The fashion brand known for its clean design is launching a jewelry collection.
Eszter Áron has used the “A” motif, formed from the brand’s initial, in a consistent yet versatile way for several seasons. As a result, the buttons, studs, and belt buckles forming an abstract “A” have become the brand’s defining symbols, worn by celebrities such as Sex and the City actress Kristen Davis.
As the next chapter in the life of the brand, the “A” motif is reborn in the form of a capsule jewelry collection, in direct response to the growing demand from AERON’s audience to wear the “A” motif not only on their clothing but also as jewelry. The timeless 14-carat gold and silver plated earrings and necklaces are made on a bronze and steel base, combining the brand’s belief in sustainability with a symbolism that has become synonymous with the discreet luxury that AERON stands for.
As Eszter is present in the brand’s life not only as a manager but also as a mother, she has jokingly named the 3 jewelry pieces in the capsule collection after her three children: her 4-year-old daughter Roni and her two dachshunds, Dragomir, 5, and Mokka, 12, a senior.
Source: Press Release
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