For the first time in nearly fifty years the manufacturer refreshes the design. The canned soup that many of us know from the movies and which has become a pop culture icon will now be available in a brand-new packaging.
The brand has kept its Andy Warhol-designed character, while creating a more modern look that is in line with current trends in graphic design. The characteristic Campbell’s logo scripture has also been refreshed, but its distinctive lines—which was based on the signature of founder Joseph Campbell’s—have been retained. The brand’s identity is complemented by the laid-back illustrations of street artist and illustrator Sophia Chang.