HIGHLIGHTS | Bottled up in minimal

HIGHLIGHTS | Bottled up in minimal

“Drink me!” – reads Alice on the small bottle in Wonderland. The naive little girl follows the command, and obeys: the flask runs empty, and so at times she shrinks, and other times she transforms into a giant. This mode of action also applies beyond Lewis Carrol’s fairy tale, as every potion bottled up wants the same: get out of the flask.

Over the decades, we’ve developed a plethora of methods as to what to say about the liquid genie sealed with a cork, lid or a ring pull, kept in captivity until the moment of consumption or use, and how to say it. The shape, size and material of the bottle, the markings of the label, the act of opening – so many ingredients striving for the same purpose: to make the product waiting on the shelf appealing without actually letting us get close to the liquid. The message of “drink me” can be conveyed in countless ways. This time, we collected the minimalist labels that reveal the least possible information, but what they do tell, they tell quite strikingly – from Moscow to Montréal.

Kitti Mayer
design theorist

LEMONADE

LEAMO – BRANDING & PACKAGING | Paris, France
Pölar Studio
Thibault Savoyen


JUICE

Green&Grey – Organic juices | Barcelona, Spain
Teresa Redón
Alba Morote
Miquel Nadal
ElisavaPack


MEDICINE

Bacteriophages. | Moscow, Russia
Kir Vitkovski
Sergey Shestakov
Design Band


BEER

Silo | Montréal, Canada
Caserne .
Léo Breton-Allaire
Marianne Isabelle
Ugo Varin


SPIRIT

Menaud – Custom Bottle Design & Brand Identity | Montréal, Canada
Wedge Studio


WINE

Tierras de Uva | Gijón, Xixón, Spain
atipo ®


more to read
Surfing at the Baltic Sea
east

Surfing at the Baltic Sea

Those planning to surf in Europe probably think about Portugal, the Canary Islands or perhaps Basque Country as their main options. Yet there are possibilities to surf beyond the Atlantic Ocean, even if not a too big one – in Poland, for example. Practically speaking, the Baltic Sea is not directly
Art Deco Bucharest
architecture

Art Deco Bucharest

The Art Deco style of visual arts influenced architecture, painting, applied graphic design, sculpture and film, but it also dominated the fashion and media advertisements of the era – it influenced every area of life. It became popular in both the US and several European countries, but there are some cities
I want to be hungry
art

I want to be hungry

Francesco Tonelli, the Caravaggio of food photography. Written by: photographer László Sebestyén Looking at the photos of the 53-year-old Italian former chef-current photographer now living in America the message gets through perfectly: I want to be hungry. His simple, clean, and right-to-the-point shots guide us into an exciting world, in