moderniz&#xE1;lt b&#xFA;torok.<br>Bizonyos t&#xE1;rgyakat &#xE9;vtizedekig &#x151;rz&#xFC;nk, sokszor ezek csal&#xE1;don bel&#xFC;l, gener&#xE1;ci&#xF3;kon &#xE1;t &#xF6;r&#xF6;kl&#x151;dnek, t&#xF6;rt&#xE9;neteket hordoznak, ez&#xE9;rt ragaszkodunk hozz&#xE1;juk. A Fabrik&#xE1;ban nap mint nap, &#xE9;rkezik olyan megkeres&#xE9;s, hogy a nagymama f&#xE9;ltve &#x151;rz&#xF6;tt fotelj&#xE1;t szeretn&#xE9;k szem&#xE9;lyre szabottan restaur&#xE1;ltatni, amely a szakszer&#x171; fel&#xFA;j&#xED;t&#xE1;snak k&#xF6;sz&#xF6;nhet&#x151;en m&#xE9;g &#xE9;vtizedekig szolg&#xE1;lhat tov&#xE1;bb. &#xD6;r&#xF6;ks&#xE9;gk&#xE9;nt tekinthet&#xFC;nk azokra a darabokra is, amelyek a kor lenyomat&#xE1;t, ipart&#xF6;rt&#xE9;net&#xE9;t k&#xE9;pviselik, pl. Bauhaus cs&#x151;v&#xE1;zas sz&#xE9;kek.<br>Ugyanakkor vannak olyan t&#xE1;rgyak is, melyekt&#x151;l szinte gondolkod&#xE1;s n&#xE9;lk&#xFC;l &#x201E;szabadulni&#x201D; szeretn&#xE9;nek, ez legf&#x151;k&#xE9;ppen a b&#xFA;torok tekintet&#xE9;ben sokszor az &#xE9;letm&#xF3;dbeli v&#xE1;ltoz&#xE1;sok miatt, (az otthonok &#xE1;tlagos m&#xE9;rete kisebb) &#xED;gy a nehezen mozgathat&#xF3;, robusztus antik darabok egyszer&#x171;en m&#xE1;r nem f&#xE9;rnek be a minimalista terekbe.<br>A gyorsan v&#xE1;ltoz&#xF3; lakberendez&#xE9;si trendek is befoly&#xE1;solj&#xE1;k, &#x201E;fast furniture&#x201D; arra kondicion&#xE1;lja a v&#xE1;s&#xE1;rl&#xF3;kat, hogy az &#xE9;ppen aktu&#xE1;lis divatot k&#xF6;vesse, a r&#xE9;gi egy hullad&#xE9;kk&#xE1; v&#xE1;lik a szem&#xFC;kben. A m&#xE1;sik probl&#xE9;ma, amit a Fabrik&#xE1;ban is tapasztalunk, hogy a fogyaszt&#xF3;k nem tudnak hova fordulni fel&#xFA;j&#xED;t&#xE1;s&#xE9;rt, vagy &#xE9;ppen nem l&#xE1;tnak az adott t&#xE1;rgyban fant&#xE1;zi&#xE1;t, hogy mit lehetne kezdeni vele, ez&#xE9;rt ink&#xE1;bb k&#xF6;nnyebb nekik megv&#xE1;lni t&#x151;le. Nem egyszer fordult el&#x151;, hogy megaj&#xE1;nd&#xE9;koztak benn&#xFC;nket r&#xE9;gi, nem k&#xED;v&#xE1;nt b&#xFA;torral, majd a restaur&#xE1;l&#xE1;s &#xE9;s a t&#xE1;rgy &#xFA;jragondol&#xE1;sa ut&#xE1;n megl&#xE1;tt&#xE1;k a fot&#xF3;j&#xE1;t a honlapunkon &#xE9;s nem hitt&#xE9;k el, hogy ez val&#xF3;ban abb&#xF3;l lett, de volt olyan is, aki visszav&#xE1;s&#xE1;rolta a &#x201E;nemk&#xED;v&#xE1;natosnak&#x201D; hitt saj&#xE1;t b&#xFA;torj&#xE1;t.</p><p><strong>A Fabrik&#xE1;ban nap mint nap olyan b&#xFA;torokkal tal&#xE1;lkozol, amelyek sokszor t&#xF6;bb ember&#xF6;lt&#x151;t t&#xFA;l&#xE9;ltek. Mit &#xE1;rul el ez a t&#xE1;rgyakhoz val&#xF3; kor&#xE1;bbi viszonyunkr&#xF3;l, &#xE9;s mit a mai hozz&#xE1;&#xE1;ll&#xE1;sunkr&#xF3;l?</strong><br>A m&#xFA;lt sz&#xE1;zadbeli b&#xFA;torok gyakran &#xE9;rdekes t&#xF6;rt&#xE9;neteket hordoznak, sokszor tal&#xE1;lunk pl. rejtett &#xFC;zeneteket egy fi&#xF3;kban, r&#xE9;gi fot&#xF3;kat, szem&#xE9;lyes t&#xE1;rgyakat vagy polcokat gondosan felc&#xED;mk&#xE9;zve, hogy melyiken mit t&#xE1;roltak. Ezeken a b&#xFA;torokon l&#xE1;tsz&#xF3;dik, hogy megbecs&#xFC;lt darabok voltak, vigy&#xE1;ztak r&#xE1;juk, l&#xE1;that&#xF3; a nyoma, hogy hol pr&#xF3;b&#xE1;lt&#xE1;k jav&#xED;tgatni azokat, lefesteni, hogy elfedj&#xE9;k a k&#xFC;l&#xF6;nb&#xF6;z&#x151; karcol&#xE1;sokat, sokszor &#xE9;tkez&#x151;asztalokn&#xE1;l szinte megjelenik el&#x151;tt&#xFC;nk a k&#xE9;p, ahogy az &#x151;rl&#x151;t az asztalhoz r&#xF6;gz&#xED;tik, &#xE9;s di&#xF3;t dar&#xE1;lnak rajta, melyet a kis bem&#xE9;lyed&#xE9;sek is bizony&#xED;tanak. Egy&#xE9;rtelm&#x171;en l&#xE1;tsz&#xF3;dik a t&#xE1;rgyakhoz val&#xF3; k&#xF6;t&#x151;d&#xE9;s &#xE9;s a t&#xE1;rgyak szeretete &#xE9;s hogy &#xE9;veken kereszt&#xFC;l haszn&#xE1;lt&#xE1;k azokat. Sajnos ezek a b&#xFA;torok legt&#xF6;bbsz&#xF6;r nem a haszn&#xE1;lat k&#xF6;zben mentek t&#xF6;nkre, hanem a nem megfelel&#x151; t&#xE1;rol&#xE1;s miatt, amikor m&#xE1;r &#xFA;tban voltak, ez&#xE9;rt pl. vizes pinc&#xE9;kben t&#xE1;rolt&#xE1;k azokat az ut&#xF3;dok, vagy az utc&#xE1;n v&#xE9;gezt&#xE9;k.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_031.jpg" class="kg-image" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_031.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_031.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_031.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_031.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_018.jpg" class="kg-image" alt="Az id&#x151;t&#xE1;ll&#xF3;s&#xE1;g eszt&#xE9;tik&#xE1;ja | Interj&#xFA; Koll&#xE1;r Mariann-nal, a Fabrika alap&#xED;t&#xF3;j&#xE1;val" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_018.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_018.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_018.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_018.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;k: Nagy-Peti Lili</figcaption></figure><p><strong>A modern design gyakran az &#xFA;jdons&#xE1;got &#xFC;nnepli, mik&#xF6;zben a vintage kult&#xFA;ra &#xE9;ppen a megl&#xE9;v&#x151; &#xE9;rt&#xE9;kek &#xFA;jra&#xE9;rtelmez&#xE9;s&#xE9;r&#x151;l sz&#xF3;l. Szerinted a kett&#x151; val&#xF3;ban ellent&#xE9;te egym&#xE1;snak?</strong><br>&#xC9;n &#xFA;gy gondolom, hogy ink&#xE1;bb egym&#xE1;s kieg&#xE9;sz&#xED;t&#x151;i. A modern design az &#xFA;j form&#xE1;kat &#xE9;s az &#xFA;j anyaghaszn&#xE1;latot hangs&#xFA;lyozza, a mid-century pedig a t&#xE1;rgyak id&#x151;t&#xE1;ll&#xF3;s&#xE1;g&#xE1;t. A kort&#xE1;rs fenntarthat&#xF3; lakberendez&#xE9;sben ez most olvad &#xF6;ssze, k&#xE9;z a k&#xE9;zben j&#xE1;r. Nemr&#xE9;g a Fabrik&#xE1;ban pontosan ez&#xE9;rt volt egy pop-up rendezv&#xE9;ny, hogy ezt a k&#xE9;t vil&#xE1;got mutassuk be egy t&#xE9;rben, a Studio Object b&#xFA;toraival kar&#xF6;ltve. A mai modern b&#xFA;torok szinte kiv&#xE9;tel n&#xE9;lk&#xFC;l visszany&#xFA;lnak az 1920-as cs&#x151;v&#xE1;zas b&#xFA;torokhoz &#xE9;s a mid-century modern form&#xE1;khoz. A kett&#x151; teh&#xE1;t nem kiz&#xE1;rja, hanem felt&#xE9;telezi &#xE9;s kieg&#xE9;sz&#xED;ti egym&#xE1;st, a m&#xFA;lt &#xE9;rt&#xE9;kei n&#xE9;lk&#xFC;l a modern design gy&#xF6;k&#xE9;rtelenn&#xE9; v&#xE1;lik, a modern szeml&#xE9;let n&#xE9;lk&#xFC;l pedig a vintage csup&#xE1;n m&#xFA;zeumi nosztalgia maradna.</p><p><strong>Egy r&#xE9;gi b&#xFA;tor fel&#xFA;j&#xED;t&#xE1;sa ma m&#xE1;r gyakran eszt&#xE9;tikai vagy identit&#xE1;sbeli d&#xF6;nt&#xE9;s is. Mit keresnek val&#xF3;j&#xE1;ban az emberek egy sz&#xE1;zadk&#xF6;zepi fotelben vagy egy antik kom&#xF3;dban: karaktert, t&#xF6;rt&#xE9;netet vagy valami m&#xE1;st?</strong><br>A t&#xE1;rgyak m&#xF6;g&#xF6;tt rejl&#x151; identit&#xE1;st, az id&#x151;t&#xE1;ll&#xF3;s&#xE1;got &#xE9;s legt&#xF6;bbsz&#xF6;r a t&#xF6;rt&#xE9;netet is keresik az emberek. L&#xE1;mp&#xE1;k tekintet&#xE9;ben szeretik a k&#xFC;l&#xF6;nb&#xF6;z&#x151; magyar tervez&#x151;i darabokat, melyek ma m&#xE1;r ikonikus design t&#xE1;rgyak, l&#xE1;sd Borz Kov&#xE1;ts l&#xE1;mpa, Borsfay, H&#xE1;zi Tibor. Ezek az akkori korszakot kifejez&#x151; ikonikus darabok. Az anyaghaszn&#xE1;lat tekintet&#xE9;ben p&#xE9;ld&#xE1;ul a teakfa az egyik legjobban id&#x151;t&#xE1;ll&#xF3; fa, &#xE9;s a restaur&#xE1;l&#xE1;s sor&#xE1;n visszakapja r&#xE9;gi var&#xE1;zs&#xE1;t. A Fabrik&#xE1;ban kiz&#xE1;r&#xF3;lag term&#xE9;szetes anyagokat haszn&#xE1;lunk, k&#xE9;zzel csiszolunk &#xE9;s a fel&#xFC;letkezel&#xE9;sn&#xE9;l is lenolajat, m&#xE9;hviaszt haszn&#xE1;lunk. Egy sz&#xE1;zadk&#xF6;zepi fotel vagy kom&#xF3;d egyszerre ny&#xFA;jt egyedi karaktert a modern, egyenb&#xFA;torokkal berendezett terekben, &#xE9;s k&#xE9;pvisel k&#xF6;rnyezettudatos, fenntarthat&#xF3; szeml&#xE9;letet, mindezek mellett &#x201E;lelke van&#x201D;.</p><p><strong>Sok antik vagy retr&#xF3; t&#xE1;rgy eset&#xE9;ben az id&#x151; nem cs&#xF6;kkenti, hanem n&#xF6;veli az &#xE9;rt&#xE9;ket. Mi&#xE9;rt gondolod, hogy bizonyos t&#xE1;rgyak k&#xE9;pesek m&#xE9;lt&#xF3;s&#xE1;ggal &#xF6;regedni, m&#xED;g m&#xE1;sok szinte a v&#xE1;s&#xE1;rl&#xE1;s pillanat&#xE1;ban elhaszn&#xE1;l&#xF3;dnak kultur&#xE1;lisan?</strong><br>Az id&#x151; m&#xFA;l&#xE1;sa miatt term&#xE9;szetes folyamat, hogy a r&#xE9;gi t&#xE1;rgyakb&#xF3;l kevesebb lesz, id&#x151;k&#xF6;zben megsemmis&#xFC;lnek vagy megs&#xE9;r&#xFC;lnek. Ami fennmarad, az egyre ritk&#xE1;bb lesz, nehezebben lehet hozz&#xE1;jutni majd, ez n&#xF6;veli azoknak a t&#xE1;rgyaknak az &#xE9;rt&#xE9;k&#xE9;t, amelyek anyaghaszn&#xE1;lata miatt, vagy a kor kultur&#xE1;lis korszak&#xE1;nak kifejez&#xE9;se miatt keresett&#xE9; v&#xE1;lnak. A ritkas&#xE1;g &#xF6;nmag&#xE1;ban nem el&#xE9;g, design, kultur&#xE1;lis jelent&#x151;s&#xE9;ggel is kell, hogy b&#xED;rjon a t&#xE1;rgy. Az egyik kedvenc jelenetem, mikor a &#x201E;Szomsz&#xE9;dok&#x201D; c. filmsorozatban lecser&#xE9;lnek egy Borsfay Tam&#xE1;s &#xE1;ltal tervezett kr&#xF3;m lamell&#xE1;s &#xE1;ll&#xF3;l&#xE1;mp&#xE1;t, mondv&#xE1;n, hogy &#x201E;Nemcsak ronda, de neh&#xE9;z is&#x2026;&#x201D; Ha tudt&#xE1;k volna, hogy ez a l&#xE1;mpa ma m&#xE1;r m&#x171;t&#xE1;rgynak sz&#xE1;m&#xED;t, &#xE9;s &#xE9;vr&#x151;l &#xE9;vre n&#x151; az &#xE9;rt&#xE9;ke, akkor biztosan megtartott&#xE1;k volna.<br>M&#xE1;sik szempont, hogy bizonyos anyagok nagyon sz&#xE9;pen tudnak &#xF6;regedni, patin&#xE1;juk lesz. A b&#x151;r nemesedik az id&#x151; m&#xFA;l&#xE1;s&#xE1;val, a fa t&#xE1;rgyak &#xE9;rnek, a r&#xE9;z &#xE9;s bronz t&#xE1;rgyak karaktert fejlesztenek. M&#xE1;s anyagok ink&#xE1;bb degrad&#xE1;l&#xF3;dnak, a ragaszt&#xF3;k elengednek, a m&#x171;anyag sok esetben elsz&#xED;nez&#x151;dik. Hab&#xE1;r itt is van ellenp&#xE9;lda, ha a l&#xE1;mpagy&#x171;jt&#x151;k kedvenc&#xE9;re, az ikonikus olasz Harvey Guzzini space age l&#xE1;mp&#xE1;kra gondolunk, melyeket egyt&#x151;l egyik sz&#xED;nes m&#x171;anyag bur&#xE1;k jellemeztek. Ezeket fel lehet sz&#xE9;pen pol&#xED;rozni, hogy &#xFA;jra visszakapj&#xE1;k eredeti f&#xE9;ny&#xFC;ket, de a reped&#xE9;sekkel, t&#xF6;r&#xE9;sekkel nem lehet mit kezdeni sajnos. Ezeket a t&#xE1;rgyakat m&#xE9;gis id&#x151;t&#xE1;ll&#xF3; form&#xE1;kra tervezt&#xE9;k, nem egy r&#xF6;vid divathull&#xE1;mra.<br>M&#xE1;s t&#xE1;rgyakat eleve r&#xF6;vid &#xE9;letciklusra terveznek, gondoljunk csak egy t&#xED;z&#xE9;ves okostelefonra, ami m&#xE1;r semmivel sem kompatibilis, egyre lass&#xFA;bb, &#xE9;s v&#xE9;g&#xFC;l k&#xE9;nytelenek vagyunk lecser&#xE9;lni.</p><p><strong>Kur&#xE1;tork&#xE9;nt &#xE9;s keresked&#x151;k&#xE9;nt egyszerre foglalkozol t&#xE1;rgyak m&#xFA;ltj&#xE1;val &#xE9;s j&#xF6;v&#x151;j&#xE9;vel. Mit gondolsz, a ma t&#xF6;megesen gy&#xE1;rtott b&#xFA;torai k&#xF6;z&#xFC;l lesznek olyanok, amelyekre &#xF6;tven vagy sz&#xE1;z &#xE9;v m&#xFA;lva ugyanilyen kultur&#xE1;lis &#xE9;rt&#xE9;kk&#xE9;nt tekint&#xFC;nk majd?</strong><br>Igen, szerintem biztosan lesznek, az olyan formavil&#xE1;ggal rendelkez&#x151; darabok, amelyek j&#xF3;l felismerhet&#x151;ek, korszakot kifejez&#x151; t&#xE1;rgyak. Fontos szempont, hogy min&#x151;s&#xE9;gi, j&#xF3;l jav&#xED;that&#xF3; anyagb&#xF3;l k&#xE9;sz&#xFC;ljenek, &#xE9;s itt nem felt&#xE9;tlen&#xFC;l luxusterm&#xE9;kekre gondolok. Ma m&#xE1;r vintage IKEA modellek is jelent&#x151;s &#xF6;sszegek&#xE9;rt kelnek el, nem az&#xE9;rt, mert ritk&#xE1;k voltak, hanem mert j&#xF3;l kifejezik az adott korszak &#xE9;letst&#xED;lus&#xE1;t. El tudom k&#xE9;pzelni, hogy sz&#xE1;z &#xE9;v m&#xFA;lva egyes, ma teljesen h&#xE9;tk&#xF6;znapinak t&#x171;n&#x151; b&#xFA;torok ugyan&#xFA;gy a 21. sz&#xE1;zad elej&#xE9;nek kultur&#xE1;lis ikonjaiv&#xE1; v&#xE1;lnak, ahogyan ma egy 1960-as &#xE9;vekbeli skandin&#xE1;v fotelre tekint&#xFC;nk.</p><p></p><p><strong><em>Studio Fabrika: </em></strong>1064 Budapest, R&#xF3;zsa u. 64. | <a href="https://studiofabrika.com/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/fabrikagram?ref=hypeandhyper.com">Instagram</a><br></p>]]></content:encoded></item><item><title><![CDATA[The Meaning of Endurance | Interview with Mariann Kollár, Founder of Fabrika]]></title><description><![CDATA[<p><strong>What makes one piece of furniture become a family heirloom while another ends up as waste after only a few years? We spoke with Mariann Koll&#xE1;r, founder of Fabrika and curator of the exhibition </strong><em><strong>Is Our Past Our Future?</strong></em><strong>, about the culture of repair, the true value of</strong></p>]]></description><link>https://hypeandhyper.com/the-meaning-of-endurance-interview-with-mariann-kollar-founder-of-fabrika/</link><guid isPermaLink="false">6a57560a6fce8b56b0c620d2</guid><category><![CDATA[design]]></category><category><![CDATA[interview]]></category><category><![CDATA[fabrika]]></category><category><![CDATA[exhibition]]></category><category><![CDATA[vintage furniture]]></category><category><![CDATA[sustainable design]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Thu, 16 Jul 2026 09:00:30 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/07/DAN_5534-ma-solat-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/07/DAN_5534-ma-solat-1.jpg" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika"><p><strong>What makes one piece of furniture become a family heirloom while another ends up as waste after only a few years? We spoke with Mariann Koll&#xE1;r, founder of Fabrika and curator of the exhibition </strong><em><strong>Is Our Past Our Future?</strong></em><strong>, about the culture of repair, the true value of vintage, and why the objects of the past may hold the key to a more sustainable future.</strong></p><p><strong>The title </strong><em><strong>Is Our Past Our Future?</strong></em><strong> already sounds like a statement in itself. What do you think: amid today&apos;s sustainability and consumption crises, is it really worth looking back at the material culture of the past for solutions?</strong><br>The material culture of the past serves as a mirror today, and it is worth examining in the midst of the current consumption crisis. Throughout history, objects were designed to be repairable and, whenever possible, made from locally sourced materials. Traditional objects were largely made from natural materials such as wood, stone, clay and leather, thereby reducing their ecological footprint. If something broke, its individual components could be replaced, or the object itself would be repurposed. These practices offer valuable lessons for the modern circular economy. The craftsmen of the past placed function and usability first, encouraging moderate and conscious consumption.<br>When it comes to furniture, the material culture of the past offers a practical answer to today&apos;s mass-produced furnishings. A significant proportion of contemporary furniture is made from particleboard and synthetic adhesives, making it difficult or impossible to repair. These products have a short lifespan and generate substantial amounts of waste. Traditional furniture making, by contrast, is a model of sustainability, as these pieces were made of solid wood and were designed to be repaired.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_071.jpg" class="kg-image" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_071.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_071.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_071.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_071.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Photo: Nagy-Peti Lili</figcaption></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/07/DAN_5423-ma-solat.jpg" width="2000" height="1334" loading="lazy" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/DAN_5423-ma-solat.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/DAN_5423-ma-solat.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/DAN_5423-ma-solat.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/DAN_5423-ma-solat.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/07/DAN_5429-ma-solat.jpg" width="2000" height="1333" loading="lazy" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/DAN_5429-ma-solat.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/DAN_5429-ma-solat.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/DAN_5429-ma-solat.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/DAN_5429-ma-solat.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/hybrid-enterio-r.jpg" class="kg-image" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/hybrid-enterio-r.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/hybrid-enterio-r.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/hybrid-enterio-r.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/hybrid-enterio-r.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Photos: Sz&#x151;ke D&#xE1;niel Bogd&#xE1;n</figcaption></figure><p><strong>One of the exhibition&apos;s central themes was heritage. Why do you think we preserve certain objects across generations while replacing others without a second thought? What turns an object into heritage?</strong><br>The central theme of the 2026 <em>Recycled Design</em> group exhibition at Hybridart Space was the preservation of value and recycling. Unfortunately, modern society has become disconnected from the true value of objects, largely due to the &quot;buy it and throw it away&quot; mentality. Modern furniture and everyday products are deliberately designed with shorter lifespans; replacing them is easier and faster than repairing them.<br>This year&apos;s exhibition focused on recycling and more sustainable interior design. As curator, I wanted to draw attention to the importance of giving objects a second chance. This mindset was reflected in the exhibited works, which can continue serving us for decades to come&#x2014;from lamps made from PVC pipes that had rested underground for forty years, to tables crafted from fallen trees, sustainable wool rugs and modernised furniture from the last century.<br>Certain objects are kept for decades, often passed down within families from one generation to the next. They carry stories, which is why we become attached to them. At Fabrika, we receive requests every day from people who want to have their grandmother&apos;s treasured armchair restored and customised so that, thanks to professional restoration, it can continue to serve for decades. We can also consider as heritage those objects that represent the spirit of their era and industrial history, such as Bauhaus tubular steel chairs.<br>At the same time, there are objects that people want to get rid of almost without thinking. This is especially true of furniture, often because of lifestyle changes&#x2014;homes have become smaller on average, and large, heavy antique pieces simply no longer fit into minimalist interiors.<br>Rapidly changing interior design trends also play a role. &quot;Fast furniture&quot; conditions consumers to follow the latest fashions, making older pieces seem like nothing more than waste. Another issue we often encounter at Fabrika is that people simply do not know where to turn for restoration, or they fail to see the potential in an object and what it could become. As a result, it feels easier to part with it. More than once, people have given us unwanted old furniture, only to later see photographs of the restored and reimagined pieces on our website and refuse to believe they were looking at the same object. We have even had clients buy back furniture they had previously considered unwanted.</p><p><strong>At Fabrika, you work with furniture every day that has often survived several human lifetimes. What does that reveal about people&apos;s relationship with objects in the past, and what does it say about our attitude today?</strong><br>Furniture from the last century often carries fascinating stories. We frequently find hidden messages inside drawers, old photographs, personal belongings or shelves carefully labelled to indicate what was stored on each one. These pieces clearly show that they were cherished and well cared for. You can see where people attempted repairs or repainted them to conceal scratches. Dining tables, in particular, often evoke vivid images of the past&#x2014;you can almost picture someone fastening a hand grinder to the tabletop to grind walnuts, with the small indentations still bearing witness to that everyday ritual. The emotional attachment to these objects and the affection people had for them are unmistakable, as is the fact that they were used for many years. Sadly, these pieces rarely deteriorated through everyday use. More often, they were damaged because they were stored improperly once they were no longer wanted&#x2014;for example in damp basements&#x2014;or simply left out on the street.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_031.jpg" class="kg-image" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_031.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_031.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_031.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_031.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/fabrika_018.jpg" class="kg-image" alt="The Meaning of Endurance | Interview with Mariann Koll&#xE1;r, Founder of Fabrika" loading="lazy" width="2000" height="1334" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/fabrika_018.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/fabrika_018.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/fabrika_018.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/fabrika_018.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;k: Nagy-Peti Lili</figcaption></figure><p><strong>Modern design often celebrates novelty, while vintage culture is all about reinterpreting existing values. Do you think the two are truly opposites?</strong></p><p>I believe they complement each other rather than oppose one another. Modern design emphasises new forms and new uses of materials, while mid-century design highlights durability and longevity. In contemporary sustainable interior design, these two approaches are now merging and going hand in hand. Recently, we organised a pop-up event at Fabrika precisely for this reason&#x2014;to present these two worlds together in one space, alongside the furniture of Studio Object. Today&apos;s contemporary furniture almost without exception draws inspiration from the tubular steel furniture of the 1920s and from mid-century modern forms. The two therefore do not exclude each other; they depend on and complement one another. Without the values of the past, modern design would become rootless, while without a contemporary perspective, vintage would remain nothing more than museum nostalgia.</p><p><strong>Today, restoring an old piece of furniture is often an aesthetic or even an identity-driven decision. What are people really looking for in a mid-century armchair or an antique chest of drawers: character, a story, or something else?</strong></p><p>People are looking for the identity behind these objects, their timelessness and, most often, the stories they carry. When it comes to lighting, they are particularly fond of works by Hungarian designers that have since become iconic design objects, such as the lamps by Borz Kov&#xE1;ts, Borsfay and Tibor H&#xE1;zi. These are iconic pieces that express the spirit of their era. In terms of materials, teak is one of the most durable woods, and during restoration it regains its original beauty. At Fabrika, we work exclusively with natural materials. We sand everything by hand and use linseed oil and beeswax for surface treatment. A mid-century armchair or chest of drawers not only adds unique character to interiors furnished with uniform, mass-produced pieces, but also represents an environmentally conscious and sustainable mindset. Above all, these objects have a soul.</p><p><strong>In the case of many antique or retro objects, time does not diminish their value&#x2014;it increases it. Why do you think certain objects are able to age with dignity, while others become culturally obsolete almost the moment they are purchased?</strong></p><p>As time passes, it is only natural that fewer old objects remain. Over the years, many are destroyed or damaged. Those that survive become increasingly rare and more difficult to acquire, which increases the value of pieces that are sought after because of their materials or because they embody the cultural spirit of a particular era. Rarity alone, however, is not enough&#x2014;an object must also possess design quality and cultural significance.</p><p>One of my favourite scenes is from the Hungarian television series <em>Szomsz&#xE9;dok</em>, where the characters replace a chrome slatted floor lamp designed by Tam&#xE1;s Borsfay, saying, &quot;Not only is it ugly, it&apos;s heavy too...&quot; Had they known that today this lamp would be considered a collectible design object whose value increases year after year, they certainly would have kept it.</p><p>Another important aspect is that certain materials age beautifully and develop a patina. Leather becomes richer with time, wooden objects mature, while copper and bronze develop character. Other materials tend to deteriorate instead: adhesives fail, and plastics often become discoloured. There are exceptions, however. One example is the iconic Italian Harvey Guzzini Space Age lamps, favourites among lamp collectors, which were characterised by their colourful plastic shades. These can be carefully polished to restore their original shine, although unfortunately there is little that can be done about cracks or breaks. Nevertheless, these objects were designed with timeless forms rather than for a passing trend.</p><p>Other products, by contrast, are intentionally designed with short life cycles. Just think of a ten-year-old smartphone that is no longer compatible with anything, becomes increasingly slow and eventually has to be replaced.</p><p><strong>As both a curator and a dealer, you work with the past and the future of objects at the same time. Do you think that among today&apos;s mass-produced furniture there will be pieces that, in fifty or a hundred years, will be regarded as cultural icons in the same way?</strong></p><p>Yes, I definitely believe there will be. Pieces with a distinctive visual language that clearly express the character of their era have every chance of becoming future icons. It is also important that they are made from high-quality, repairable materials, and I do not necessarily mean luxury products. Even vintage IKEA models are now selling for significant sums&#x2014;not because they were particularly rare, but because they perfectly capture the lifestyle of their time. I can easily imagine that, a hundred years from now, certain pieces of furniture that seem entirely ordinary today will become cultural icons of the early twenty-first century, just as we now look at a Scandinavian armchair from the 1960s.</p><p></p><p><strong><em>Studio Fabrika: </em></strong>1064 Budapest, R&#xF3;zsa street 64. | <a href="https://studiofabrika.com/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/fabrikagram?ref=hypeandhyper.com">Instagram</a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It's Never Been About the Kilometres]]></title><description><![CDATA[<p><strong>Running Latte Club began with a simple idea: go for a run together, then grab a coffee. Since then, thousands of people have become part of the community, but according to founders Viki K&#xF6;rnyei and Attila Ny&#xE1;ri, the essence has never changed. The most important moments</strong></p>]]></description><link>https://hypeandhyper.com/the-antidote-to-community-deficit-why-the-founders-of-running-latte-club-believe-its-never-been-about-the-kilometres/</link><guid isPermaLink="false">6a4f796d6fce8b56b0c62039</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[sport]]></category><category><![CDATA[running]]></category><category><![CDATA[running latte club]]></category><category><![CDATA[interview]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Thu, 09 Jul 2026 11:00:59 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-9-1.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-9-1.jpeg" alt="The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It&apos;s Never Been About the Kilometres"><p><strong>Running Latte Club began with a simple idea: go for a run together, then grab a coffee. Since then, thousands of people have become part of the community, but according to founders Viki K&#xF6;rnyei and Attila Ny&#xE1;ri, the essence has never changed. The most important moments often don&apos;t happen during the run&#x2014;they happen afterwards.</strong></p><p><strong>Viki:</strong> That would definitely be me. I&apos;ve been running since I was about 17, mainly thanks to my mum. For me, running has never been just about sport&#x2014;it has always been a mental anchor. It has contributed enormously to my personal development and has remained part of my life ever since. There were periods when I stopped for months, but I always came back to it. I&apos;ve run a half marathon, but that was always a personal goal. I never did it to prove anything to anyone else. I always knew I&apos;d run a marathon one day.<br>&#x2003;The other defining thread in my life has been community building. While I was at university, a friend and I founded a non-profit organisation for children with special educational needs, where we organised programmes and built communities. That was when I really began to understand the power of belonging. We read extensively about it, researching what makes a community truly work, and I think that&apos;s where I learned the basics of bringing people together over the long term.<br>&#x2003;The idea for Running Latte Club came completely unexpectedly. During a trip to Amsterdam, I came across a running club. I didn&apos;t even join them&#x2014;I simply saw them. What fascinated me was that it wasn&apos;t organised by a sports brand or a traditional running association. It was something completely different. It was a community. I had a very strong feeling that this could work in Budapest too. You know that feeling when you simply can&apos;t let go of an idea? That&apos;s exactly what it was like. I knew there was something in it.<br>&#x2003;The first person I told was Attila.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/ko-zo-ske-p-1.jpg" class="kg-image" alt="The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It&apos;s Never Been About the Kilometres" loading="lazy" width="1365" height="2048" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/ko-zo-ske-p-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/ko-zo-ske-p-1.jpg 1000w, https://hypeandhyper.com/content/images/2026/07/ko-zo-ske-p-1.jpg 1365w" sizes="(min-width: 720px) 720px"><figcaption>Photo: Tam&#xE1;s Rozsondai</figcaption></figure><p><strong>Attila, did you immediately see the potential?</strong><br><strong>Attila:</strong> I&apos;d put it differently&#x2014;I first saw Viki&apos;s enthusiasm. <em>(Laughs.)</em> Then, little by little, I got pulled into it as well. I&apos;m a graphic designer, and back then I was working eight to ten hours a day as a designer. Viki came to me with a very clear vision from the start. She knew the kind of atmosphere she wanted to create, what she wanted the Instagram page to look like, and the visual world she had in mind. She came up with the name <em>Running Latte Club</em>, and I started building the visual identity around it. I designed the first logo, and that&apos;s also when our mascot was born, which was a big part of the brand in the early days. Then came the first run. Literally two people showed up. And a dog. We still have the photo.<br>&#x2003;Back then we organised one run every weekend. The concept was very simple: instead of running laps around a track, we&apos;d run somewhere&#x2014;to a caf&#xE9;. We&apos;d have a coffee together, chat for a while, and then everyone would head off with the rest of their day. Today that probably sounds completely natural, but at the time nobody in Hungary was doing it that way.</p><p><strong>When did you first realise this could become something much bigger?</strong><br><strong>Attila:</strong> Fairly early on. By the third month, around a hundred people were showing up for a run. After that very first event, it felt completely unbelievable. That was also when brands started reaching out to us. Oatly was the first. We didn&apos;t contact them&#x2014;they found us. They had seen what we were doing and said they&apos;d love to join us. That was a huge confirmation for us because it meant someone from the outside recognised that there was potential in what we were building.<br>&#x2003;At the same time, we were constantly learning. At first, all we needed was an Instagram event. Then suddenly we needed a registration system, a WhatsApp group, a website, an online shop. Every few weeks a new challenge came along&#x2014;something we&apos;d never had to deal with before.<br><strong>Viki:</strong> I think one of the reasons it worked is that we never really felt like we&apos;d &quot;made it&quot;. There was always another step ahead of us. As the community grew, we had to grow with it. We learned everything on the go: how technical running apparel is manufactured, how to find suppliers, how to build an online shop, how to organise larger events. Neither of us had done any of those things before. But somehow we always felt we&apos;d figure it out.</p><p><strong>What do people actually come for? The running&#x2014;or something else?</strong><br><strong>Viki:</strong> I think everyone comes for a different reason. Some people want to start running but struggle to motivate themselves on their own. Others begin because of health reasons. Some simply want to spend time with other people after work. It&apos;s even more noticeable among internationals. So many people move to Budapest without knowing anyone. For them, a community like this isn&apos;t just about running&#x2014;it&apos;s an opportunity to build a social circle. We&apos;ve heard so many stories over the past year. People who came to their first run on their own and now say their closest friends are people they met through Running Latte Club. There have even been couples who met here. But there are also people who simply stay after the run for an hour or two, chatting over coffee. I think that says everything about what this is really about.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-7-1.jpeg" class="kg-image" alt="The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It&apos;s Never Been About the Kilometres" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/RLC_ON_Jul_KoverIstvan-7-1.jpeg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/RLC_ON_Jul_KoverIstvan-7-1.jpeg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/RLC_ON_Jul_KoverIstvan-7-1.jpeg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/RLC_ON_Jul_KoverIstvan-7-1.jpeg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Photo: Istv&#xE1;n K&#xF6;v&#xE9;r</figcaption></figure><p><strong>Why do you think there&apos;s such a strong demand for communities like this today?</strong><br><strong>Viki:</strong> I think Covid changed a lot. We got used to working from home, meeting online and communicating through screens. At the same time, many people lost the routine of meeting new people and forming connections in real life. I felt it myself. When I started socialising again, I realised that social interaction is almost like a muscle. If you don&apos;t use it for a long time, you become a little out of practice. I think that&apos;s one of the reasons we&apos;re seeing so many different kinds of communities today&#x2014;not just running clubs, but book clubs, cooking clubs, creative workshops. People are looking for places where they can connect with others again. Of course, these days everyone talks about &quot;building a community&quot;. But I don&apos;t think you can simply announce that you&apos;re building one. You have to earn it.<br><strong>Attila:</strong> A community doesn&apos;t come into existence just because you choose a route and run five kilometres together. We&apos;re there at every single run. We run with everyone else, we wait for the last runner to finish, and afterwards we stay for hours talking to people. I think that&apos;s what people feel. They&apos;re not coming for an event. They&apos;re coming because of the people.<br><strong>Viki:</strong> I always say that running is just the excuse. What really matters is that someone goes home after a run wanting to come back&#x2014;not because next Tuesday we&apos;re running another six kilometres, but because they&apos;re looking forward to seeing the people they met. That&apos;s when a real community begins.</p><p><strong>Your visual identity feels very intentional&#x2014;from your running routes to your social media presence. How important are aesthetics and storytelling to you?</strong><br>Viki: I work in a branding team, so to me it&apos;s only natural that if we&apos;re creating something, we build it from the very beginning in a way that could stand its ground internationally. People often tell us they assumed Running Latte Club was some kind of international franchise or licensed concept. That always makes us smile, because in reality it was started by two people from Budapest. At the same time, we take it as a compliment&#x2014;it means we&apos;ve managed to create a level of quality that goes beyond the local scene. The visual identity wasn&apos;t something we added later. It was part of the concept from day one. We spent a lot of time thinking about what kind of feeling we wanted to create and how that should come across visually.<br><strong>Attila:</strong> We still do almost everything ourselves. I design the graphics, edit the videos and work on the visual side of the brand. Neither of us had ever designed technical running apparel before, for example, but that&apos;s what&apos;s exciting about building something like this&#x2014;you constantly get to try things you&apos;ve never done before. Even today, we edit almost all of our reels ourselves. We&apos;ve developed a visual consistency over time, but the content is still created by us. One thing we realised quite early on was that people weren&apos;t interested in graphic elements&#x2014;they wanted to see themselves. Since then, we&apos;ve used almost exclusively photos taken during our runs: real people, real moments.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-15-1.jpeg" class="kg-image" alt="The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It&apos;s Never Been About the Kilometres" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/RLC_ON_Jul_KoverIstvan-15-1.jpeg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/RLC_ON_Jul_KoverIstvan-15-1.jpeg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/RLC_ON_Jul_KoverIstvan-15-1.jpeg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/RLC_ON_Jul_KoverIstvan-15-1.jpeg 2400w" sizes="(min-width: 720px) 720px"></figure><p><strong>As the community has grown, weren&apos;t you afraid of losing the close-knit atmosphere that attracted people in the first place?</strong><br><strong>Viki:</strong> We absolutely were. In fact, when the community started growing more rapidly, we asked our members what they felt we absolutely had to preserve. Almost everyone gave the same answer: the friendliness and openness. That has been our compass ever since. In the beginning, I personally introduced myself to every new participant. I&apos;d give them a high five and chat with them for a few minutes. That&apos;s no longer physically possible every time, but we&apos;re trying to pass on the same mindset to the rest of the team.<br>&#x2003;I believe the culture of a community is always shaped by the people leading it. If you&apos;re open and genuinely interested in others, sooner or later you&apos;ll attract people who are similar.<br>&#x2003;I&apos;m really proud that such an inclusive atmosphere developed almost naturally. If someone joins us for the first time, someone will usually walk over and start talking to them within minutes. If someone falls during a run, several people immediately stop to help. You can&apos;t write those things into a rulebook. That&apos;s the community itself.</p><p><strong>It seems, though, that you&apos;re dreaming much bigger than that.</strong><br><strong>Viki:</strong> Yes. Running Latte Club isn&apos;t the end goal&#x2014;it&apos;s the starting point. For quite some time now, we&apos;ve no longer been thinking of it as just a running club. In our minds, it&apos;s becoming an entire ecosystem.</p><p><strong>Beyond community building and running, is your goal to turn Running Latte Club into a lifestyle brand? If so, what would you like to add to the running club?</strong><br><strong>Viki:</strong> Absolutely. From the very beginning, we had a vision that Running Latte Club could become more than just two group runs a week. Today, we&apos;re thinking in terms of an ecosystem where the running club remains at the heart of everything, but is complemented by other areas. One of our biggest dreams is to organise our own running race. We&apos;d like to create an event that sets a new standard in Budapest&#x2014;not only for local runners, but one that also attracts participants from abroad. I genuinely believe that a well-organised running event has enormous tourism potential. A marathon isn&apos;t just a sporting event; it&apos;s also city marketing. In many major cities around the world, tens of thousands of people travel specifically to take part in a race. Why couldn&apos;t Budapest become one of those destinations one day?<br>&#x2003;We&apos;re also thinking about recovery and wellness services, community spaces, and, in the longer term, perhaps even places where sport, recovery and social interaction naturally come together. It&apos;s not just running that interests us&#x2014;it&apos;s active lifestyles and community sports in a broader sense.</p><!--kg-card-begin: html--><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">A bejegyz&#xE9;s megtekint&#xE9;se az Instagramon</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Running Latte Club (@runninglatteclub) &#xE1;ltal megosztott bejegyz&#xE9;s</a></p></div></blockquote>
<script async src="//www.instagram.com/embed.js"></script><!--kg-card-end: html--><p><strong>With a community of this size, more and more brands want to be associated with you. How do you preserve your organic approach while welcoming sponsors?</strong><br><strong>Viki: </strong>Probably by saying no very often. From the beginning, we decided we didn&apos;t want to become an advertising platform. We don&apos;t want every run to be about which company&apos;s logo is in the background.<br>&#x2003;For me, the key question is always whether a brand can genuinely add value to the community. I approach it in much the same way I do in my professional work with brands. It&apos;s not enough for a company to be well known or successful&#x2014;it also has to share our values. In the long run, that also shapes how people perceive us. There have been opportunities that many people would probably have accepted immediately, but we turned them down. Not because they weren&apos;t good business opportunities, but simply because they didn&apos;t fit the world of Running Latte Club.<br><strong>Attila:</strong> I think one very important difference is that we&apos;re not selling runs.<br>This isn&apos;t about having a different sponsor fund the event every week. We&apos;re much more interested in building long-term relationships with partners who think about community the same way we do. For example, when we started working with Samsung, the goal wasn&apos;t simply to put a few phones on a table. We were thinking about how to turn the partnership into an experience. That&apos;s how the idea of the bike-mounted sound system and the DJ at our runs came about. Today, it&apos;s become almost part of the club&apos;s identity. To me, that&apos;s much more exciting than simply showcasing a product.</p><p><strong>On recently became one of your partners. Does that feel like a milestone?</strong><br><strong>Attila:</strong> Yes, absolutely. We were in discussions with them for months before the partnership came together. It&apos;s particularly important to us because it&apos;s not a one-off campaign&#x2014;it&apos;s a long-term collaboration. Viki is the only On brand ambassador in Hungary, and Running Latte Club is the only organisation they sponsor here.<br><strong>Viki:</strong> I&apos;ve always been drawn to brands that don&apos;t simply follow the market&#x2014;they help shape it. I think On is one of those brands. Oatly is another; they&apos;ve done something very similar in the plant-based drinks category. What&apos;s interesting isn&apos;t just the products themselves, but the mindset behind them. And I think it works both ways. A brand says a lot about itself through the people and communities it chooses to support. That&apos;s exactly the kind of community we want to build&#x2014;one that brands like these genuinely want to be part of.</p><p><strong><strong>Running Latte Club:</strong> </strong><a href="https://runninglatteclub.com/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/runninglatteclub/?ref=hypeandhyper.com">Instagram</a></p><p></p>]]></content:encoded></item><item><title><![CDATA[A közösségi deficit ellenszere | A Running Latte Club alapítói arról, hogy miért nem a kilométerek a legfontosabbak]]></title><description><![CDATA[<p><strong>A Running Latte Club t&#xF6;rt&#xE9;nete egy egyszer&#x171; &#xF6;tlettel kezd&#x151;d&#xF6;tt: fussanak egy&#xFC;tt, azt&#xE1;n &#xFC;ljenek be egy k&#xE1;v&#xE9;ra. Az&#xF3;ta t&#xF6;bb ezren fordultak meg a k&#xF6;z&#xF6;ss&</strong></p>]]></description><link>https://hypeandhyper.com/a-kozossegi-deficit-ellenszere-a-running-latte-club-alapitoi-arrol-hogy-miert-nem-a-kilometerek-a-legfontosabbak/</link><guid isPermaLink="false">6a4f6f376fce8b56b0c61fdd</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[interjú]]></category><category><![CDATA[sport]]></category><category><![CDATA[futás]]></category><category><![CDATA[running latte club]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Thu, 09 Jul 2026 11:00:35 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-9.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-9.jpeg" alt="A k&#xF6;z&#xF6;ss&#xE9;gi deficit ellenszere | A Running Latte Club alap&#xED;t&#xF3;i arr&#xF3;l, hogy mi&#xE9;rt nem a kilom&#xE9;terek a legfontosabbak"><p><strong>A Running Latte Club t&#xF6;rt&#xE9;nete egy egyszer&#x171; &#xF6;tlettel kezd&#x151;d&#xF6;tt: fussanak egy&#xFC;tt, azt&#xE1;n &#xFC;ljenek be egy k&#xE1;v&#xE9;ra. Az&#xF3;ta t&#xF6;bb ezren fordultak meg a k&#xF6;z&#xF6;ss&#xE9;gben, de K&#xF6;rnyei Viki &#xE9;s Ny&#xE1;ri Attila szerint a l&#xE9;nyeg nem v&#xE1;ltozott: a legfontosabb dolgok sokszor nem fut&#xE1;s k&#xF6;zben, hanem ut&#xE1;na t&#xF6;rt&#xE9;nnek.</strong></p><p><strong>Honnan indult a Running Latte Club t&#xF6;rt&#xE9;nete? Ki volt k&#xF6;z&#xFC;letek a &#x201E;fut&#xF3;bolond&#x201D;?</strong><br><strong>Viki:</strong> A fut&#xF3;bolond &#xE9;n vagyok. K&#xF6;r&#xFC;lbel&#xFC;l 17 &#xE9;ves korom &#xF3;ta futok, els&#x151;sorban anyuk&#xE1;m hat&#xE1;s&#xE1;ra. A fut&#xE1;s nekem sosem csak a sportr&#xF3;l sz&#xF3;lt, hanem ment&#xE1;lis kapaszkod&#xF3; is volt. Rengeteget adott a szem&#xE9;lyis&#xE9;gfejl&#x151;d&#xE9;semhez, &#xE9;s az&#xF3;ta is az &#xE9;letem r&#xE9;sze. Voltak id&#x151;szakok, amikor h&#xF3;napokra kimaradt, de mindig visszat&#xE9;rtem hozz&#xE1;. Futottam f&#xE9;lmaratont is, de ez mindig szem&#xE9;lyes c&#xE9;l volt, nem az&#xE9;rt csin&#xE1;ltam, hogy m&#xE1;soknak bizony&#xED;tsak. Tudtam, hogy egyszer majd a maraton is elj&#xF6;n.<br>&#x2003;A m&#xE1;sik fontos sz&#xE1;l az &#xE9;letemben a k&#xF6;z&#xF6;ss&#xE9;g&#xE9;p&#xED;t&#xE9;s volt. Az egyetemen egy bar&#xE1;tn&#x151;mmel l&#xE9;trehoztunk egy alap&#xED;tv&#xE1;nyt saj&#xE1;tos nevel&#xE9;si ig&#xE9;ny&#x171; gyerekek sz&#xE1;m&#xE1;ra, ahol k&#xF6;z&#xF6;ss&#xE9;geket szervezt&#xFC;nk &#xE9;s programokat hoztunk l&#xE9;tre. Akkor kezdtem igaz&#xE1;n meg&#xE9;rteni, milyen ereje van annak, ha az emberek tartozhatnak valahov&#xE1;. Rengeteget olvastunk err&#x151;l, kutattuk, hogyan m&#x171;k&#xF6;dik egy j&#xF3;l m&#x171;k&#xF6;d&#x151; k&#xF6;z&#xF6;ss&#xE9;g, &#xE9;s azt hiszem, ott tanultam meg az alapjait annak, hogyan lehet embereket hossz&#xFA; t&#xE1;von &#xF6;sszetartani.<br>&#x2003;A Running Latte Club &#xF6;tlete pedig teljesen v&#xE1;ratlanul j&#xF6;tt. Egy amszterdami utaz&#xE1;son l&#xE1;ttam egy fut&#xF3;klubot. Nem is futottam vel&#xFC;k, egyszer&#x171;en csak megl&#xE1;ttam &#x151;ket. Az fogott meg, hogy ez nem egy sportszergy&#xE1;rt&#xF3; vagy egy hagyom&#xE1;nyos fut&#xF3;egyes&#xFC;let szervez&#xE9;se volt, hanem valami eg&#xE9;szen m&#xE1;s. Egy k&#xF6;z&#xF6;ss&#xE9;g. Volt egy nagyon er&#x151;s meg&#xE9;rz&#xE9;sem, hogy ezt Budapesten is meg lehetne csin&#xE1;lni. Az az &#xE9;rz&#xE9;s, amikor egyszer&#x171;en nem tudsz szabadulni egy &#xF6;tlett&#x151;l. Tudtam, hogy ebb&#x151;l valami lehet.<br>&#x2003;Az els&#x151; ember, akinek elmondtam, Attila volt.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/ko-zo-ske-p.jpg" class="kg-image" alt="A k&#xF6;z&#xF6;ss&#xE9;gi deficit ellenszere | A Running Latte Club alap&#xED;t&#xF3;i arr&#xF3;l, hogy mi&#xE9;rt nem a kilom&#xE9;terek a legfontosabbak" loading="lazy" width="1365" height="2048" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/ko-zo-ske-p.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/ko-zo-ske-p.jpg 1000w, https://hypeandhyper.com/content/images/2026/07/ko-zo-ske-p.jpg 1365w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;: Rozsondai Tam&#xE1;s</figcaption></figure><p><strong>Attila, te r&#xF6;gt&#xF6;n l&#xE1;ttad benne a lehet&#x151;s&#xE9;get?</strong><br><strong>Attila:</strong> Ink&#xE1;bb &#xFA;gy mondan&#xE1;m, hogy el&#x151;sz&#xF6;r Viki lelkesed&#xE9;s&#xE9;t l&#xE1;ttam. (Nevet.) Azt&#xE1;n sz&#xE9;pen lassan &#xE9;n is beleker&#xFC;ltem. &#xC9;n grafikus vagyok, akkoriban napi nyolc-t&#xED;z &#xF3;r&#xE1;t dolgoztam designerk&#xE9;nt. Viki m&#xE1;r az elej&#xE9;n pontos elk&#xE9;pzel&#xE9;ssel &#xE9;rkezett: tudta, milyen hangulatot szeretne, milyen Instagram-oldalt k&#xE9;pzel el, milyen vizu&#xE1;lis vil&#xE1;got akar. A Running Latte Club nevet &#x151; tal&#xE1;lta ki, &#xE9;n pedig elkezdtem fel&#xE9;p&#xED;teni hozz&#xE1; az arculatot. Megterveztem az els&#x151; log&#xF3;t, megsz&#xFC;letett a kabalafigura is, ami akkor m&#xE9;g nagyon fontos r&#xE9;sze volt a m&#xE1;rk&#xE1;nak. Azt&#xE1;n j&#xF6;tt az els&#x151; fut&#xE1;s. Liter&#xE1;lisan ketten voltak rajta. Meg egy kutya. M&#xE9;g megvan r&#xF3;la a fot&#xF3;. Akkor m&#xE9;g heti egy alkalmat szervezt&#xFC;nk h&#xE9;tv&#xE9;g&#xE9;n. Az alap&#xF6;tlet nagyon egyszer&#x171; volt: ne k&#xF6;r&#xF6;zz&#xFC;nk egy atl&#xE9;tikap&#xE1;ly&#xE1;n, hanem fussunk el valahov&#xE1;. Egy k&#xE1;v&#xE9;z&#xF3;hoz. Igyunk meg egy&#xFC;tt egy k&#xE1;v&#xE9;t, besz&#xE9;lgess&#xFC;nk, azt&#xE1;n mindenki mehet a dolg&#xE1;ra. Ma ez teljesen term&#xE9;szetesnek hangzik, de akkor Magyarorsz&#xE1;gon m&#xE9;g senki nem csin&#xE1;lta &#xED;gy.</p><p><strong>Mikor j&#xF6;tt az a pont, amikor azt &#xE9;rezt&#xE9;tek: ebb&#x151;l t&#xE9;nyleg valami nagyobb lesz?</strong><br><strong>Attila:</strong> El&#xE9;g hamar. A harmadik h&#xF3;nap k&#xF6;rny&#xE9;k&#xE9;n m&#xE1;r sz&#xE1;z ember j&#xF6;tt el egy fut&#xE1;sra, ami minket is meglepett. Akkor keresett meg minket az Oatly is. Nem mi kopogtattunk n&#xE1;luk, hanem &#x151;k tal&#xE1;ltak r&#xE1;nk, &#xE9;s felaj&#xE1;nlott&#xE1;k, hogy hozzanak term&#xE9;keket a fut&#xE1;s ut&#xE1;ni k&#xF6;z&#xF6;s reggelihez. Ez volt az els&#x151; olyan pillanat, amikor k&#xED;v&#xFC;lr&#x151;l is visszaigazol&#xE1;st kaptunk arra, hogy amit csin&#xE1;lunk, arra m&#xE1;sok is felfigyeltek. &#xC9;rdekes egy&#xE9;bk&#xE9;nt, hogy ez az&#xF3;ta is &#xED;gy m&#x171;k&#xF6;dik. Mi soha nem kerest&#xFC;nk meg m&#xE1;rk&#xE1;kat egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;si sz&#xE1;nd&#xE9;kkal. Mindig &#x151;k kerestek meg minket.<br>&#x2003;K&#xF6;zben olyan dolgokat is menet k&#xF6;zben tanultunk meg, amikr&#x151;l kor&#xE1;bban semmit sem tudtunk. P&#xE9;ld&#xE1;ul hogyan k&#xE9;sz&#xFC;l egy technikai fut&#xF3;p&#xF3;l&#xF3;, hogyan m&#x171;k&#xF6;dik egy nyomda, honnan szerezz&#xFC;nk alapanyagokat, hogyan &#xE9;p&#xFC;l fel egy webshop vagy egy logisztikai rendszer. Ezeket senki nem tan&#xED;totta meg nek&#xFC;nk. Egyszer&#x171;en bele&#xE1;lltunk, &#xE9;s megtanultuk. Ma m&#xE1;r t&#xF6;bb mint 6700-an regisztr&#xE1;ltak a klubba, &#xE9;s a r&#xE9;sztvev&#x151;k k&#xF6;zel fele k&#xFC;lf&#xF6;ldi. Ez &#xF3;ri&#xE1;si visszajelz&#xE9;s sz&#xE1;munkra.</p><p><strong>Sokan mondj&#xE1;k, hogy a fut&#xF3;klubok lettek az &#xFA;j k&#xF6;z&#xF6;ss&#xE9;gi terek. Ti mit l&#xE1;ttok: val&#xF3;j&#xE1;ban mit keresnek az emberek n&#xE1;latok?</strong><br><strong>Viki:</strong> Mindenki m&#xE1;st. Ez az egyik legizgalmasabb r&#xE9;sze az eg&#xE9;sznek. Hetente k&#xE9;tszer futok egy&#xFC;tt h&#xFA;sz-, harminc&#xE9;ves emberekkel, &#xE9;s rengeteget besz&#xE9;lget&#xFC;nk. Olyan, mintha folyamatosan egy &#xE9;l&#x151; t&#xE1;rsadalomkutat&#xE1;sban venn&#xE9;k r&#xE9;szt. Van, aki az&#xE9;rt &#xE9;rkezik, mert szeretne rendszeresen sportolni, de egyed&#xFC;l sosem tudta r&#xE1;venni mag&#xE1;t. M&#xE1;s eg&#xE9;szs&#xE9;g&#xFC;gyi okokb&#xF3;l kezd futni. Olyan is van, aki kor&#xE1;bban doh&#xE1;nyzott, &#xE9;letm&#xF3;dot szeretne v&#xE1;ltani, &#xE9;s ehhez keres kapaszkod&#xF3;t. A k&#xFC;lf&#xF6;ldiekn&#xE9;l nagyon gyakori, hogy egyszer&#x171;en kapcsolatokat keresnek. Budapestre k&#xF6;lt&#xF6;ztek, nem ismernek senkit, &#xE9;s szeretn&#xE9;nek valahov&#xE1; tartozni. Nagyon sok bar&#xE1;ts&#xE1;g sz&#xFC;letett n&#xE1;lunk, n&#xE9;ha eg&#xE9;szen elk&#xE9;peszt&#x151; gyorsas&#xE1;ggal. Olyan emberek &#xFC;lnek be egy&#xFC;tt fut&#xE1;s ut&#xE1;n k&#xE1;v&#xE9;zni, akik h&#xE1;rom hete m&#xE9;g nem is ismert&#xE9;k egym&#xE1;st, ma pedig &#xFA;gy besz&#xE9;lgetnek, mintha &#xE9;vek &#xF3;ta bar&#xE1;tok lenn&#xE9;nek. Van, aki a ment&#xE1;lis eg&#xE9;szs&#xE9;ge miatt j&#xF6;n. T&#xF6;bben mes&#xE9;ltek arr&#xF3;l, hogy szorong&#xE1;ssal vagy mag&#xE1;nnyal k&#xFC;zd&#xF6;ttek, &#xE9;s a k&#xF6;z&#xF6;ss&#xE9;g seg&#xED;tett nekik. Persze olyan is akad, aki viccesen bevallja, hogy h&#xE1;tha itt tal&#xE1;l p&#xE1;rt. M&#xE1;sok szakmai kapcsolatokat keresnek. Volt olyan startupalap&#xED;t&#xF3;, aki azt mondta, kisz&#xE1;llt a c&#xE9;g&#xE9;b&#x151;l, &#xE9;s most egyszer&#x171;en emberek k&#xF6;z&#xF6;tt szeretne lenni. Ugyanarra a fut&#xE1;sra &#xE9;rkeznek, de mindenki eg&#xE9;szen m&#xE1;s okb&#xF3;l.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-7.jpeg" class="kg-image" alt="A k&#xF6;z&#xF6;ss&#xE9;gi deficit ellenszere | A Running Latte Club alap&#xED;t&#xF3;i arr&#xF3;l, hogy mi&#xE9;rt nem a kilom&#xE9;terek a legfontosabbak" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/RLC_ON_Jul_KoverIstvan-7.jpeg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/RLC_ON_Jul_KoverIstvan-7.jpeg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/RLC_ON_Jul_KoverIstvan-7.jpeg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/RLC_ON_Jul_KoverIstvan-7.jpeg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;: K&#xF6;v&#xE9;r Istv&#xE1;n</figcaption></figure><p><strong>Mi&#xE9;rt van ekkora ig&#xE9;ny ezekre a k&#xF6;z&#xF6;ss&#xE9;gekre?</strong><br><strong>Viki:</strong> Szerintem k&#xF6;z&#xF6;ss&#xE9;gi deficitben &#xE9;l&#xFC;nk. Nemcsak Magyarorsz&#xE1;gon, hanem vil&#xE1;gszerte. A Covid alatt hozz&#xE1;szoktunk ahhoz, hogy otthonr&#xF3;l dolgozunk, online tal&#xE1;lkozunk, telefonon besz&#xE9;l&#xFC;nk. A szem&#xE9;lyes kapcsol&#xF3;d&#xE1;s h&#xE1;tt&#xE9;rbe szorult, &#xE9;s szerintem ez egy olyan k&#xE9;szs&#xE9;g, amit &#xFA;jra kellett tanulnunk. &#xC9;n ezt saj&#xE1;t magamon is &#xE9;reztem. Miut&#xE1;n &#xFA;jra emberek k&#xF6;z&#xE9; ker&#xFC;ltem, r&#xE1;j&#xF6;ttem, hogy a szocializ&#xE1;ci&#xF3; is olyan, mint egy izom: ha nem haszn&#xE1;lod, berozsd&#xE1;sodik.<br>&#x2003;Ez&#xE9;rt l&#xE1;tunk most ennyi k&#xF6;z&#xF6;ss&#xE9;get minden ter&#xFC;leten. Nemcsak fut&#xF3;klubokat, hanem f&#x151;z&#x151;klubokat, k&#xF6;nyvklubokat, kreat&#xED;v workshopokat. Az emberek egyszer&#x171;en szeretn&#xE9;nek &#xFA;jra kapcsol&#xF3;dni egym&#xE1;shoz. Persze ma m&#xE1;r divatos lett azt mondani, hogy &quot;k&#xF6;z&#xF6;ss&#xE9;get &#xE9;p&#xED;t&#xFC;nk&quot;. De szerintem ezt sokszor t&#xFA;l k&#xF6;nnyen haszn&#xE1;ljuk. Egy val&#xF3;di k&#xF6;z&#xF6;ss&#xE9;g fel&#xE9;p&#xED;t&#xE9;se rengeteg munk&#xE1;t jelent. Nem el&#xE9;g meghirdetni egy esem&#xE9;nyt.<br><strong>Attila:</strong> A k&#xF6;z&#xF6;ss&#xE9;get nem az &#xFA;tvonal &#xE9;p&#xED;ti fel, hanem az, hogy ott vagy vel&#xFC;k. Mi minden fut&#xE1;son ott vagyunk. Elind&#xED;tjuk, egy&#xFC;tt futunk, megv&#xE1;rjuk az utols&#xF3; embert is, ut&#xE1;na m&#xE9;g ott maradunk besz&#xE9;lgetni. Ha kell, szervez&#xFC;nk k&#xF6;z&#xF6;s balatoni h&#xE9;tv&#xE9;g&#xE9;t, kar&#xE1;csonyi bulit vagy egyszer&#x171;en csak be&#xFC;l&#xFC;nk valahov&#xE1; egy s&#xF6;rre. A fut&#xE1;s val&#xF3;j&#xE1;ban csak az aprop&#xF3;, az emberek egym&#xE1;s miatt j&#xF6;nnek vissza.</p><p><strong>A vizu&#xE1;lis vil&#xE1;gotok nagyon tudatosnak t&#x171;nik &#x2013; a fut&#xF3;&#xFA;tvonalakt&#xF3;l kezdve a k&#xF6;z&#xF6;ss&#xE9;gi m&#xE9;di&#xE1;s megjelen&#xE9;sig. Mennyire fontos sz&#xE1;motokra az eszt&#xE9;tika &#xE9;s a t&#xF6;rt&#xE9;netmes&#xE9;l&#xE9;s?</strong><br><strong>Viki:</strong> Egy brand&#xE9;p&#xED;t&#x151; csapatn&#xE1;l dolgozom, &#xED;gy sz&#xE1;momra term&#xE9;szetes, hogy ha valamit l&#xE9;trehozunk, akkor azt m&#xE1;r az elej&#xE9;t&#x151;l &#xFA;gy &#xE9;p&#xED;tj&#xFC;k fel, hogy ak&#xE1;r nemzetk&#xF6;zi szinten is meg&#xE1;llja a hely&#xE9;t. Sokszor mondj&#xE1;k nek&#xFC;nk, hogy azt hitt&#xE9;k, a Running Latte Club valamilyen k&#xFC;lf&#xF6;ldi franchise vagy licenc. Ez mindig mosolyt csal az arcunkra, mert val&#xF3;j&#xE1;ban k&#xE9;t budapesti ember kezdte el az eg&#xE9;szet, de k&#xF6;zben &#xF6;r&#xFC;l&#xFC;nk is neki, mert azt jelenti, hogy siker&#xFC;lt olyan min&#x151;s&#xE9;get teremten&#xFC;nk, ami t&#xFA;lmutat a hazai l&#xE9;pt&#xE9;ken. Nek&#xFC;nk fontos volt, hogy ne &#xFA;gy n&#xE9;zz&#xFC;nk ki, mint egy hobbiprojekt. Ink&#xE1;bb azt szerett&#xFC;k volna, hogy ha valaki el&#x151;sz&#xF6;r tal&#xE1;lkozik vel&#xFC;nk, azt gondolja: ezt ak&#xE1;r P&#xE1;rizsban, Koppenh&#xE1;g&#xE1;ban vagy Londonban is sim&#xE1;n el tudn&#xE1; k&#xE9;pzelni. Persze ez nem azt jelenti, hogy minden els&#x151;re t&#xF6;k&#xE9;letes volt. Ha ma visszan&#xE9;zem az els&#x151; grafik&#xE1;kat vagy posztokat, rengeteg dolgot m&#xE1;sk&#xE9;pp csin&#xE1;ln&#xE9;k. De szerintem ez term&#xE9;szetes. Egy m&#xE1;rka soha nincs k&#xE9;sz, folyamatosan fejl&#x151;dik.<br><strong>Attila:</strong> Diz&#xE1;jnerk&#xE9;nt ezt k&#xFC;l&#xF6;n&#xF6;sen &#xE9;rzem. Egy grafikusnak szinte semmi sincs igaz&#xE1;n befejezve. Amit k&#xE9;t &#xE9;ve k&#xE9;sz&#xED;tett&#xE9;l, ma m&#xE1;r biztosan m&#xE1;shogy csin&#xE1;ln&#xE1;d. A Running Latte Club els&#x151; arculata is sokat v&#xE1;ltozott. Az elej&#xE9;n volt egy kabalafigur&#xE1;nk, amit nagyon szerett&#xFC;nk, mert karaktert adott a m&#xE1;rk&#xE1;nak. Ma m&#xE1;r j&#xF3;val letisztultabb vizu&#xE1;lis vil&#xE1;got haszn&#xE1;lunk. Ugyanez igaz a k&#xF6;z&#xF6;ss&#xE9;gi m&#xE9;di&#xE1;ra is. Folyamatosan figyelj&#xFC;k, hogyan reag&#xE1;lnak az emberek, melyik tartalom m&#x171;k&#xF6;dik, mi mes&#xE9;l val&#xF3;ban a k&#xF6;z&#xF6;ss&#xE9;gr&#x151;l. Egy id&#x151; ut&#xE1;n r&#xE1;j&#xF6;tt&#xFC;nk p&#xE9;ld&#xE1;ul, hogy nem grafikai elemeket akarnak l&#xE1;tni, hanem saj&#xE1;t magukat. Az&#xF3;ta szinte kiz&#xE1;r&#xF3;lag olyan k&#xE9;peket haszn&#xE1;lunk, amelyeket a fut&#xE1;sokon k&#xE9;sz&#xED;t&#xFC;nk. Val&#xF3;di emberek, val&#xF3;di pillanatok.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/07/RLC_ON_Jul_KoverIstvan-15.jpeg" class="kg-image" alt="A k&#xF6;z&#xF6;ss&#xE9;gi deficit ellenszere | A Running Latte Club alap&#xED;t&#xF3;i arr&#xF3;l, hogy mi&#xE9;rt nem a kilom&#xE9;terek a legfontosabbak" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/07/RLC_ON_Jul_KoverIstvan-15.jpeg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/07/RLC_ON_Jul_KoverIstvan-15.jpeg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/07/RLC_ON_Jul_KoverIstvan-15.jpeg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/07/RLC_ON_Jul_KoverIstvan-15.jpeg 2400w" sizes="(min-width: 720px) 720px"><figcaption>Fot&#xF3;: K&#xF6;v&#xE9;r Istv&#xE1;n</figcaption></figure><p><strong>Ahogy egyre nagyobb lett a k&#xF6;z&#xF6;ss&#xE9;g, nem f&#xE9;ltetek att&#xF3;l, hogy elveszik az a csal&#xE1;dias hangulat, ami miatt az emberek megszerett&#xE9;k a klubot?</strong><br><strong>Viki:</strong> De, ez volt tal&#xE1;n a legnagyobb f&#xE9;lelm&#xFC;nk. Amikor elkezdt&#xFC;nk gyorsabban n&#xF6;vekedni, meg is k&#xE9;rdezt&#xFC;k a tagokat, hogy szerint&#xFC;k mit kellene minden&#xE1;ron meg&#x151;rizn&#xFC;nk. Szinte mindenki ugyanazt mondta: a k&#xF6;zvetlens&#xE9;get. Ez az&#xF3;ta is egyfajta ir&#xE1;nyt&#x171; sz&#xE1;munkra. Az elej&#xE9;n p&#xE9;ld&#xE1;ul minden &#xFA;j r&#xE9;sztvev&#x151;nek szem&#xE9;lyesen bemutatkoztam, pacsit adtam, besz&#xE9;lgettem vele p&#xE1;r percet. Ma ezt m&#xE1;r fizikailag nem tudom minden alkalommal megtenni, de pr&#xF3;b&#xE1;ljuk ugyanazt a szeml&#xE9;letet tov&#xE1;bbadni a csapatnak.<br>&#x2003;Szerintem egy k&#xF6;z&#xF6;ss&#xE9;g kult&#xFA;r&#xE1;j&#xE1;t mindig azok alak&#xED;tj&#xE1;k, akik vezetik. Ha te nyitott vagy, k&#xED;v&#xE1;ncsi vagy m&#xE1;sokra, akkor el&#x151;bb-ut&#xF3;bb olyan embereket fogsz bevonzani, akik hasonl&#xF3;an m&#x171;k&#xF6;dnek. Nagyon b&#xFC;szke vagyok arra, hogy n&#xE1;lunk szinte mag&#xE1;t&#xF3;l alakult ki ez a befogad&#xF3; l&#xE9;gk&#xF6;r. Ha valaki el&#x151;sz&#xF6;r j&#xF6;n, perceken bel&#xFC;l lesz valaki, aki odamegy hozz&#xE1; besz&#xE9;lgetni. Ha valaki elesik fut&#xE1;s k&#xF6;zben, t&#xF6;bben egyszerre seg&#xED;tenek neki. Ezeket nem lehet szab&#xE1;lyzatba &#xED;rni, ez m&#xE1;r maga a k&#xF6;z&#xF6;ss&#xE9;g.<br><strong>Attila:</strong> &#xC9;s szerintem ez&#xE9;rt sem akarunk minden&#xE1;ron orsz&#xE1;gos h&#xE1;l&#xF3;zatot &#xE9;p&#xED;teni. Rengetegen k&#xE9;rdezik, mikor indul Running Latte Club Debrecenben, P&#xE9;csen vagy Szegeden. Persze j&#xF3;l hangzik, de mi pontosan tudjuk, hogy nem az &#xFA;tvonalat kell lem&#xE1;solni. A hangulatot kellene, azt pedig nem lehet egyszer&#x171;en franchise-ba csomagolni. Nem szeretn&#xE9;nk &#xFA;gy n&#xF6;vekedni, hogy k&#xF6;zben elvesz&#xED;tj&#xFC;k azt, ami&#xE9;rt az emberek eredetileg megszerettek minket.</p><p><strong>M&#xE9;gis &#xFA;gy t&#x171;nik, hogy enn&#xE9;l nagyobbat &#xE1;lmodtok.</strong><br><strong>Viki:</strong> Igen. A Running Latte Club &#xF6;nmag&#xE1;ban nem a v&#xE9;gc&#xE9;l, hanem a kiindul&#xF3;pont. A fej&#xFC;nkben m&#xE1;r r&#xE9;g&#xF3;ta nem egy fut&#xF3;klub, hanem egy teljes &#xF6;kosziszt&#xE9;ma k&#xF6;rvonalaz&#xF3;dik.</p><p><strong>C&#xE9;lotok-e a k&#xF6;z&#xF6;ss&#xE9;g&#xE9;p&#xED;t&#xE9;sen &#xE9;s a fut&#xE1;son t&#xFA;l egy lifestyle brandd&#xE9; v&#xE1;lni? Ha igen, mivel eg&#xE9;sz&#xED;ten&#xE9;tek ki a fut&#xF3;klubot?</strong><br><strong>Viki:</strong> Abszol&#xFA;t. M&#xE1;r az elej&#xE9;n volt egy v&#xED;zi&#xF3;nk arr&#xF3;l, hogy a Running Latte Club t&#xF6;bb lehet, mint heti k&#xE9;t k&#xF6;z&#xF6;s fut&#xE1;s. Ma m&#xE1;r egy olyan &#xF6;kosziszt&#xE9;m&#xE1;ban gondolkodunk, amelynek a fut&#xF3;klub tov&#xE1;bbra is a sz&#xED;ve marad, de mellette m&#xE1;s ter&#xFC;letek is megjelennek. Az egyik nagy &#xE1;lmunk p&#xE9;ld&#xE1;ul egy saj&#xE1;t fut&#xF3;verseny. Olyan esem&#xE9;nyt szeretn&#xE9;nk l&#xE9;trehozni, amely &#xFA;j sz&#xED;nvonalat k&#xE9;pvisel Budapesten, &#xE9;s nemcsak a hazai fut&#xF3;kat sz&#xF3;l&#xED;tja meg, hanem k&#xFC;lf&#xF6;ldr&#x151;l is vonzza az embereket. &#xA0;Hiszek abban, hogy egy j&#xF3;l szervezett fut&#xF3;esem&#xE9;nynek &#xF3;ri&#xE1;si turisztikai ereje van. Egy maraton nemcsak sportesem&#xE9;ny, hanem v&#xE1;rosmarketing is. A vil&#xE1;g sz&#xE1;mos nagyv&#xE1;ros&#xE1;ban emberek t&#xED;zezrei utaznak egy-egy verseny miatt &#x2013; mi&#xE9;rt ne lehetne egyszer Budapest is ilyen c&#xE9;lpont? Emellett gondolkodunk recovery- &#xE9;s wellness-szolg&#xE1;ltat&#xE1;sokban, k&#xF6;z&#xF6;ss&#xE9;gi terekben, hosszabb t&#xE1;von ak&#xE1;r olyan helyekben is, ahol a sport, a regener&#xE1;ci&#xF3; &#xE9;s a tal&#xE1;lkoz&#xE1;sok term&#xE9;szetesen kapcsol&#xF3;dnak &#xF6;ssze. Nem kiz&#xE1;r&#xF3;lag a fut&#xE1;s &#xE9;rdekel benn&#xFC;nket, hanem &#xE1;ltal&#xE1;ban az akt&#xED;v &#xE9;letm&#xF3;d &#xE9;s a k&#xF6;z&#xF6;ss&#xE9;gi sport.</p><!--kg-card-begin: html--><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">A bejegyz&#xE9;s megtekint&#xE9;se az Instagramon</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DaiqvWoKzQJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Running Latte Club (@runninglatteclub) &#xE1;ltal megosztott bejegyz&#xE9;s</a></p></div></blockquote>
<script async src="//www.instagram.com/embed.js"></script><!--kg-card-end: html--><p><strong>Egy ekkora k&#xF6;z&#xF6;ss&#xE9;g mellett egyre t&#xF6;bb m&#xE1;rka szeretne megjelenni k&#xF6;r&#xFC;l&#xF6;ttetek. Hogyan lehet meg&#x151;rizni az organikus m&#x171;k&#xF6;d&#xE9;st &#xFA;gy, hogy k&#xF6;zben szponzorok is &#xE9;rkeznek?</strong><br><strong>Viki:</strong> Tal&#xE1;n azzal, hogy nagyon sokszor mondunk nemet. M&#xE1;r az elej&#xE9;n eld&#xF6;nt&#xF6;tt&#xFC;k, hogy nem szeretn&#xE9;nk hirdet&#x151;fel&#xFC;lett&#xE9; v&#xE1;lni. Nem akarjuk, hogy minden fut&#xE1;s arr&#xF3;l sz&#xF3;ljon, melyik c&#xE9;g log&#xF3;ja szerepel a h&#xE1;tt&#xE9;rben. Sz&#xE1;momra mindig az a k&#xE9;rd&#xE9;s, hogy egy m&#xE1;rka val&#xF3;ban hozz&#xE1; tud-e adni a k&#xF6;z&#xF6;ss&#xE9;ghez. Ugyanabb&#xF3;l a szeml&#xE9;letb&#x151;l indulok ki, ahogy a munk&#xE1;m sor&#xE1;n is m&#xE1;rk&#xE1;kkal foglalkozom: nem el&#xE9;g, hogy valaki ismert vagy nagy. Fontos, hogy &#xE9;rt&#xE9;krendben is passzoljon hozz&#xE1;nk. Ez hossz&#xFA; t&#xE1;von minket is pozicion&#xE1;l. Volt m&#xE1;r olyan megkeres&#xE9;s, amire sokan val&#xF3;sz&#xED;n&#x171;leg azonnal igent mondtak volna, mi m&#xE9;gis visszautas&#xED;tottuk. Nem az&#xE9;rt, mert ne lett volna j&#xF3; &#xFC;zlet, hanem mert egyszer&#x171;en nem illett volna a Running Latte Club vil&#xE1;g&#xE1;ba.<br><strong>Attila:</strong> Mi nem fut&#xE1;sokat adunk el, szerintem ez nagyon fontos k&#xFC;l&#xF6;nbs&#xE9;g. Nem arr&#xF3;l sz&#xF3;l a t&#xF6;rt&#xE9;net, hogy minden h&#xE9;ten m&#xE1;s szponzor finansz&#xED;rozza az esem&#xE9;nyt. Sokkal ink&#xE1;bb hossz&#xFA; t&#xE1;v&#xFA; kapcsolatokat keres&#xFC;nk olyan partnerekkel, akik ugyan&#xFA;gy gondolkodnak a k&#xF6;z&#xF6;ss&#xE9;gr&#x151;l, mint mi. Amikor p&#xE9;ld&#xE1;ul a Samsunggal elkezdt&#xFC;nk egy&#xFC;tt dolgozni, nem az volt a c&#xE9;l, hogy kitegy&#xFC;nk n&#xE9;h&#xE1;ny telefont az asztalra. Ink&#xE1;bb azon gondolkodtunk, hogyan lehet ebb&#x151;l &#xE9;lm&#xE9;ny. &#xCD;gy sz&#xFC;letett meg a fut&#xE1;sokon a biciklire szerelt hangrendszer &#xE9;s DJ &#xF6;tlete, ami ma m&#xE1;r szinte hozz&#xE1;tartozik a klub hangulat&#xE1;hoz. Ez sokkal izgalmasabb, mint egyszer&#x171;en megmutatni egy term&#xE9;ket.</p><p><strong>Nemr&#xE9;g az On is a partnereitek k&#xF6;z&#xE9; ker&#xFC;lt. Ez m&#xE9;rf&#xF6;ldk&#x151;?</strong><br><strong>Attila:</strong> Igen, abszol&#xFA;t. H&#xF3;napokig besz&#xE9;lgett&#xFC;nk vel&#xFC;k, mire megsz&#xFC;letett az egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s. Sz&#xE1;munkra az&#xE9;rt k&#xFC;l&#xF6;n&#xF6;sen fontos, mert nem egyszeri kamp&#xE1;nyr&#xF3;l van sz&#xF3;, hanem hossz&#xFA; t&#xE1;v&#xFA; partners&#xE9;gr&#x151;l. Viki az egyetlen brand ambassador Magyarorsz&#xE1;gon, &#xE9;s a Running Latte Club az egyetlen szervezet, amit szponzor&#xE1;lnak itthon.<br><strong>Viki:</strong> Mindig vonzottak azok a m&#xE1;rk&#xE1;k, amelyek nem egyszer&#x171;en k&#xF6;vetik a piacot, hanem form&#xE1;lj&#xE1;k is. Az On szerintem ilyen. Ahogy az Oatly is ilyen volt a n&#xF6;v&#xE9;nyi italok vil&#xE1;g&#xE1;ban. Nemcsak a term&#xE9;keik &#xE9;rdekesek, hanem az a gondolkod&#xE1;sm&#xF3;d is, amit k&#xE9;pviselnek. &#xC9;s szerintem ez oda-vissza m&#x171;k&#xF6;dik. Egy m&#xE1;rka is sokat elmond mag&#xE1;r&#xF3;l azzal, hogy kik mellett teszi le a voks&#xE1;t. Mi pedig szeretn&#xE9;nk olyan k&#xF6;z&#xF6;ss&#xE9;get &#xE9;p&#xED;teni, amelyhez ezek a m&#xE1;rk&#xE1;k is sz&#xED;vesen kapcsol&#xF3;dnak.</p><p><br><strong>Running Latte Club:</strong> <a href="https://runninglatteclub.com/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/runninglatteclub/?ref=hypeandhyper.com">Instagram</a></p>]]></content:encoded></item><item><title><![CDATA[„A Modern Oli az én történetem” | A Bridgerton sztárja, Oli Higginson zenéről, identitásról és alkotói szabadságról]]></title><description><![CDATA[<p><strong>A legt&#xF6;bben a </strong><em><strong>Bridgerton</strong></em><strong> John Stirlingjek&#xE9;nt ismerik Oli Higginsont, a zene azonban j&#xF3;val a Netflix-siker el&#x151;tt is meghat&#xE1;roz&#xF3; r&#xE9;sze volt az &#xE9;let&#xE9;nek. Modern Oli m&#x171;v&#xE9;szn&#xE9;ven Budapesten l&#xE9;</strong></p>]]></description><link>https://hypeandhyper.com/a-modern-oli-az-en-tortenetem-a-bridgerton-sztarja-oli-higginson-zenerol-identitasrol-es-alkotoi-szabadsagrol/</link><guid isPermaLink="false">6a43a0f49b541600bf53414e</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[interjú]]></category><category><![CDATA[koncert]]></category><category><![CDATA[netflix]]></category><category><![CDATA[bridgerton]]></category><category><![CDATA[oli higginson]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Wed, 01 Jul 2026 09:00:42 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/BNM06663--1-.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/BNM06663--1-.jpg" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l"><p><strong>A legt&#xF6;bben a </strong><em><strong>Bridgerton</strong></em><strong> John Stirlingjek&#xE9;nt ismerik Oli Higginsont, a zene azonban j&#xF3;val a Netflix-siker el&#x151;tt is meghat&#xE1;roz&#xF3; r&#xE9;sze volt az &#xE9;let&#xE9;nek. Modern Oli m&#x171;v&#xE9;szn&#xE9;ven Budapesten l&#xE9;pett fel, ahol egy sokkal szem&#xE9;lyesebb alkot&#xF3;i oldal&#xE1;t mutatta meg &#x2013; azt, amelyben m&#xE1;r nem m&#xE1;sok t&#xF6;rt&#xE9;neteit mes&#xE9;li el, hanem a saj&#xE1;tj&#xE1;t. Dalszerz&#xE9;sr&#x151;l, m&#x171;v&#xE9;szi sebezhet&#x151;s&#xE9;gr&#x151;l &#xE9;s arr&#xF3;l besz&#xE9;lgett&#xFC;nk vele, hogy a zene mi&#xE9;rt tud olyan k&#xF6;zvetlen lenni, amilyen a sz&#xED;n&#xE9;szet sosem.</strong></p><p>Sok sz&#xED;n&#xE9;sz sz&#xE1;m&#xE1;ra egy vil&#xE1;gsiker&#x171; sorozat &#xF6;nmag&#xE1;ban is elegend&#x151; lenne ahhoz, hogy teljesen kit&#xF6;ltse a mindennapjait. Oli Higginsonnak azonban a sz&#xED;n&#xE9;szet sosem jelentette az egyetlen alkot&#xF3;i kifejez&#xE9;si form&#xE1;t. A t&#xE9;v&#xE9;s karrierje mellett a zene v&#xE9;gig &#xE1;lland&#xF3; r&#xE9;sze maradt az &#xE9;let&#xE9;nek &#x2013; valami, amihez &#xFA;jra &#xE9;s &#xFA;jra visszat&#xE9;rt, legyen sz&#xF3; a sz&#xED;nm&#x171;v&#xE9;szeti k&#xE9;pz&#xE9;s&#xE9;r&#x151;l, az otthon&#xE1;r&#xF3;l vagy ak&#xE1;r egy bulir&#xF3;l, ahol megl&#xE1;tott egy zongor&#xE1;t a sarokban.</p><p>Ez a r&#xE9;g&#xF3;ta tart&#xF3; szenved&#xE9;ly nemr&#xE9;g a Modern Oli projektben &#xF6;lt&#xF6;tt testet, amely lehet&#x151;s&#xE9;get ad sz&#xE1;m&#xE1;ra, hogy m&#x171;v&#xE9;szi identit&#xE1;s&#xE1;nak egy m&#xE1;sik oldal&#xE1;t is felfedezze. M&#xED;g a <em>Bridgerton</em> egy gondosan fel&#xE9;p&#xED;tett r&#xE9;gens kori vil&#xE1;gba helyezi, zen&#xE9;j&#xE9;t azok az indie &#xE9;s alternat&#xED;v hangz&#xE1;sok form&#xE1;lj&#xE1;k, amelyeken feln&#x151;tt &#x2013; a Radioheadt&#x151;l &#xE9;s a The Cure-t&#xF3;l eg&#xE9;szen a The 1975-ig. Budapesti, a Wonder Budapest speakeasy hangulat&#xFA; Coco Barj&#xE1;ban adott intim koncertje el&#x151;tt besz&#xE9;lgett&#xFC;nk vele az alkot&#xF3;i kock&#xE1;zatv&#xE1;llal&#xE1;sr&#xF3;l, a m&#x171;v&#xE9;szi szabads&#xE1;gr&#xF3;l &#xE9;s arr&#xF3;l, mi&#xE9;rt &#xE9;rzi &#xFA;gy, hogy a dalszerz&#xE9;s a legk&#xF6;zvetlenebb m&#xF3;dja annak, hogy kapcsolatot teremtsen &#xF6;nmag&#xE1;val &#xE9;s a k&#xF6;z&#xF6;ns&#xE9;g&#xE9;vel.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Bridgerton-Premiere-2.jpg" width="1200" height="1658" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Bridgerton-Premiere-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Bridgerton-Premiere-2.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Bridgerton-Premiere-2.jpg 1200w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg" width="1200" height="800" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 1200w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Fot&#xF3;k: Netflix/Shondaland</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/OliHigginson_Stock_-14.jpg" class="kg-image" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/OliHigginson_Stock_-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/OliHigginson_Stock_-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/OliHigginson_Stock_-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/OliHigginson_Stock_-14.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Fot&#xF3;: Pip Bourdillon</em></figcaption></figure><p><strong>A legt&#xF6;bben a Bridgerton r&#xE9;v&#xE9;n ismernek, de ma els&#x151;sorban zen&#xE9;szk&#xE9;nt vagy Budapesten. Hogyan sz&#xFC;letett meg a Modern Oli? Egy &#xFA;j fejezet volt ez az &#xE9;letedben, vagy valami, ami fel&#xE9; m&#xE1;r &#xE9;vek &#xF3;ta tartott&#xE1;l?</strong><br>Mindig &#xE9;n voltam az a sr&#xE1;c, aki m&#xE1;gnesk&#xE9;nt vonz&#xF3;dott a zongor&#xE1;hoz. Ak&#xE1;r a sz&#xED;nm&#x171;v&#xE9;szeti egyetemen voltam, ak&#xE1;r egy buliban, ha volt a szob&#xE1;ban egy zongora, el&#x151;bb-ut&#xF3;bb biztosan ott tal&#xE1;ltam magam el&#x151;tte. Az &#xE9;vek sor&#xE1;n a dalszerz&#xE9;s az &#xE9;letem hatalmas r&#xE9;sz&#xE9;v&#xE9; v&#xE1;lt. A bar&#xE1;taim ismert&#xE9;k a dalaimat, &#xE9;s folyton azt mondogatt&#xE1;k: &#x201E;Ezeket rendesen ki kellene adnod.&#x201D; De sz&#xE1;momra akkoriban a sz&#xED;n&#xE9;szet volt az els&#x151;dleges. El akartam v&#xE9;gezni a k&#xE9;pz&#xE9;st, megszerezni az els&#x151; sz&#xED;nh&#xE1;zi, telev&#xED;zi&#xF3;s &#xE9;s filmes munk&#xE1;imat. </p><p>Azt&#xE1;n az elm&#xFA;lt egy-k&#xE9;t &#xE9;vben egyre er&#x151;sebben &#xE9;reztem, hogy v&#xE9;gre szeretn&#xE9;m megosztani ezeket a dalokat a k&#xF6;z&#xF6;ns&#xE9;ggel, &#xE9;s val&#xF3;ra v&#xE1;ltani azt a gyerekkori &#xE1;lmomat, hogy emberek el&#x151;tt &#xE9;nekelhessem &#x151;ket. Az id&#x151;z&#xED;t&#xE9;s is t&#xF6;k&#xE9;letes volt, mert a <em>Bridgerton</em> negyedik &#xE9;vad&#xE1;nak forgat&#xE1;sa nyolc h&#xF3;napig tartott, &#xE9;s gyakran akadnak hosszabb sz&#xFC;netek a forgat&#xE1;si napok k&#xF6;z&#xF6;tt. El&#x151;fordulhat, hogy k&#xE9;t-h&#xE1;rom napig folyamatosan dolgozol, azt&#xE1;n egy h&#xE9;tig nincs jeleneted, majd &#xFA;jra j&#xF6;n n&#xE9;h&#xE1;ny forgat&#xE1;si nap. Gondolkodtam, mit kezdjek ezzel az id&#x151;vel? &#xC9;s akkor j&#xF6;tt az &#xF6;tlet, hogy most kell felvennem a dalaimat, foglalkoznom a zen&#xE9;vel, &#xE9;s fel&#xE9;p&#xED;tenem a Modern Oli vil&#xE1;g&#xE1;t.</p><p>&#xCD;gy a Modern Oli tulajdonk&#xE9;ppen a <em>Bridgertonnal</em> p&#xE1;rhuzamosan sz&#xFC;letett meg. Vicces m&#xF3;don a kett&#x151; teljesen ellent&#xE9;te egym&#xE1;snak: az egyik egy romantikus, r&#xE9;gens kori koszt&#xFC;m&#xF6;s dr&#xE1;ma, a m&#xE1;sik pedig egy kort&#xE1;rs, kiss&#xE9; nyersebb karakter, ami tulajdonk&#xE9;ppen &#xF6;nmagam egy kiterjeszt&#xE9;se.</p><p><strong>Hogyan &#xED;rn&#xE1;d le a Modern Oli hangz&#xE1;s&#xE1;t annak, aki m&#xE9;g sosem hallotta a zen&#xE9;det?</strong><br>Ez az &#xF6;r&#xF6;k k&#xE9;rd&#xE9;s, amivel minden zen&#xE9;sz k&#xFC;zd. Sz&#xE1;momra azokb&#xF3;l a zenekarokb&#xF3;l &#xE9;s el&#x151;ad&#xF3;kb&#xF3;l t&#xE1;pl&#xE1;lkozik, amelyeket tin&#xE9;dzserk&#xE9;nt hallgattam: Radiohead, The Cure, Pulp, Nick Cave, R.E.M., My Chemical Romance, The Killers, de ak&#xE1;r a korai Coldplay vagy a Travis is.</p><p>A kilencvenes &#xE9;vek &#xE9;s a k&#xE9;tezres &#xE9;vek elej&#xE9;nek gyereke vagyok, &#xE9;s ak&#xE1;r akarom, ak&#xE1;r nem, a zen&#xE9;m term&#xE9;szetes m&#xF3;don ehhez a korszakhoz h&#xFA;z. Sokan mondj&#xE1;k, hogy a dalaim a kamaszkorukra eml&#xE9;keztetik &#x151;ket, arra az id&#x151;szakra, amikor el&#x151;sz&#xF6;r hallottak igaz&#xE1;n zen&#xE9;t, amikor ezek a dalok sz&#xF3;ltak a r&#xE1;di&#xF3;ban. Van benn&#xFC;k egyfajta nosztalgia.</p><p>Nagyon zongorak&#xF6;zpont&#xFA; a hangz&#xE1;s is, mert nem vagyok k&#xFC;l&#xF6;n&#xF6;sebben j&#xF3; git&#xE1;ros. N&#xE9;ha a korl&#xE1;tok hasznosak, mert egy bizonyos ir&#xE1;nyba terelnek. Ez&#xE9;rt sok benne a zongora, a szintipopos hat&#xE1;s, &#xE9;s olyan el&#x151;ad&#xF3;k is nagy inspir&#xE1;ci&#xF3;t jelentenek sz&#xE1;momra, mint a The 1975 &#xE9;s Matty Healy.</p><p>Ha egyetlen mondatban kellene &#xF6;sszefoglalnom: nosztalgikus indie pop.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BNM06971--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM06971--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM06971--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM06971--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM06971--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BNM07026--1-.jpg" width="2000" height="1333" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM07026--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM07026--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM07026--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM07026--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-image-card kg-width-full kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/BNM06977-2--1-.jpg" class="kg-image" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM06977-2--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM06977-2--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM06977-2--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM06977-2--1-.jpg 2400w"><figcaption><em>Modern Oli koncertje a Wonder Budapest hotel Coco Barj&#xE1;ban (Fot&#xF3;k: Marianna Bal&#xE1;zs photography)</em></figcaption></figure><p><strong>Kor&#xE1;bban azt mondtad, hogy ink&#xE1;bb m&#x171;v&#xE9;sznek tartod magad, mint kiz&#xE1;r&#xF3;lag sz&#xED;n&#xE9;sznek vagy zen&#xE9;sznek. Mit tud sz&#xE1;modra kifejezni a zene, amit a sz&#xED;n&#xE9;szet nem?</strong><br>A zene sokkal k&#xF6;zvetlenebb. Lehet, hogy holnap elj&#xE1;tszok egy olyan dalt, amit mind&#xF6;ssze k&#xE9;t napja &#xED;rtam. Az pontosan azt t&#xFC;kr&#xF6;zi, ahol most tartok az &#xE9;letemben. A sz&#xED;n&#xE9;szet nem &#xED;gy m&#x171;k&#xF6;dik. Egy sz&#xED;ndarabot heteken &#xE1;t pr&#xF3;b&#xE1;ltok, egy film vagy sorozat forgat&#xE1;sa h&#xF3;napokig tart, azt&#xE1;n mire a k&#xF6;z&#xF6;ns&#xE9;g l&#xE1;tja, ak&#xE1;r egy-k&#xE9;t &#xE9;v is eltelhet. A zen&#xE9;ben van egy olyan k&#xF6;zvetlens&#xE9;g &#xE9;s &#xE1;tl&#xE1;that&#xF3;s&#xE1;g, hogy ma meg&#xED;rsz valamit, &#xE9;s szinte azonnal megoszthatod m&#xE1;sokkal.</p><p>Mindk&#xE9;t m&#x171;fajt &#x151;szint&#xE9;n szeretem. De a Modern Oli tal&#xE1;n a legk&#xF6;zelebb &#xE1;ll ahhoz, hogy valaki val&#xF3;ban meg&#xE9;rtse, ki vagyok &#xE9;n. A sz&#xED;n&#xE9;szi munk&#xE1;m m&#xE1;s karakterek &#xE9;s t&#xF6;rt&#xE9;netek felfedez&#xE9;s&#xE9;r&#x151;l sz&#xF3;l, amelyeknek r&#xE9;szese lehetek. A Modern Oli viszont az &#xE9;n t&#xF6;rt&#xE9;netem.</p><p><strong>Sz&#xED;n&#xE9;szk&#xE9;nt t&#xF6;bbnyire m&#xE1;sok t&#xF6;rt&#xE9;neteit mes&#xE9;led el. Dalszerz&#x151;k&#xE9;nt viszont a saj&#xE1;todat. Ez felszabad&#xED;t&#xF3; vagy ink&#xE1;bb ijeszt&#x151; &#xE9;rz&#xE9;s?</strong><br>V&#xE9;gs&#x151; soron felszabad&#xED;t&#xF3;, &#xE9;s &#xE9;ppen ez&#xE9;rt akarom csin&#xE1;lni. Ijeszt&#x151;? Abszol&#xFA;t. De amikor azokra a m&#x171;v&#xE9;szekre gondolok, akik inspir&#xE1;lnak, biztos vagyok benne, hogy &#x151;k lenn&#xE9;nek az els&#x151;k, akik azt mondan&#xE1;k: fogalmuk sem volt, mit csin&#xE1;lnak, f&#xE9;ltek t&#x151;le, &#xE9;s kock&#xE1;zatot v&#xE1;llaltak. Szerintem a val&#xF3;ban fontos m&#x171;v&#xE9;szi v&#xE1;llalkoz&#xE1;sokhoz ez hozz&#xE1;tartozik.</p><p>Ami n&#xE9;ha neh&#xE9;z, hogy az emberek term&#xE9;szetesen tudni akarj&#xE1;k, kir&#x151;l sz&#xF3;lnak a dalaim, vagy milyen konkr&#xE9;t &#xE9;lm&#xE9;nyek ihlett&#xE9;k &#x151;ket. De igyekszem nem mindent megmagyar&#xE1;zni. Egy dal nem ter&#xE1;pi&#xE1;s &#xFC;l&#xE9;s, &#xE9;s nem is napl&#xF3;bejegyz&#xE9;s. Amint megosztod m&#xE1;sokkal, valami eg&#xE9;szen m&#xE1;ss&#xE1; v&#xE1;lik. Sokkal jobban &#xE9;rdekel, hogy a hallgat&#xF3;k hogyan kapcsolj&#xE1;k a saj&#xE1;t &#xE9;let&#xFC;kh&#xF6;z a dalaimat, mint az, hogy &#xE9;n r&#xE9;szletesen elmagyar&#xE1;zzam a saj&#xE1;t t&#xF6;rt&#xE9;neteimet.</p><p>Ez a c&#xE9;l: olyan zen&#xE9;t alkotni, amely seg&#xED;t az embereknek &#xF6;nmagukra reflekt&#xE1;lni. Sz&#xE1;momra ett&#x151;l v&#xE1;lik igaz&#xE1;n felszabad&#xED;t&#xF3;v&#xE1;.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Dan-Candler0531--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Dan-Candler0531--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Dan-Candler0531--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Dan-Candler0531--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Dan-Candler0531--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Dan-Candler0593--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201E;A Modern Oli az &#xE9;n t&#xF6;rt&#xE9;netem&#x201D; | A Bridgerton szt&#xE1;rja, Oli Higginson zen&#xE9;r&#x151;l, identit&#xE1;sr&#xF3;l &#xE9;s alkot&#xF3;i szabads&#xE1;gr&#xF3;l" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Dan-Candler0593--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Dan-Candler0593--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Dan-Candler0593--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Dan-Candler0593--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Fot&#xF3;k: Dan Candler</em></figcaption></figure><p><strong>Besz&#xE9;lj&#xFC;nk egy kicsit az alkot&#xF3;i folyamatr&#xF3;l. Amikor dalt &#xED;rsz, mi sz&#xFC;letik meg el&#x151;sz&#xF6;r: a dallam, a sz&#xF6;veg vagy egy &#xE9;rzelem?</strong><br>&#x150;szint&#xE9;n sz&#xF3;lva nincs kialakult m&#xF3;dszerem. Tal&#xE1;n ink&#xE1;bb m&#x171;v&#xE9;szi k&#xE1;osznak nevezn&#xE9;m. A telefonom tele van hangjegyzetekkel. Mindenhol r&#xF6;gz&#xED;tek &#xF6;tleteket: az &#xE1;gyban, vonaton, metr&#xF3;n, biciklin, &#xE9;ttermekben. A legjobb dalaim &#xE1;ltal&#xE1;ban akkor sz&#xFC;letnek, amikor v&#xE1;ratlanul meg&#xE9;rkezik az ihlet, nem pedig akkor, amikor le&#xFC;l&#xF6;k azzal a sz&#xE1;nd&#xE9;kkal, hogy most dalt fogok &#xED;rni.</p><p>N&#xE9;ha egy m&#x171;alkot&#xE1;s, egy felirat, egy graffiti, egy f&#xE9;l f&#xFC;llel elkapott besz&#xE9;lget&#xE9;s ind&#xED;t el valamit, m&#xE1;skor egyszer&#x171;en csak felbukkan egy dallam a fejemben. Elkezdem d&#xFA;dolni, &#xE9;s r&#xF6;gt&#xF6;n azon gondolkodom: ezt valaki m&#xE1;r meg&#xED;rta? Ha nem, azonnal felveszem a telefonomra, mert k&#xFC;l&#xF6;nben elt&#x171;nik. A nehezebb r&#xE9;sze k&#xE9;s&#x151;bb j&#xF6;n, amikor ebb&#x151;l az apr&#xF3; szikr&#xE1;b&#xF3;l egy teljes dalt kell fel&#xE9;p&#xED;teni. &#xDA;gy gondolom, min&#xE9;l ink&#xE1;bb k&#xED;v&#xFC;lr&#x151;l &#xE9;rkezik az inspir&#xE1;ci&#xF3;, ann&#xE1;l jobb. Ha t&#xFA;lgondolod a dolgokat, az ritk&#xE1;n tesz j&#xF3;t a munk&#xE1;nak. A leghitelesebb &#xF6;tletek akkor sz&#xFC;letnek, amikor egyszer&#x171;en nyitott vagy arra, amit a vil&#xE1;g k&#xED;n&#xE1;l.</p><p><strong>El&#x151;fordul n&#xE1;lad is olyasmi, mint az &#xED;r&#xF3;kn&#xE1;l az &#xFC;res lap szindr&#xF3;ma?</strong><br>Szerencs&#xE9;re nem igaz&#xE1;n. R&#xE9;szben az&#xE9;rt, mert senki sem k&#xE9;nyszer&#xED;t arra, hogy &#xED;rjak. Jelenleg nincs lemezszerz&#x151;d&#xE9;sem, senki nem rendel t&#x151;lem dalokat, &#xE9;s nincsenek hat&#xE1;rid&#x151;im. Soha nem &#xFC;ltem m&#xE9;g le egy &#xFC;res dokumentum el&#xE9; azzal, hogy &#x201E;ma mindenk&#xE9;ppen &#xED;rnom kell valamit&#x201D;. N&#xE1;lam ennek pont az ellenkez&#x151;je t&#xF6;rt&#xE9;nik. Eszembe jut egy &#xF6;tlet, amit s&#xFC;rg&#x151;sen le kell jegyeznem, miel&#x151;tt elfelejtem.</p><p>Lekopogom, de ink&#xE1;bb azt &#xE9;rzem, hogy t&#xFA;l sok &#xF6;tletem van, nem t&#xFA;l kev&#xE9;s. Szerintem ez az egyik legjobb dolog abban, hogy f&#xFC;ggetlen el&#x151;ad&#xF3; vagyok. Nincsenek hat&#xE1;rid&#x151;im.</p><p><strong>Sokan a Bridgerton r&#xE9;v&#xE9;n ismertek meg, de &#xFA;gy t&#x171;nik, a Modern Oli egy m&#xF3;dja annak, hogy megmutasd a k&#xF6;z&#xF6;ns&#xE9;gnek, ki vagy val&#xF3;j&#xE1;ban a szerepeiden t&#xFA;l. Mit rem&#xE9;lsz, mit ismernek meg bel&#x151;led az emberek a zen&#xE9;den kereszt&#xFC;l?</strong><br>&#x150;szint&#xE9;n sz&#xF3;lva sz&#xE1;momra az alkot&#xE1;s nem csup&#xE1;n az &#xF6;nkifejez&#xE9;sr&#x151;l sz&#xF3;l. Gyerekk&#xE9;nt &#xE9;s tin&#xE9;dzserk&#xE9;nt rengetegszer &#xE9;ltem &#xE1;t azt az &#xE9;rz&#xE9;st, hogy egy dal, egy zen&#xE9;sz &quot;meg&#xE9;rt&quot; engem. Felvettem a fejhallgat&#xF3;t k&#xE9;s&#x151; este, meghallgattam egy sz&#xE1;mot, &#xE9;s &#xFA;gy &#xE9;reztem, valaki pontosan megfogalmazta azt, amit &#xE9;n magam nem tudtam szavakba &#xF6;nteni. Ett&#x151;l kev&#xE9;sb&#xE9; &#xE9;reztem magam egyed&#xFC;l. Sokszor &#xE1;t&#xE9;ltem ezt a kedvenc el&#x151;ad&#xF3;im zen&#xE9;it hallgatva. Ma pedig az lelkes&#xED;t a legjobban, hogy &#xE9;n is lehetek valaki sz&#xE1;m&#xE1;ra ugyanez.</p><p>B&#xE1;rmilyen kor&#xFA; emberr&#x151;l legyen is sz&#xF3;, &#xE9;let&#xE9;nek b&#xE1;rmely szakasz&#xE1;ban, ha felteszi a fejhallgat&#xF3;t, meghallgatja valamelyik dalomat, &#xE9;s azt gondolja: <em>&#x201E;&#x150; &#xE9;rt engem.&#x201D;</em> Enn&#xE9;l t&#xF6;bbet nem is k&#xED;v&#xE1;nhatn&#xE9;k.</p><p>Ez az &#xE9;rz&#xE9;s ad &#xE9;rtelmet annak, amit csin&#xE1;lok. Ez&#xE9;rt k&#xE9;sz&#xED;tek zen&#xE9;t.<br></p>]]></content:encoded></item><item><title><![CDATA[“Modern Oli Is My Story” | Bridgerton’s Oli Higginson on Music, Identity and Creative Freedom]]></title><description><![CDATA[<p><strong>Most audiences know Oli Higginson as Footman John from </strong><em><strong>Bridgerton</strong></em><strong>, but music has been part of his life long before Netflix fame arrived. Performing in Budapest under his musical alter ego Modern Oli, he is stepping into a more personal creative space&#x2014;one where he can tell his own</strong></p>]]></description><link>https://hypeandhyper.com/modern-oli-is-my-story-bridgertons-oli-higginson-on-music-identity-and-creative-freedom/</link><guid isPermaLink="false">6a43a5069b541600bf534183</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[interview]]></category><category><![CDATA[netflix]]></category><category><![CDATA[bridgerton]]></category><category><![CDATA[oli higginson]]></category><category><![CDATA[concert]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Wed, 01 Jul 2026 09:00:23 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/BNM06663--1--1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/BNM06663--1--1.jpg" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom"><p><strong>Most audiences know Oli Higginson as Footman John from </strong><em><strong>Bridgerton</strong></em><strong>, but music has been part of his life long before Netflix fame arrived. Performing in Budapest under his musical alter ego Modern Oli, he is stepping into a more personal creative space&#x2014;one where he can tell his own stories rather than inhabit someone else&#x2019;s. We spoke with him about songwriting, artistic vulnerability, and why music offers a kind of immediacy that acting never can.</strong></p><p>For most actors, success in a globally popular series would be enough to keep them occupied. For Oli Higginson, however, acting has never been the only creative outlet. Alongside his growing screen career, music has quietly remained a constant presence&#x2014;something he has returned to throughout his life, whether at drama school, at home, or whenever he happened to find a piano in the corner of a room. That long-standing passion recently evolved into Modern Oli, a project that allows him to explore a different side of his artistic identity. While <em>Bridgerton</em> places him inside a carefully crafted Regency-era world, his music draws from the indie and alternative sounds he grew up with, channeling influences ranging from Radiohead and The Cure to The 1975. Ahead of his intimate performance in Wonder Budapest&#x2019;s speakeasy-style Coco Bar, we sat down with Oli to talk about creative risk, artistic freedom, and why songwriting feels like the most direct way to connect with both himself and his audience.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Bridgerton-Premiere-2.jpg" width="1200" height="1658" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Bridgerton-Premiere-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Bridgerton-Premiere-2.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Bridgerton-Premiere-2.jpg 1200w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg" width="1200" height="800" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/BRIDGERTON_401_Unit_00547R-2-medium-1200x800--1-.jpg 1200w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Photos: Netflix/Shondaland</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/OliHigginson_Stock_-14.jpg" class="kg-image" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/OliHigginson_Stock_-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/OliHigginson_Stock_-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/OliHigginson_Stock_-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/OliHigginson_Stock_-14.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Photo: Pip Bourdillon</em></figcaption></figure><p><strong>Most people know you from Bridgerton, but today you&#x2019;re in Budapest primarily as a musician. How did Modern Oli come about? Was it a new chapter for you, or something you&#x2019;d been building toward for years?</strong><br>I&#x2019;ve always been the guy who gravitates towards a piano. Whether I was at drama school or at a party, if there was a piano in the room, I&#x2019;d eventually find myself sitting in front of it. Over the years, songwriting became a huge part of my life. My friends knew about the songs and kept telling me, &#x201C;You should release these properly.&#x201D; But acting was my priority. I wanted to train, get my first theatre job, my first TV job, my first film job.</p><p>Then, over the last couple of years, I started feeling this itch to finally share the music and live out that childhood dream of singing my songs to people. The timing worked out because filming <em>Bridgerton</em> Season 4 took eight months, and as an actor you often have gaps between shooting days. I suddenly found myself with time and thought: this is the moment. So Modern Oli was born alongside <em>Bridgerton</em>. In a funny way, they&#x2019;re complete opposites&#x2014;one is a romantic period drama, the other is this contemporary, slightly gnarlier extension of myself.</p><p><strong>For someone who&#x2019;s never heard your music before, how would you describe the Modern Oli sound?</strong><br>That&#x2019;s the eternal question every musician struggles to answer. For me, it comes from the bands I grew up listening to as a teenager: Radiohead, The Cure, Pulp, Nick Cave, R.E.M., My Chemical Romance, The Killers, even early Coldplay and Travis.</p><p>I was a &#x2019;90s and early-2000s kid, and whether I like it or not, my music naturally gravitates towards that era. A lot of people tell me the songs remind them of their teenage years, of hearing music on the radio for the first time. There&#x2019;s definitely a sense of nostalgia in it. It&#x2019;s also very piano-driven because I&#x2019;m not a particularly good guitarist. Sometimes limitations are useful&#x2014;they push you in a certain direction. So there&#x2019;s a lot of piano, synth-pop influences, and artists like The 1975 have been hugely important to me.</p><p>If I had to sum it up: nostalgic indie pop.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BNM06971--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM06971--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM06971--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM06971--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM06971--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/BNM07026--1-.jpg" width="2000" height="1333" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM07026--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM07026--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM07026--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM07026--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-image-card kg-width-full kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/BNM06977-2--1-.jpg" class="kg-image" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/BNM06977-2--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/BNM06977-2--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/BNM06977-2--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/BNM06977-2--1-.jpg 2400w"><figcaption><em>Modern Oli&apos;s concert at Wonder Budapest&apos;s Coco Bar (Photos: Marianna Bal&#xE1;zs photography)</em></figcaption></figure><p><strong>You&#x2019;ve said before that you see yourself as an artist rather than strictly an actor or a musician. What does music allow you to express that acting doesn&#x2019;t?</strong><br>Music feels much more immediate. There&#x2019;s a song I might play tomorrow that I only wrote two days ago. It speaks exactly to where I am right now. Acting doesn&#x2019;t really work like that. You can spend months rehearsing something or filming a project, and then audiences won&#x2019;t see it until a year or two later. Music allows for a kind of transparency and immediacy. You can write something today and share it almost immediately.</p><p>I genuinely love both disciplines, but Modern Oli is probably the closest thing you can get to understanding who I am. My acting work is about exploring somebody else&#x2019;s story or character. Modern Oli is my story.</p><p><strong>As an actor, you&#x2019;re often telling someone else&#x2019;s story. As a songwriter, you&#x2019;re telling your own. Does that feel liberating or intimidating?</strong><br>Ultimately, it feels liberating&#x2014;and that&#x2019;s exactly why I want to do it. Is it intimidating? Absolutely. But when I think about the artists who inspire me, I imagine they&#x2019;d be the first people to admit that they were scared and didn&#x2019;t always know what they were doing. Risk is often part of meaningful artistic work.</p><p>What can be challenging is that people naturally want to know who songs are about or what specific experiences inspired them. But I try not to explain everything. A song isn&#x2019;t a therapy session or a diary entry. It becomes something else once it&#x2019;s shared. I&#x2019;m much more interested in how listeners relate the music to their own experiences than in explaining the details of mine.</p><p>That&#x2019;s the goal: creating something that allows people to reflect on themselves. That&#x2019;s what makes it feel liberating.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Dan-Candler0531--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Dan-Candler0531--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Dan-Candler0531--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Dan-Candler0531--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Dan-Candler0531--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Dan-Candler0593--1-.jpg" width="2000" height="3000" loading="lazy" alt="&#x201C;Modern Oli Is My Story&#x201D; | Bridgerton&#x2019;s Oli Higginson on Music, Identity and Creative Freedom" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Dan-Candler0593--1-.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Dan-Candler0593--1-.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Dan-Candler0593--1-.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Dan-Candler0593--1-.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Photos: Dan Candler</em></figcaption></figure><p><strong>Let me ask you about your process. When you&#x2019;re writing a song, what usually comes first: the melody, the lyrics, or an emotion?</strong><br>I don&#x2019;t really have a fixed process. It&#x2019;s probably closer to artistic chaos. My phone is full of voice notes. I record ideas everywhere&#x2014;in bed, on trains, on bikes, in restaurants. The best songs usually arrive when inspiration hits unexpectedly rather than when I sit down and decide I&#x2019;m going to write. Sometimes it&#x2019;s a piece of art, a sign, a conversation I overhear, or just a melody that suddenly appears in my head. I&#x2019;ll immediately record it because otherwise it might disappear.</p><p>The hard part comes later, when you have to turn that small spark into a complete song.</p><p>I think the more inspiration comes from outside yourself, the better. If you overthink things, the work tends to suffer. The most authentic ideas often arrive when you&#x2019;re simply paying attention to the world around you.</p><p><strong>Do you ever experience the equivalent of writer&#x2019;s block&#x2014;a blank page syndrome?</strong><br>Thankfully, not really. Part of that is because nobody is forcing me to write. I&#x2019;m not signed to a label, I&#x2019;m not being commissioned to produce songs, and I don&#x2019;t have deadlines. I&#x2019;ve never sat down in front of a blank screen and thought, &#x201C;I need to write something today.&#x201D; It&#x2019;s usually the opposite. I have an idea that I urgently need to get down before I forget it. Touch wood, I actually feel like I have too much material rather than too little. That&#x2019;s one of the joys of being an independent artist.</p><p><strong>A lot of people discovered you through Bridgerton, but Modern Oli seems to be a way of showing audiences who you are beyond any character. What do you hope people learn about the real Oli through your music?</strong><br>To be honest, what excites me most isn&#x2019;t simply expressing myself. Growing up, there were so many moments when music made me feel understood. I&#x2019;d put on headphones late at night and hear an artist articulate something I couldn&#x2019;t express myself. It made me feel less alone. What gets me up in the morning is the possibility that I could be that person for someone else. If somebody, at any age and at any point in their life, listens to one of my songs and thinks, &#x201C;He gets me&#x201D;, that&#x2019;s the greatest thing I could hope for.</p><p>That feeling gives me purpose. It&#x2019;s the reason I make music.</p>]]></content:encoded></item><item><title><![CDATA[„Egy jó otthonnak ma sokkal többet kell tudnia kevesebből” | Interjú Fanny Leytennel, az IKEA Magyarország, Csehország és Szlovákia belsőépítészeti vezetőjével]]></title><description><![CDATA[<p><strong>Mit&#x151;l &#xE9;rz&#x151;dik ma egy otthon kifejezetten k&#xF6;z&#xE9;p-eur&#xF3;painak? Valahol az &#xF6;r&#xF6;k&#xF6;lt b&#xFA;torok, az egyre kisebb v&#xE1;rosi lak&#xE1;sok &#xE9;s az a n&#xF6;vekv&#x151; nyom&#xE1;s k&</strong></p>]]></description><link>https://hypeandhyper.com/egy-jo-otthonnak-ma-sokkal-tobbet-kell-tudnia-kevesebbol-interju-fanny-leytennel-az-ikea-magyarorszag-csehorszag-es-szlovakia-belsoepiteszeti-vezetojevel/</link><guid isPermaLink="false">6a2689c688d39006448d6e83</guid><category><![CDATA[design]]></category><category><![CDATA[ikea]]></category><category><![CDATA[interjú]]></category><category><![CDATA[formatervezés]]></category><category><![CDATA[bútorkollekció]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Mon, 08 Jun 2026 09:30:26 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-11-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-11-1.jpg" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel"><p><strong>Mit&#x151;l &#xE9;rz&#x151;dik ma egy otthon kifejezetten k&#xF6;z&#xE9;p-eur&#xF3;painak? Valahol az &#xF6;r&#xF6;k&#xF6;lt b&#xFA;torok, az egyre kisebb v&#xE1;rosi lak&#xE1;sok &#xE9;s az a n&#xF6;vekv&#x151; nyom&#xE1;s k&#xF6;z&#xF6;tt, hogy egyetlen szob&#xE1;nak &#xF6;t funkci&#xF3;t is be kell t&#xF6;ltenie, &#xFA;j otthonfogalom form&#xE1;l&#xF3;dik a r&#xE9;gi&#xF3;ban. Leyten Fannyval, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel besz&#xE9;lgett&#xFC;nk arr&#xF3;l, hogyan v&#xE1;ltozik az otthon jelent&#xE9;se &#x2014; &#xE9;s mi&#xE9;rt nem el&#xE9;g ma m&#xE1;r &#xF6;nmag&#xE1;ban a praktikum.</strong></p><p>Az Adolf Loos egyik legjelent&#x151;sebb lak&#xF3;&#xE9;p&#xFC;let&#xE9;nek sz&#xE1;m&#xED;t&#xF3; pr&#xE1;gai Villa Winternitz modernista tereiben bemutatott <a href="https://www.ikea.com/hu/hu/cat/ikea-ps-2026-kollekcio-700773/?ref=hypeandhyper.com">&#xFA;j IKEA PS kollekci&#xF3;</a> azt vizsg&#xE1;lta, hogyan alkalmazkodik a kort&#xE1;rs &#xE9;letm&#xF3;d az egyre korl&#xE1;tozottabb terekhez. Maga a helysz&#xED;n is szimbolikusnak hatott: egy progressz&#xED;v lakhat&#xE1;si &#xE9;s funkcionalit&#xE1;si elvek ment&#xE9;n tervezett h&#xE1;z adott otthont egy olyan kollekci&#xF3;nak, amely a mai rugalmas, kompakt otthonok val&#xF3;s&#xE1;g&#xE1;ra reflekt&#xE1;l. Az esem&#xE9;ny sor&#xE1;n Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel besz&#xE9;lgett&#xFC;nk a k&#xF6;z&#xE9;p-kelet-eur&#xF3;pai enteri&#x151;r&#xF6;k v&#xE1;ltoz&#xF3; identit&#xE1;s&#xE1;r&#xF3;l &#xE9;s a r&#xE9;gi&#xF3; sokr&#xE9;teg&#x171; otthonk&#xE9;p&#xE9;r&#x151;l. Az &#xF6;r&#xF6;k&#xF6;lt b&#xFA;torokt&#xF3;l &#xE9;s a helyi k&#xE9;zm&#x171;ves hagyom&#xE1;nyokt&#xF3;l kezdve a multifunkcion&#xE1;lis terekig &#xE9;s a h&#xE9;tk&#xF6;znapi t&#xE1;rgyak &#xE9;rzelmi szerep&#xE9;ig sz&#xE1;mos t&#xE9;m&#xE1;t &#xE9;rintett&#xFC;nk, mik&#xF6;zben arr&#xF3;l besz&#xE9;lgett&#xFC;nk, hogyan alkalmazkodnak a r&#xE9;gi&#xF3; otthonai az &#xFA;j &#xE9;letform&#xE1;khoz an&#xE9;lk&#xFC;l, hogy elvesz&#xED;ten&#xE9;k szem&#xE9;lyis&#xE9;g&#xFC;ket.</p><p><strong>Hogyan &#xED;rn&#xE1;d le ma a k&#xF6;z&#xE9;p-kelet-eur&#xF3;pai otthonok karakter&#xE9;t? L&#xE9;tezik k&#xF6;z&#xF6;s vizu&#xE1;lis nyelv Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia k&#xF6;z&#xF6;tt?</strong><br>Igen, szerintem egy&#xE9;rtelm&#x171;en vannak k&#xF6;z&#xF6;s jellemz&#x151;k a r&#xE9;gi&#xF3;ban. Az egyik leger&#x151;sebb ezek k&#xF6;z&#xFC;l a nagyon praktikus hozz&#xE1;&#xE1;ll&#xE1;s az otthonhoz &#x2014; a legt&#xF6;bb d&#xF6;nt&#xE9;st val&#xF3;di ig&#xE9;nyek alak&#xED;tj&#xE1;k, nem puszt&#xE1;n eszt&#xE9;tikai szempontok. Ugyanakkor van egy er&#x151;s &#xE9;rzelmi r&#xE9;teg is: sok otthonban tal&#xE1;lunk &#xF6;r&#xF6;k&#xF6;lt b&#xFA;torokat, szem&#xE9;lyes t&#xF6;rt&#xE9;nettel rendelkez&#x151; t&#xE1;rgyakat. Ami igaz&#xE1;n &#xE9;rdekes, hogy ezek mennyire term&#xE9;szetesen &#xE9;lnek egy&#xFC;tt az &#xFA;jabb darabokkal, l&#xE9;trehozva egy k&#xFC;l&#xF6;nleges r&#xE9;gi&#x2013;&#xFA;j kever&#xE9;ket. Ez valami nagyon saj&#xE1;tos dolog errefel&#xE9;, amit &#xE9;rdemes meg&#x151;rizni.</p><p>Egy m&#xE1;sik fontos t&#xE9;nyez&#x151; a m&#xE9;ret. A nagyobb v&#xE1;rosokban &#x2013; Budapest j&#xF3; p&#xE9;lda erre &#x2013; az emberek jellemz&#x151;en kisebb lak&#xE1;sokban &#xE9;lnek. Emiatt az okos t&#xE1;rol&#xE1;si megold&#xE1;sok kiemelten fontoss&#xE1; v&#xE1;lnak. Ha kev&#xE9;s a hely, a funkcionalit&#xE1;s elengedhetetlenn&#xE9; v&#xE1;lik. Ugyanakkor Magyarorsz&#xE1;g valamelyest kiemelkedik a r&#xE9;gi&#xF3;n bel&#xFC;l. A praktikum &#xE9;s az eszt&#xE9;tika k&#xF6;z&#xF6;tti egyens&#xFA;ly itt ink&#xE1;bb a design fel&#xE9; billen &#x2013; nagyobb hangs&#xFA;ly ker&#xFC;l a vizu&#xE1;lis min&#x151;s&#xE9;gre &#xE9;s a sz&#xE9;p k&#xF6;rnyezet megteremt&#xE9;s&#xE9;re. De mindh&#xE1;rom orsz&#xE1;gban kulcsk&#xE9;rd&#xE9;s marad a megfizethet&#x151;s&#xE9;g. &#xC9;s ez nem csak az &#xE1;rr&#xF3;l sz&#xF3;l, hanem az &#xE9;rt&#xE9;kr&#x151;l: tart&#xF3;ss&#xE1;gr&#xF3;l, min&#x151;s&#xE9;gr&#x151;l &#xE9;s hossz&#xFA; t&#xE1;v&#xFA; haszn&#xE1;lhat&#xF3;s&#xE1;gr&#xF3;l.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-15.jpg" class="kg-image" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-13.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-14.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Vannak olyan k&#xF6;z&#xE9;p-eur&#xF3;pai vizu&#xE1;lis vagy anyaghaszn&#xE1;lati hagyom&#xE1;nyok, amelyeket sz&#xED;vesen l&#xE1;tn&#xE1;l er&#x151;sebben megjelenni az IKEA k&#xED;n&#xE1;lat&#xE1;ban?</strong><br>Amikor idek&#xF6;lt&#xF6;ztem, az egyik els&#x151; dolog, amit &#xE9;szrevettem, az a term&#xE9;szetes anyagok ir&#xE1;nti m&#xE9;ly tisztelet volt &#x2014; a fa, a text&#xED;li&#xE1;k &#xE9;s k&#xFC;l&#xF6;n&#xF6;sen az &#xFC;veg ir&#xE1;nt. Az &#xFC;vegk&#xE9;sz&#xED;t&#xE9;s k&#xE9;zm&#x171;ves hagyom&#xE1;nya p&#xE9;ld&#xE1;ul val&#xF3;ban egyedi ebben a r&#xE9;gi&#xF3;ban. Er&#x151;s kapcsolat van a helyi &#xF6;r&#xF6;ks&#xE9;ggel &#xE9;s a tradicion&#xE1;lis technik&#xE1;kkal, &#xE9;s j&#xF3; l&#xE1;tni, hogy ezek ma is &#xE9;rt&#xE9;ket k&#xE9;pviselnek.</p><p>Ennek m&#xE1;r most is l&#xE1;tjuk nyomait az IKEA k&#xED;n&#xE1;lat&#xE1;ban, de szerintem van lehet&#x151;s&#xE9;g arra, hogy m&#xE9;g tov&#xE1;bb menj&#xFC;nk &#x2014; hogy m&#xE9;g t&#xF6;bb ilyen anyag&#xE9;rz&#xE9;kenys&#xE9;get &#xE9;s k&#xE9;zm&#x171;ves szeml&#xE9;letet integr&#xE1;ljunk a term&#xE9;kekbe. Ez valami nagyon autentikus dolgot t&#xFC;kr&#xF6;z a r&#xE9;gi&#xF3;r&#xF3;l.</p><p><strong>&#xC9;rz&#xE9;kelsz gener&#xE1;ci&#xF3;s v&#xE1;ltoz&#xE1;st abban, ahogyan az emberek az otthon fogalm&#xE1;ra gondolnak?</strong><br>Mindenk&#xE9;ppen. Az egyik legnagyobb v&#xE1;ltoz&#xE1;s az urbaniz&#xE1;ci&#xF3;hoz kapcsol&#xF3;dik. A fiatalabb gener&#xE1;ci&#xF3;k nagyobb es&#xE9;llyel &#xE9;lnek v&#xE1;rosokban, gyakran kisebb lak&#xE1;sokban. Ez r&#xE9;szben a n&#xF6;vekv&#x151; mobilit&#xE1;s k&#xF6;vetkezm&#xE9;nye &#x2013; t&#xF6;bb lehet&#x151;s&#xE9;g ny&#xED;lik tanul&#xE1;sra, munk&#xE1;ra &#xE9;s k&#xF6;lt&#xF6;z&#xE9;sre. Ez a v&#xE1;ltoz&#xE1;s k&#xF6;zvetlen&#xFC;l hat arra is, hogyan haszn&#xE1;ljuk az otthonainkat. R&#xE9;gebben a nagyobb lak&#xE1;sok lehet&#x151;v&#xE9; tett&#xE9;k az egy&#xE9;rtelm&#x171;en elk&#xFC;l&#xF6;n&#xED;tett tereket &#x2013; p&#xE9;ld&#xE1;ul egy k&#xFC;l&#xF6;n vend&#xE9;gszob&#xE1;t. Ma a tereknek multifunkcion&#xE1;lisnak kell lenni&#xFC;k. Ugyanaz a szoba lehet nappali, dolgoz&#xF3;szoba, edz&#x151;t&#xE9;r &#xE9;s k&#xF6;z&#xF6;ss&#xE9;gi t&#xE9;r egyszerre.</p><p>Van egy t&#xE1;gabb &#xE9;letm&#xF3;dbeli v&#xE1;ltoz&#xE1;s is: az emberek nagyobb hangs&#xFA;lyt helyeznek a t&#xE1;rsas &#xE9;letre, a j&#xF3;ll&#xE9;tre &#xE9;s a rugalmass&#xE1;gra. Ennek k&#xF6;vetkezt&#xE9;ben az otthonnak sokkal t&#xF6;bbf&#xE9;le tev&#xE9;kenys&#xE9;get kell kiszolg&#xE1;lnia kisebb alapter&#xFC;leten. Egyszer&#x171;en sokkal t&#xF6;bbet v&#xE1;runk el t&#x151;le, mint kor&#xE1;bban.</p><p><strong>Hogyan egyens&#xFA;lyoz az IKEA a demokratikus design &#xE9;s az egyedis&#xE9;g ir&#xE1;nti n&#xF6;vekv&#x151; ig&#xE9;ny k&#xF6;z&#xF6;tt?</strong><br>Sz&#xE1;munkra a demokratikus design azt jelenti, hogy olyan term&#xE9;keket hozunk l&#xE9;tre, amelyek sok ember sz&#xE1;m&#xE1;ra el&#xE9;rhet&#x151;k. Ez &#xF6;t pill&#xE9;rre &#xE9;p&#xFC;l: forma, funkci&#xF3;, min&#x151;s&#xE9;g, fenntarthat&#xF3;s&#xE1;g &#xE9;s alacsony &#xE1;r. Ha ezek egy&#xFC;tt m&#x171;k&#xF6;dnek, akkor egy olyan term&#xE9;k sz&#xFC;letik, amely sz&#xE9;les k&#xF6;z&#xF6;ns&#xE9;g sz&#xE1;m&#xE1;ra relev&#xE1;ns.</p><p>Ugyanakkor ezt nem l&#xE1;tjuk az egyedis&#xE9;g korl&#xE1;toz&#xE1;s&#xE1;nak. &#xC9;pp ellenkez&#x151;leg: &#xFA;gy tervez&#xFC;nk, hogy az emberek maguk alak&#xED;thass&#xE1;k a v&#xE9;geredm&#xE9;nyt. Sok term&#xE9;k&#xFC;nk &#x2013; k&#xFC;l&#xF6;n&#xF6;sen a nyersebb vagy kezeletlenebb anyagokb&#xF3;l k&#xE9;sz&#xFC;ltek &#x2013; lehet&#x151;s&#xE9;get ad a szem&#xE9;lyre szab&#xE1;sra.</p><p>Ez&#xE9;rt tal&#xE1;ljuk olyan &#xE9;rdekesnek az &#x201E;IKEA hack&#x201D; kult&#xFA;r&#xE1;t is. &#x150;szint&#xE9;n b&#xFC;szk&#xE9;k vagyunk arra, amikor az emberek fogj&#xE1;k a term&#xE9;keinket &#xE9;s &#xFA;jra&#xE9;rtelmezik &#x151;ket. B&#xE1;r ezeket az &#xE1;talak&#xED;t&#xE1;sokat hivatalosan nem mindig tudjuk bemutatni, inspir&#xE1;l&#xF3; l&#xE1;tni, mennyire kreat&#xED;vak az emberek. A c&#xE9;l v&#xE9;gs&#x151; soron nem az, hogy minden otthon ugyan&#xFA;gy n&#xE9;zzen ki.</p><p><strong>Mennyire nyitottak a r&#xE9;gi&#xF3; v&#xE1;s&#xE1;rl&#xF3;i a k&#xF6;rforg&#xE1;sos megold&#xE1;sokra, p&#xE9;ld&#xE1;ul a second-hand, b&#xE9;rl&#xE9;si vagy jav&#xED;t&#xE1;si szolg&#xE1;ltat&#xE1;sokra?</strong><br>A v&#xE1;s&#xE1;rl&#xF3;k val&#xF3;j&#xE1;ban nyitottabbak, mint azt n&#xE9;ha gondoln&#xE1;nk. Egyre nagyobb az &#xE9;rdekl&#x151;d&#xE9;s a k&#xF6;rforg&#xE1;sos megold&#xE1;sok ir&#xE1;nt, &#xE9;s mi is tesz&#xFC;nk m&#xE1;r l&#xE9;p&#xE9;seket ebbe az ir&#xE1;nyba &#x2013; b&#xE1;r az ismerts&#xE9;g m&#xE9;g lehetne nagyobb. A second-hand &#xE9;s jav&#xED;t&#xE1;si szolg&#xE1;ltat&#xE1;sok egyre n&#xE9;pszer&#x171;bbek, &#xE9;s az emberek is egyre t&#xF6;bb lehet&#x151;s&#xE9;get keresnek ezen a ter&#xFC;leten.</p><p>A b&#xE9;rl&#xE9;s tal&#xE1;n a k&#xF6;vetkez&#x151; l&#xE9;pcs&#x151;fok. Ez a modell m&#xE9;g fejl&#x151;d&#x151;ben van a r&#xE9;gi&#xF3;ban, de m&#xE1;s ter&#xFC;leteken m&#xE1;r l&#xE1;tunk hasonl&#xF3; p&#xE9;ld&#xE1;kat &#x2013; p&#xE9;ld&#xE1;ul a bicikli- vagy rollermegoszt&#xE1;sn&#xE1;l. Egyes orsz&#xE1;gokban, f&#x151;leg a fiatalabb gener&#xE1;ci&#xF3;k k&#xF6;r&#xE9;ben, a b&#xFA;torb&#xE9;rl&#xE9;s egyre gyakoribb. Azok, akik gyakran k&#xF6;lt&#xF6;znek, lehet, hogy egy-k&#xE9;t &#xE9;vre kib&#xE9;relnek alapdarabokat, mik&#xF6;zben a szem&#xE9;lyesebb t&#xE1;rgyakba ink&#xE1;bb befektetnek. Szerintem ez a szeml&#xE9;let itt is fokozatosan meg fog jelenni.</p><p><strong>Bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;k&#xE9;nt milyen a saj&#xE1;t otthonod &#x2013; ink&#xE1;bb k&#xED;s&#xE9;rleti t&#xE9;r vagy nyugodt mened&#xE9;k?</strong><br>A kett&#x151; kombin&#xE1;ci&#xF3;ja. Nem felt&#xE9;tlen&#xFC;l nevezn&#xE9;m k&#xED;s&#xE9;rletinek, de szeretek v&#xE1;ltoztatni dolgokon, f&#x151;leg amikor &#xFA;j kollekci&#xF3;k &#xE9;rkeznek. Folyamatosan azon gondolkodom, min lehetne friss&#xED;teni vagy v&#xE1;ltoztatni. Ugyanakkor az otthonomnak olyan helynek is kell lennie, ahol val&#xF3;ban el tudok lazulni. K&#xFC;l&#xF6;n&#xF6;sen k&#xFC;lf&#xF6;ld&#xF6;n &#xE9;lve v&#xE1;lik fontoss&#xE1; egy olyan szem&#xE9;lyes t&#xE9;r megteremt&#xE9;se, ami stabilit&#xE1;st &#xE9;s ismer&#x151;ss&#xE9;get ad. Sz&#xF3;val b&#xE1;r szeretek k&#xED;s&#xE9;rletezni, az &#xF6;sszhat&#xE1;snak nyugodtnak &#xE9;s k&#xE9;nyelmesnek kell maradnia.</p><p>Mi az az egy t&#xE1;rgy vagy megold&#xE1;s, ami n&#xE9;lk&#xFC;l nem tudn&#xE1;l &#xE9;lni?<br>Sz&#xE1;momra ezek a text&#xED;li&#xE1;k, k&#xFC;l&#xF6;n&#xF6;sen a sz&#x151;nyegek. Gyakran m&#xE1;sodlagos elemk&#xE9;nt tekint&#xFC;nk r&#xE1;juk, pedig &#xF3;ri&#xE1;si hat&#xE1;suk van arra, milyennek &#xE9;rz&#x151;dik egy t&#xE9;r. Egy egyszer&#x171; l&#xE1;bt&#xF6;rl&#x151; p&#xE9;ld&#xE1;ul m&#xE1;r &#xE9;rkez&#xE9;skor megteremti az otthonoss&#xE1;g &#xE9;rzet&#xE9;t. A k&#xFC;l&#xF6;nb&#xF6;z&#x151; text&#xFA;r&#xE1;k teljesen &#xE1;t tudj&#xE1;k alak&#xED;tani egy lak&#xE1;s hangulat&#xE1;t &#x2013; meleget, k&#xE9;nyelmet &#xE9;s &#xE9;rz&#xE9;ki gazdags&#xE1;got adnak hozz&#xE1;.</p><p>A sz&#x151;nyegek emellett &#xF6;sszek&#xF6;tik a tereket &#xE9;s egys&#xE9;ges&#xED;tik az enteri&#x151;rt. &#xD6;sszefogj&#xE1;k a b&#xFA;torokat, &#xE9;s finoman kijel&#xF6;lnek k&#xFC;l&#xF6;nb&#xF6;z&#x151; z&#xF3;n&#xE1;kat. Sz&#xE1;momra n&#xE9;lk&#xFC;l&#xF6;zhetetlenek. Mindenhol vannak n&#xE1;lam, m&#xE9;g a konyh&#xE1;ban is. Az egyik leger&#x151;sebb, m&#xE9;gis legink&#xE1;bb alul&#xE9;rt&#xE9;kelt elemei egy otthonnak.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-2.jpg" class="kg-image" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><p></p><h3 id="az-%C3%BAj-ikea-ps-kollekci%C3%B3r%C3%B3l"> Az &#xFA;j IKEA PS kollekci&#xF3;r&#xF3;l</h3><p><em>Az eredetileg 1995-ben ind&#xED;tott IKEA PS egy olyan platformk&#xE9;nt j&#xF6;tt l&#xE9;tre, amely k&#xED;s&#xE9;rleti, el&#x151;remutat&#xF3; designnak adott teret &#x2014; egy olyan fel&#xFC;letk&#xE9;nt, ahol a m&#xE1;rka &#xFA;j &#xF6;tleteket tesztelhetett a kort&#xE1;rs &#xE9;letm&#xF3;d, a rugalmass&#xE1;g &#xE9;s a demokratikus design k&#xF6;r&#xFC;l. Az &#xE9;vek sor&#xE1;n a kollekci&#xF3; arr&#xF3;l v&#xE1;lt ismertt&#xE9;, hogy mer&#xE9;sz eszt&#xE9;tik&#xE1;t kombin&#xE1;l a v&#xE1;ltoz&#xF3; &#xE9;letst&#xED;lusokra &#xE9;s a kisebb v&#xE1;rosi otthonokra szabott praktikus megold&#xE1;sokkal.</em></p><p><em>A leg&#xFA;jabb IKEA PS kollekci&#xF3; ezt az ir&#xE1;nyt folytatja, er&#x151;s f&#xF3;kuszt helyezve a multifunkcionalit&#xE1;sra, az alkalmazkod&#xF3;k&#xE9;pess&#xE9;gre &#xE9;s az &#xE9;rzelmi hossz&#xFA; &#xE9;lettartamra. Kifejezetten kompakt lak&#xF3;k&#xF6;rnyezetekre tervezve azt vizsg&#xE1;lja, hogyan reag&#xE1;lhatnak a b&#xFA;torok az egyre fluidabb otthoni rutinokra: olyan terekre, amelyek egyszerre m&#x171;k&#xF6;dnek nappalik&#xE9;nt, munka&#xE1;llom&#xE1;sk&#xE9;nt, &#xE9;tkez&#x151;k&#xE9;nt &#xE9;s k&#xF6;z&#xF6;ss&#xE9;gi t&#xE9;rk&#xE9;nt. T&#xF6;bb darab archetipikus form&#xE1;kat &#xE9;s term&#xE9;szetes anyagokat &#xE9;rtelmez &#xFA;jra kort&#xE1;rs n&#xE9;z&#x151;pontb&#xF3;l, m&#xED;g m&#xE1;sok a mobilit&#xE1;st &#xE9;s a modularit&#xE1;st helyezik el&#x151;t&#xE9;rbe, lehet&#x151;v&#xE9; t&#xE9;ve, hogy a felhaszn&#xE1;l&#xF3;k k&#xF6;nnyed&#xE9;n alak&#xED;ts&#xE1;k vagy szem&#xE9;lyre szabj&#xE1;k k&#xF6;rnyezet&#xFC;ket. Az eg&#xE9;sz kollekci&#xF3;ban hangs&#xFA;lyosan jelenik meg az a k&#xF6;nnyen befogadhat&#xF3; designszeml&#xE9;let, amely az egy&#xE9;nis&#xE9;get t&#xE1;mogatja, nem pedig egy el&#x151;re meghat&#xE1;rozott eszt&#xE9;tik&#xE1;t &#xED;r el&#x151;.</em></p><p><em>A pr&#xE1;gai Villa Winternitz ikonikus tereiben bemutatott kollekci&#xF3; &#xE9;rdekes p&#xE1;rbesz&#xE9;dbe l&#xE9;pett Adolf Loos funkcionalit&#xE1;sr&#xF3;l, egyszer&#x171;s&#xE9;gr&#x151;l &#xE9;s a lak&#xF3;t&#xE9;r v&#xE1;ltoz&#xF3; szerep&#xE9;r&#x151;l alkotott modernista gondolataival &#x2014; bizony&#xED;tva, hogy azok a k&#xE9;rd&#xE9;sek, amelyek ma a lakhat&#xE1;s k&#xF6;r&#xFC;l felmer&#xFC;lnek, val&#xF3;j&#xE1;ban egy&#xE1;ltal&#xE1;n nem &#xFA;jak.</em><br></p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-3.jpg" class="kg-image" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-4.jpg" class="kg-image" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-16.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-17.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-18.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-19.jpg" width="2000" height="2000" loading="lazy" alt="&#x201E;Egy j&#xF3; otthonnak ma sokkal t&#xF6;bbet kell tudnia kevesebb&#x151;l&#x201D; | Interj&#xFA; Fanny Leytennel, az IKEA Magyarorsz&#xE1;g, Csehorsz&#xE1;g &#xE9;s Szlov&#xE1;kia bels&#x151;&#xE9;p&#xED;t&#xE9;szeti vezet&#x151;j&#xE9;vel" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure>]]></content:encoded></item><item><title><![CDATA[“A Good Home Today Needs to Do Much More with Less” | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia]]></title><description><![CDATA[<p><strong>What makes a home feel distinctly Central European today? Somewhere between inherited furniture, shrinking urban apartments and the growing pressure to make one room function as five, a new domestic logic is emerging across the region. We spoke with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic</strong></p>]]></description><link>https://hypeandhyper.com/a-good-home-today-needs-to-do-much-more-with-less-interview-with-fanny-leyten-head-of-interior-design-at-ikea-hungary-czech-republic-and-slovakia/</link><guid isPermaLink="false">6a1d8a94652f44921369121f</guid><category><![CDATA[design]]></category><category><![CDATA[ikea]]></category><category><![CDATA[furniture collection]]></category><category><![CDATA[interview]]></category><dc:creator><![CDATA[Éva Tomanicz]]></dc:creator><pubDate>Mon, 08 Jun 2026 09:30:17 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-11.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-11.jpg" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia"><p><strong>What makes a home feel distinctly Central European today? Somewhere between inherited furniture, shrinking urban apartments and the growing pressure to make one room function as five, a new domestic logic is emerging across the region. We spoke with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia, about how the meaning of home is changing &#x2014; and why practicality alone is no longer enough.</strong></p><p>Presented inside the modernist Villa Winternitz in Prague &#x2014; one of Adolf Loos&#x2019; most remarkable residential works &#x2014; <a href="https://www.ikea.com/hu/hu/cat/ikea-ps-2026-kollekcio-700773/?ref=hypeandhyper.com">IKEA&#x2019;s new PS collection</a> explored how contemporary living continues to evolve under increasingly limited spatial conditions. The setting itself felt symbolic: a house designed around progressive ideas of living and functionality hosting a collection built for the realities of today&#x2019;s flexible, compact homes. During the event, we spoke with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia, about the shifting identity of Central-Eastern European interiors and the region&#x2019;s uniquely layered relationship with home. From inherited furniture and local craftsmanship to multifunctional living and the emotional role of everyday objects, our conversation touched on how homes across the region are adapting to changing lifestyles without losing their sense of personality.</p><p><strong>How would you describe the character of Central-Eastern European homes today? Is there a shared visual language across Hungary, the Czech Republic and Slovakia?</strong><br>Yes, I would say there are clear shared characteristics across the region. One of the strongest is a very practical approach to the home&#x2014;most decisions are rooted in real needs rather than purely aesthetic desires. At the same time, there&#x2019;s a strong emotional layer: many homes include inherited furniture, pieces with personal history. What&#x2019;s interesting is how naturally these coexist with newer items, creating a unique mix of old and new. That&#x2019;s something quite special here, and worth preserving.</p><p>Another important factor is scale. In larger cities&#x2014;Budapest is a good example&#x2014;people tend to live in smaller homes. This makes smart storage solutions a top priority. When space is limited, functionality becomes essential.</p><p>That said, Hungary stands out slightly within the region. The balance between practicality and aesthetics leans more toward design here&#x2014;there&#x2019;s a stronger emphasis on visual quality and creating a beautiful environment. But across all three countries, affordability remains a key consideration. It&#x2019;s not just about price, but about value: durability, quality, and long-term usability.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-15.jpg" class="kg-image" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" loading="lazy" width="2000" height="2500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-15.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-13.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-13.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-14.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-14.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Are there elements of Central European visual or material culture you would like to see more strongly represented in IKEA&#x2019;s range?</strong><br>When I moved here, one of the first things I noticed was the deep appreciation for natural materials&#x2014;wood, textiles, and especially glass. The craftsmanship around glassmaking, for example, is something truly distinctive in this region. There&#x2019;s a strong connection to local heritage and traditional techniques, and it&#x2019;s great to see that these are still valued today.</p><p>We already see glimpses of this in IKEA&#x2019;s range, but I think there&#x2019;s potential to go further&#x2014;to integrate more of this material sensitivity and craftsmanship into the products. It reflects something very authentic about the region.</p><p><strong>Do you see a generational shift in how people think about the concept of home?</strong><br>Definitely. One major shift is linked to urbanisation. Younger generations are more likely to live in cities, often in smaller apartments. This is partly due to increased mobility&#x2014;more opportunities to study, work, and move between places. This change directly affects how we use our homes. In the past, larger homes allowed for clearly defined spaces&#x2014;a guest room, for example. Today, spaces need to be multifunctional. The same room might serve as a living area, workspace, gym, and social space.</p><p>There&#x2019;s also a broader lifestyle shift: people place more emphasis on social life, wellbeing, and flexibility. As a result, the home has to support a wider range of activities within a smaller footprint. It&#x2019;s simply more demanding than it used to be.</p><p><strong>How does IKEA balance the idea of democratic design with the growing demand for individuality?</strong><br>For us, democratic design means creating products that are accessible to the many. It&#x2019;s built on five pillars: form, function, quality, sustainability, and low price. When these come together, we have a product that works for a broad audience.</p><p>At the same time, we don&#x2019;t see this as limiting individuality. On the contrary, we design in a way that allows people to shape the final outcome themselves. Many of our products&#x2014;especially those in more raw or untreated materials&#x2014;offer opportunities for personalisation.</p><p>This is also why we find the &#x201C;IKEA hack&#x201D; culture so interesting. We&#x2019;re genuinely proud when people take our products and reinterpret them. While we can&#x2019;t always officially showcase these modifications, it&#x2019;s inspiring to see how creative people can be. Ultimately, the goal is not for every home to look the same.</p><p><strong>How open are customers in this region to circular solutions such as second-hand, rental, or repair services?</strong><br>Customers are actually more open than we sometimes assume. There&#x2019;s a growing interest in circular solutions, and we&#x2019;re already taking steps in this direction&#x2014;although awareness could still be higher. Second-hand and repair services are gaining traction, and people are increasingly asking for more options.</p><p>Rental is perhaps the next step. It&#x2019;s still developing in this region, but we already see similar models in other areas of life&#x2014;like bike or scooter sharing. In some countries, especially among younger generations, renting furniture is becoming more common. People who move frequently might rent basic items for a year or two, while investing in more personal pieces. I believe this mindset will gradually appear here as well.</p><p><strong>As Head of Interior Design, what is your own home like&#x2014;more of an experimental space or a calm retreat?</strong><br>It&#x2019;s a combination of both. I wouldn&#x2019;t necessarily call it experimental, but I do enjoy changing things&#x2014;especially when new collections arrive. I&#x2019;m always thinking about what I can update or refresh. At the same time, my home needs to be a place where I can truly relax. Especially living abroad, it becomes important to create a personal space that feels grounding and familiar. So while I do experiment, the overall atmosphere has to remain calm and comfortable.</p><p><strong>What is one object or solution you couldn&#x2019;t live without?</strong><br>For me, it&#x2019;s textiles&#x2014;especially rugs. They&#x2019;re often seen as secondary elements, but they have a huge impact on how a space feels. A simple doormat, for example, already creates a sense of welcome the moment you arrive. Inside the home, different textures can completely transform the atmosphere&#x2014;they add warmth, comfort, and sensory richness. Rugs also help connect spaces and unify interiors. They bring together furniture and define areas in a subtle way. For me, they&#x2019;re essential&#x2014;I have them everywhere, even in the kitchen. They&#x2019;re one of the most powerful yet underrated elements in a home.</p><p></p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-2.jpg" class="kg-image" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-2.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><p></p><h3 id="about-the-new-ikea-ps-collection"><em><strong>About the new IKEA PS collection</strong></em></h3><p><em>Originally launched in 1995, IKEA PS was conceived as a platform for experimental, forward-thinking design &#x2014; a space where the brand could test new ideas around contemporary living, flexibility and democratic design. Over the years, the collection has become known for combining bold aesthetics with practical solutions tailored to changing lifestyles and smaller urban homes.</em></p><p><em>The newest IKEA PS collection continues this direction with a strong focus on multifunctionality, adaptability and emotional longevity. Designed especially for compact living environments, the collection explores how furniture can respond to increasingly fluid domestic routines: spaces that function simultaneously as living rooms, workspaces, dining areas and social hubs.</em></p><p><em>Several pieces revisit archetypal forms and natural materials through a more contemporary lens, while others embrace mobility and modularity &#x2014; allowing users to easily transform or personalize their environments. Throughout the collection, there is a clear emphasis on approachable design that encourages individuality rather than prescribing a fixed aesthetic.</em></p><p><em>Presented inside Prague&#x2019;s iconic Villa Winternitz, the collection entered into an interesting dialogue with Adolf Loos&#x2019; modernist ideas around functionality, simplicity and the evolving role of domestic space &#x2014; proving that many of the questions surrounding how we live today are, in fact, not entirely new.</em><br></p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-3.jpg" class="kg-image" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-3.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-4.jpg" class="kg-image" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" loading="lazy" width="2000" height="2000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-4.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-16.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-16.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-17.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-17.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-18.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-18.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/IKEA-PS-KOLLEKCIO-19.jpg" width="2000" height="2000" loading="lazy" alt="&#x201C;A Good Home Today Needs to Do Much More with Less&#x201D; | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/IKEA-PS-KOLLEKCIO-19.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure>]]></content:encoded></item><item><title><![CDATA[A mérték és a minőség ünnepe | Kihirdették a BIG SEE Awards 2026 nyerteseit]]></title><description><![CDATA[<p><strong>A t&#xF6;rt&#xE9;neti &#xE9;p&#xFC;letek &#xFA;jrahasznos&#xED;t&#xE1;s&#xE1;t&#xF3;l az AI-alap&#xFA; term&#xE9;kekig, a k&#xF6;z&#xF6;ss&#xE9;gi terekt&#x151;l a fenntarthat&#xF3; anyagk&#xED;s&#xE9;rletekig: kihirdett&#xE9;k a BIG</strong></p>]]></description><link>https://hypeandhyper.com/a-mertek-es-a-minoseg-unnepe-kihirdettek-a-big-see-awards-2026-nyerteseit/</link><guid isPermaLink="false">6a1d6ed8652f4492136911f6</guid><category><![CDATA[design]]></category><category><![CDATA[big see festival]]></category><category><![CDATA[szlovénia]]></category><category><![CDATA[konferencia]]></category><category><![CDATA[díjátadó]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Tue, 02 Jun 2026 13:30:52 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-06.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-06.jpg" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit"><p><strong>A t&#xF6;rt&#xE9;neti &#xE9;p&#xFC;letek &#xFA;jrahasznos&#xED;t&#xE1;s&#xE1;t&#xF3;l az AI-alap&#xFA; term&#xE9;kekig, a k&#xF6;z&#xF6;ss&#xE9;gi terekt&#x151;l a fenntarthat&#xF3; anyagk&#xED;s&#xE9;rletekig: kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit. A d&#xE9;lkelet-eur&#xF3;pai r&#xE9;gi&#xF3; egyik legfontosabb &#xE9;p&#xED;t&#xE9;szeti &#xE9;s designplatformja id&#xE9;n is olyan projekteket d&#xED;jazott, amelyek eszt&#xE9;tikai min&#x151;s&#xE9;g&#xFC;k mellett t&#xE1;rsadalmi &#xE9;s k&#xF6;rnyezeti &#xE9;rz&#xE9;kenys&#xE9;g&#xFC;kkel is kit&#x171;nnek. A Hype&amp;Hyper m&#xE9;diapartnerk&#xE9;nt a helysz&#xED;nen k&#xF6;vette az esem&#xE9;nyt, ahol a nemzetk&#xF6;zi designszc&#xE9;na szerepl&#x151;i egy&#xFC;tt kerest&#xE9;k a v&#xE1;laszt arra, hogyan lehet &#xE9;rtelmesen tervezni egy egyre &#xF6;sszetettebb vil&#xE1;gban.</strong></p><p>A d&#xE9;lkelet-eur&#xF3;pai &#xE9;p&#xED;t&#xE9;szeti &#xE9;s designszc&#xE9;na egyik legfontosabb platformja, a BIG SEE id&#xE9;n is kihirdette d&#xED;jazottjait. A BIG SEE Awards 2026 reflektorf&#xE9;nybe emelte a legizgalmasabb &#xE9;p&#xED;t&#xE9;szeti, bels&#x151;&#xE9;p&#xED;t&#xE9;szeti &#xE9;s term&#xE9;kdesign-projekteket, &#xE9;s megmutatta, milyen k&#xE9;rd&#xE9;sek foglalkoztatj&#xE1;k ma a nemzetk&#xF6;zi tervez&#x151;i k&#xF6;z&#xF6;ss&#xE9;get: a megl&#xE9;v&#x151; &#xE9;rt&#xE9;kek &#xFA;jra&#xE9;rtelmez&#xE9;se, a k&#xF6;z&#xF6;ss&#xE9;gi &#xE9;lm&#xE9;nyek er&#x151;s&#xED;t&#xE9;se, a fenntarthat&#xF3;s&#xE1;g &#xE9;s a technol&#xF3;gia emberk&#xF6;zpont&#xFA; alkalmaz&#xE1;sa egyar&#xE1;nt visszat&#xE9;r&#x151; t&#xE9;mak&#xE9;nt jelent meg a d&#xED;jazott munk&#xE1;kban.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg" width="2000" height="1334" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg" width="2000" height="2999" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 1600w, https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 2001w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p>A BIG SEE Festival 2026 m&#xE9;diapartnerek&#xE9;nt a Hype&amp;Hyper is jelen volt az esem&#xE9;nyen, amely m&#xE1;ra j&#xF3;val t&#xF6;bb egy hagyom&#xE1;nyos d&#xED;j&#xE1;tad&#xF3;n&#xE1;l: a r&#xE9;gi&#xF3; kreat&#xED;v szerepl&#x151;inek tal&#xE1;lkoz&#xE1;si pontja, ahol &#xE9;p&#xED;t&#xE9;szek, designerek, gy&#xE1;rt&#xF3;k &#xE9;s gondolkod&#xF3;k egy&#xFC;tt keresik a v&#xE1;laszt arra, hogyan lehet felel&#x151;sen tervezni a t&#xFA;ltermel&#xE9;s &#xE9;s az &#xE1;lland&#xF3; v&#xE1;ltoz&#xE1;s kor&#xE1;ban.</p><p>Az idei nyertesek k&#xF6;z&#xF6;tt a vil&#xE1;g sz&#xE1;mos pontj&#xE1;r&#xF3;l &#xE9;rkezett projektek szerepeltek. A bels&#x151;&#xE9;p&#xED;t&#xE9;szeti kateg&#xF3;ri&#xE1;kban olyan munk&#xE1;k kaptak elismer&#xE9;st, amelyek &#xE9;rz&#xE9;kenyen kapcsolj&#xE1;k &#xF6;ssze a hely t&#xF6;rt&#xE9;net&#xE9;t a kort&#xE1;rs haszn&#xE1;lattal. J&#xF3; p&#xE9;lda erre a sanghaji Melt Season Flagship &#xFC;zlet, amely egy t&#xF6;rt&#xE9;neti villa &#xE1;talak&#xED;t&#xE1;s&#xE1;val teremtett k&#xFC;l&#xF6;nleges, &#xE9;rz&#xE9;kszervi &#xE9;lm&#xE9;nyt, vagy a bangalore-i Piccadilly Clubhouse, ahol egy l&#xE1;tv&#xE1;nyos k&#xF6;zponti l&#xE9;pcs&#x151;szerkezet v&#xE1;lt a k&#xF6;z&#xF6;ss&#xE9;gi &#xE9;let kataliz&#xE1;tor&#xE1;v&#xE1;.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg" width="2000" height="1333" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg" width="2000" height="1500" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Arid &#x2013; Veil / Guter-Plan &#x2013; Haus M&#xFC;ller (fot&#xF3;: Dominic Kummer)</em></figcaption></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg" width="2000" height="1501" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg" width="2000" height="2036" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Miralles Tagliabue &#x2013; Metr&#xF3;&#xE1;llom&#xE1;s, N&#xE1;poly (fot&#xF3;: Roland Halbe) / Matias Cosenza Arquitectos &#x2013; PALITOS Cabin</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg" class="kg-image" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" loading="lazy" width="2000" height="1498" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Kyriakos Tsolakis Architects &#x2013; Troodos Star Observatory (fot&#xF3;: Aaron Miles)</em></figcaption></figure><p>Az &#xE9;p&#xED;t&#xE9;szeti d&#xED;jazottak k&#xF6;z&#xF6;tt szint&#xE9;n er&#x151;sen jelen volt az adapt&#xED;v &#xFA;jrahasznos&#xED;t&#xE1;s &#xE9;s a kultur&#xE1;lis &#xF6;r&#xF6;ks&#xE9;g kort&#xE1;rs &#xE9;rtelmez&#xE9;se. A b&#xE9;csi egykori ortop&#xE9;diai k&#xF3;rh&#xE1;zb&#xF3;l kialak&#xED;tott iskola&#xE9;p&#xFC;let, a bahreini Siyadi Pearl Museum vagy a n&#xE1;polyi k&#xF6;zponti metr&#xF3;&#xE1;llom&#xE1;s &#xFA;jragondolt k&#xF6;ztere mind azt mutatj&#xE1;k, hogy a legjobb &#xE9;p&#xED;t&#xE9;szeti projektek ma nem puszt&#xE1;n &#xE9;p&#xFC;leteket hoznak l&#xE9;tre, hanem k&#xF6;z&#xF6;ss&#xE9;gi &#xE9;s kultur&#xE1;lis &#xE9;rt&#xE9;ket is teremtenek.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg" width="1500" height="2000" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 1500w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg" width="2000" height="1333" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 1600w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg" width="1500" height="2000" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 1500w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Studio Sarolta Huttl (fot&#xF3;: M&#xE1;t&#xE9; Bal&#xE1;zs)</em></figcaption></figure><p>K&#xFC;l&#xF6;n figyelmet &#xE9;rdemel a magyar siker is: a budapesti Studio Sarolta Huttl Bauhaus Reimagined projektje a Residential Interior kateg&#xF3;ria gy&#x151;ztese lett. A harmincas &#xE9;vekben &#xE9;p&#xFC;lt Bauhaus-vill&#xE1;ban kialak&#xED;tott lak&#xE1;s finom egyens&#xFA;lyt teremt az eredeti &#xE9;p&#xED;t&#xE9;szeti karakter meg&#x151;rz&#xE9;se &#xE9;s a kort&#xE1;rs csal&#xE1;di &#xE9;let ig&#xE9;nyei k&#xF6;z&#xF6;tt, bizony&#xED;tva, hogy a visszafogott, &#xE1;tgondolt beavatkoz&#xE1;sok sokszor er&#x151;sebbek a l&#xE1;tv&#xE1;nyos gesztusokn&#xE1;l.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Propeller-Design-STOREY-02-1.jpg" width="2000" height="1333" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Propeller-Design-STOREY-02-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Propeller-Design-STOREY-02-1.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Propeller-Design-STOREY-02-1.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Propeller-Design-STOREY-02-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg" width="2000" height="1501" loading="lazy" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Storey / Rabbit</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg" class="kg-image" alt="A m&#xE9;rt&#xE9;k &#xE9;s a min&#x151;s&#xE9;g &#xFC;nnepe | Kihirdett&#xE9;k a BIG SEE Awards 2026 nyerteseit" loading="lazy" width="2000" height="1331" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Studio Furthermore</em></figcaption></figure><p>A term&#xE9;kdesign kateg&#xF3;ri&#xE1;k nyertesei szint&#xE9;n a funkcionalit&#xE1;s &#xE9;s az innov&#xE1;ci&#xF3; tal&#xE1;lkoz&#xE1;s&#xE1;ra f&#xF3;kusz&#xE1;ltak. Az AI-alap&#xFA; rabbit r1 eszk&#xF6;zt&#x151;l a koreai ferment&#xE1;ci&#xF3;s hagyom&#xE1;nyokat &#xFA;jragondol&#xF3; Onggi t&#xE1;rgycsal&#xE1;don &#xE1;t eg&#xE9;szen az &#xFA;jrahasznos&#xED;tott aut&#xF3;alkatr&#xE9;szekb&#x151;l k&#xE9;sz&#xFC;lt Moon Rock Anthe collectible design &#xFC;l&#x151;b&#xFA;torig a d&#xED;jazott projektek azt mutatj&#xE1;k, hogy a j&#xF6;v&#x151; designja egyszerre technol&#xF3;giai, fenntarthat&#xF3; &#xE9;s kultur&#xE1;lisan &#xE9;rz&#xE9;keny.</p><p>A nemzetk&#xF6;zi zs&#x171;ri &#x2013; amely Eur&#xF3;pa, &#xC9;szak-Amerika &#xE9;s &#xC1;zsia meghat&#xE1;roz&#xF3; &#xE9;p&#xED;t&#xE9;szeit, designereit &#xE9;s szak&#xE9;rt&#x151;it t&#xF6;m&#xF6;r&#xED;tette &#x2013; olyan projekteket v&#xE1;lasztott ki, amelyek t&#xFA;lmutatnak az eszt&#xE9;tikai min&#x151;s&#xE9;gen. A BIG SEE Awards 2026 nyertesei k&#xF6;z&#xF6;s nevez&#x151;je nem egy st&#xED;lus vagy formai ir&#xE1;nyzat, hanem az a k&#xE9;pess&#xE9;g, hogy a tervez&#xE9;s eszk&#xF6;zeivel relev&#xE1;ns v&#xE1;laszokat adjanak korunk t&#xE1;rsadalmi, k&#xF6;rnyezeti &#xE9;s kultur&#xE1;lis kih&#xED;v&#xE1;saira. A d&#xED;jazott projektek &#xE9;rt&#xE9;keik mellett azt is megmutatj&#xE1;k, merre tart az &#xE9;p&#xED;t&#xE9;szet &#xE9;s a design k&#xF6;vetkez&#x151; &#xE9;vtizede.</p>]]></content:encoded></item><item><title><![CDATA[A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced]]></title><description><![CDATA[<p><strong>From the adaptive reuse of historic buildings to AI-powered products, from community-focused spaces to sustainable material experimentation: the winners of the BIG SEE Awards 2026 have been announced. One of Southeast Europe&#x2019;s most important architecture and design platforms once again recognized projects that stand out not only for</strong></p>]]></description><link>https://hypeandhyper.com/a-celebration-of-measure-and-quality-winners-of-the-big-see-awards-2026-announced-2/</link><guid isPermaLink="false">6a1ececb652f44921369128c</guid><category><![CDATA[design]]></category><category><![CDATA[big see festival]]></category><category><![CDATA[awards ceremony]]></category><category><![CDATA[conference]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Tue, 02 Jun 2026 13:30:29 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-06-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-06-1.jpg" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced"><p><strong>From the adaptive reuse of historic buildings to AI-powered products, from community-focused spaces to sustainable material experimentation: the winners of the BIG SEE Awards 2026 have been announced. One of Southeast Europe&#x2019;s most important architecture and design platforms once again recognized projects that stand out not only for their aesthetic quality, but also for their social and environmental sensitivity. As a media partner, Hype&amp;Hyper followed the event on-site, where members of the international design community came together to explore how meaningful design can respond to an increasingly complex world.</strong></p><p>BIG SEE, one of the leading platforms of the Southeast European architecture and design scene, has once again announced its award winners. The BIG SEE Awards 2026 spotlighted some of the most exciting projects in architecture, interior design and product design, while also revealing the key questions currently shaping the international design community. The reinterpretation of existing values, the strengthening of community experiences, sustainability and the human-centred application of technology all emerged as recurring themes among the awarded works.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg" width="2000" height="1334" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/big-see-festival-2026-Jakob-Cehner-20.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg" width="2000" height="2999" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 1600w, https://hypeandhyper.com/content/images/2026/06/big-see-festival-2026-media-room-Jakob-Cehner-24.jpg 2001w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p>As a media partner of BIG SEE Festival 2026, Hype&amp;Hyper was also present at the event, which has grown far beyond a traditional awards ceremony. Today, it serves as a meeting point for the region&#x2019;s creative community, where architects, designers, manufacturers and thinkers come together to explore how to design responsibly in an era defined by overproduction and constant change.</p><p>This year&#x2019;s winners included projects from across the globe. In the interior design categories, recognition was given to works that sensitively connect the history of a place with contemporary use. Notable examples include the Melt Season Flagship store in Shanghai, which transformed a historic villa into a unique sensory experience, and the Piccadilly Clubhouse in Bangalore, where a striking central staircase structure became the catalyst for community life.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg" width="2000" height="1333" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Arid-Veil-Giorgos-Sfakianakis-14.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg" width="2000" height="1500" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Guter-Plan-House-Muller-Dominic-Kummer-02.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Arid &#x2013; Veil / Guter-Plan &#x2013; Haus M&#xFC;ller (photo: Dominic Kummer)</em></figcaption></figure><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg" width="2000" height="1501" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Miralles-Tagliabue-Naples-Underground-Central-Station-Roland-Halbe-08.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg" width="2000" height="2036" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Matias-Cosenza-Arquitectos-PALITOS-Cabin-Brutostudio-16.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Miralles Tagliabue &#x2013; Metro station, Naples (photo: Roland Halbe) / Matias Cosenza Arquitectos &#x2013; PALITOS Cabin</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg" class="kg-image" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" loading="lazy" width="2000" height="1498" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Kyriakos-Tsolakis-Architects-Troodos-Star-Observatory-Aaron-Miles-02-2.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Kyriakos Tsolakis Architects &#x2013; Troodos Star Observatory (photo: Aaron Miles)</em></figcaption></figure><p>Among the architectural winners, adaptive reuse and the contemporary interpretation of cultural heritage were equally prominent. The school building created from a former orthopaedic hospital in Vienna, the Siyadi Pearl Museum in Bahrain and the reimagined public spaces of Naples Central Underground Station all demonstrate that today&#x2019;s most successful architectural projects do more than create buildings &#x2013; they generate cultural and social value.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg" width="1500" height="2000" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-01.jpg 1500w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg" width="2000" height="1333" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 1600w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-04.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg" width="1500" height="2000" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 1000w, https://hypeandhyper.com/content/images/2026/06/Studio-Sarolta-Huttl-Bauhaus-Reimagined-Balazs-Mate-11.jpg 1500w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Studio Sarolta Huttl (photo: Bal&#xE1;zs M&#xE1;t&#xE9;)</em></figcaption></figure><p>Particular attention should also be paid to a Hungarian success story: Studio Sarolta Huttl&#x2019;s Budapest-based project, <em>Bauhaus Reimagined</em>, won in the Residential Interior category. Set within a Bauhaus villa built in the 1930s, the apartment achieves a delicate balance between preserving the building&#x2019;s original architectural character and accommodating the needs of contemporary family life, proving that thoughtful, restrained interventions are often more powerful than spectacular gestures.</p><figure class="kg-card kg-gallery-card kg-width-wide kg-card-hascaption"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/Propeller-Design-STOREY-02-1.jpg" width="2000" height="1333" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Propeller-Design-STOREY-02-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Propeller-Design-STOREY-02-1.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Propeller-Design-STOREY-02-1.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Propeller-Design-STOREY-02-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg" width="2000" height="1501" loading="lazy" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/rabbit-teenage-engineering-rabbit-r1-02-1.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div><figcaption><em>Storey / Rabbit</em></figcaption></figure><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://hypeandhyper.com/content/images/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg" class="kg-image" alt="A Celebration of Measure and Quality | Winners of the BIG SEE Awards 2026 Announced" loading="lazy" width="2000" height="1331" srcset="https://hypeandhyper.com/content/images/size/w600/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/06/Studio-Furthermore-Moon-Rock-Anthe-seat-05.jpg 2400w" sizes="(min-width: 720px) 720px"><figcaption><em>Studio Furthermore</em></figcaption></figure><p>The winners in the product design categories likewise focused on the intersection of functionality and innovation. From the AI-powered rabbit r1 device and the Onggi object series, which reinterprets Korean fermentation traditions, to the Moon Rock Anthe collectible design seat made from recycled automotive components, the awarded projects demonstrate that the future of design can be simultaneously technological, sustainable and culturally sensitive.</p><p>The international jury &#x2013; bringing together leading architects, designers and experts from Europe, North America and Asia &#x2013; selected projects that go beyond aesthetic excellence. What unites the winners of the BIG SEE Awards 2026 is not a particular style or formal direction, but their ability to offer relevant responses to the social, environmental and cultural challenges of our time through the tools of design. Beyond their individual merits, these awarded projects also offer a glimpse into the direction architecture and design are likely to take in the decade ahead.</p>]]></content:encoded></item><item><title><![CDATA[A „mit tálal”-tól a „min tálal”-ig | Várady Luca útja a cukrászattól a saját kerámiaműhelyig]]></title><description><![CDATA[<p><strong>V&#xE1;rady Luca hivat&#xE1;sa nem egy klasszikus m&#x171;v&#xE9;szeti p&#xE1;lya &#xED;v&#xE9;t rajzolja le: a gasztron&#xF3;mia ter&#xFC;let&#xE9;r&#x151;l &#xE9;rkezett a ker&#xE1;mia vil&#xE1;g&#xE1;ba, ahol ma m&#xE1;</strong></p>]]></description><link>https://hypeandhyper.com/a-mit-talal-tol-a-min-talal-ig-varady-luca-utja-a-cukraszattol-a-sajat-keramiamuhelyig/</link><guid isPermaLink="false">6a188dde652f4492136888f0</guid><category><![CDATA[design]]></category><category><![CDATA[kerámia]]></category><category><![CDATA[kerámiaművész]]></category><category><![CDATA[gasztronómia]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Fri, 29 May 2026 08:00:30 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/05/_MG_5620.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/05/_MG_5620.jpg" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig"><p><strong>V&#xE1;rady Luca hivat&#xE1;sa nem egy klasszikus m&#x171;v&#xE9;szeti p&#xE1;lya &#xED;v&#xE9;t rajzolja le: a gasztron&#xF3;mia ter&#xFC;let&#xE9;r&#x151;l &#xE9;rkezett a ker&#xE1;mia vil&#xE1;g&#xE1;ba, ahol ma m&#xE1;r saj&#xE1;t formanyelv&#xE9;t &#xE9;p&#xED;ti. T&#xE1;rgyai egyszerre funkcion&#xE1;lisak &#xE9;s &#xE9;rz&#xE9;kenyen reflekt&#xE1;lnak a haszn&#xE1;lat k&#xF6;rnyezet&#xE9;re. Interj&#xFA;nkban &#xF3;budai m&#x171;hely&#xE9;nek mindennapjair&#xF3;l, a kreat&#xED;v szabads&#xE1;gr&#xF3;l &#xE9;s az alkot&#xE1;sok m&#xF6;g&#xF6;tti gondolatis&#xE1;gr&#xF3;l mes&#xE9;l.</strong></p><p><em>Szerz&#x151;: Ih&#xE1;sz N&#xF3;ra</em></p><p><strong>Min dolgozol most? Hogyan telnek a mindennapjaid a m&#x171;helyben?</strong><br><strong> </strong>N&#xE9;h&#xE1;ny alkot&#xF3;t&#xE1;rsammal k&#xF6;z&#xF6;sen haszn&#xE1;ljuk ezt a teret. El&#xE9;g sokf&#xE9;le dolog t&#xF6;rt&#xE9;nik p&#xE1;rhuzamosan: saj&#xE1;t ker&#xE1;mia-kollekci&#xF3;kat &#xE9;s friss darabokat k&#xE9;sz&#xED;tek, megrendel&#xE9;seket teljes&#xED;tek, workshopokat &#xE9;s szabadiskol&#xE1;t tartok &#xE9;s szervezem a Czak&#xF3; Termel&#x151;i Piaczokat. Havonta egyszer &#xE9;n is biztosan kint vagyok a piacon, ahol &#xE1;ltal&#xE1;ban D&#xF6;m&#xF6;k Afrodit&#xE9; bar&#xE1;tn&#x151;m seg&#xED;t az &#xE1;rus&#xED;t&#xE1;sban. Vele k&#xF6;z&#xF6;sen egy vintage brandet is visz&#xFC;nk Past Perfect n&#xE9;ven, &#xED;gy m&#xE1;r nemcsak bar&#xE1;tok vagyunk, hanem alkot&#xF3;- &#xE9;s &#xFC;zlett&#xE1;rsak is. T&#xF6;bbek k&#xF6;z&#xF6;tt &#xFC;vegt&#xE1;rgyakat gy&#x171;jt&#xFC;nk, &#xE9;s most m&#xE1;r saj&#xE1;tokat is f&#xFA;junk.</p><p>A piacon t&#xFA;l m&#xE1;s helysz&#xED;neken, esem&#xE9;nyeken is megjelenek, p&#xE9;ld&#xE1;ul az Editoryban, vagy olyan rendezv&#xE9;nyeken, amiket valami&#xE9;rt kuri&#xF3;zumnak &#xE9;rzek. Az eml&#xED;tett szabadiskol&#xE1;t szerd&#xE1;nk&#xE9;nt tartjuk a m&#x171;helyben, ilyenkor b&#xE1;tran lehet j&#xF6;nni, de el&#x151;re egyeztetett id&#x151;pontban szinte b&#xE1;rmikor l&#xE1;togathat&#xF3; a t&#xE9;r. Rendel&#xE9;sek is folyamatosan &#xE9;rkeznek, ak&#xE1;r k&#xFC;lf&#xF6;ldr&#x151;l is &#x2013; volt m&#xE1;r Londonb&#xF3;l &#xE9;s D&#xE9;l-Amerik&#xE1;b&#xF3;l is megkeres&#xE9;s &#x2013;, de jellemz&#x151;en itthon tal&#xE1;lnak meg. Nem c&#xE9;lzok tudatosan egy adott piacra: ink&#xE1;bb a saj&#xE1;t elk&#xE9;pzel&#xE9;seimet val&#xF3;s&#xED;tom meg. Fontos, hogy a ker&#xE1;mi&#xE1;z&#xE1;s sz&#xE1;momra &#xE9;lvezeti &#xE9;rt&#xE9;k maradjon, &#xE9;s ne v&#xE1;ljon puszta gy&#xE1;rt&#xE1;si folyamatt&#xE1;.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/LucaVa-radyDesign-141.jpg" class="kg-image" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" loading="lazy" width="2000" height="1336" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/LucaVa-radyDesign-141.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/LucaVa-radyDesign-141.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/LucaVa-radyDesign-141.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/LucaVa-radyDesign-141.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5732.jpg" width="2000" height="3000" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5732.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5732.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5732.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5732.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5762.jpg" width="2000" height="3000" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5762.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5762.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5762.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5762.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>A vend&#xE9;gl&#xE1;t&#xE1;s ut&#xE1;n vezetett az utad a ker&#xE1;mi&#xE1;hoz. Hogyan alakult a karriered?</strong><br><strong> </strong>A csal&#xE1;dom el&#xE9;g realista szeml&#xE9;let&#x171;, &#xED;gy p&#xE1;lyav&#xE1;laszt&#xE1;s el&#x151;tt vagy annak k&#xF6;rny&#xE9;k&#xE9;n nem igaz&#xE1;n mer&#xFC;lt fel bennem, hogy m&#x171;v&#xE9;szeti p&#xE1;ly&#xE1;ra menjek. Ugyanakkor mindig is szerettem alkotni, k&#xE9;zm&#x171;veskedni, saj&#xE1;t kez&#x171;leg k&#xE9;sz&#xED;tett t&#xE1;rgyakat aj&#xE1;nd&#xE9;kozni. Az &#xD3;budai &#xC1;rp&#xE1;d Gimn&#xE1;ziumba j&#xE1;rtam matematika tagozatra (az iskola&#xE9;p&#xFC;let mind&#xF6;ssze k&#xE9;t saroknyira van a st&#xFA;di&#xF3;t&#xF3;l, valahogy minden utam visszakanyarodik &#xD3;bud&#xE1;hoz), majd sz&#x151;l&#xE9;sz-bor&#xE1;sz szakon tanultam tov&#xE1;bb.</p><p>Tizen&#xF6;t &#xE9;vesen kezdtem konyh&#xE1;n dolgozni, az els&#x151; munkahelyem a Symbol volt. A szabadid&#x151;mben f&#x151;z&#xE9;ssel foglalkoztam a legsz&#xED;vesebben, &#xED;gy az egyetemmel p&#xE1;rhuzamosan elv&#xE9;geztem egy szak&#xE1;csk&#xE9;pz&#xE9;st is. V&#xE9;g&#xFC;l nem helyezkedtem el a bor&#xE1;szatban &#x2013; r&#xE9;szben a hisztamin-intoleranci&#xE1;m miatt, amire id&#x151;k&#xF6;zben der&#xFC;lt f&#xE9;ny &#x2013;, &#xE9;s a borok fel&#x151;l egyre ink&#xE1;bb az &#xE9;telek fel&#xE9; hajlottam. A f&#x151;z&#xE9;s &#xE9;s a desszertk&#xE9;sz&#xED;t&#xE9;s sz&#xE1;momra mindig alkot&#xF3;i folyamat volt. K&#xF6;zben egyre jobban elm&#xE9;ly&#xFC;ltem a cukr&#xE1;szatban, ami tal&#xE1;n m&#xE9;g k&#xF6;zelebb &#xE1;llt hozz&#xE1;m, mint a szak&#xE1;cskod&#xE1;s. Izgalmas volt sz&#xE1;momra, hogy a desszertek is lehetnek komplex, r&#xE9;szletgazdag t&#xE1;ny&#xE9;rok.</p><p>Mindek&#xF6;zben a Bocuse d&#x2019;Or kulissz&#xE1;i m&#xF6;g&#xE9; is betekintettem, ahol tal&#xE1;lkoztam egy p&#xE1;rral, Zsabokorszky Lilivel &#xE9;s P&#xFC;sp&#xF6;ki Aporral, az APLI Design alap&#xED;t&#xF3;ival, akik gy&#xF6;ny&#xF6;r&#x171; eszk&#xF6;z&#xF6;ket k&#xE9;sz&#xED;tettek a versenyz&#x151;knek. Ez nagyon inspir&#xE1;l&#xF3; volt: ott &#xE9;rtettem meg igaz&#xE1;n, hogy egyedi t&#xE1;rgyalkot&#xE1;ssal is lehet &#xFA;j min&#x151;s&#xE9;get l&#xE9;trehozni a gasztron&#xF3;mia vil&#xE1;g&#xE1;ban.</p><p><strong>Az APLI Design alkot&#xE1;sain t&#xFA;l m&#xE9;g milyen hat&#xE1;sok, &#xE9;lm&#xE9;nyek tereltek v&#xE9;g&#xFC;l a ker&#xE1;mia fel&#xE9;?</strong><br><strong> </strong>A gasztron&#xF3;miai k&#xF6;zegben sok inspir&#xE1;ci&#xF3; &#xE9;rt. P&#xE9;ld&#xE1;ul, amikor N&#xE9;ma J&#xFA;lia k&#xE9;pz&#x151;m&#x171;v&#xE9;sz, porcel&#xE1;n- &#xE9;s ker&#xE1;miatervez&#x151; t&#xE1;ny&#xE9;rjaira t&#xE1;laltunk, vagy amikor a Czifray-versenyeken l&#xE1;ttam, hogy a s&#xE9;fek m&#xE1;r saj&#xE1;t, egyedi t&#xE1;ny&#xE9;rokat k&#xE9;sz&#xED;ttetnek, k&#xE9;sz&#xED;tenek a megm&#xE9;rettet&#xE9;sre. Ez a szeml&#xE9;let nagyon megmaradt bennem.<strong> </strong>K&#xE9;s&#x151;bb, amikor a Moholy-Nagy M&#x171;v&#xE9;szeti Egyetemen tanultam, &#xFA;gy &#xE9;reztem, sz&#xE1;rnyakat kaptam. Rengeteg inspir&#xE1;ci&#xF3; &#xE9;rt, nagy hat&#xE1;ssal volt r&#xE1;m t&#xF6;bbek k&#xF6;z&#xF6;tt a szakvezet&#x151;nk, Kondor Edit munk&#xE1;ss&#xE1;ga &#x2013;, aki kor&#xE1;bban p&#xE9;ld&#xE1;ul a Costes &#xE9;tteremnek k&#xE9;sz&#xED;tett t&#xE1;ny&#xE9;rokat &#x2013;, &#xE9;s Bokor Zsuzsa mesteroktat&#xF3;, m&#x171;helyvezet&#x151;.<strong> </strong>K&#xE9;s&#x151;bb a vars&#xF3;i International Ceramics Sculpture Triennale is sok-sok ihletet adott.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/LucaVa-radyDesign-180.jpg" width="2000" height="2995" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/LucaVa-radyDesign-180.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/LucaVa-radyDesign-180.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/LucaVa-radyDesign-180.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/LucaVa-radyDesign-180.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5562.jpg" width="2000" height="3000" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5562.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5562.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5562.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5562.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5794.jpg" width="2000" height="3000" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5794.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5794.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5794.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5794.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5806.jpg" width="2000" height="3000" loading="lazy" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5806.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5806.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5806.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5806.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Mennyire akt&#xED;van maradt meg az &#xE9;letedben a gasztron&#xF3;mia?</strong><br> B&#xE1;r a csal&#xE1;domnak sz&#xED;vesen s&#xFC;t&#xF6;k, ez teljesen m&#xE1;s, mint professzion&#xE1;lis konyh&#xE1;n dolgozni. N&#xE9;ha beugrok &#xE9;ttermeknek vagy bar&#xE1;toknak seg&#xED;teni, p&#xE9;ld&#xE1;ul fesztiv&#xE1;lokra, ilyen volt a Turay Csal&#xE1;di Pinc&#xE9;szetn&#xE9;l megrendezett esem&#xE9;ny, ahol a Lokal at the Lake csapat&#xE1;t t&#xE1;mogattam. Ez a vonal teh&#xE1;t m&#xE9;g finoman jelen van, de nem els&#x151;dleges. Be kellett l&#xE1;tnom, hogy mindent nem lehet egyszerre csin&#xE1;lni: egy pontig nagyon hat&#xE9;konyan m&#x171;k&#xF6;d&#xF6;k terhel&#xE9;s alatt, de nem szeretn&#xE9;m t&#xFA;lv&#xE1;llalni magamat, mert az a min&#x151;s&#xE9;g rov&#xE1;s&#xE1;ra menne.</p><p><strong>Hogyan zajlik n&#xE1;lad egy megrendel&#xE9;sre k&#xE9;sz&#xFC;l&#x151; ker&#xE1;miakollekci&#xF3; l&#xE9;trej&#xF6;tt&#xE9;nek folyamata?</strong><br><strong> </strong>Az elej&#xE9;n mindig az ig&#xE9;nyek megismer&#xE9;se a legfontosabb: mire fogj&#xE1;k haszn&#xE1;lni a t&#xE1;rgyat, milyen &#xE9;telek ker&#xFC;lnek r&#xE1;, mi a s&#xE9;f motiv&#xE1;ci&#xF3;ja. Van, aki teljesen szabad kezet ad, m&#xE1;s konkr&#xE9;tabb elk&#xE9;pzel&#xE9;sekkel &#xE9;rkezik &#x2013; ak&#xE1;r az &#xE9;n t&#xE1;rgyaim ment&#xE9;n v&#xE1;lasztja ki az ir&#xE1;nyt, vagy megoszt velem egy&#xE9;b inspir&#xE1;ci&#xF3;kat is.<strong> </strong>Sokf&#xE9;le technik&#xE1;val dolgozom: porcel&#xE1;nnal, korongoz&#xE1;ssal, &#xF6;nt&#xE9;ssel, pr&#xE9;sel&#xE9;ssel. Amikor k&#xF6;rvonalaz&#xF3;dik a konkr&#xE9;t elk&#xE9;pzel&#xE9;s, k&#xE9;sz&#xED;tek protot&#xED;pusokat vagy maketteket, amikre visszajelz&#xE9;st kapok. Mindig kimegyek a helysz&#xED;nre, hogy l&#xE1;ssam az enteri&#x151;rt &#xE9;s azt a szellemis&#xE9;get, amit k&#xE9;pviselnek, legyen sz&#xF3; p&#xE9;ld&#xE1;ul arr&#xF3;l, hogy priorit&#xE1;sk&#xE9;nt kezelik a szezonalit&#xE1;st &#xE9;s a fenntarthat&#xF3; m&#x171;k&#xF6;d&#xE9;st. Term&#xE9;szetesen enni is szoktam, hogy &#xE1;t&#xE9;ljem az &#xE9;lm&#xE9;nyt, amit ny&#xFA;jtani szeretn&#xE9;nek. Emellett nagyon praktikus szempontokat is figyelembe kell venni: t&#xE1;rolhat&#xF3;s&#xE1;g, sorolhat&#xF3;s&#xE1;g, tiszt&#xED;that&#xF3;s&#xE1;g. Ezek ugyan&#xFA;gy meghat&#xE1;rozz&#xE1;k a v&#xE9;geredm&#xE9;nyt.</p><p><strong>Mi t&#xF6;rt&#xE9;nik a t&#xE1;rgyakkal az &#xE1;tad&#xE1;s ut&#xE1;n?</strong><br><strong> </strong>El&#x151;fordul, hogy egy-k&#xE9;t &#xE9;vente visszat&#xE9;rnek ut&#xE1;nrendel&#xE9;ssel, ha p&#xF3;tolni kell valamit, vagy &#xFA;j darabokat szeretn&#xE9;nek. S&#x151;t, az sem ritka, hogy a s&#xE9;fek elj&#xF6;nnek a m&#x171;helybe alkotni, aminek nagyon &#xF6;r&#xFC;l&#xF6;k. Szerintem fontos lenne, hogy t&#xF6;bben l&#xE1;ss&#xE1;k, mennyi id&#x151; &#xE9;s munka van a t&#xE1;rgyak m&#xF6;g&#xF6;tt.<strong> </strong>&#xC9;n is mindig megtartok n&#xE9;h&#xE1;ny darabot, hogy hosszabb t&#xE1;von is teszteljem &#x151;ket. Sokat tanulok ebb&#x151;l. Nagyon j&#xF3; &#xE9;rz&#xE9;s viszontl&#xE1;tni a munk&#xE1;imat az &#xE9;ttermekben vagy ak&#xE1;r a k&#xF6;z&#xF6;ss&#xE9;gim&#xE9;dia-fel&#xFC;leteken. Egyre gyakoribb az is, hogy vend&#xE9;gek keresnek meg, mert tal&#xE1;lkoztak valamelyik t&#xE1;rgyammal egy vend&#xE9;gl&#xE1;t&#xF3;helyen.</p><p><strong>Hol tal&#xE1;lkozhatunk most a ker&#xE1;mi&#xE1;iddal, &#xE9;s min dolgozol aktu&#xE1;lisan?</strong><br><strong> </strong>T&#xF6;bbek k&#xF6;z&#xF6;tt a Mon Petit Dessert Boutique-ban, az Orient Caf&#xE9;ban &#xE9;s a Lokal at the Lake-n&#xE9;l, kor&#xE1;bban az ENS&#x14C; Budapestben is. Ugyanakkor szoktak lenni esk&#xFC;v&#x151;i megkeres&#xE9;sek, &#xE9;s most egy ki&#xE1;ll&#xED;t&#xE1;son is szerepelek: a &#x201E;F&#x151; a k&#xE1;v&#xE9;&#x201D; t&#xE1;rlaton a Magyar M&#x171;szaki &#xE9;s K&#xF6;zleked&#xE9;si M&#xFA;zeumban az egyik b&#xF6;gr&#xE9;m is l&#xE1;that&#xF3;. Jelenleg mag&#xE1;n megrendel&#xE9;seken &#xE9;s egy &#xFA;j, limit&#xE1;lt kollekci&#xF3;n dolgozom. Ez egy v&#xED;zililiom-dekoros porcel&#xE1;nk&#xE9;szlet lesz, k&#xF6;zt&#xFC;k cs&#xE9;sz&#xE9;kkel &#x2013; pressz&#xF3;s &#xE9;s cappuccin&#xF3;s verzi&#xF3;ban &#x2013;, arannyal sz&#xE1;mozva. M&#xE1;r az utols&#xF3; sim&#xED;t&#xE1;sokn&#xE1;l tartok. Szeretn&#xE9;m tov&#xE1;bb b&#x151;v&#xED;teni a Popcorn kollekci&#xF3;t &#xFA;j sz&#xED;nekkel &#xE9;s form&#xE1;kkal, illetve saj&#xE1;t m&#xE1;zakkal is k&#xED;s&#xE9;rletezem: gy&#x171;jt&#xF6;tt f&#xF6;ldb&#x151;l &#xE9;s hamub&#xF3;l dolgozom, ami natur&#xE1;lis sz&#xED;neket ad v&#xE9;geredm&#xE9;ny&#xFC;l. A s&#xF3;sz&#xF3;r&#xF3;im &#xE9;s a l&#xE1;gytoj&#xE1;sos kollekci&#xF3;m darabjai is nagyon n&#xE9;pszer&#x171;ek lettek, ezekn&#xE9;l is tervezek &#xFA;j vari&#xE1;ci&#xF3;kat.</p><p><strong>Milyen j&#xF6;v&#x151;beli terveid, v&#xE1;gyott m&#xE9;rf&#xF6;ldk&#xF6;veid vannak?</strong><br>Szeretn&#xE9;k &#xFA;jra jelentkezni az Orsz&#xE1;gos Ker&#xE1;miam&#x171;v&#xE9;szeti Trienn&#xE1;l&#xE9;ra, kor&#xE1;bban m&#xE9;g egyetemistak&#xE9;nt vettem r&#xE9;szt rajta. J&#xF3; lenne most m&#xE1;r tapasztalt alkot&#xF3;k&#xE9;nt visszat&#xE9;rni P&#xE9;csre, ak&#xE1;r ki&#xE1;ll&#xED;t&#xF3;k&#xE9;nt is. Emellett, a Vajda Lajos St&#xFA;di&#xF3; augusztusi csoportos ki&#xE1;ll&#xED;t&#xE1;s&#xE1;ra is tervezek t&#xE1;rgyat vinni. A Past Perfectet is tov&#xE1;bb szeretn&#xE9;nk &#xE9;p&#xED;teni a bar&#xE1;tn&#x151;mmel, D&#xF6;m&#xF6;k Afrodit&#xE9;vel: &#xFC;vegf&#xFA;j&#xE1;ssal, illetve olyan v&#xE1;logat&#xE1;sokkal, m&#xFA;ltb&#xE9;li kincsekkel, amiket rendezv&#xE9;nyekre vagy forgat&#xE1;sokra lehet b&#xE9;relni (ut&#xF3;bbival Afrodit&#xE9; enteri&#x151;rtervez&#x151;k&#xE9;nt, Pez Lab m&#xE1;rkan&#xE9;ven k&#xFC;l&#xF6;n is foglalkozik). Ha pedig nem tal&#xE1;lunk egy adott t&#xE1;rgyt&#xED;pust, akkor azt mi magunk k&#xE9;sz&#xED;tj&#xFC;k el. Mindemellett, az egyik legf&#x151;bb c&#xE9;lom, hogy mindig meg tudjam &#x151;rizni az alkot&#xE1;s &#xF6;r&#xF6;m&#xE9;t. Fontos, hogy sz&#xE1;momra is &#xE9;lvezhet&#x151; maradjon az, amit csin&#xE1;lok, mert szerintem ez az, amit v&#xE9;g&#xFC;l a t&#xE1;rgyak is t&#xFC;kr&#xF6;znek.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5780.jpg" class="kg-image" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5780.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5780.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5780.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5780.jpg 2000w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5834.jpg" class="kg-image" alt="A &#x201E;mit t&#xE1;lal&#x201D;-t&#xF3;l a &#x201E;min t&#xE1;lal&#x201D;-ig | V&#xE1;rady Luca &#xFA;tja a cukr&#xE1;szatt&#xF3;l a saj&#xE1;t ker&#xE1;miam&#x171;helyig" loading="lazy" width="2000" height="2800" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5834.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5834.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5834.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5834.jpg 2143w" sizes="(min-width: 720px) 720px"></figure><p></p><p><em>V&#xE1;rady Luca | <a href="https://www.instagram.com/lucavarady_design/?ref=hypeandhyper.com">Instagram</a></em></p><p><em>Fot&#xF3;k: D&#xF6;m&#xF6;k Noel, Mochn&#xE1;cs Andrea, Balk&#xE1;nyi L&#xE1;szl&#xF3;, Kaunitz Tam&#xE1;s</em></p>]]></content:encoded></item><item><title><![CDATA[From “What’s Served” to “What It’s Served On” | Luca Várady’s Journey from Pastry to Her Own Ceramics Studio]]></title><description><![CDATA[<p><strong>Luca V&#xE1;rady&#x2019;s vocation does not trace the arc of a classical artistic career: she arrived in the world of ceramics from the field of gastronomy, where today she is building her own visual language. Her objects are both functional and sensitively reflect on the environments in</strong></p>]]></description><link>https://hypeandhyper.com/from-whats-served-to-what-its-served-on-luca-varadys-journey-from-pastry-to-her-own-ceramics-studio/</link><guid isPermaLink="false">6a189259652f449213688980</guid><category><![CDATA[design]]></category><category><![CDATA[ceramics]]></category><category><![CDATA[ceramic art]]></category><category><![CDATA[gastronomy]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Fri, 29 May 2026 08:00:11 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/05/_MG_5620-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/05/_MG_5620-1.jpg" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio"><p><strong>Luca V&#xE1;rady&#x2019;s vocation does not trace the arc of a classical artistic career: she arrived in the world of ceramics from the field of gastronomy, where today she is building her own visual language. Her objects are both functional and sensitively reflect on the environments in which they are used. In our interview, she talks about the everyday life of her studio in &#xD3;buda, creative freedom, and the ideas behind her creations.</strong></p><p><em>Author: N&#xF3;ra Ih&#xE1;sz</em></p><p><strong>What are you working on at the moment? What are your everyday days in the studio like?</strong><br>I share this space with a few fellow creators. Quite a lot of different things happen in parallel: I create my own ceramic collections and new pieces, fulfill commissions, hold workshops and a free school, and organize the Czak&#xF3; Farmers&#x2019; Markets. Once a month I&#x2019;m definitely there at the market as well, where my friend Afrodite D&#xF6;m&#xF6;k usually helps with sales. Together we also run a vintage brand called Past Perfect, so we are no longer just friends, but creative and business partners too. Among other things, we collect glass objects, and now we are also blowing our own.</p><p>Beyond the market, I also appear at other venues and events, for example at Editory or at gatherings that I feel are somehow unique. We hold the aforementioned free school in the studio every Wednesday &#x2014; people are welcome to come then, but with a pre-arranged appointment the space can be visited almost anytime.</p><p>Orders are constantly coming in, even from abroad &#x2014; I&#x2019;ve already had inquiries from London and South America &#x2014; though people mostly find me locally. I&#x2019;m not consciously targeting a specific market: I rather focus on realizing my own ideas. It&#x2019;s important to me that ceramics remains a source of enjoyment and doesn&#x2019;t turn into a mere production process.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/LucaVa-radyDesign-141.jpg" class="kg-image" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" loading="lazy" width="2000" height="1336" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/LucaVa-radyDesign-141.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/LucaVa-radyDesign-141.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/LucaVa-radyDesign-141.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/LucaVa-radyDesign-141.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5732.jpg" width="2000" height="3000" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5732.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5732.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5732.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5732.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5762.jpg" width="2000" height="3000" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5762.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5762.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5762.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5762.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Your path to ceramics came after hospitality. How did your career evolve?</strong><br>My family has a rather realistic mindset, so before choosing a career &#x2014; or around that time &#x2014; the idea of pursuing an artistic path never really came up for me. At the same time, I always loved creating, doing crafts, and giving handmade objects as gifts. I attended &#xD3;budai &#xC1;rp&#xE1;d Gimn&#xE1;zium in the mathematics program (the school building is only two corners away from the studio &#x2014; somehow all my paths lead back to &#xD3;buda), and later continued my studies in viticulture and oenology.</p><p>I started working in kitchens at the age of fifteen; my first workplace was Symbol. In my free time, cooking was what I loved doing the most, so alongside university I also completed chef training. In the end I didn&#x2019;t enter the wine industry &#x2014; partly because of my histamine intolerance, which was discovered in the meantime &#x2014; and I gradually shifted from wine toward food. Cooking and dessert-making were always creative processes for me. Meanwhile I became more and more immersed in pastry, which perhaps felt even closer to me than cooking. I found it exciting that desserts could also become complex, detail-rich plates.</p><p>At the same time, I also got a glimpse behind the scenes of the Bocuse d&#x2019;Or, where I met a couple, Lili Zsabokorszky and Apor P&#xFC;sp&#xF6;ki, the founders of APLI Design, who created beautiful objects for the competitors. This was extremely inspiring: that was when I truly understood that unique object-making could also create a new quality within the world of gastronomy.</p><p><strong>Beyond the creations of APLI Design, what other influences and experiences eventually guided you toward ceramics?</strong><br>I received a great deal of inspiration from the gastronomic scene. For example, when we served food on the plates of J&#xFA;lia N&#xE9;ma, visual artist and porcelain and ceramic designer, or when I saw at the Czifray competitions that chefs were already commissioning or making their own unique plates for the competition. This approach stayed with me deeply. Later, when I studied at Moholy-Nagy University of Art and Design, I felt as if I had grown wings. I was exposed to a huge amount of inspiration; among others, the work of our department head Edit Kondor had a major impact on me &#x2014; she had previously designed plates for the Costes restaurant &#x2014; as did master instructor and workshop leader Zsuzsa Bokor. Later, the International Ceramics Sculpture Triennale in Warsaw also gave me a great deal of inspiration.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/LucaVa-radyDesign-180.jpg" width="2000" height="2995" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/LucaVa-radyDesign-180.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/LucaVa-radyDesign-180.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/LucaVa-radyDesign-180.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/LucaVa-radyDesign-180.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5562.jpg" width="2000" height="3000" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5562.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5562.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5562.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5562.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5794.jpg" width="2000" height="3000" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5794.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5794.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5794.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5794.jpg 2000w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5806.jpg" width="2000" height="3000" loading="lazy" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5806.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5806.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5806.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5806.jpg 2000w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>How actively has gastronomy remained part of your life?</strong><br>Although I happily bake for my family, that is completely different from working in a professional kitchen. Sometimes I step in to help restaurants or friends, for example at festivals &#x2014; such as an event held at the Turay Family Winery, where I supported the Lokal at the Lake team. So this line is still gently present in my life, but it is no longer primary. I had to realize that it&#x2019;s impossible to do everything at once: up to a certain point I function very efficiently under pressure, but I don&#x2019;t want to overextend myself because that would come at the expense of quality.</p><p><strong>How does the process of creating a commissioned ceramic collection work for you?</strong><br>At the beginning, understanding the needs is always the most important thing: what the object will be used for, what kinds of dishes will be served on it, what motivates the chef. Some people give me complete creative freedom, while others arrive with more concrete ideas &#x2014; sometimes choosing a direction based on my existing works, or sharing other inspirations with me as well.</p><p>I work with many different techniques: porcelain, wheel throwing, casting, pressing. Once the concrete idea starts to take shape, I create prototypes or mock-ups that I receive feedback on. I always visit the location so I can see the interior and the spirit they represent &#x2014; whether, for example, they prioritize seasonality and sustainable operation. Naturally, I also eat there, so I can experience the atmosphere they want to create. At the same time, very practical considerations also have to be taken into account: storage, stackability, ease of cleaning. These determine the final result just as much.</p><p><strong>What happens to the objects after delivery?</strong><br>It happens that every one or two years they come back with repeat orders if something needs replacing or if they want new pieces. In fact, it&#x2019;s not uncommon for chefs to come to the studio and create themselves, which makes me very happy. I think it would be important for more people to see how much time and work stand behind these objects.</p><p>I also always keep a few pieces for myself so I can test them over the long term. I learn a lot from this. It&#x2019;s a wonderful feeling to see my works again in restaurants or even on social media platforms. It&#x2019;s also becoming increasingly common for guests to contact me because they encountered one of my objects in a hospitality venue.</p><p><strong>Where can we currently encounter your ceramics, and what are you working on now?</strong><br>Among other places, at Mon Petit Dessert Boutique, Orient Caf&#xE9;, and Lokal at the Lake; previously also at ENS&#x14C; Budapest. At the same time, I also receive wedding commissions, and right now I&#x2019;m participating in an exhibition as well: one of my mugs is on display at the &#x201C;Coffee Is Brewing&#x201D; exhibition at the Hungarian Museum of Science, Technology and Transport.</p><p>Currently I&#x2019;m working on private commissions and a new limited collection. It will be a porcelain set decorated with water lilies, including cups &#x2014; in espresso and cappuccino versions &#x2014; numbered in gold. I&#x2019;m already at the final touches. I would like to further expand the Popcorn collection with new colors and forms, and I&#x2019;m also experimenting with my own glazes: I work with collected soil and ash, which result in natural colors. The pieces from my salt shaker and soft-boiled egg collections have also become very popular, and I&#x2019;m planning new variations for those too.</p><p><strong>What future plans or desired milestones do you have?</strong><br>I would like to apply again to the National Ceramics Triennale; previously I participated as a university student. It would be great to return to P&#xE9;cs now as a more experienced creator, perhaps even as an exhibitor. In addition, I&#x2019;m also planning to bring an object to the Vajda Lajos Studio&#x2019;s group exhibition in August.</p><p>Together with my friend Afrodite D&#xF6;m&#xF6;k, we would also like to continue building Past Perfect: through glassblowing and through curated selections of treasures from the past that can be rented for events or film shoots (Afrodite also works separately with the latter as an interior designer under the brand name Pez Lab). And if we cannot find a specific type of object, then we make it ourselves. Above all, one of my main goals is always to preserve the joy of creating. It&#x2019;s important that the process remains enjoyable for me too.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5780.jpg" class="kg-image" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5780.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5780.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5780.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5780.jpg 2000w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/_MG_5834.jpg" class="kg-image" alt="From &#x201C;What&#x2019;s Served&#x201D; to &#x201C;What It&#x2019;s Served On&#x201D; | Luca V&#xE1;rady&#x2019;s Journey from Pastry to Her Own Ceramics Studio" loading="lazy" width="2000" height="2800" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/_MG_5834.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/_MG_5834.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/_MG_5834.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/_MG_5834.jpg 2143w" sizes="(min-width: 720px) 720px"></figure><p></p><p><em>V&#xE1;rady Luca | <a href="https://www.instagram.com/lucavarady_design/?ref=hypeandhyper.com">Instagram</a></em></p><p><em>Photos: D&#xF6;m&#xF6;k Noel, Mochn&#xE1;cs Andrea, Balk&#xE1;nyi L&#xE1;szl&#xF3;, Kaunitz Tam&#xE1;s</em></p>]]></content:encoded></item><item><title><![CDATA[Joie de vivre Budapest felett]]></title><description><![CDATA[<p><strong>Sz&#xE1;mos nemzetk&#xF6;zi egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s ut&#xE1;n Budapestre is meg&#xE9;rkezik a Veuve Clicquot Maison teljes champagne-&#xE9;lm&#xE9;nye: a m&#xE1;rka &#xFA;j szintre emeli az egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;</strong></p>]]></description><link>https://hypeandhyper.com/joie-de-vivre-budapest-felett/</link><guid isPermaLink="false">6a1187dd652f44921367d93a</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[High Note SkyBar]]></category><category><![CDATA[budapest]]></category><category><![CDATA[veuve clicquot]]></category><category><![CDATA[Aria Hotel]]></category><category><![CDATA[finebandscompany]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Sat, 23 May 2026 11:11:47 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/05/Raconteur---FBC-Veuve-Clicquot--23-of-32--_26.05.21--1-.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/05/Raconteur---FBC-Veuve-Clicquot--23-of-32--_26.05.21--1-.jpg" alt="Joie de vivre Budapest felett"><p><strong>Sz&#xE1;mos nemzetk&#xF6;zi egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s ut&#xE1;n Budapestre is meg&#xE9;rkezik a Veuve Clicquot Maison teljes champagne-&#xE9;lm&#xE9;nye: a m&#xE1;rka &#xFA;j szintre emeli az egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s&#xE9;t a High Note SkyBarral.</strong></p><p>Budapest ny&#xE1;ri est&#xE9;inek van egy saj&#xE1;t ritmusa. Az a pillanat, amikor a v&#xE1;ros lassan aranyba fordul, a Bazilika kupol&#xE1;ja felizzik az esti f&#xE9;nyekben, &#xE9;s a tet&#x151;teraszokon egyszerre kezd &#xE9;letre kelni az &#xE9;jszaka. Id&#xE9;n ehhez a hangulathoz egy &#xFA;j &#xE9;lm&#xE9;ny is t&#xE1;rsul.</p><figure class="kg-card kg-image-card kg-width-wide"><img src="https://hypeandhyper.com/content/images/2026/05/SBT_9308-1.jpg" class="kg-image" alt="Joie de vivre Budapest felett" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/SBT_9308-1.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/SBT_9308-1.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/SBT_9308-1.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/SBT_9308-1.jpg 2048w" sizes="(min-width: 1200px) 1200px"></figure><p>Francia k&#xF6;nnyeds&#xE9;g, elegancia &#xE9;s naps&#xE1;rga der&#x171; k&#xF6;lt&#xF6;zik a budapesti High Note SkyBar ikonikus pezsg&#x151;tornyaiba, amelyek a szezonra Veuve Clicquot b&#xE1;rr&#xE1; alakulnak. A Szent Istv&#xE1;n-bazilika k&#xF6;zvetlen szomsz&#xE9;ds&#xE1;g&#xE1;ban, az Aria Hotel Budapest tetej&#xE9;n megny&#xED;l&#xF3; t&#xE9;r a reimsi champagne-h&#xE1;z t&#xF6;bb mint 250 &#xE9;ves &#xF6;r&#xF6;ks&#xE9;g&#xE9;t hozza el Budapest egyik legismertebb rooftop helysz&#xED;n&#xE9;re.</p><p>A Veuve Clicquot neve r&#xE9;g&#xF3;ta &#xF6;sszefon&#xF3;dott a champagne-kult&#xFA;r&#xE1;val, az innov&#xE1;ci&#xF3;val &#xE9;s azzal a magabiztos, napf&#xE9;nyes eleganci&#xE1;val, amely ma m&#xE1;r a m&#xE1;rka egyik legfontosabb ismertet&#x151;jegye. Az 1772-ben alap&#xED;tott maison t&#xF6;rt&#xE9;net&#xE9;nek k&#xF6;zponti alakja Madame Clicquot volt: kiv&#xE9;teles &#xFC;zletasszony, &#xFA;j&#xED;t&#xF3; gondolkod&#xF3; &#xE9;s tudatos m&#xE1;rka&#xE9;p&#xED;t&#x151;, aki nemcsak form&#xE1;lta, hanem &#xFA;jra is &#xED;rta a champagne vil&#xE1;g&#xE1;nak szab&#xE1;lyait.</p><p>A hozz&#xE1; k&#xF6;t&#x151;d&#x151; szeml&#xE9;letet j&#xF3;l &#xF6;sszefoglalja a m&#xE1;ig ikonikus mondat: &#x201E;Only one quality, the finest&#x201D; &#x2013; vagyis csak egyetlen min&#x151;s&#xE9;g l&#xE9;tezik: a legjobb. Nev&#xE9;hez olyan meghat&#xE1;roz&#xF3; &#xFA;j&#xED;t&#xE1;sok kapcsol&#xF3;dnak, mint az els&#x151; ismert &#xE9;vj&#xE1;ratos champagne, a r&#xE1;z&#xF3;asztal technol&#xF3;gi&#xE1;ja vagy az els&#x151; h&#xE1;zas&#xED;tott ros&#xE9; champagne megalkot&#xE1;sa.</p><figure class="kg-card kg-image-card kg-width-full"><img src="https://hypeandhyper.com/content/images/2026/05/SBT_1310.jpg" class="kg-image" alt="Joie de vivre Budapest felett" loading="lazy" width="2000" height="1333" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/SBT_1310.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/SBT_1310.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/SBT_1310.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/SBT_1310.jpg 2048w"></figure><p>K&#xFC;l&#xF6;nleges helyet foglal el a h&#xE1;z t&#xF6;rt&#xE9;net&#xE9;ben az 1811-es &#xE9;vj&#xE1;rat is. A rendk&#xED;v&#xFC;li sz&#xFC;ret idej&#xE9;n &#xFC;st&#xF6;k&#xF6;s jelent meg az &#xE9;gen, amelyet sokan j&#xF3; el&#x151;jelnek tekintettek. Madame Clicquot ebb&#x151;l az &#xE9;vj&#xE1;ratb&#xF3;l k&#xE9;sz&#xED;tette el a legend&#xE1;ss&#xE1; v&#xE1;lt &#x201E;Comet Vintage&#x201D; pezsg&#x151;t, amely jelent&#x151;sen hozz&#xE1;j&#xE1;rult a maison nemzetk&#xF6;zi h&#xED;rnev&#xE9;hez. Nem v&#xE9;letlen, hogy kort&#xE1;rsai &#x201E;La Grande Dame de la Champagne&#x201D;-k&#xE9;nt emlegett&#xE9;k.</p><p>A m&#xE1;rka hamar t&#xFA;ln&#x151;tt Champagne hat&#xE1;rain, &#xE9;s a 19. sz&#xE1;zadi eur&#xF3;pai t&#xE1;rsas&#xE1;gi &#xE9;let egyik meghat&#xE1;roz&#xF3; champagne-j&#xE1;v&#xE1; v&#xE1;lt. T&#xF6;rt&#xE9;net&#xE9;hez olyan nevek kapcsol&#xF3;dnak, mint Alekszandr Puskin, Anton Csehov vagy Nyikolaj Gogol. Madame Clicquot &#xF6;r&#xF6;ks&#xE9;ge ma is &#xE9;rezhet&#x151; a maison st&#xED;lus&#xE1;ban: a Pinot Noir hangs&#xFA;lyos jelenl&#xE9;te, az &#xE9;rlel&#xE9;s m&#x171;v&#xE9;szete &#xE9;s a kompromisszummentes min&#x151;s&#xE9;g ir&#xE1;nti elk&#xF6;telezetts&#xE9;g mind r&#xE9;szei annak a vil&#xE1;gnak, amelyben a champagne egyszerre vizu&#xE1;lis &#xE9;s gasztron&#xF3;miai &#xE9;lm&#xE9;ny.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/SBT_9037.jpg" width="2000" height="1333" loading="lazy" alt="Joie de vivre Budapest felett" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/SBT_9037.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/SBT_9037.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/SBT_9037.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/SBT_9037.jpg 2048w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/SBT_1067.jpg" width="2000" height="1333" loading="lazy" alt="Joie de vivre Budapest felett" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/SBT_1067.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/SBT_1067.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/SBT_1067.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/SBT_1067.jpg 2048w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/SBT_9693.jpg" width="2000" height="1333" loading="lazy" alt="Joie de vivre Budapest felett" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/SBT_9693.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/SBT_9693.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/SBT_9693.jpg 1600w, https://hypeandhyper.com/content/images/2026/05/SBT_9693.jpg 2048w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p>A ma m&#xE1;r ikonikus s&#xE1;rga c&#xED;mke 1877-ben jelent meg a palackokon. A korszakban mer&#xE9;sznek sz&#xE1;m&#xED;t&#xF3; vizu&#xE1;lis d&#xF6;nt&#xE9;s annyira karakteress&#xE9; tette a m&#xE1;rk&#xE1;t, hogy a naps&#xE1;rga &#xE1;rnyalat m&#xE1;ra a Veuve Clicquot egyik legismertebb szimb&#xF3;lum&#xE1;v&#xE1; v&#xE1;lt.</p><p>A budapesti terasz kialak&#xED;t&#xE1;sa sor&#xE1;n a Veuve Clicquot hazai csapata szorosan egy&#xFC;ttm&#x171;k&#xF6;d&#xF6;tt Varr&#xF3; Zolt&#xE1;n bels&#x151;&#xE9;p&#xED;t&#xE9;sszel, az Aria Hotel Budapest &#xE9;s a High Note SkyBar karakteres enteri&#x151;rj&#xE9;nek meg&#xE1;lmod&#xF3;j&#xE1;val. A c&#xE9;l egy olyan szezon&#xE1;lis t&#xE9;r l&#xE9;trehoz&#xE1;sa volt, amely term&#xE9;szetesen simul bele a helysz&#xED;n vil&#xE1;g&#xE1;ba: ahol a High Note SkyBar atmoszf&#xE9;r&#xE1;ja &#xE9;s a Veuve Clicquot ikonikus vizu&#xE1;lis vil&#xE1;ga egy&#xFC;tt teremti meg a ny&#xE1;r egyik legl&#xE1;tv&#xE1;nyosabb budapesti champagne-&#xE9;lm&#xE9;ny&#xE9;t.</p><blockquote class="kg-blockquote-alt"><em>&#x201E;A Veuve Clicquot sz&#xE1;m&#xE1;ra mindig is azok az egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;sek voltak igaz&#xE1;n izgalmasak, amelyek t&#xFA;lmutatnak a champagne-on, &#xE9;s val&#xF3;di &#xE9;lm&#xE9;nyt teremtenek. A High Note SkyBarral k&#xF6;z&#xF6;sen egy olyan eur&#xF3;pai sz&#xED;nvonal&#xFA;, tal&#xE1;lkoz&#xE1;si pontot &#xE1;lmodtunk meg, amely egyszerre kort&#xE1;rs, eleg&#xE1;ns &#xE9;s m&#xE9;lt&#xF3;n k&#xE9;pviseli a Joie de vivre szeml&#xE9;letet Budapest felett&#x201D; </em></blockquote><p>&#x2013; mondta el Rozsny&#xF3;i Kriszti&#xE1;n, a Fine Brands Company egyik vezet&#x151;je.</p><p>A Veuve Clicquot &#xD7; High Note SkyBar egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s m&#xE1;jus 21-t&#x151;l v&#xE1;rja a vend&#xE9;geket az Aria Hotel Budapest rooftopj&#xE1;n, a Bazilika szomsz&#xE9;ds&#xE1;g&#xE1;ban. A projekt a Fine Brands Company egy&#xFC;ttm&#x171;k&#xF6;d&#xE9;s&#xE9;vel j&#xF6;tt l&#xE9;tre.</p><p><a href="https://www.instagram.com/highnoteskybar/?ref=hypeandhyper.com">@highnoteskybar</a> highnoteskybar.hu <a href="https://www.instagram.com/ariahotelbudapest/?ref=hypeandhyper.com">@ariahotelbudapest</a> <a href="https://www.instagram.com/finebrandscompany/?ref=hypeandhyper.com">@finebandscompany</a></p>]]></content:encoded></item><item><title><![CDATA[Omakase a palotában | Megérkezett Budapestre a 99 Sushi Bar & Restaurant]]></title><description><![CDATA[<p><strong>K&#xF6;z&#xE9;p-Eur&#xF3;p&#xE1;ban els&#x151;k&#xE9;nt Budapesten nyitott &#xE9;ttermet a high-end jap&#xE1;n konyh&#xE1;j&#xE1;r&#xF3;l ismert 99 Sushi Bar &amp; Restaurant. A helysz&#xED;n is kell&#x151;en impoz&#xE1;ns: a nemr&#xE9;</strong></p>]]></description><link>https://hypeandhyper.com/omakase-a-palotaban-megerkezett-budapestre-a-99-sushi-bar-restaurant/</link><guid isPermaLink="false">6a0c5380652f449213662dfb</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[budapest]]></category><category><![CDATA[étterem]]></category><category><![CDATA[ázsiai konyha]]></category><category><![CDATA[gasztronómia]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Thu, 21 May 2026 08:00:21 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/05/858A6931-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/05/858A6931-1.jpg" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant"><p><strong>K&#xF6;z&#xE9;p-Eur&#xF3;p&#xE1;ban els&#x151;k&#xE9;nt Budapesten nyitott &#xE9;ttermet a high-end jap&#xE1;n konyh&#xE1;j&#xE1;r&#xF3;l ismert 99 Sushi Bar &amp; Restaurant. A helysz&#xED;n is kell&#x151;en impoz&#xE1;ns: a nemr&#xE9;g a leny&#x171;g&#xF6;z&#x151; Klotild-palot&#xE1;ban megny&#xED;lt The St. Regis Budapest.</strong></p><p>Budapest gasztron&#xF3;miai t&#xE9;rk&#xE9;pe az elm&#xFA;lt &#xE9;vekben l&#xE1;tv&#xE1;nyosan &#xFA;jrarajzol&#xF3;dott &#x2013; &#xE9;s most egy &#xFA;jabb nemzetk&#xF6;zi szerepl&#x151; l&#xE9;p be a mez&#x151;nybe. A 99 Sushi Bar &amp; Restaurant megnyitotta els&#x151; k&#xF6;z&#xE9;p-eur&#xF3;pai egys&#xE9;g&#xE9;t a The St. Regis Budapestben, a Klotild-palota t&#xF6;rt&#xE9;nelmi falai k&#xF6;z&#xF6;tt, egy olyan koncepci&#xF3;val, amely a jap&#xE1;n konyha precizit&#xE1;s&#xE1;t kort&#xE1;rs szeml&#xE9;lettel &#xE9;rtelmezi &#xFA;jra. A spanyol alap&#xED;t&#xE1;s&#xFA; m&#xE1;rka az elm&#xFA;lt k&#xE9;t &#xE9;vtizedben Madridt&#xF3;l Abu Dhabin &#xE1;t Monac&#xF3;ig &#xE9;p&#xED;tette fel azt a poz&#xED;ci&#xF3;j&#xE1;t, amely ma a kort&#xE1;rs jap&#xE1;n gasztron&#xF3;mia egyik meghat&#xE1;roz&#xF3; szerepl&#x151;j&#xE9;v&#xE9; teszi.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6641_kwm.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6641_kwm.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6641_kwm.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6641_kwm.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6641_kwm.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6646.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6646.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6646.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6646.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6646.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6673.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6673.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6673.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6673.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6673.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6679.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6679.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6679.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6679.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6679.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6692.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6692.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6692.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6692.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6692.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Precizit&#xE1;s, szezon &#xE9;s kompoz&#xED;ci&#xF3;</strong><br>A budapesti &#xE9;tterem koncepci&#xF3;j&#xE1;nak k&#xF6;z&#xE9;ppontj&#xE1;ban a r&#xE9;szletek ir&#xE1;nti megsz&#xE1;llotts&#xE1;g &#xE1;ll. Az &#xE9;tlap egyszerre &#xE9;p&#xED;t a hagyom&#xE1;nyra &#xE9;s az innov&#xE1;ci&#xF3;ra: az &#xE0; la carte k&#xED;n&#xE1;lat mellett egy 14 fog&#xE1;sos, szezon&#xE1;lisan v&#xE1;ltoz&#xF3; omakase men&#xFC; vezeti v&#xE9;gig a vend&#xE9;get a m&#xE1;rka kulin&#xE1;ris gondolkod&#xE1;s&#xE1;n. Az alapanyaghaszn&#xE1;lat kompromisszummentes: bluefin tonhal, alaszkai kir&#xE1;lyr&#xE1;k &#xE9;s jap&#xE1;n Kobe A5 wagyu alkotj&#xE1;k a fog&#xE1;sok gerinc&#xE9;t, amelyek prec&#xED;z technol&#xF3;gi&#xE1;val &#xE9;s kifinomult t&#xE1;lal&#xE1;ssal jelennek meg a t&#xE1;ny&#xE9;ron. A signature &#xE9;telek &#x2014; mint a toro, akami, fekete szarvasgomba &#xE9;s arany kombin&#xE1;ci&#xF3;j&#xE1;b&#xF3;l &#xE9;p&#xED;tkez&#x151; 99 Jewel, a text&#xFA;r&#xE1;kra &#xE9;p&#xED;t&#x151; Dragonfly Maki vagy az ikonikus 99 Golden Bricks &#x2014; egyszerre reflekt&#xE1;lnak a luxusra &#xE9;s a kort&#xE1;rs gasztron&#xF3;miai eszt&#xE9;tik&#xE1;ra. A men&#xFC; tov&#xE1;bbi fog&#xE1;sai &#x2014; a szarvasgomb&#xE1;s-yuzus Wagyu gyoza, a maracuj&#xE1;s sz&#xF3;jasz&#xF3;sszal k&#xE9;sz&#xED;tett Toro Tataki vagy a v&#xF6;r&#xF6;s mis&#xF3;s 99 Black Cod &#x2014; egy olyan kulin&#xE1;ris nyelvet besz&#xE9;lnek, ahol minden elem tudatos &#xE9;s minden &#xED;zr&#xE9;teg pontosan kompon&#xE1;lt. Az &#xE9;lm&#xE9;nyt v&#xE1;logatott szak&#xE9;-, jap&#xE1;n whisky- &#xE9;s borv&#xE1;laszt&#xE9;k eg&#xE9;sz&#xED;ti ki.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/858A6851.jpg" class="kg-image" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6851.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6851.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6851.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6851.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6797.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6797.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6797.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6797.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6797.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6810.jpg" width="2000" height="1333" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6810.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6810.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6810.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6810.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p></p><p><strong>Egy glob&#xE1;lis v&#xED;zi&#xF3; lok&#xE1;lis lenyomata</strong><br>A konyha m&#xF6;g&#xF6;tt &#xE1;ll&#xF3; kreat&#xED;v ir&#xE1;nyt Thinus van der Westhuizen, a m&#xE1;rk&#xE1;t m&#x171;k&#xF6;dtet&#x151; Ninety Nine SB Investment L.L.C. kulin&#xE1;ris igazgat&#xF3;ja hat&#xE1;rozza meg. Nemzetk&#xF6;zi tapasztalata &#x2014; D&#xE9;l-Afrik&#xE1;t&#xF3;l Eur&#xF3;p&#xE1;n &#xE1;t a K&#xF6;zel-Keletig &#x2014; egy olyan k&#xF6;vetkezetes szeml&#xE9;letben csap&#xF3;dik le, amely a technikai pontoss&#xE1;got &#xE9;s az alapanyagok ir&#xE1;nti tiszteletet helyezi k&#xF6;z&#xE9;ppontba. Az &#x151; vezet&#xE9;se alatt az abu dhabi flagship &#xE9;tterem t&#xF6;bb egym&#xE1;st k&#xF6;vet&#x151; &#xE9;vben Michelin-csillagot kapott &#x2014; ez a min&#x151;s&#xE9;gi m&#xE9;rce pedig a budapesti egys&#xE9;gben is &#xE9;rezhet&#x151;. A koncepci&#xF3; ugyanakkor nem izol&#xE1;lt: finoman reag&#xE1;l a helyi kontextusra, mik&#xF6;zben meg&#x151;rzi a m&#xE1;rka glob&#xE1;lis karakter&#xE9;t.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/858A6952_gko.jpg" class="kg-image" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6952_gko.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6952_gko.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6952_gko.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6952_gko.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg" class="kg-image" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" loading="lazy" width="2000" height="1500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A0354_Y4T.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A0354_Y4T.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A0354_Y4T.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A0354_Y4T.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A0354_Y4T.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A0451_p3f.jpg" width="2000" height="3000" loading="lazy" alt="Omakase a palot&#xE1;ban | Meg&#xE9;rkezett Budapestre a 99 Sushi Bar &amp; Restaurant" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A0451_p3f.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A0451_p3f.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A0451_p3f.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A0451_p3f.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><br><strong>99 Sushi Bar:</strong> <a href="https://www.99sushibar.com/en/?ref=hypeandhyper.com">web</a> | <a href="https://www.99sushibar.com/en/?ref=hypeandhyper.com">Instaram</a><br><strong>The St. Regis Budapest:</strong> <a href="https://www.marriott.com/en-us/hotels/budxr-the-st-regis-budapest/overview/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/stregis.budapest/?ref=hypeandhyper.com">Instagram</a> </p>]]></content:encoded></item><item><title><![CDATA[Omakase in a Palace | 99 Sushi Bar & Restaurant Arrives in Budapest]]></title><description><![CDATA[<p><strong>Known for its high-end Japanese cuisine, 99 Sushi Bar &amp; Restaurant has opened its first Central European location in Budapest. The setting is just as impressive: the recently opened The St. Regis Budapest, housed in the stunning Klotild Palace.</strong></p><p>Budapest&#x2019;s gastronomic map has been visibly redrawn in recent</p>]]></description><link>https://hypeandhyper.com/omakase-in-a-palace-99-sushi-bar-restaurant-arrives-in-budapest/</link><guid isPermaLink="false">6a0c5bfc652f449213662e5a</guid><category><![CDATA[lifestyle]]></category><category><![CDATA[gastronomy]]></category><category><![CDATA[asian cuisine]]></category><category><![CDATA[budapest]]></category><dc:creator><![CDATA[Hype&Hyper]]></dc:creator><pubDate>Thu, 21 May 2026 08:00:16 GMT</pubDate><media:content url="https://hypeandhyper.com/content/images/2026/05/858A6931-2.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://hypeandhyper.com/content/images/2026/05/858A6931-2.jpg" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest"><p><strong>Known for its high-end Japanese cuisine, 99 Sushi Bar &amp; Restaurant has opened its first Central European location in Budapest. The setting is just as impressive: the recently opened The St. Regis Budapest, housed in the stunning Klotild Palace.</strong></p><p>Budapest&#x2019;s gastronomic map has been visibly redrawn in recent years &#x2014; and now another international player enters the scene. 99 Sushi Bar &amp; Restaurant has opened its first Central European unit at The St. Regis Budapest, within the historic walls of the Klotild Palace, with a concept that reinterprets the precision of Japanese cuisine through a contemporary lens. Founded in Spain, the brand has spent the past two decades building its position from Madrid to Abu Dhabi and Monaco, becoming one of the defining names in contemporary Japanese gastronomy.</p><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6641_kwm.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6641_kwm.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6641_kwm.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6641_kwm.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6641_kwm.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6646.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6646.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6646.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6646.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6646.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6673.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6673.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6673.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6673.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6673.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6679.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6679.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6679.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6679.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6679.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6692.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6692.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6692.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6692.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6692.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>Precision, seasonality and composition</strong><br>At the core of the Budapest restaurant&#x2019;s concept is an obsession with detail. The menu balances tradition and innovation: alongside the &#xE0; la carte selection, a 14-course, seasonally changing omakase menu guides guests through the brand&#x2019;s culinary philosophy. Ingredient sourcing is uncompromising: bluefin tuna, Alaskan king crab and Japanese Kobe A5 wagyu form the backbone of the dishes, brought to life through precise techniques and refined presentation.</p><p>Signature dishes &#x2014; such as the 99 Jewel, built on a combination of toro, akami, black truffle and gold; the texture-driven Dragonfly Maki; or the iconic 99 Golden Bricks &#x2014; reflect both luxury and contemporary gastronomic aesthetics. Other standout items on the menu &#x2014; including the truffle-yuzu Wagyu gyoza, Toro Tataki with passion fruit soy sauce, and the red miso 99 Black Cod &#x2014; speak a culinary language where every element is intentional and every layer of flavor is meticulously composed. The experience is further elevated by a curated selection of sake, Japanese whisky and wines.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/858A6851.jpg" class="kg-image" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6851.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6851.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6851.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6851.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6797.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6797.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6797.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6797.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6797.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A6810.jpg" width="2000" height="1333" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6810.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6810.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6810.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6810.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><strong>A global vision, locally interpreted</strong><br>The creative direction behind the kitchen is led by Thinus van der Westhuizen, culinary director of Ninety Nine SB Investment L.L.C., the company behind the brand. His international experience &#x2014; spanning South Africa, Europe and the Middle East &#x2014; translates into a consistent approach centered on technical precision and deep respect for ingredients. Under his leadership, the flagship restaurant in Abu Dhabi has been awarded a Michelin star for multiple consecutive years &#x2014; a benchmark of quality that is clearly felt in the Budapest location as well. At the same time, the concept is not isolated: it subtly responds to the local context while maintaining the brand&#x2019;s global identity.</p><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/858A6952_gko.jpg" class="kg-image" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" loading="lazy" width="2000" height="3000" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A6952_gko.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A6952_gko.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A6952_gko.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A6952_gko.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-image-card"><img src="https://hypeandhyper.com/content/images/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg" class="kg-image" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" loading="lazy" width="2000" height="1500" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/St-Regis_Budapest_45_HERO_IMAGE.jpg 2400w" sizes="(min-width: 720px) 720px"></figure><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A0354_Y4T.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A0354_Y4T.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A0354_Y4T.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A0354_Y4T.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A0354_Y4T.jpg 2400w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://hypeandhyper.com/content/images/2026/05/858A0451_p3f.jpg" width="2000" height="3000" loading="lazy" alt="Omakase in a Palace | 99 Sushi Bar &amp; Restaurant Arrives in Budapest" srcset="https://hypeandhyper.com/content/images/size/w600/2026/05/858A0451_p3f.jpg 600w, https://hypeandhyper.com/content/images/size/w1000/2026/05/858A0451_p3f.jpg 1000w, https://hypeandhyper.com/content/images/size/w1600/2026/05/858A0451_p3f.jpg 1600w, https://hypeandhyper.com/content/images/size/w2400/2026/05/858A0451_p3f.jpg 2400w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p><br><strong>99 Sushi Bar:</strong> <a href="https://www.99sushibar.com/en/?ref=hypeandhyper.com">web</a> | <a href="https://www.99sushibar.com/en/?ref=hypeandhyper.com">Instaram</a><br><strong>The St. Regis Budapest:</strong> <a href="https://www.marriott.com/en-us/hotels/budxr-the-st-regis-budapest/overview/?ref=hypeandhyper.com">web</a> | <a href="https://www.instagram.com/stregis.budapest/?ref=hypeandhyper.com">Instagram</a> </p><p></p>]]></content:encoded></item></channel></rss>