The strategic work material of the Hungarian Fashion & Design Agency (MDDÜ) aimed at the comprehensive renewal of the Hungarian fashion and design industry was adopted. In the summer of 2021, the plan became an official Fashion Industry Strategy, with the primary goal of strengthening the industry’s international competitiveness.
The strategy, based on diverse research, plans to boost the sector along six main pillars: coordination and collaboration, effective promotion and marketing communication, effective marketing, quality and affordable manufacturing, high quality international education, reliable data and measurable performance.
Source: Press release