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fashion

The new collection of GUNIA Project brings back our childhood memories
design

The new collection of GUNIA Project brings back our childhood memories

The main theme of GUNIA Project’s 2023 New Year’s collection is the rabbit. The Ukrainian brand once again revives Ukrainian craft traditions in the form of fresh and fashionable objects. We asked the founders about the new collection, the symbol of the rabbit, and their favorite object. The
From Tokyo to Warsaw—Japanese UNIQLO opens a pop-up store in Poland
uniqlo

From Tokyo to Warsaw—Japanese UNIQLO opens a pop-up store in Poland

With simple lines, affordable prices, and good quality, you’ll find all the basics you need to build a wardrobe. That’s the secret behind UNIQLO, Japan’s best-known clothing brand, operating more than 2,400 stores worldwide. Walking along Marszałkowska Street in the Polish capital, it’s hard to
Ten faces of the modern woman | Anka X Anett Hajdú

Ten faces of the modern woman | Anka X Anett Hajdú

ANKA ART presents a limited edition handmade fan collection inspired by ten female characters. The pieces can be used both as statement fashion accessories and as unique home decoration. The first limited edition pieces of ANKA ART, the original artistic branch of the Anka hand fan brand—which launches a
Lithuanian women and sustainable fashion—we quickly took The Knotty Ones into our hearts
branding

Lithuanian women and sustainable fashion—we quickly took The Knotty Ones into our hearts

The story of The Knotty Ones is like a modern fairy tale: three former college roommates, Akvilė, Danutė, and Sandra, decided they wanted to do something to promote their beloved traditions. The brand, in turn, not only brings Lithuanian cultural heritage into modern form but also delivers a very important
“The fashion industry is drowning in waste” | MOME and Nanushka work on sustainable solutions
design

“The fashion industry is drowning in waste” | MOME and Nanushka work on sustainable solutions

What will our clothes be made of and how can we eliminate waste? These are some of the questions tackled by the Moholy-Nagy University of Art and Design (MOME) in Budapest and one of the most successful Hungarian fashion brands, Nanushka. Director of the MOME Innovation Center Lasma Ivaska talked
YKRA expands with a clothing collection
branding

YKRA expands with a clothing collection

YKRA welcomes the autumn season with a new collection—only this time, we can not only choose from backpacks but also complete our wardrobe with new pieces from the Hungarian brand. According to founder Balázs Lakatos, creating a clothing collection has been a long-cherished dream of the brand, which turned
"For the Planet’s safety the development of fashion has to be sustainable on a global scale" | Reserved
brand

"For the Planet’s safety the development of fashion has to be sustainable on a global scale" | Reserved

LPP, based in Gdańsk, is the largest clothing manufacturer in Central and Eastern Europe, with brands including Reserved—a label quickly gaining ground in the region. The Polish company’s philosophy is based on the notion of thinking local, but acting globally, tailoring its goods to the preferences of customers
Founder of Patagonia surrenders his brand to fight climate change
brand

Founder of Patagonia surrenders his brand to fight climate change

Billionaire founder Yvon Chouinard announced on the company’s website that he’s surrendering his brand in an effort to fight climate change. Yvon Chouinard built his outdoor apparel empire Patagonia in 1984 and garnered millions of dollars since then. However, the 83-year-old billionaire decided to give it up: from
High-tech materials and wearable technology at MOME conference
budapest

High-tech materials and wearable technology at MOME conference

What fabric will our clothes be made of in 20 years? How could the design sector improve its use of material for a more sustainable economy? This and many other topics will be discussed at the Future Materials conference hosted by Moholy-Nagy University of Art and Design, Budapest. In our
LG creates the future of stylistic storage solutions for sneakerheads
design

LG creates the future of stylistic storage solutions for sneakerheads

Although, for many, collecting sneakers still seems like an odd hobby, sneakerheads are willing to pay thousands of euros for a unique, limited edition pair of shoes. Some wait for the carefully stored jewels of their collection to become more valuable over time, while others prefer to slip them on,
10th Budapest Central European Fashion Week powered by Ukrainian brands
hfda

10th Budapest Central European Fashion Week powered by Ukrainian brands

This year, the fashion week featuring the spring-summer collections of 2023 was held once again in the impressive building of the Museum of Fine Arts in Budapest, where more than thirty brands presented their collections designed for the next season. This time the Hungarian brands shared the spotlight with their
Suitcase-friendly garments in the J’amemme x Have A Rest joint collection
east

Suitcase-friendly garments in the J’amemme x Have A Rest joint collection

We bid farewell to the summer with a pastel-colored collection by the Ukrainian brands J’amemme and Have A Rest. Let’s see! Have A Rest has already been featured in the pages of Hype&Hyper: founder Alina Dolinina was inspired by her passion for travel to start the brand,
Accessories in focus: Budapest Jewelry Week
contemporary jewelry

Accessories in focus: Budapest Jewelry Week

This is the 8th edition of the Budapest Jewelry Week (BJW), organized in collaboration with SYDA—Studio of Young Designers Association. The event will take place between 12 and 18 September 2022 and aims to promote contemporary jewelry, giving the opportunity to Hungarian and foreign artists to present their latest
The wonderful linen | TOP 5
hungary

The wonderful linen | TOP 5

In the heatwave that lasts for weeks, one of the hardest tasks is figuring out what to wear that is at once breezy yet comfortable to wear. The dress made of natural linen is not only comfortable, but also really pleasant and always fashionable for summer wear. In our selection
Not only can we see it, but we can also wear Matisse’s creations
news

Not only can we see it, but we can also wear Matisse’s creations

On the occasion of the first exhibition to present the oeuvre of Henri Matisse in Hungary, VYF’s limited-edition silk scarf capsule collection was made in collaboration with the Museum of Fine Arts in Budapest, so we can take home and wear a piece of the French painter’s heritage.
Would you be more fashion conscious? Here’s Secondland’s new collection, The Renovation!
branding

Would you be more fashion conscious? Here’s Secondland’s new collection, The Renovation!

In the sweltering heat of summer, dressed in our bite-sized garments, many of us are probably wondering whether it’s worth it to blindly follow the latest trends and accumulate ever more clothes when the environmental impact of the clothing industry is so tangible. Fortunately for us, more and more
Ready, set, beach! | TOP 5
design

Ready, set, beach! | TOP 5

Summer is also on in Eastern Europe, and the collection of design equipment is colorful and unique. If you would like to refresh the contents of your beach bag with a couple of good quality and unique design pieces, but you don’t know where to look, we will help
Connecting urban life with nature | Pinetime X Áron Kelemen
grill

Connecting urban life with nature | Pinetime X Áron Kelemen

The smell of a fresh morning coffee in the damp of dawn. An adventurous jeep ride in the Káli Basin. You can explore the hidden beauties of the forest on endless paths, even on two wheels. Sunset barbecue by the lake or rooftop cooking over the citylights. The latter can
What is a huge playground doing in the courtyard of the Louvre?
design

What is a huge playground doing in the courtyard of the Louvre?

The 2023 Louis Vuitton Spring/Summer menswear fashion show took place in an unusual setting. As part of Paris Fashion Week, a magnified playground was built in the courtyard of the Musée de Louvre: a twisting yellow playground with giant red balloon sculptures. Launched on June 23 in the Carré
Ukrainian Gunia Project’s latest collection dedicated to freedom
design

Ukrainian Gunia Project’s latest collection dedicated to freedom

Driven by the deep-rooted identity and values of the Ukrainian people, the founders of GUNIA Project, Maria Gavryliuk and Natasha Kamenska, decided to release a collection dedicated to life and freedom. The collection includes blue and yellow ceramics, necklaces and knitted belts. “Ukraine is fighting for its peaceful life and
Gucci and Harry Styles presents a collection dreamt up together
design

Gucci and Harry Styles presents a collection dreamt up together

As part of the Milano Fashion Week Men’s, Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles presented a collaboration built on friendship. The artists put their intersection of creative expression shared perceptions into the “HA HA HA Collection.” Gucci’s “HA HA HA
The social deep layers of fashion—Fashion Forward think tank
branding

The social deep layers of fashion—Fashion Forward think tank

Beyond trends and brands, what are the most pressing issues linked to the fashion world? How do fashion, society, culture and technology intertwine? What deep layers and diverse aspects of sustainability are undeservedly left out from the conversation? How does this play out in different parts of the world when
A Tel Aviv-tale by Kamayko
fashion

A Tel Aviv-tale by Kamayko

This year, the new summer collection of Budapest-based Kamayko, famous for its sustainable approach, takes us to Tel Aviv with the help of sunlit colors and swirling patterns. The collection called AVIV features mountain goats, tigers, oleanders, sea waves and references to Israeli flavors fused with pastel colors and easy-to-wear
The quirky power couple bringing joy to people’s lives—Interview with Brooklyn-based multidisciplinary creative studio, Wade and Leta
art

The quirky power couple bringing joy to people’s lives—Interview with Brooklyn-based multidisciplinary creative studio, Wade and Leta

Leta Sobierajski and Wade Jeffree’s story started in 2013 through OK Cupid, an online dating website. Love came first, but as graduated graphic designers, they soon started brainstorming and creating together as well. It was a match made in heaven, a meeting of like-minded people with similar tastes in
The YKRA story
business

The YKRA story

In the residential, upscale neighbourhood of Budapest’s 11th district, a stone’s throw from the Buda hills, we visited the small team keeping the culture of long-lasting, handcrafted, quality products alive. Vintage style hiking backpacks on a shelf, the latest lifestyle magazines and brochures lined up on the wall
An exhibition that helps us connect to people with reduced mobility | Ösvényeinken: Veled
community

An exhibition that helps us connect to people with reduced mobility | Ösvényeinken: Veled

This project moves and breaks down the walls, both figuratively and literally, that surround the lives of people with reduced mobility. The exhibition Ösvényeinken: Veled (On Our Paths: With You) will take place in two indoor venues, in the building of the Mozgásjavító EGYMI (Mobility Improvement Center in Budapest—Transl.
Limited Tisza swim shorts to help people with autism
east

Limited Tisza swim shorts to help people with autism

This year, Tisza Shoe lovers can appear on Hungarian and foreign beaches in an outfit that’s not only fashionable but also unique in its philosophy. A new addition to the brand’s Spring-Summer 2022 collection is the men’s swimwear line, featuring two models debuting for the first time,
Mobile wearable contemporary art | Skechers X Miklós Kiss
art

Mobile wearable contemporary art | Skechers X Miklós Kiss

Miklós Kiss is a designer, visual artist, winner of numerous international awards, and one of the most exciting and internationally well-known creators of the Emograms. The typical Emograms of Miklós render words in a creative way without text, in a universal emoji language. Skechers Street™ UNO—Stand on Air is
These items fill even the most boring wardrobe with life!—The most stylish summer items of Ukrainian fashion brands
east

These items fill even the most boring wardrobe with life!—The most stylish summer items of Ukrainian fashion brands

In a few days, the awaited summer months will arrive, bringing sparkling sunshine, scorching heat and refreshing showers. It is often difficult for our body to adapt to almost extreme conditions, so it is worth choosing clothes in which even suffocating heat can be easily overcome. In our article, we
The brand that fights ocean pollution in style | Undersea Wear
design

The brand that fights ocean pollution in style | Undersea Wear

The mission of Undersea Wear, the joint project of Móni Tóth and Szandra Szomolányi, is to protect the environment. In addition to the swimsuits that they make from ocean waste, they use a range of tools to raise awareness of the serious problems. This time we talked about the guiding
ASRV introduces world’s first activewear made with NASA-approved technology
tech

ASRV introduces world’s first activewear made with NASA-approved technology

Turning its focus to the future of fabric science, technical sportswear brand ASRV incorporated Outlast® into its latest collection, a thermoregulating material developed by NASA to protect astronauts from the extreme conditions in space. The brand’s new activewear collection provides thermal-adaptive benefits in high-performance base layers for athletes. For
Baby shop for the whole family—ODU Store opens its doors
community

Baby shop for the whole family—ODU Store opens its doors

Today, a baby shop opens its doors in the Hegyvidék Shopping Center, which is unprecedented in Hungary, and will serve as a community space where parents can help and support each other. We asked the owner and creator of the shop, best described as a “concept store,” Ráhel Orbán. Interview.
New jewelry workshop and studio in Budapest Atelier Fruzsi Fekete opens its doors
design

New jewelry workshop and studio in Budapest Atelier Fruzsi Fekete opens its doors

Within the frames of an exclusive opening ceremony, Atelier Fruzsi Fekete opens its doors on May 20. Jewelry designer Fruzsi Fekete launched her brand in a Roman contemporary jewelry gallery five years ago. The unique, equally rustic and elegant items of Fruzsi Fekete Jewelry will be on display in one
A special 80s-inspired fitness catalog accompanies the Adidas x Gucci collab
fashion

A special 80s-inspired fitness catalog accompanies the Adidas x Gucci collab

Three months since we first saw the shock collaboration at the luxury house’s Fall 2022 runway show, the partnership has now officially been showcased in a Carlijn Jacobs-shot lookbook and it’s just as good as the fashion world expected. The collection, designed by creative director Alessandro Michele, is
The seven faces of a woman: the new PLIÉ spring collection unveiled
east

The seven faces of a woman: the new PLIÉ spring collection unveiled

Started twenty years ago with a friendship at a children’s ballet class and is now known as the fashion brand of three successful women, PLIÉ surprised its followers with a new beginning in April: a revamped image, a retuned website and a collection celebrating the diversity of women’s
SKIMS designed adaptive collection for people with limited mobility
design

SKIMS designed adaptive collection for people with limited mobility

Kim Kardashian’s inclusive clothing brand SKIMS has expanded its range with the Adaptive collection to provide comfortable and functional underwear for people with limited mobility. This latest product range marks an extension of the brand’s Fits Everybody collection which offers a broad range of color options and sizes.
WOMAN BALANCE—the latest collection of AGNESKOVACS has arrived
design

WOMAN BALANCE—the latest collection of AGNESKOVACS has arrived

The latest collection from AGNESKOVACS aims to create the perfect balance. It symbolizes the blissful, carefree state sought by all women who are constantly challenged to find harmony between their professional tasks and personal lives—work and family. The WOMAN BALANCE bags and accessories encourage the wearer to live her
Enjoying life in stunning posters | Art deco Budapest. Posters, Lifestyle and the City
architecture

Enjoying life in stunning posters | Art deco Budapest. Posters, Lifestyle and the City

You rarely see a poster exhibition in Hungary, and even less rarely see a large-scale poster exhibition like the Art deco Budapest. Posters, Lifestyle and the City (1925-1938) at the Hungarian National Gallery. It is almost ten years since visitors have been able to enjoy such a high-volume exhibition. At
Atomy Studios educates with unique shapes and use of fabric
architecture

Atomy Studios educates with unique shapes and use of fabric

A new concept embracing simplicity, keeping the tastefulness of classic designs while offering various styling possibilities—that’s what makes the bags of Atomy Studios so perfect; they fit your everyday casual style, your smart casual and even a boho summer outfit. The idea of the concept for Atomy Studios
Instead of urban legends, treat your hair with effective ingredients | ANJA
fashion

Instead of urban legends, treat your hair with effective ingredients | ANJA

In the 21st century, when the importance of our appearance and maintaining our health is egarded as a basic need, the shelves of drugstores are overflowing with serums, vitamins and other products that promise eternal youth. We would think that there is nothing new to see since competing brands and
Following their success in Budapest, Hungarian fashion brands enjoyed a great run in Milan too
design

Following their success in Budapest, Hungarian fashion brands enjoyed a great run in Milan too

Following the Hungarian Fashion Week, designers headed to the fashion capital of Italy, where seven Hungarian brands presented their latest Autumn/Winter 2022/23 collections. At Milano Fashion Week, which is one of the four biggest international fashion weeks, the participants of the joint International Mentoring Program of the Hungarian
NUBU's Spring/Summer 2022 collection exhibited with ceramics by fine artist Zsolt József Simon
art

NUBU's Spring/Summer 2022 collection exhibited with ceramics by fine artist Zsolt József Simon

One of the hallmarks of NUBU Studio’s collections is that they often draw inspiration for the designed pieces from a specific artist, who helps to create the mood of the collection. This time, the Spring/Summer 2022 collection was inspired by the work of ceramic artist Zsolt József Simon.
Ukrainian designer Irina Dzhus’ collection rescued during her escape
east

Ukrainian designer Irina Dzhus’ collection rescued during her escape

After the war started, Irina Dzhus left her tormented fate behind and fled to Warsaw. Besides her three cats, she packed a suitcase with the latest collection of her avant-garde fashion label DZHUS. Her husband and business partner stayed on the other side of the border. Irina is now trying
A fashion brand about the Georgian way of life
east

A fashion brand about the Georgian way of life

Daring, contemporary, and timeless—these are the words that the founder uses to describe LIYA, the Georgian fashion and beauty brand, which is present in the international market, as well. Instead of stereotypes, the brand is trying to express a kind of positively chaotic national vibe. Liya Goglidze studied fashion
NUBU launches its new sub-brand with the invovement of people with autism
community

NUBU launches its new sub-brand with the invovement of people with autism

A unique fashion collection, whose graphics are created by a young person with autism, is being launched under the brand name A®TYPICAL Nude by Nubu. Judit Garam, owner of the internationally renowned fashion brand Nubu, founded in 2007, has created a new brand together with Tímea Buday Kollárik, and
Autistic Art and Touch Me Not came up with a joint collection for World Autism Awareness Day
community

Autistic Art and Touch Me Not came up with a joint collection for World Autism Awareness Day

The latest collection from Touch Me Not Clothing will debut soon. The special feature of the 60-piece sweater collection, available from the second of April, is that it is the result of a collaboration with Autistic Art. Four types of sweatshirts have been produced in a total of 15-15 numbered
The design bistro in Budapest, where you get a glimpse into the life of a model—Interview with Zita Mészáros, founder of pr09re55
community

The design bistro in Budapest, where you get a glimpse into the life of a model—Interview with Zita Mészáros, founder of pr09re55

Zita Mészáros has been a professional fashion model and stylist for more than twenty years. She spent most of her professional life in Paris, but in 2019, she temporarily moved back home to Hungary, and a few months ago, she opened her designer bistro called pr09re55 at 43 Pozsonyi Road
Los Angeles-style sportswear, with a touch of Budapest—320DTLA
design

Los Angeles-style sportswear, with a touch of Budapest—320DTLA

Mostly out of habit, but experience shows that we like to categorize our clothes according to different activities and stick to these routines. 320DTLA, on the other hand, doesn’t draw the line between sportswear and everyday wear, because, in addition to being perfectly suited for sport, the brand’s
Polish Vogue came up with two very unexpected covers for April
art

Polish Vogue came up with two very unexpected covers for April

One of the April covers of Vogue Polska is by Polish-Roma artist Małgorzata Mirga-Tas, who is representing Poland at this year’s Venice Biennale and who has been featured in our article. Vogue magazines have long been seen as “just” a fashion bible, but the issues published across the globe
Fashion meets art on Pozsonyi Street in Budapest | Séyli x Illustri
fashion

Fashion meets art on Pozsonyi Street in Budapest | Séyli x Illustri

Light pours into the Séyli Boutique through huge glass windows, and the transparent storefront suggests something we rarely see at home. Last December, after spending ten years abroad, the owner of the place, Dorottya Ilyés, a personal style consultant, set foot again in Budapest and dreamed up a Parisian chic
The idyllic world of the sunny beach is evoked by the identity of the Polish jewelry brand DOBRO
design

The idyllic world of the sunny beach is evoked by the identity of the Polish jewelry brand DOBRO

A piece of jewelry can be important to us in many ways: it can be linked to a dear memory, it can remind us of a special occasion or experience, but it can also brighten up our appearance during grey weekdays. Handmade, unique jewelry is an even more valuable treasure
A napsütötte tengerpart idilli világát idézi a lengyel DOBRO ékszermárka arculata
poland

A napsütötte tengerpart idilli világát idézi a lengyel DOBRO ékszermárka arculata

Egy ékszer több szempontból is fontos lehet számunkra: kötődhet hozzá kedves emlékünk, eszünkbe juthat róla egy rendkívüli alkalom vagy egy különleges élmény, de fel is dobhatjuk vele megjelenésünket a szürke hétköznapok során. A kézzel készült, egyedi ékszerek pedig csak még értékesebb kincseknek számítanak gyűjteményünkben, hiszen ezekre a sokszor extravagáns, részletesen
Practical and stylish backpacks from Eastern Europe | TOP 5
design

Practical and stylish backpacks from Eastern Europe | TOP 5

Backpacks are undoubtedly one of the most practical accessories, because wherever you go, you can find the right piece for every occasion, be it theatre, work or shopping. In addition to the sporty, casual and elegant styles, you can choose the most ideal size for you, from very small city
Praktikus és stílusos hátizsákok Kelet-Európából | TOP 5
poland

Praktikus és stílusos hátizsákok Kelet-Európából | TOP 5

A hátizsákok kétségkívül a legpraktikusabb kiegészítők közé tartoznak, mert bárhová is igyekszünk, minden alkalomhoz megtalálhatjuk a megfelelő darabot, legyen az színház, munka vagy egy bevásárló körút. A sportos, laza és elegáns fazonok mellett az egészen kicsi városi hátizsákoktól a nagy túratáskákig megannyi méret közül választhatjuk ki a számunkra legideálisabbat. Mai
Printa SS22’s Sentience collection invites us on an inner journey
design

Printa SS22’s Sentience collection invites us on an inner journey

Printa SS22’s collection is defined by four different patterns, intuitively created by fashion designer Zita Majoros. This is how this emotion-driven collection was born, and it was exactly this instinctive creation process that made it so authentic. The Sentience items were designed for the Spring/Summer season, yet, their
Even in the midst of war, we have reason to smile | Czech Grand Design Awards unveiled
community

Even in the midst of war, we have reason to smile | Czech Grand Design Awards unveiled

Tuesday night, 79 designers, brands and design studios sat on pins and needles in the auditorium of the Karlín Theatre, waiting to see who would step up to the stage to receive the awards. The absolute winner was the Vrtiška & Žák studio, while Liběna Rochová, who was recognized with the
A shop in Bucharest to promote traditional Romany craftsmanship
architecture

A shop in Bucharest to promote traditional Romany craftsmanship

Mesteshukar ButiQ is a non-profit social enterprise based in Bucharest that promotes traditional Romany craftsmanship by bringing together artisans and designers. Stardust Architects designed the interior of the store, which specializes in home furnishings and jewelry. In fact, MBQ is more than a shop, as it also functions as a
The story of the diploma collection by USE unused
art

The story of the diploma collection by USE unused

The founders of the USE unused brand, which ceased in 2017, donated the remaining pieces of their joint graduation collection to the Museum of Applied Arts’ Contemporary Design Collection in 2019: three evening dresses, five long and seven short coats.1 In the context of the donation, the designers talked
Our favorite Ukrainian fashion brands | TOP 5
art

Our favorite Ukrainian fashion brands | TOP 5

In the current situation, it is of utmost importance not to lose sight of Ukrainian designers, artists and brands and to support them in every possible way! Therefore, in our selection today, we would like to introduce increasingly popular Ukrainian fashion brands that you can see regularly on international runways,
Kedvenc ukrán divatmárkáink | TOP 5
divat

Kedvenc ukrán divatmárkáink | TOP 5

A jelenlegi helyzetben kiemelten fontos, hogy ne veszítsük szem elől az ukrán tervezőket, művészeket és márkákat, valamint támogassuk őket minden lehetséges módon! Éppen ezért a mai válogatásunkban szeretnénk bemutatni azokat az egyre nagyobb népszerűségnek örvendő ukrán divatmárkákat, amelyekkel rendszeresen találkozhatunk a nemzetközi kifutókon, híres magazinok hasábjain, valamint az évente kétszer
Daalarna celebrates its 20th anniversary with a spectacular Fashion Show
fashion

Daalarna celebrates its 20th anniversary with a spectacular Fashion Show

Did you know that Daalarna wedding dresses are available in 50 major cities worldwide, from America to Europe and Australia? On Friday, 29 April 2022, Daalarna will be presenting its annual fashion show at the Széllkapu Park in Millenáris, Budapest. The brand is celebrating its 20th anniversary this year and
Ukrainian designers we won’t let out of sight V.
design

Ukrainian designers we won’t let out of sight V.

The Ukrainian fashion industry forms a bridge with the rest of the world and strengthens the creative culture of the country. In the fifth part of Ukrainian designers we won’t let out of sight series, we present brands with innovative visions that prioritize sustainability principles. In the editorial team
The Polish lingerie brand that designs for confident women
east

The Polish lingerie brand that designs for confident women

Special fabric choices and characteristic lines shape the product range of the Warsaw-based Undress Code lingerie brand along with a consistent brand message that says they design for modern, confident and liberated women. For those who like to let go sometimes and who want to make their dreams come true.
Ukrainian designers we won’t let out of sight IV.
art

Ukrainian designers we won’t let out of sight IV.

In the fourth part of the Ukrainian designers we won’t let out of sight series, we will present three more brands: three brands inspired by the rich and valuable Ukrainian cultural heritage, whether it is a clothing brand fighting for sustainability or a studio producing home accessories. In the
Ukrainian designers we won’t let out of sight III.
architecture

Ukrainian designers we won’t let out of sight III.

In the editorial team of Hype&Hyper, we follow a lot of talented Ukrainian designers, artists and brands with unique visions, and we have always tried to give them a platform to showcase their work. In light of the current situation, we feel it’s important not to lose sight
The wonderful landscapes of Ukraine through the eyes of Ukrainian designers
art

The wonderful landscapes of Ukraine through the eyes of Ukrainian designers

At present, the whole world—and, of course, we along with it—is focused on Ukraine. The state in Eastern Europe celebrated its 30th anniversary of independence last year, but is now fighting for its freedom. Home to many talented creators, artists and creative professionals, the country is also rightly
Ukrajna csodálatos tájai ukrán tervezők szemével
branding

Ukrajna csodálatos tájai ukrán tervezők szemével

Jelenleg az egész világ – és vele együtt természetesen mi is – Ukrajnára figyel. A Kelet-Európában elhelyezkedő állam tavaly ünnepelte függetlenségének 30. évfordulóját, most mégis a szabadságáért harcol. A számos tehetséges alkotónak, művésznek és kreatív szakembernek otthont adó ország méltán híres az egyre nagyobb népszerűségnek örvendő divatmárkáiról is, melyek rendszeresen képviseltetik magukat
Learn fashion photography techniques from renowned Hungarian photographer Wanda Martin on Domestika
fashion

Learn fashion photography techniques from renowned Hungarian photographer Wanda Martin on Domestika

Domestika, one of the fastest growing online training platforms focusing on the creative professions, is launching a fashion photography course for beginners, led by London-based Hungarian photographer Wanda Martin. Fashion and portrait photographer Martin Wanda’s 13-lesson online video course for beginners, Fashion Photography for Beginners: From Concept to Camera,
TOMCSANYI’s new spring/summer collection brings spring with firebugs and mosquitoes
design

TOMCSANYI’s new spring/summer collection brings spring with firebugs and mosquitoes

The TOMCSANYI brand was founded in 2012 by its namesake, Dóri Tomcsányi, who usually sneaks an Eastern European feel into her collections through color palettes, comfortable and minimalist, but characteristic cuts. Patterns are the brand’s trademark, renewed with each collection, bringing the same freshness and creativity season after season.
Ukrainian designers we won't let out of sight I.
architecture

Ukrainian designers we won't let out of sight I.

In the editorial team of Hype&Hyper, we follow a lot of talented Ukrainian designers, artists and brands with unique visions, and we have always tried to give them a platform to showcase their work. In light of the current situation, we feel it’s important not to lose sight
Best of Stefan Lengyel 2022 | MOME—Design Institute
community

Best of Stefan Lengyel 2022 | MOME—Design Institute

This February, the Moholy-Nagy University of Art and Design awarded its outstanding talents for the second time. Our four-part series highlights and introduces some of our favorite entries from the Stefan Lengyel Excellence Scholarship. Join us and find out more about the projects of the Design Institute students! Altogether, five
Nanushka stops sales in Russia
business

Nanushka stops sales in Russia

The Hungarian fashion brand stops its sales in Russia, dedicating its human and financial resources to support Ukrainian refugees and creatives. Nanuska founder Szandra Sándor grew up in the socialist era, in the shadow of the 1956 Russian invasion of Hungary. The Budapest-based brand is showing solidarity with the citizens
Inspiration from an unexpected source: fashion dictator NBA players
fashion

Inspiration from an unexpected source: fashion dictator NBA players

At this time of year, you’d think that you’d have to keep your eyes on the catwalks of the fashion weeks in New York, London, Milan and Paris to keep up with the latest trends and collections. However, following the amazing style of NBA players can be even
Visiting the DAIGE studio, where inspirational universes are the driving forces behind fashion
east

Visiting the DAIGE studio, where inspirational universes are the driving forces behind fashion

DAIGE is a spark of color in the local fashion scene: their wearable pieces are full of exciting visual and content references, a surprising harmony of pastels and vibrant shades, natural materials, and lovable patterns. Melinda Tóth launched DAIGE in 2012 and since then, the collections’ inspirational universes have been
Cosmic journey in the Polish pavilion of the Dubai World Expo | Instytut B61 x Rad Duet
art

Cosmic journey in the Polish pavilion of the Dubai World Expo | Instytut B61 x Rad Duet

In the stories of Slavic mythology and Polish folklore, the connection between outer space and magic is often mentioned, but the astronomer Copernicus, who developed the heliocentric worldview, was also born in the region, not to mention the only Polish astronaut, Mirosław Hermaszewski, who is highly respected in his home
Brave patchwork and extravagant sustainability from Transylvania
east

Brave patchwork and extravagant sustainability from Transylvania

When we talk about sustainable fashion, the first thing that comes to mind for many people is minimalist, even boring-looking basics. The BORBALA brand completely defies stereotypes: anything but conformist, full of bright color, material and shape variations, exciting DIY techniques. Under the brand’s aegis, even the Lidl bag,
New brands join the Gucci Vault online fashion lab
fashion

New brands join the Gucci Vault online fashion lab

Worlds within worlds, rooms within rooms—the Gucci Vault is like nothing you’ve ever seen, yet like everything you’ve ever known. The ever-expanding online fashion empire is curated by Alessandro Michele, the brand’s creative director. The newest members of the surreal fashion scene are the limited-edition bags
The COAT celebrates its 7th anniversary with a new showroom
design

The COAT celebrates its 7th anniversary with a new showroom

The COAT by Katya Silchenko is a Ukrainian clothing brand founded in 2014 by Katya Silchenko. Known for its timeless, feminine style, the brand’s collections feature chic, trendy and formal pieces. Radiant femininity and a feel of strength are recurring elements, which is no coincidence since Katya herself was
Budapest Central European Fashion Week opens up to the international scene
fashion

Budapest Central European Fashion Week opens up to the international scene

More than 30 Hungarian and regional designers presented their collections at this year’s Budapest Central European Fashion Week, preceding the four international fashion weeks. Preponed for strategic reasons, the event was attended by wholesalers, Hungarian and international journalists who had the chance to discover the 2022/23 autumn-winter collections
From runway to gallery—Afterlife of the Dior show in Paris
art

From runway to gallery—Afterlife of the Dior show in Paris

The creative director Maria Grazia Chiuri’s spring-summer 2022 Dior Haute Couture premiere was held in an elegant white-blue box in the garden of the Musée Rodin in Paris. On the façade, the black-painted motif of Madhvi and Manu Parekh welcomed guests, which was transformed into colorful embroidery inside. The
The Georgian artist whose jewelry remain relevant across centuries | Sopho Gongliashvili
design

The Georgian artist whose jewelry remain relevant across centuries | Sopho Gongliashvili

The work of the Georgian Sopho Gongliashvili is memorable in several ways: it encompasses both East and West, you can feel something ancient in her works that still perfectly fits the playful needs of the present. Vibrant colors, unique techniques, personal experiences and cultural heritage—this is Sopho’s art.
The six most prestigious museums in Paris present the iconic work of Yves Saint Laurent
fashion

The six most prestigious museums in Paris present the iconic work of Yves Saint Laurent

To celebrate the 60th anniversary of founding the Yves Saint Laurent fashion house, six Paris museums pay tribute to the late designer, from the Centre Pompidou to the Louvre. Yves Saint Laurent was just 26 when he founded his namesake haute couture fashion house. Now, to mark the sixtieth anniversary,
The algorithm of design—Interview with Adél Kovács
architecture

The algorithm of design—Interview with Adél Kovács

We have talked to fashion designer Adél Kovács before, and you could meet her already in the columns of Hype&Hyper when we interviewed NUBU in our artist duo series. After 8 years of collaboration with the brand, the designer of the 2020 Olympics formalwear was looking for new challenges,
Young designers are welcome to apply until the end of February! | Zlin Design Week
design

Young designers are welcome to apply until the end of February! | Zlin Design Week

Zlin Design Week comes back in May in the Czech Republic, with the 13th edition of the international Best in Design competition to support new talent. Entries in the Product and Industrial Design, Fashion Design and Communication Design categories are open until 28 February. Individuals and creative groups under the
Timeless design from socialism | Super Special Sneakers
design

Timeless design from socialism | Super Special Sneakers

One of the iconic Czechoslovak shoe brands of the socialist era was brought to life by a team of young creatives. The co-founders of the Super Special Sneakers, Bulgarian Mariela Mitkova and Hristo Shiderov, saw the opportunity in sneakers after spotting them in a book. “While searching for timeless design,
Hungarian designers present their latest collections at Budapest Central European Fashion Week
fashion

Hungarian designers present their latest collections at Budapest Central European Fashion Week

The Hungarian Fashion & Design Agency is organizing the Budapest Central European Fashion Week ahead of the international fashion weeks, between 31 January and 6 February. During this year’s BCEFW Pre-Fall Collection, the Agency will showcase a limited selection of the latest collections of more than 30 Hungarian and regional
Breaking down the differences with analog and digital devices
tech

Breaking down the differences with analog and digital devices

A vortex patterned asymmetrically designed fanny pack, that, in addition to its basic function, carries skill development and sound therapy technology. After all, design is not just an aesthetic object, but a force for shaping attitudes and society—this thought guided the founder of the Perceptual Thinkers brand, Dániel Szalkai
Feminine silhouettes, maximum comfort—the Ukrainian clothing brand The COAT introduced their new collection
design

Feminine silhouettes, maximum comfort—the Ukrainian clothing brand The COAT introduced their new collection

The cool, windy weekdays won’t be over for a while yet, so coats will remain a defining element of our wardrobe for months to come. However, winter dressing doesn’t have to be gray or plain. In the autumn-winter collection of Katya Silchenko’s high-end clothing brand, The COAT,
Nőies sziluettek, maximális kényelem – új kollekcióval jelentkezett az ukrán The COAT ruhamárka
business

Nőies sziluettek, maximális kényelem – új kollekcióval jelentkezett az ukrán The COAT ruhamárka

A hűvös, szeles hétköznapoknak még egy ideig nem lesz vége, így a kabátok a ruhatárunk meghatározó elemei maradnak a következő hónapokban. Nem kell azonban szürkének és egysíkúnak lennie a téli öltözködésnek sem. Katya Silchenko felsőkategóriás ruhamárkája, a The COAT őszi-téli kollekciójában olyan ötletes és elegáns darabokkal találkozhatunk, melyek feldobják a
French fashion designer Thierry Mugler has died
fashion

French fashion designer Thierry Mugler has died

French fashion designer Thierry Mugler, a prominent figure in the power dressing movement of the 1980s, has passed away at the age of 73—the news was announced on Mugler’s Instagram. Known for his extravagant pieces, the designer’s clothes have been worn by David Bowie, Lady Gaga and
Virtual clothes: the rise of digital fashion
art

Virtual clothes: the rise of digital fashion

We have learned more about the online presence during the pandemic and the lockdowns than ever before. This enforced situation was, however, the perfect context, so to speak, for certain fields to develop. As a result of isolation, many areas have had to resort to unconventional solutions: virtual reality and
Recycled tennis court at the Great Barrier Reef
design

Recycled tennis court at the Great Barrier Reef

The primary aim of the floating tennis court is to raise awareness of plastic waste drifting in the oceans. On the occasion of the Australian Open tennis championships, adidas and Parley for the Oceans have set up a giant, sustainable tennis court in the middle of Australia’s Great Barrier
“This kind of photography teaches me to appreciate the present”—Interview with Angie Pálmai
art

“This kind of photography teaches me to appreciate the present”—Interview with Angie Pálmai

Angie Pálmai is the art director of curated by ATELIER and the visual storyteller of The Journey Matters. However, it would be difficult to introduce Angie in a usual short description, which is why I asked her to tell us about herself, as I had so many questions about her
Clothes for (not only) extra tall people—interview with the founders of thisSIDE
branding

Clothes for (not only) extra tall people—interview with the founders of thisSIDE

Patrik Ligetvári is a handball player, a national team player of Veszprém Telekom and is two meters tall. He needs clothes that are sporty, comfortable and fit his height, but the latter is something that not only global clothing chains that rely on ready-to-wear sizes, but even local designer brands,
Exhibition of works by textile artists opens in Fuga | VI.TEXHIBITION
design

Exhibition of works by textile artists opens in Fuga | VI.TEXHIBITION

As part of the Design Without Borders exhibition and the Transparent Sound New Music Festival, the TEXHIBITION exhibition, which will feature works by Finnish and Hungarian textile artists, will be held for the sixth time this year in January. The exhibition will open at the FUGA—Budapest Center of Architecture
Nearly 80 fashion and design brands were unveiled during the Fashion & Design Autumn
design

Nearly 80 fashion and design brands were unveiled during the Fashion & Design Autumn

Fashion shows, home furnishing exhibitions, roundtable discussions, digital conferences and many more varied programs made last fall even more exciting. The Fashion & Design Autumn thematic event series, first implemented in 2021, featured nearly eighty unique fashion and design brands at two international and then three domestic events. The creators were
One day with Karla Gruszecka in Warsaw
design

One day with Karla Gruszecka in Warsaw

Karolina Gruszecka is a modern, urban woman, and works as a contributing fashion editor to Vogue Poland besides being a successful fashion stylist. Her vibrant personality, boundless energy, and creativity can be found in everything she puts her name to. Karla gives her all in everything she does, which is
Can a technology-enhanced piece of garment calm us down?— Interview with Iga Węglińska
tech

Can a technology-enhanced piece of garment calm us down?— Interview with Iga Węglińska

“I can’t feel a thing, I keep looking at my mood ring”—sings Lorde in her song “Mood Ring”, released earlier this year, in which she wraps in satire the criticism of today’s wellness culture. In retrospect, it’s ridiculous that in the 2000s we seriously thought—at
Adidas comes with products also sold as NFTs
digital

Adidas comes with products also sold as NFTs

Adidas teamed up with some of the best-known names in the NFT world, the Bored Ape Yacht Club, gmoney and the makers of Punks Comic, to create Into the Metaverse, Adidas’ first NFT collection. The tokenized Adidas products will be available in The Sandbox world, which has recently partnered with
Last minute gift ideas, selected from Hungarian brands
art

Last minute gift ideas, selected from Hungarian brands

We have arrived for the long-awaited Christmas week, so all that is left is to tune in to the holidays and bustle in the kitchen, as the gifts are already hidden in the closet. Or maybe not? December is the month when time passes differently, it simply flies unnoticed, so
The cool joint capsule collection by Telep and 235 is here!
community

The cool joint capsule collection by Telep and 235 is here!

Having at least a decade of friendship nurtured between them, the cultic Telep and the 235, experienced in film and visual content, have now embarked on a joint project: a capsule collection paying tribute to the greatness of Madách Square. Madách is inescapable. Madách is a concept. This is well
Nike acquired a company that makes virtual shoes
tech

Nike acquired a company that makes virtual shoes

The latest news of the metaverse comes from Nike now: the apparel giant recently announced the acquisition of the RTFKT (pronounced artifact—Ed.) virtual shoe producer brand. The RTFKT brand was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. The company has already collaborated with Japanese contemporary
Wearable food, edible fashion
east

Wearable food, edible fashion

The collection, Tasty, is a special collaboration of two Moscow sisters. As a fashion designer, Nensi Avetisian is inspired by her Armenian ancestry and a fresh reinterpretation of sustainability, while Bella, her sister as a confectioner, conveys memories with flavors. The new level of food design! One of the most
Society sees fashion as superfluous and superficial | Interview with Olo Krizova
art

Society sees fashion as superfluous and superficial | Interview with Olo Krizova

In the multifaceted life of Olo Krizova, one thing is sure, and that’s fashion. With the establishment of the Czech Fashion Council, we can look at the Czech fashion industry from a new perspective—opening up a dialogue between creative industries while promoting and bringing together the country’s
HIGHLIGHTS | Designers in the background of the fashion world
art

HIGHLIGHTS | Designers in the background of the fashion world

Willingly or unwillingly, we all follow different fashion trends. In many cases, simply because our environment does it too. But while the world focuses on clothing fashion, we often forget that every fashion wave is generated by many other creative industries. Our Sunday selection explores themes that directly shape our
Zara's latest collection is available also for online avatars
digital

Zara's latest collection is available also for online avatars

One of the world’s best-known fashion brands has opened towards the virtual world with its latest collaboration. ZARA has teamed up with South Korean designer Ader Error to create its latest form-fitting and boundary-pushing collection. Inspired by the identities and uniqueness of each generation from A to Z, the
At the intersection of culture and fashion—Interview with fashion historian Darnell-Jamal Lisby
fashion

At the intersection of culture and fashion—Interview with fashion historian Darnell-Jamal Lisby

What does fashion history mean? What different layers define it? What is the relationship between tradition and high-end fashion brands? How democratic is the fashion world? With the help of fashion historian Darnell-Jamal Lisby, we now have gone beyond sustainability issues to gain an insight into the fashion industry discourses
Most brands would be sustainable if they closed down | Clare Farrell interview
fashion

Most brands would be sustainable if they closed down | Clare Farrell interview

Clare Farrell, fashion designer, environmental activist, founder of the Extinction Rebellion movement and the Sustainable Fashion course at the University of the Arts London, is not new to the green trends that have been taking off in the fashion industry. She has been actively involved in the issue for more
The Budapest Fashion & Tech Summit kicks off next week
fashion

The Budapest Fashion & Tech Summit kicks off next week

The Budapest Fashion & Tech Summit arrives with Central Europe’s first virtual showroom created in the Metaverse and NFT sales, plus a world-renowned fashion icon will also pay a tribute at the event. The program will take place from 1-2 December. Emphasizing the importance of innovation, sustainability and knowledge sharing,
Adventures of a decade—Ten years of YKRA
design

Adventures of a decade—Ten years of YKRA

YKRA celebrated the 10th anniversary of its foundation this year. They were preparing a nostalgic retrospection and a new collection to mark this round and milestone anniversary of the brand’s existence. The newly debuted “BACK TO THE ROOTS” collection takes us back to the brand’s past years and
Nature and technology merge together in the new Burberry installation
design

Nature and technology merge together in the new Burberry installation

Although you might think that the big luxury brands can always feel in the saddle because they have decades of tradition, but they also need to keep coming up with something that goes beyond fashion and combines artistic concepts to keep the fashion world interested. This time Burberry has caught
Hungarian talent attracted great interest in Dubai
design

Hungarian talent attracted great interest in Dubai

The Hungarian Fashion & Design Agency drew attention to the talents of the Hungarian creative industry in Dubai with a Creative Week and the Hungarian Pavilion realized by Expo 2020 Hungary. At the Budapest Select Fashion Show, seven Hungarian designers presented their collections and, thanks to the great success, received concrete
3 collections for the cold months
east

3 collections for the cold months

We have brought you the winter collections of three fashion brands from the region. Patterned dresses from Hungary, unique knitted cardigans from Georgia, and flashy feathered coats from the snow-covered plains of Ukraine are great inspirations for dressing up with creativity even in the colder months. Lalo | Georgia Lalo is
Supporting a good cause with digital fashion | Dress-coding_02
east

Supporting a good cause with digital fashion | Dress-coding_02

The internet is abuzz with NFT creations, and the phenomenon of digital clothing can—‌perhaps all too soon—‌seem almost clichéd. In their latest collection, the Dress-coding team focuses not only on fashion innovation but also on sustainability and inclusivity. Fanni Huszár, project leader, and Emese Solti, communications manager, told
Pinetime Clothing is back again with a new identity and a collection evoking the night lights
community

Pinetime Clothing is back again with a new identity and a collection evoking the night lights

Pinetime Clothing, the boardsports-inspired outerwear brand, is back for the autumn-winter season with a number of novelties. Responding to customer habits that have changed during the pandemic, they have launched an unconventional and user-friendly website that already uses elements of the brand’s renewed identity to convey the Pinetime message.
Safety and determination—the new timeless collection of the Manuela brand
east

Safety and determination—the new timeless collection of the Manuela brand

Carefully composed harmony of colors and patterns on comfortable-to-wear garments: the Manuela brand has debuted with an even more mature collection, the concept of which, despite the current difficult period, has been inspired by a determined and positive attitude. Here’s Standing on my own! The stylish children’s clothes
Natural cosmetics in a minimalist guise | IOSSI PRO
design

Natural cosmetics in a minimalist guise | IOSSI PRO

Conscious skin care means something different to every person. Some people like to use several types of products, others swear by a well-proven cream or cleanser. The Polish brand of cosmetics, IOSSI, wants its customers with special needs to find the formula that best suits their skin, so in addition
Kyiv’s socio-modern buildings inspired PODYH’s latest collection
architecture

Kyiv’s socio-modern buildings inspired PODYH’s latest collection

The troubled fate of the modernist buildings erected during the socialist era is a serious problem in Kyiv, as it is in many cities in the region. With its autumn-winter collection, the PODYH clothing brand wants to draw attention to the value of iconic modernist buildings. According to Daria Plaksyuk,
The Hungarian Fashion & Design Agency presents itself at the Dubai World Expo
design

The Hungarian Fashion & Design Agency presents itself at the Dubai World Expo

Top designers from the Hungarian fashion and design scene will make their debut at the Dubai World Expo from 1 October 2021 to 31 March 2022, which aims to celebrate creativity and innovation. “During the World Expo in Dubai, we want to carry out a creative week that will give
Kamay Ko says goodbye to plastic
east

Kamay Ko says goodbye to plastic

One of the founding principles of the Budapest-based Kamay Ko brand is sustainability: their products are not only environmentally friendly in their materials and production, but also contribute to sustainable living. Since all the plastic used by mankind is most likely still to be found somewhere on Earth, Kamay Ko
"Finding our way back to the classics"—Here is the new Hungarian menswear brand, Soff
fashion

"Finding our way back to the classics"—Here is the new Hungarian menswear brand, Soff

With her upcoming brand, Szofi Boncsér wants to prove that we don’t have to get lost in a sea of shirts; we just need to find a few universal basics that we can wear anytime. That’s exactly what Soff offers (not just for men). But how did the
The sacred images of the Museum of Applied Arts inspired the new collection of Romani Design
art

The sacred images of the Museum of Applied Arts inspired the new collection of Romani Design

In the project of the Museum of Applied Arts, unusual everyday dialogues are born: in the series In Circulation, contemporary designers reflect on each work of art in the museum’s collection, thus creating an encounter where the past and the present are intertwined. The current guest of the series
Slippers from Szeged—reloaded
design

Slippers from Szeged—reloaded

The fusion of traditional values and contemporary art illustrates perfectly how we can enjoy our cultural heritage and treasures without compromising the present. Today, it is a growing trend in the fashion industry to incorporate folk art into certain collections, but there are still only a few efforts that rethink
The satire of satire—A collaboration between Zsigmond Dora menswear and tattoo artist Áron Dimén
east

The satire of satire—A collaboration between Zsigmond Dora menswear and tattoo artist Áron Dimén

The menswear brand ZSIGMOND DORA was launched in 2014; since its debut, it has grown rapidly and its signature garments are now available in Japan, Germany, Canada, Spain, Belgium and in several online stores. Its trademark is to preserve Hungarian traditions and translate them into timeless collections of clothing made
Polish singer, Brodka, appears in beautiful photos for the Reserved limited collection campaign
east

Polish singer, Brodka, appears in beautiful photos for the Reserved limited collection campaign

Reserved has launched a real all-arts fashion campaign: a capsule collection has been designed with the help of Polish singer Brodka, with pieces that are strongly permeated by the taste of the performer, the atmosphere of her new album and the world of brutalist architecture and op-art. Reserved has supported
Smart suitcases and contemporary fashion | Stylish Sustainability from Ukraine
tech

Smart suitcases and contemporary fashion | Stylish Sustainability from Ukraine

Bold colors, smart features and maximum comfort for your travels. The innovative suitcases from the Ukrainian brand Have a Rest come with a built-in scale and a powerbank. Their latest collection was created in collaboration with fashion brand KSENIASCHNAIDER, using plastic bottles and recycling their old suitcases. We asked Alina
Introducing the gems of Slovak design
design

Introducing the gems of Slovak design

This year, the Slovak Design Award competition was held for the 18th time, where the focus was on product design. Good news: not only the winning but also the nominated projects are on display within the walls of the Slovak Design Center in Bratislava. A special feature of our northern
Our favorite knitwear brands in the region | TOP 5
east

Our favorite knitwear brands in the region | TOP 5

“Fall is again, fall is here…” At the same time, the number of gloomy days is growing. As the summer rays of the sun recede, our autumn wardrobe is again in the lead, so it’s time to find warm knit sweaters. If you miss these, we will show you
The Budapest Central European Fashion Week is kicking off!
east

The Budapest Central European Fashion Week is kicking off!

The biggest fashion event in Hungary, the Budapest Central European Fashion Week, has officially kicked off. As the highlight of the event, which will take place from 11-17 October, we can see the debut of the SS22 collections of more than 30 Hungarian and regional fashion brands at Bálna Budapest
Timeless knitted pieces for the whole year, by Roboty Ręczne from Poland
design

Timeless knitted pieces for the whole year, by Roboty Ręczne from Poland

With the seasons changing and autumn arriving, the shelves and racks of fast fashion stores are already overflowing with knitwear. But a well-made knitted piece that will last for decades is a luxury item—but why? Because it takes a hell of a long time to produce. Luckily, there are
HARMÓNIA | Nanushka's new collection debuts with the brand's first short film
art

HARMÓNIA | Nanushka's new collection debuts with the brand's first short film

The worldwide known Hungarian brand Nanushka presents its first short film of the Spring/Summer 2022 collection in collaboration with NOWNESS and director Isaac Lock. HARMÓNIA (HARMONY) takes viewers on a casting that greatly reflects how following orders, living up to expectations and self-expression are all intertwined. The short film
You must see these at Designblok, starting tomorrow!
design

You must see these at Designblok, starting tomorrow!

From October 6 to 10, the city of Prague will be buzzing and (besides amazing Czech beers) design will be on tap. This year’s Designblok will feature more than 200 Czech and foreign exhibitors, this time, unusually, in two central locations: within the walls of the former convent building,
Hungarian designers showcase at Milan Fashion Week
design

Hungarian designers showcase at Milan Fashion Week

The Hungarian Fashion & Design Agency acts as a coordinating center for the exchange of information and knowledge between different actors, as well as for the exploration and realization of cooperation opportunities. The importance of this function is clearly demonstrated by the presence of Hungarian fashion brands in Milan this year.
Wearable algorithms
art

Wearable algorithms

Ágoston Balázs Kiss brings the world of objects and software together with his parametric jewelry. His futuristic pieces, made in collaboration with fashion designer Kata Szegedi, were last showcased in Milan. Balázs has been working in 3D design for six years now, and understanding the software is what interested him
Look for these shoe brands in the region! | TOP 5
east

Look for these shoe brands in the region! | TOP 5

In the Eastern European region, we can find shoe brands at the forefront for half a century, as well as new brands that combine classic shapes with innovative material technology and bold colors. High, flat, sporty or Oxford—we know a quality regional alternative for everything! Hvóya The Kyiv shoe
Beyond stereotypes: a lingerie that is accessible
east

Beyond stereotypes: a lingerie that is accessible

We read more and more about the harmful, polluting effects of textile manufacturing and textile waste generated by the fashion industry. Little is mentioned, however, about its exclusionary aspects—an issue addressed passionately by Lili Pázmány, who has pushed the boundaries of fashion and shown many times how to create
Jewelry collection of flower buds cast in porcelain
art

Jewelry collection of flower buds cast in porcelain

The Ukrainian Lake Studio initially started out as a fashion brand, but in recent seasons they have also come up with separately crafted jewelry collections in addition to their clothes. The latest pieces, called SEEDS, are real specialties: real flower buds are cast in porcelain, so no two pieces are
A new creative era begins for Zoltán Tombor
art

A new creative era begins for Zoltán Tombor

The first solo institutional exhibition of photographer Zoltán Tombor is a professional summary of the past years and a farewell: a solemn letting go of life situations and eras through captured moments. An interview with the artist. In the exhibition titled “Fényterápia” (Light Therapy—free translation), alongside Zoltán’s most
Ukraine, the new fashion citadel of the East | TOP 5
fashion

Ukraine, the new fashion citadel of the East | TOP 5

Year by year, the presence of Ukrainian fashion brands on the fashion platform is becoming more and more significant. In many cases, fresh and contemporary styles go back to Ukrainian traditions, and they do so in the most sophisticated way possible. Our selection also includes popular brands in Hollywood and
Go for DYAN footwear this fall!—The footwear brand debuts a new collection
east

Go for DYAN footwear this fall!—The footwear brand debuts a new collection

The new autumn-winter collection of the Hungarian shoe brand DYAN has arrived! The members of the LAB collection are full of novelty and also convey an important message. Meet Betty, Joyce, and Bella! Diána Polgár has been consciously building her professional activity from the very beginning— she realized very early
HIGHLIGHTS | The everlasting act of handwriting
design

HIGHLIGHTS | The everlasting act of handwriting

Since the Lascaux cave drawings, even in today’s digital world, it can be noticed day after day that we are sticking to our drawing tools. In this week’s project collection, we have selected works that focus on a handwritten text or motif. Let’s see them! It is
Budapest turns into the capital of fashion and design this autumn
fashion

Budapest turns into the capital of fashion and design this autumn

The Hungarian Fashion & Design Agency brings fashion shows, exhibitions, guided tours, showroom visits, exciting lectures, and round-table discussions as part of a thematic series of events this autumn. In the framework of the event series, the agency will be targeting Paris and Milan but is also preparing programs in Budapest
A new chapter in the history of Polish Vogue has debuted with fabulous cover photos
design

A new chapter in the history of Polish Vogue has debuted with fabulous cover photos

The new period of the publication comes with a new direction, and last but not least, a new editor-in-chief: Polish photographer and creative director Ina Lekiewicz takes over the leading of the magazine. The September covers were unveiled a few weeks ago under the title New Beginnings. Filled with new
Rag rugs have never looked so good
east

Rag rugs have never looked so good

Bobkova’s new pieces are made from folkweave and flourish in colors of the Indian summer. The designer drew inspiration from a trip to the Carpathians. The well-known granny carpets were used to make shoes, bags, jewelry, and clothes in the Ukrainian brand’s studio. A significant figure of the
Hungarian Pavilion staff will represent the country in these uniforms at the Dubai World Expo
fashion

Hungarian Pavilion staff will represent the country in these uniforms at the Dubai World Expo

The staff of the Hungarian Pavilion at the Dubai World Expo will be wearing THEFOUR and Elysian uniforms. The winning outfits of the uniform competition were presented to the press on Thursday. In 2019, Expo 2020 Hungary Nkft. announced a competition to design the uniforms of the staff representing the
Reconsidered textile stories to protect the Earth
design

Reconsidered textile stories to protect the Earth

The history of Zala Hrastar is a perfect example of how much we can do for our environment in small steps: she creates her own collection of used clothes in a small Slovenian village, thus also promoting slow fashion. Zala dreamed up her own brand, Morja, a few years ago,
IENKI IENKI greets autumn with the Lightweight collection
design

IENKI IENKI greets autumn with the Lightweight collection

Despite the capricious weather and frequent temperature changes, we shouldn’t feel our clothes warm us up too much during the transition seasons or just start freezing in them: the latest collection from the Ukrainian brand builds on this issue. The lightweight pieces protect against the first cooler days, providing
Five brands that turn trash into treasure | TOP 5
design

Five brands that turn trash into treasure | TOP 5

A purse from a coffee bag, a backpack from a banner, an earring from a nylon bag: upcycling adds value to recycling, the point is to make a new product from rubbish that is worth much more than the raw material itself. This practice is becoming increasingly popular among designers
Rethought sportswear from Eastern Europe | TOP 5
design

Rethought sportswear from Eastern Europe | TOP 5

Nowadays, there is no need to separate chic pieces from movement: reinterpreted sports brands are becoming increasingly popular, with a special focus on sustainability and aesthetics. In our selection today, we brought together the regional brands that form a bridge between sport and style. O.WOW  | Ukraine The goal of
Eastern European accessory and bag overview | TOP 5
east

Eastern European accessory and bag overview | TOP 5

Each bag has its own story. Without over-mystifying this fashion item, we can rightly claim it to be more than a simple accessory. It can be huge or even tiny, aesthetic, practical or even all this at once. One thing is for sure: it is an essential piece that can
Lace creations and other wonderful lingerie from Eastern Europe | TOP 5
east

Lace creations and other wonderful lingerie from Eastern Europe | TOP 5

An almost invisible, yet extremely important accessory can be a pretty lingerie. There is an overwhelming force in the fineness of the materials, the endless variation of styles, colors and patterns. From the harmony or even disharmony of comfort and aesthetics, wonderful creations can be born. From our selection today,
Two British design icons team-up for sustainable transport
design

Two British design icons team-up for sustainable transport

The MINI STRIP model is a co-creation of the popular British car brand and fashion designer Paul Smith: a stripped-down electric car that contains only the bare essentials. According to Paul Smith, STRIP is not a fashion statement, but an example of collective thinking on sustainability. The design process began
The first collection from YKRA KIDS is here!
east

The first collection from YKRA KIDS is here!

YKRA KIDS has launched its first collection under the name FRIENDS OF TREES—The Reforestation Movement. It features the brand’s signature urban vibe combined with the organic shapes and visual world of illustrator Anna Kövecses. It is not only the design that makes the collection special, but also the
A Ukrainian shoe brand representing contemporary femininity
design

A Ukrainian shoe brand representing contemporary femininity

The next stop of our Ukrainian fashion overview is a Kyiv shoe and bag brand: Hvóya is fresh, youthfully feminine and makes high heels attractive and comfortable again! High-heeled shoes have been almost completely pushed out of women’s casual wardrobes in recent years, mostly limited to elegant wear. Hvóya’
Nanushka invites you on a surreal journey
fashion

Nanushka invites you on a surreal journey

Nanushka’s Prefall 2021 collection, Teleport, is the fruit of the pandemic. Creative director Szandra Sándor’s impressions of the time and elements of the environment around her are brought to life in the clothes. Surreal imagery comes in a neat package, for women and men alike! The process of
One Day in Budapest with Zita Majoros, designer of Printa
design

One Day in Budapest with Zita Majoros, designer of Printa

Zita Majoros is not only the mother of an eco-conscious brand, Printa. She lives in her sunny Budapest apartment with her husband, two children and the family dog. Her fundamental principles, sustainability and eco-awareness, appear in every aspect of her life: in addition to the vintage treasures that found new
Jewelry inspired by the special forms of nature
design

Jewelry inspired by the special forms of nature

Feminine and decorative jewelry that still has that something more to catch your eye right away: Maar jewelry is a perfect choice for those who love classic pieces, but miss the twist that makes them stand out from ordinary jewelry. The founders of the brand both graduated in creative majors,
A Hungarian-Indian painter became the muse of AERON's new collection
fashion

A Hungarian-Indian painter became the muse of AERON's new collection

A trademark of Budapest designer Eszter Áron is to choose strong female characters as inspiration for her collections season after season, so that her clothes can encourage strong women and free them from their everyday inhibitions. The latest Prefall 2021 collection is inspired by the adventurous Hungarian-Indian painter Amrita Sher-Gil.
The style of the 60s and 70s and a contemporary twist
east

The style of the 60s and 70s and a contemporary twist

Matching sets, floral pattern, collar and bell sleeves—Alja Horvat, Slovenian illustrator, debuted with her new clothing brand, called By Alja Horvat, where the creator’s specific graphic designs are transformed into wearable pieces of clothing. A little summer vibe spiced with the style of the 60s and 70s. Interview!
Ready, set, beach! | TOP 5
design

Ready, set, beach! | TOP 5

Summer is also on in Eastern Europe, and the collection of design equipment is colorful and unique. If you would like to refresh the contents of your beach bag with a couple of good quality and unique design pieces, but you don’t know where to look, we will help
A zipper to save the planet and boring wardrobes
east

A zipper to save the planet and boring wardrobes

Recycled, versatile and can be changed at any time—a real revolution in sustainable consumption was proposed in 2019 by the Ukrainian brand NCYZIP. The brand’s concept of making clothes from recycled materials goes against the rules of fast fashion and engages the consumer in the creative process. On
Creativity within a Framework | Vanguards and the Recipe of Success
business

Creativity within a Framework | Vanguards and the Recipe of Success

According to an old saying, behind every successful man, there is a woman – and if we look around in the creative industries, we can translate this for 2021 by saying that behind every successful business, there is a team with significant knowledge and experience. Just like Hungary’s first global
It's time to say goodbye to leather!
fashion

It's time to say goodbye to leather!

The discovery of coffee dates back to the fifteenth century, now, six hundred years later, coffee can be not only a globally popular beverage but also a footwear material. A shoe company called CCILU has figured out how to turn coffee grounds into a waterproof, durable, sustainable, lightweight and vegan
When Eastern bazaars and a minimalist Ukrainian brand meet
east

When Eastern bazaars and a minimalist Ukrainian brand meet

An impressive array of fresh Ukrainian brands are popping up on the scene: whether it’s the Bevza project we recently featured or the Gunia project, today we’re looking at a new contender, the minimalist brand Inly. Designer Inna Grytsyk takes the public on a fascinating journey each season.
Thanks, corona!—Part 7 | PINKPONILO
business

Thanks, corona!—Part 7 | PINKPONILO

When it comes to sustainable fashion on the Hungarian scene, it is inevitable that we mention the PINKPONILO team. With no community to speak of, their community sewing studio has undergone a little transformation during the pandemic. They had plenty of time to rethink the design and management processes. We
Dresses for your guilt-free wedding cake
east

Dresses for your guilt-free wedding cake

When it comes to your Big Day the only thing that matters is to live the moment to the fullest and do not be limited by anything, especially your dress. This is the philosophy behind the Czech wedding dress brand, SOBJE. The brand of Tereza Jelenová and Iva Burkertová is
The wonderful linen | TOP 5
east

The wonderful linen | TOP 5

In the heatwave that lasts for weeks, one of the hardest tasks is figuring out what to wear that is at once breezy yet comfortable to wear. The dress made of natural linen is not only comfortable, but also really pleasant and always fashionable for summer wear. In our selection
Jil Sander reworks the Birkenstock models
fashion

Jil Sander reworks the Birkenstock models

Birkenstock footwear is one of our many favorites: ergonomic, reserved and never garish, truly authentic pieces. Now, as part of the shoe brand’s project called ‘1774’, they teamed up with Jil Sander to rethink their classic designs. Check it out! In the framework of the ‘Birkenstock 1774’ project the
Designers and Manufacturers—Part 2 | Fruzsi Fekete Jewelry and her helpers
design

Designers and Manufacturers—Part 2 | Fruzsi Fekete Jewelry and her helpers

The office building on Bláthy Ottó Street and its surroundings are “the Mecca of Jewelers”—this is where the designers who launched their own jewelry brand make a pilgrimage: everything from gems to gift boxes is available here, and most of the work processes take place within these walls. Mortal
The atmosphere of Greek taverns moved into Anna Amélie’s studio
fashion

The atmosphere of Greek taverns moved into Anna Amélie’s studio

Anna Oláh, the designer of the lifestyle brand Anna Amélie, showed us her fresh and crispy collection called Tavern in her studio. Anna, famous for her bags, created her first clothing collection during the pandemic, in which the brand reached her second home, Greece, as a source of inspiration for
The complete renewal of the Hungarian fashion industry planned for 2030
other

The complete renewal of the Hungarian fashion industry planned for 2030

The strategic work material of the Hungarian Fashion & Design Agency (MDDÜ) aimed at the comprehensive renewal of the Hungarian fashion and design industry was adopted. In the summer of 2021, the plan became an official Fashion Industry Strategy, with the primary goal of strengthening the industry’s international competitiveness. The
Nature enclosed in jewelery | Metaformi
design

Nature enclosed in jewelery | Metaformi

Mother nature has been perfecting its own treasures for thousands of years: marbles, granites, gemstones—Tatiana Lesajová combines these in her collections, thus embodying eternal timelessness. Metaformi was founded in 2016 by Tatiana Lesajová, who at that time had no experience in jewelry making, but dreamed up her brand as
Post-Covid optimism in a summer collection | Kamay Ko
other

Post-Covid optimism in a summer collection | Kamay Ko

The Budapest-based Kamay Ko brand has debuted their summer collection dubbed It’s Fine. Designs that pair well with each other, natural materials, soothing pastels and special collaborations were born in the spirit of livable sustainability. We talked to the founder of the brand at the collection’s Launch Party.
Innovative structure system made of sustainable materials | Orsi Orban Design
architecture

Innovative structure system made of sustainable materials | Orsi Orban Design

Berlin-based Hungarian designer Orsi Orbán was inspired by the technique of weaving when she created her structure system dubbed MINTA, which knows no limits when it comes to shape, size and patterns. With the support of the Worth Partnership Project and with the help of Budapest-based Makerspace.hu, Orsi Orbán
Gen Z Italian elegance | Orazio’s
fashion

Gen Z Italian elegance | Orazio’s

Orazio Scelsa of Italian and Hungarian roots proves to his age group how a piece of clothing can be comfortable and elegant at the same time, while also being very contemporary. Named after his grandfather, 21-year-old Orazio launched his own fashion brand in 2020. Orazio is currently studying international relations
Designers and manufacturers—Part 1 | NON+ and Emese Gaál’s sewing shop
design

Designers and manufacturers—Part 1 | NON+ and Emese Gaál’s sewing shop

How are the comfy pieces of the NON+ brand made? What work processes does a material have to go through until it becomes a finished dress, a sweatshirt or a pair of trousers? And what do a designer and a manufacturer need in order to be able to work together
Craftmanship, art and technology | Wnoozow
art

Craftmanship, art and technology | Wnoozow

Meeting the past and the future in the present: the Wnoozow studio is a really exciting example of how the technologies of the last century can be brought closer to today’s trends. Daniela Danielis and her colleagues create a world that allows for the collaboration of design, tradition and
Eco-conscious activewear for modern amazons | MARI
community

Eco-conscious activewear for modern amazons | MARI

Annamária Kaptay is a true Renaissance woman—in the good sense of the word—always full of energy and ideas. She holds trainings and yoga classes with a creative approach, she builds a community, plays music, paints, and last year, during the lockdown, she launched her sustainable activewear brand. Her
Redesigned folk art | TOP 5
design

Redesigned folk art | TOP 5

Folk art takes on a new meaning nowadays. Today, we no longer necessarily see it as a charming yet forgettable legacy of a bygone age, but rather as a spring running slowly forever. This is no different in the fashion industry either—in our selection today, we present five unusual
Stylish pets | TOP 5
design

Stylish pets | TOP 5

Nowadays, fashion is no longer a privilege for people only, our four-legged friends can also enjoy special pieces. Simplicity, comfort, awareness—an overview of Eastern European dog designer brands. Hello Pets Shop | Poland The Polish pet accessory brand Hello Pets focuses on function and originality. They address owners who appreciate
Thanks, corona!—Part 5 | wonderLAB
business

Thanks, corona!—Part 5 | wonderLAB

Évi Marillai had rejected the idea of opening an online shop for a long time. Then came the epidemic, and the online store was in place in just about three weeks. The wonderLAB concept store located in Veres Pálné Street has had a solid place in the heart of customers
Sock brands from Eastern Europe | TOP 5
design

Sock brands from Eastern Europe | TOP 5

To everyone’s delight, there have been no rules for a long time when it comes to the pattern of socks. Socks are one of the real stars of clothing, and the best thing about them is that everyone can definitely find something they like from the wide selection. Crazy
Printa’s new spring-summer collection goes zero waste
east

Printa’s new spring-summer collection goes zero waste

Breeze, Printa’s new spring-summer collection is characterized by a sense of freedom, motion, and air—a blend of lightsome and ethereal ideas—showcasing zero waste items designed with the brand’s signature versatility. Printa’s refined vision runs through the entire collection, while the dynamic brushstroke pattern featured on
Pinetime Clothing returns with “evergreen” products—interview with the founders
design

Pinetime Clothing returns with “evergreen” products—interview with the founders

Free-spirited, open-minded personalities who enjoy an active lifestyle and recreational sports: such are the founders of Pinetime Clothing and, they say, this description fits perfectly their customers as well. The Hungarian clothing brand is committed to slipping the feeling of life of boardsports into the everyday streetwear culture with unique
Eastern European swimwear brands | TOP 5
east

Eastern European swimwear brands | TOP 5

One-piece or two-piece? Patterned or one color? These questions caused serious headaches when it came to swimwear even in our childhood. And the decision hasn’t been easier since: it’s not easy to find the perfect summer accessory. This piece of clothing also gives a lesson to a fashion
Pineapple fiber bag | Piñana Bag
design

Pineapple fiber bag | Piñana Bag

What do cows and pineapples have in common? Polish designer Ela Lelek gives a striking answer to this question with a special bag collection: she was able to replace animal-derived leather in the same quality with natural material made from pineapple leaves. In addition to traditional canvas bags, there is
Sneakers for eco-conscious customers | Adidas x Allbirds
design

Sneakers for eco-conscious customers | Adidas x Allbirds

The carbon footprint of the first sneaker created from the brand partnership of Adidas and Allbirds is much smaller than that of its competitors. The pioneer of sustainable shoe manufacturing, the San Francisco-based Allbirds has joined forces with a brand veteran, Adidas: the end result of their collaboration is a
An iconic Hungarian board game comes to life on tees | DAIGE
east

An iconic Hungarian board game comes to life on tees | DAIGE

The trademark of the Hungarian fashion brand DAIGE, founded in 2013, is the reinterpretation of cultural references and refreshing vintage elements. On their latest T-shirt, the visuals of a well-known Hungarian retro board game, Gazdálkodj okosan (Manage it wisely!) come to life, tuned to the brand’s style. The toy
Thanks, corona!—Part 4 | NON+
business

Thanks, corona!—Part 4 | NON+

Sarolta Kiss is not only focusing on developing her brand, but also her own inner self, regardless of the COVID situation. The team behind the brand known for its simple, comfortable and spontaneous pieces has already been building NON+ consciously and carefully before the pandemic: when a lot of Hungarian
Dress-coding_01 | No need to be ashamed of the “armor”!
tech

Dress-coding_01 | No need to be ashamed of the “armor”!

How do people living with special needs dress? What everyday challenges does dressing impose on them? Is it at all possible to find inclusive solutions that consider all their needs? The clothing items manufactured in the fast fashion system many times pose challenges for customers with a regular figure, but
A collection inspired by an ancient Ukrainian civilization | BEVZA
east

A collection inspired by an ancient Ukrainian civilization | BEVZA

The globally popular brand BEVZA is trademarked by a clean and minimalist style drawing on Ukrainian traditions. Their 2021 Spring/Summer collection revolves around one of the most ancient and captivating aspects of their history, the Trypillian culture worshipping women, in two chapters. Behind the sophistication of their items manufactured
Kincsesdobozok – Kelet-Európa vintage shopjai  | TOP 5
business

Kincsesdobozok – Kelet-Európa vintage shopjai | TOP 5

Zebracsíkok, Mária szobrok, őrült szemüvegek, veszkócsizmák  –  a second hand és vintage üzletek sokszínű kínálata minden képzeletünket felül tudja múlni. A bohókás életérzésen túl ezek az üzletek fontos irányelveket tükröznek: az egyediség és a régiségek felértékelése mellett a fenntartható divat legfontosabb képviselői. Mai válogatásunkban ezek a lelőhelyek kapják a főszerepet! LoveBug
Treasure boxes—Vintage shops in Eastern Europe  | TOP 5
business

Treasure boxes—Vintage shops in Eastern Europe | TOP 5

Zebra stripes, statues of Mary, crazy glasses, viscose boots—the diverse offer of second-hand and vintage stores can surpass all our imaginations. Beyond the playful sense of life, these stores reflect important guidelines: in addition to valuing uniqueness and antiques, they are the most important representatives of sustainable fashion. In
The best shoe brands in Eastern Europe | TOP 5
design

The best shoe brands in Eastern Europe | TOP 5

They are there in important moments of our lives, our faithful companions on our short and long journeys, considered by many to be the most important additions to our appearance. Shoe fans, attention, because they will be the main characters of our selection today! We present brands from Eastern Europe
PosterLad’s creations on the new Ykra bags
east

PosterLad’s creations on the new Ykra bags

Ykra unveils a new, limited collection: this time, we get to wear the works of Czech graphic designer Vratislav Pecka a.k.a. PosterLad. Let’s see the details! You could already meet Vratislav’s works on HYPEANDHYPER in previous articles. The Czech graphic designer decided to launch his own
The Czech Grand Design awards were handed over
design

The Czech Grand Design awards were handed over

On April 21, Wednesday, the winners of the Czech Grand Design were announced. Acoustic panels evoking the lunar eclipse, a capsule-shaped lamp family and the exciting and fresh brand identity of The Museum of Czech Literature are all among the winning projects. Let’s see the complete list! We have
Classic yet contemporary | CHYLAK
east

Classic yet contemporary | CHYLAK

The latest collection of the Polish fashion brand CHYLAK debuted with new shapes and colors. Their bags can be playful but timeless accessories in our everyday outfits. Let’s see! The creator of the Warsaw-based design brand is Zofia Chylak, who used to study to become an art historian; she
Iconic shoes made of "mushroom leather" | Adidas
design

Iconic shoes made of "mushroom leather" | Adidas

Adidas has come up with a revolutionary innovation: they rendered their iconic Stan Smith model, manufactured since 1965, in a new mushroom-based material, Mylo. Mylo is made from mycelium, the underground network of fungal threads. The material needs a small space to grow, and it is done in less than
Welcoming spring with an ethereal collection | Manuela
design

Welcoming spring with an ethereal collection | Manuela

Dubbed GOOSE, the Manuela brand’s all-year collection breaking away from the usual seasonality of the fashion industry and launched last fall has arrived to a new chapter. The brand’s collage-patterned prints return in a spring-like color palette, on the magical photos of Zsófi Bodnár, resulting in a Scandinavian
The world’s first Hungarian-developed smart sailing apparel debuts | 878co
east

The world’s first Hungarian-developed smart sailing apparel debuts | 878co

International textile conferences, several months of product development, a total of two years spent designing, a Nobel Prize-winning material and the inclusion of the entire sailing community—this is what it took for the world’s first Hungarian-developed professional sailing apparel to be born. The innovative sports garment offers an
Urban astronauts | PAJAK × LANGE & LANGE
design

Urban astronauts | PAJAK × LANGE & LANGE

The collaboration between the Polish hiking brand Pajak and the creative agency Lange & Lange brings space technology within reach in the form of a spacesuit concept tailored to the urban environment. Due to increasingly unpredictable weather conditions, we can often face the problem of putting on too much or too
The coolest hiking stuff | TOP 5
east

The coolest hiking stuff | TOP 5

Spring is here again, which we can only rejoice in every way. One such gratifying thing is that we have more and more opportunities to hike: in connection with this, we present five Eastern European brands that can help the success of the trips with practical and cool accessories. YKRA
A bouquet of Eastern Europe | Robert Bartolen
architecture

A bouquet of Eastern Europe | Robert Bartolen

Florist, fashion designer, designer, garden architect, creator—Robert Bartolen can be defined in many ways, but he is, in fact, all of these things combined. He makes his far-from-ordinary plant creations with a special approach, which makes us realize that there is more to plants than we might think. The
“Every piece is personal” | JVCKA
east

“Every piece is personal” | JVCKA

Interplay of various structures combined with pastel and vibrant colors and naturalness: each and every piece of the JVCKA brand is hand-knitted, in the spirit of slow design. New Hungarian brand on the horizon! The brand was established by Judit Nagy, who graduated from the Department of Textile Design of
The first garments made of mushroom-based vegan leather | Stella McCartney
fashion

The first garments made of mushroom-based vegan leather | Stella McCartney

As a dedicated vegan and environmentalist, Stella McCartney has never used animal fur or leather throughout her fashion brand’s twenty-year history. Now, in collaboration with Mylo Unleather, she took a huge step towards the future of sustainable fashion: they created vegan leather clothes made of mushrooms. Although mushroom mycelium
The coolest sunglasses in Eastern Europe | TOP 5
fashion

The coolest sunglasses in Eastern Europe | TOP 5

Fatale, Memento Mori, Pista, Aurora and Amelie—without help, we would keep on guessing what connects the above-mentioned names. We’ll reveal that they are the names of glasses. Good weather is coming, and that’s the perfect reason to show off the coolest sunglasses in Eastern Europe. OO eyewear
Modular pieces in CUKOVY’s latest collection
fashion

Modular pieces in CUKOVY’s latest collection

CUKOVY’s new collection invites us to play with modular solutions: detachable sleeves and hoods being variety to the Hungarian brand’s fall-winter quilted coats. CUKOVY started designing their fall-winter collection with a bold and experimental attitude. The designers were looking for flexible and practical solutions—this is how the
Budapest sees a digital fashion week again
fashion

Budapest sees a digital fashion week again

During the four-day online event called the Budapest Central European Fashion Week, the Hungarian Fashion & Design Agency will showcase the works of twenty-six Hungarian and eleven regional designers with pre-recorded runway videos from March 25 to 28. After last fall’s event, a digital fashion week will be held again
The best zero waste brands in Eastern Europe | TOP 5
art

The best zero waste brands in Eastern Europe | TOP 5

Considering sustainability is now not only a basic requirement for a successful brand, but it’s often not enough. The combination of authenticity, commitment to the goal, and love for the products can truly work wonders. This selection does not focus on slow fashion, but on everyday objects and products
“I don’t believe in the universal truths of clothing” | Eszter Füzes
fashion

“I don’t believe in the universal truths of clothing” | Eszter Füzes

Eszter Füzes worked as the designer of Hungarian brand USE unused for more than a decade, and with the dissolution of the brand, she looked for new paths in the Hungarian fashion scene. She started to offer style consulting services under the name STUDIO E: her program ranges from individual
Birkenstock slippers with a bold design
fashion

Birkenstock slippers with a bold design

Birkenstock’s distinctive, ergonomic slippers are big favorites of both “ugly shoes” fans and those committed to a healthy lifestyle. The German brand’s designs have always enjoyed great popularity, with their classic and timeless, double-strap Arizona slippers being one of last year’s best-selling products. A piece of good
Harmony of body and object | Borbála Vincze
fashion

Harmony of body and object | Borbála Vincze

Objects, object groups surrounding us can be defined as extensions of our bodies. Borbála Vincze made an attempt to reinterpret and examine this idea with her master’s project, the design of an experimental clothing accessory object group. Accessory designer, Borbála Vincze is most interested in the relationship between the
Nanushka is Europe’s fastest growing fashion company | Financial Times
fashion

Nanushka is Europe’s fastest growing fashion company | Financial Times

The Financial Times has published its fifth annual list of Europe’s 1000 fastest-growing companies, ranking Nanushka high at number 70. Compiled by Statista, The FT 1000 lists the European companies that achieved the highest compound annual growth rate in revenue between 2016 and 2019. This is the second consecutive
Cosmic pieces of furniture | Bohinc Studio
design

Cosmic pieces of furniture | Bohinc Studio

Feminine, sophisticated geometry combined with a distinctive, recognizable visual language and quality materials: on the pieces of furniture designed by Bohinc Studio, in which orbs and the cosmos play an important role, the world of jewelry and industrial design meet. Let’s begin! Slovenian-born Lara Bohinc soon became committed to
Feminine and bold | Fruzsi Fekete Jewelry unveils new pieces
design

Feminine and bold | Fruzsi Fekete Jewelry unveils new pieces

This time, Fruzsi Fekete, the designer and manufacturer of jewelry pieces evoking timeless elegance and soft femininity, delights those looking for truly one of a kind and special jewelry with even more exciting pieces. As the name might suggest, the main motifs of the „Curves” collection are dynamic and playful
High quality with a classic finish | ABO
east

High quality with a classic finish | ABO

Vibrant, vivid, summer colors or pale, pastel tones evocative of winter: the shoes of Serbian brand ABO merge a classic and timeless aesthetic with a contemporary style, with quality and eco-friendliness in the focus. ABO was founded in 2013 by two Serbian sisters, Iva and Ana Ljubinkovic, who wanted to
The first Kamay Ko products are already available
design

The first Kamay Ko products are already available

At the beginning of the year, Kamay Ko, the new brand of Noémi Sziládi, the former co-founder and designer of Müskinn, made its debut. In its first collection, the studio offers embroidered sweaters and screen printed tote bags in the spirit of sustainability. The brand draws inspiration primarily from the
Eastern European nostalgia dressed up in sportswear | This is Commitment
east

Eastern European nostalgia dressed up in sportswear | This is Commitment

Have you ever wondered what the link is between retro gymnastics, socialist-realist buildings, yoga asanas, and pattern design? According to the Polish sports and yoga brand, This is Commitment, the connection is in the beauty of order, or in the “beautiful order” as the designers call it. Written by Lilla
Support for the best in the biz | Best in Design – Zlin Design Week
art

Support for the best in the biz | Best in Design – Zlin Design Week

The Best in Design international contest and scholarship has been supporting worthy talents from all over the world for twelve years now to help them make their dreams come true. This year, the competition was announced in the three categories of product and industrial design, fashion design, and communication design.
Making childhood a timeless experience | BOO Studio
east

Making childhood a timeless experience | BOO Studio

Nostalgic, caring accessories made of natural materials: in addition to being soft and comfortable, BOO Studio’s products can be classic pieces used by the entire family. Even though the Hungarian brand was launched right in the middle of the epidemic, it has already found a vast supportive community. We
Nike releases new hands-free sneakers
fashion

Nike releases new hands-free sneakers

When putting on Nike’s new high-tech sneakers, you don’t even have to bend over to tie your shoelaces: you only have to slide your feet into it, the rest is solved by the footwear itself. Of course, some of us already handle shoelaces in a nontraditional way: Nike’
Light and sensual fabrics | Kamala Kaftan
east

Light and sensual fabrics | Kamala Kaftan

Pastel colors, light and natural fabrics, paired with symbols of different folk cultures: the garments of Kamala Kaftan each have their own story in which femininity, spirituality and sustainability get center stage. We talked to Zsuzsi Erdős, the founder of the brand, about her latest collection entitled FALL IN and
Shoes for the digital space | Buffalo London X The Fabricant
fashion

Shoes for the digital space | Buffalo London X The Fabricant

Buffalo London has joined forces with The Fabricant digital fashion house to create virtual sneakers, which we’ll be able to wear exclusively on social media. The unconventional design was named Classic BurningFor and is inspired by the Classic Low platform shoe model, which was originally popularized by the Spice
Subtle elegance in the form of gloves | AIAIÉ x Karma Pécsi Kesztyű
design

Subtle elegance in the form of gloves | AIAIÉ x Karma Pécsi Kesztyű

Zsanett Hegedűs, the designer of AIAIÉ Bespoke design, teamed up with Karma Pécsi Kesztyű, a prestigious glove manufacturer, to release her unique glove collection dubbed RAY. The AIAIÉ – Bespoke design brand is known for its custom-designed and finely crafted clothing pieces and accessories, while Karma Pécsi Kesztyű earned worldwide popularity
City skylines for your wardrobe | Virgil Abloh x Louis Vuitton
art

City skylines for your wardrobe | Virgil Abloh x Louis Vuitton

Louis Vuitton has recently unveiled the pieces of their 2021 Men’s Fall-Winter campaign in Paris: the most surprising items are the unique jackets evoking cityscapes. Let’s take a look at them, along with a peculiar short film. Designer Virgil Abloh converted his grasp of architecture into the form
Natural and caring underwear | Corpus Lingerie
east

Natural and caring underwear | Corpus Lingerie

Honest, simple and natural: the hand-crafted, soft and caring underwear items of Czech brand Corpus Lingerie are not only filling a gap on the market but are also so gentle on your skin that you’ll probably never want to take them off! Anna Bolha and her sister Alžběta Žákova
The eighties are back | Quixotic
branding

The eighties are back | Quixotic

Futuristic automobiles, roller-skates, neon lights: everything a good ‘80s set might need. A strong start that paves the way for the latest retro craze in 2021—Strangers Things, Knight Rider, Back to the Future addicts, this one is for you! Quixotic, the synthwave producer bringing the ‘80s sound and aesthetic
Sewing for sustainability | PINKPONILO’s year review
east

Sewing for sustainability | PINKPONILO’s year review

They didn’t throw any textile to waste last year either, worked with several sustainable fashion brands in addition to various projects and managed to hold their events, too. PINKPONILO’s community workshop is here with a year review! The last year was full of challenges and hardships for all
Folk traditions combined with the latest innovation | IENKI IENKI
east

Folk traditions combined with the latest innovation | IENKI IENKI

The latest, innovative technologies combined with elegance and respect for traditions: the pieces of Ukrainian clothing brand IENKI IENKI are not only contemporary and comfortable garments for the winter, but also offer an insight into the traditions of the Far North. Today it is more important than ever for a
Yölanda’s cheeks return on cozy sweatwear
fashion

Yölanda’s cheeks return on cozy sweatwear

Yölanda started out as a T-shirt brand in Debrecen three years ago. The products featuring a butt motif were designed by Kata Venyige and Evelin Ágh, with Frici Lengyel taking care of the business matters of their brand. In the past days, their latest sweatsuit collection debuted with huge success,
Wedding dresses for life | Nora Sarman 2021
fashion

Wedding dresses for life | Nora Sarman 2021

The best thing about Nora Sarman bridal dresses is that we cannot only wear them on our wedding day. Meet the brand’s latest collection ‘Classy’! The Nora Sarman brand released a summary collection in 2021, marking the seventh bridal wear collection of the brand. The Classy carries the experiences
Sneakers or works of art? | Adidas X Meissen
art

Sneakers or works of art? | Adidas X Meissen

Adidas teamed up with the oldest porcelain manufactory in Europe: the result is a unique, hand-made work of art. As part of Adidas’s A-ZX collection, a special piece will debut at the end of this year: the ZX8000 sneaker is a collaboration between Adidas and Meissen Porcelain Manufactory established
Nanushka’s latest store in London evokes the atmosphere of hotels
architecture

Nanushka’s latest store in London evokes the atmosphere of hotels

The label’s latest flagship store in London once again showcases the multifunctional style represented by Nanushka stores in general, complete with a cafe, lounge-inspired rooms and an indoor garden. Nanushka opened its latest flagship store in London’s Mayfair, designed by Paris-based Festen Architecture. The interiors evoking the seventies
Organizing professional fashion photoshoots in a matter of days | Random Shooting Day
fashion

Organizing professional fashion photoshoots in a matter of days | Random Shooting Day

Random Shooting Day, the most promising collaboration of the Hungarian fashion scene was launched 4 years ago. The creative community consisting of professional makeup artists, photographers, stylists and models continues to release new materials each week since then. Everything is quite random in their operation, yet the result is always
Duvet-inspired collection for times of isolation
fashion

Duvet-inspired collection for times of isolation

Latvian designer Santa Kupča created her Stuck-at-Home Masquerade collection inspired by her home and the endless Zoom calls. As the student of Design Academy Eindhoven puts it, the project is a fashion diary, documenting the experience of isolation in the form of clothing items. The items printed with a gradient
Timeless pieces for every season | Hungarian brand Manuela renews
east

Timeless pieces for every season | Hungarian brand Manuela renews

Collage patterned, gender free clothing collection this time not only for children – come and explore the novelties of Hungarian brand Manuela. Manuela Maráczy’s previous collection Sun Stones was still dominated by large-brimmed hats and ruffled linen skirts and tops. The designer already shared with us at the time that
Works of art not only on your shoes | MoMA x Vans
fashion

Works of art not only on your shoes | MoMA x Vans

After their first debut in September, MoMA and Vans dropped their second art-inspired collection. The Museum of Modern Arts in New York and popular streetwear brand Vans continue their collaboration, this time featuring the works of iconic artists including Jackson Pollock, Lyubov Popova, Edvard Munch and Faith Ringgold. Jackson Pollock’
Past in the present |  Farmer Gobelin collection out now by Earth’N’More
east

Past in the present | Farmer Gobelin collection out now by Earth’N’More

Earth’N’More’s capsule collection sneaks soon-to-be-vanished crafts back into fashion. In the spirit of recycling,the originators of the concept, Fanny Fazekas and Bence Kondor, spiced up vintage denim jackets with old Gobelins that used to hang on walls. “Back when I was a child, my grandmother was
Stylish comfort on the streets and at home | Printa
design

Stylish comfort on the streets and at home | Printa

In the spirit of spending more time at home due to the coronavirus, Printa’s latest collection is all about comfort: the COMFORT pieces are suitable for street wear, but we just want to wrap ourselves in their soft clothes and snuggle up on the couch all day long… Printa
ZSIGMOND DORA menswear celebrates with storytelling campaign
east

ZSIGMOND DORA menswear celebrates with storytelling campaign

Ten weeks, ten stories – ZSIGMOND DORA menswear celebrates their tenth collection with a special collaboration. The clothing brand combining traditional and innovative techniques celebrates the launch of their tenth collection RURAL EXPLORER in collaboration with ten remarkable people. The faces of the TRIBUTE X campaign are people who have been
Synthesis of Bauhaus and nature | Alma Vetlényi
east

Synthesis of Bauhaus and nature | Alma Vetlényi

The combination of geometric forms with delicate and soft materials, or the meeting of the colors and shapes of the Bauhaus with raw nature. Alma Vetlényi’s fall-winter collection is out now! Alma Vetlényi has a designer attitude focused on sustainability, as well as zero waste and ethical manufacturing. Her
Anna Dello Russo to open Budapest Fashion & Tech Summit
digital

Anna Dello Russo to open Budapest Fashion & Tech Summit

The Hungarian Fashion and Design Agency organizes Budapest Fashion & Tech Summit, the prestigious fashion technology event of the region for the third time. In light of the epidemic, this year’s event will be held online, between November 30 and December 1. In the framework of the conference, internationally acknowledged
30 years of Hungarian fashion published in a book
fashion

30 years of Hungarian fashion published in a book

Those interested can now explore the past thirty years of Hungarian fashion in an exclusive publication. Titled Színfalak mögött – A magyar divat (Behind the scenes – Hungarian Fashion), the book was edited by Bence Csalár, and the cherry on top is brought by Enikő Mihalik as the ambassador of the publication.
„As if I was reading a diary” | Balázs Viola
east

„As if I was reading a diary” | Balázs Viola

Contiguous, yet somehow unusual use of space and perspectives mixed with pastel or loud colors. If you know your way around the patterns of iconic Hungarian brands, these sometimes precise, other times funny or conceptual and characteristic drawings will for sure ring some bells for you. We interviewed textile designer
H&M unveils a recycling system for our unwanted clothes
fashion

H&M unveils a recycling system for our unwanted clothes

Named Looop, the new apparatus debuted on October 12 in one of the brand’s Stockholm stores, offering customers a chance to see how their old garments are reborn. H&M’s long-term goals include developing a more sustainable business model: the machine presented recently can be one of the
Serbian statues in Printa’s new collection
architecture

Serbian statues in Printa’s new collection

The monumental Serbian brutalist statues of the sixties and the seventies on T-shirts, canvas bags and graphics. Meet Printa’s latest menswear collection! Printa founder Zita Majoros was born on the territory of the former Yugoslavia, and pays tribute to her ancestry with her latest collection. The main motifs of
Fashion and design under the spell of botany | Je Suis Belle x VITRIN
design

Fashion and design under the spell of botany | Je Suis Belle x VITRIN

The lines of idyllic motifs evoking gardens spread across Je Suis Belle’s latest collection titled Botanika. For Budapest Design Week, the patterns moved from the silk shirts to the chairs boasting exciting design solutions. We visited Je Suis Belle and VITRIN’s joint pop-up event! Many Hungarian brands started
Slow fashion, slow food | The Garden Studio & Café reborn
design

Slow fashion, slow food | The Garden Studio & Café reborn

Coffee, cocktails, Mediterranean mezzes, bagels and iconic Hungarian design brands in one place, in the spirit of sustainability. The Garden Studio & Café in Budapest welcomes guests with a new interior, product palette and services. We asked founder-designer Dóri Tomcsányi and co-owner Merve Ilgım Deprem about the novelties. The Garden Studio
Hungarian designer in Vogue Portugal’s latest issue
fashion

Hungarian designer in Vogue Portugal’s latest issue

For the first time in the 128 years of Vogue’s existence, all issues of the magazine published in various countries will cover a single topic: hope. In relation to the theme, Vogue Portugal’s issue also features works of young designers, including designs of Lala Tóth. The special issue
The new life of the 3-stripes jogger | Lotta Volkova x Adidas
fashion

The new life of the 3-stripes jogger | Lotta Volkova x Adidas

With its pieces evoking the last days of the Eastern bloc, Adidas’s latest capsule collection will trigger some nostalgia in the thirty-somethings of our time, for sure. The 3-stripes Adidas tracksuit is one of the basic items of the post-Soviet style. You can always do more or can look
Vibrant, contemporary and exciting illustrations | Illustri
art

Vibrant, contemporary and exciting illustrations | Illustri

Cream-colored, textured walls, modern furniture with sharp contours, exciting pastel details – Anett Hajdú’s studio-gallery is open to visitors from October 1. Illustri seems as though one of Anett’s illustrations were stretched out in the space of a tiny store in Újlipótváros, Budapest, which may just be a special
A new way of stepping on LEGO bricks | Adidas X LEGO
design

A new way of stepping on LEGO bricks | Adidas X LEGO

Adidas has just unveiled their upcoming collaboration with LEGO. The ZX 8000 is on its way! The ZX 8000 sneaker incorporates the characteristic elements of both brands spectacularly, but without making it forced or unnatural: LEGO’s loud and bold colors complement the classic Adidas curves perfectly. The shoes evoking
Young talents opened this year’s Budapest Fashion Week
fashion

Young talents opened this year’s Budapest Fashion Week

The Budapest Fashion Week showcasing 2020-21 fall/winter collections commenced last Thursday with the shows of the participants of the Young Talents Program organized for the first time, which is the first stage of the talent program launched by the Hungarian Fashion and Design Agency at the same time. The
NON+’s latest collection AIR was inspired by nature
fashion

NON+’s latest collection AIR was inspired by nature

The peaceful, relaxing vibe of the island of Gili Air manifested in a splash of blue, in the latest collection of Hungarian brand NON+. The comfortable, casual attitude characteristic of the entire collection promotes the importance of light and joyful existence, as one can only truly find themselves in this
It's called art | Printa
fashion

It's called art | Printa

Eco-friendly apparel in natural, off-white, beige and earthy tones: here’s Printa‘s new fall collection, once again conveying an interesting message. Just like every other Printa item, the pieces of the new collection also echo the esprit so characteristic of the brand: in the course of designing, Printa founder
Do nothing! | Nike quarantine edition
fashion

Do nothing! | Nike quarantine edition

From the well-known “Just do it”, Nike switched to “Do nothing”, at least for the time of the quarantine going hand in hand with the pandemic. The brand designed their soon debuting footwear for home use primarily. Athletic apparel companies are looking for new opportunities allowing them to contribute to
Budapest Central European Fashion Week returns in an unexpected, new form
fashion

Budapest Central European Fashion Week returns in an unexpected, new form

Hungarian brands will be able to present their 2020 Fall/Winter collections between September 10 and 13 in front of a small Hungarian audience in Deák Palace, in the framework of a special “trunk show” organized by the Hungarian Fashion and Design Agency. The pieces shown will be on sale
Wearable works of art | Anna Amélie
east

Wearable works of art | Anna Amélie

Doric, Ionic and Corinthian columns, figures wearing laurels and olives in black and white. Anna Amélie’s latest collection ‘ALFA’ is about self-expression and revival, infused with a Mediterranean vibe. -------------------------------------------------------------------------------- The Anna Amélie brand is well-known for its sophisticated leather bags, however, we noticed that more and more clothing
Stepping stone for young designers | Terike from Budapest
design

Stepping stone for young designers | Terike from Budapest

Freshly graduated talented designers, limited local opportunities, strong global competition: Terike from Budapest was brought to life by the realization of the Hungarian reality. The Instagram profile allows young designers to introduce themselves to a broader audience, and in only two months, more than a thousand people joined its community.
Negotiating for a competitive fashion and design industry
design

Negotiating for a competitive fashion and design industry

The Hungarian Fashion and Design Agency (HFDA) initiated a policy discussion with the Ministry for Innovation and Technology for the development of the sector: they wish to promote the renewal of small and medium businesses in the fashion and design industry by supporting technological developments. Their goal is to strengthen
Let your glasses be your trademark | Thinwood
design

Let your glasses be your trademark | Thinwood

Round or rectangular, characteristic or elegant, natural-toned or featuring bold colors and patterns, but what’s even more important: lightweight, comfortable, finely crafted and fully customizable eyewear. We interviewed the team of Kecskemét-based brand Thinwood. Interview! The brand was founded by Arnold Kis, who once found a piece of sunglasses
BP Shop x Lehel Kovács
art

BP Shop x Lehel Kovács

BP Shop has done something really cool again: this time illustratorLehel Kovács designed three brand new T-shirt graphics for them in the spirit of “PEACE, LOVE, UNITY”. We noticed BP Shop’s [https://www.facebook.com/bpshophungary/] new capsule collection in the past days, for a good reason. When seeing
Best of diploma 2020 | Part 3
design

Best of diploma 2020 | Part 3

How should we relate to folk art today? Are local crafts important if we can get a good deal for practically anything at IKEA? Is it worth to focus on traditional objects, customs and cultural memorabilia we thought was long forgotten in the buzz of the 21st century? No matter
When Budapest Bath Culture & Eco-Design Meet | PHILOMÉN SS20
east

When Budapest Bath Culture & Eco-Design Meet | PHILOMÉN SS20

The swimwear line of the Hungarian brand leading the way in sustainability – PHILOMÉN, truly brings back the glory of Budapest baths and it’s bath culture, all while responding to the modern needs of the concsious woman, as only environmentally friendly materials and manufacturing techniques are used in their creative
“The future of the sector is written in the present”
design

“The future of the sector is written in the present”

The HFDA Spot online platform debuting in June 2020 was called to life by a survey conducted last year aimed at assessing the needs of the companies operating in the Hungarian fashion and design industry, facilitating the online meeting of clients and manufacturers by serving as a bridge between them,
Best of diploma 2020 | Part 1
design

Best of diploma 2020 | Part 1

In the first part of our Best of diploma 2020 series, design experiments are in the focus – we present projects that examine our everyday objects from a new angle; their spectacular designs entail innovative technological solutions, or pinpoint new ways of interpreting the given object. Design is everywhere, may it
The Trapper would even pull down Justitia's scale
east

The Trapper would even pull down Justitia's scale

The Trapper jeans go back a long way: they witnessed Socialism, the regime change and now they compete with today’s fast fashion brands. We visited the store of Sándor Nádasi to explore the history of the cult Hungarian jeans brand. If you are not millennials, you must remember the
Hungarian. Fresh. Independent. | PólóNeked
art

Hungarian. Fresh. Independent. | PólóNeked

They felt something was missing, so a bunch of enthusiastic graphic designers joined their forces to create clothing items that would make anyone proud to own them and wear them. This is how PólóNeked was born. Let’s see the details! With the help of PólóNeked, we can get a
Dressed in nature
fashion

Dressed in nature

The quarantine mood keeps fading away, and we are slowly starting to get back to our normal daily routines. However, some good things turned out from the isolation, too: we baked a bread perhaps for the first time, we cooked our first soup, and we started gardening, growing plants and
Müskinn says goodbye to its tigers with a limited collection
design

Müskinn says goodbye to its tigers with a limited collection

Müskinn’s history arrived to a turning point. Soon we’ll have to say goodbye to the tiger motif that has dominated the past three years of the Hungarian brand, but until then, here is their new, limited and sustainable mini collection! The main motif of the 虎 (pronounced as:
Eco-friendly shoes made of ocean waste | CCILU
design

Eco-friendly shoes made of ocean waste | CCILU

Shoe brand CCILU proposes a new solution for managing the plastic waste crisis by creating the environmentally friendly GreenPlax sneakers, made entirely of plastic waste. To create GreenPlax, the brand collects waste straight from the ocean and transforms it into reusable materials. In effect, a pair of shoes equals thirty
Russian new wave architecture in a beauty salon
architecture

Russian new wave architecture in a beauty salon

Eduard Eremchuk couldn’t deny where he spent his internship even if he wanted to: the young Russian architect started his career at Bureau Betak known from the world of fashion shows, and this experience really shows on his works. The paradigm shift taking place in the field of architecture
Back to nature, through the city | SUP Budapest x Alma Vetlényi
east

Back to nature, through the city | SUP Budapest x Alma Vetlényi

Fashion designer Alma Vetlényi and the SUP Budapest community launched their first T-shirt collection in the spirit of sustainability, inspired by sports and water, of course. The same as there is no silence without noise, as urban people, we can only experience nature truly through the city. The first pieces
Virtual fashion show without models  | Hanifa
digital

Virtual fashion show without models | Hanifa

The designer of Hanifa, Anifa Mvuemba has already contemplated a fashion show without flesh-and-blood models long before the pandemic – now it seems as if the circumstances adjusted to her ideas. In addition to designing clothes, a great passion of Congolese fashion designer Anifa Mvuemba is 3D modelling. This is how
YKRA's new limited collection is out now
fashion

YKRA's new limited collection is out now

Skyscrapers from New York, gondolas from Venice, surfers from Maui and felucca sailing boats from the Nile: the new, limited bag collection of YKRA takes us to the exotic places all around the world. Here comes the JETSET mini collection featuring the illustrations of Viola Balázs! The YKRA bags pop
GENTLE MONSTER’s glasses moved to giant dollhouses
branding

GENTLE MONSTER’s glasses moved to giant dollhouses

The GENTLE MONSTER brand known for its extravagant eyewear presents its latest collection embedded into an unconventional milieu. This time, the accessories of the brand can be viewed in giant dollhouses imagined together with South-Korean pop star Jennie. Dubbed „Jentle Home” [https://www.gentlemonster.com/stories/jentle-home/], the collection offers
Wearing your heart on your tee
fashion

Wearing your heart on your tee

Sometimes provocative, thought-provoking, at other times poetic or ironic thoughts we can all relate to. We collected labelled t-shirts where story-telling and the message are both in focus. Start getting in the summer mood with graphic tees! Y Konszept Y Konszept was launched in 2017, with the combination of recycling,
11 kilometers of copper in a single jacket | Vollebak
design

11 kilometers of copper in a single jacket | Vollebak

The Vollebak brand developed a jacket that resists viruses, fungi and bacteria owing to its antibacterial properties, while also looking cool. Even Stanley Kubrick would be impressed by this jacket, and for good reason. Please welcome the “Full Metal Jacket”. Many innovative product ideas emerged in the past period that,
The BASIC novelties have arrived | NON+
fashion

The BASIC novelties have arrived | NON+

The BASIC collection of the brand designing under the philosophy of “less is more” is from time to time expanded with the most popular items of previous seasonal collections: this time we can select from 13 new models. In the past ten years, the founder-designer of the NON+ [https://nonplusz.
Adél Zsigmond | Conceptual clothing
east

Adél Zsigmond | Conceptual clothing

Innovative and conceptual collections, with a kind of hidden image that can’t be seen at first glance. Adél Zsigmond’s garments can function as casual attire, formal wear or even as a form of artistic self-expression, it’s only up to us how we would like to wear them
Dóra Zsigmond SS20 _ RITUAL collection
fashion

Dóra Zsigmond SS20 _ RITUAL collection

So far, Dóra Zsigmond’s collections were mainly known for their coherence and finely elaborated concept design, and by now, sustainability also became one of the most important values of the brand. The use of Hungarian folklore traditions, the elements of fire and earth, and a connection to country life
Artist duo | NUBU
fashion

Artist duo | NUBU

They have been working together for ten years. They design taut concepts many times inspired by art, always keeping their characteristic style in mind. Judit is in charge of the operation of the entire fashion company, she is responsible for everything from design to production, while Adél participates in certain
From hobby to career | Interview with photographer Eszter Sára Cseh
art

From hobby to career | Interview with photographer Eszter Sára Cseh

Pastel, sophisticated shades, with simple and honest compositions. She didn’t plan a career in photography, yet her visual world is already quite unique and recognizable. The versatile Eszter Sára Cseh (working under the art name Eszter Sarah) creates elaborately detailed and carefully arranged portrait and fashion photos, but she
Support Hungarian design! | FASHION
design

Support Hungarian design! | FASHION

The coronavirus brought countless changes into our lives. Many beloved design brands are also at risk. Just like them, we also believe in the added value of Hungarian design. Our article series presents Hungarian small enterprises who could even make your days spent in quarantine a little bit better with
TISZA joins #fashionrevolution
fashion

TISZA joins #fashionrevolution

Under the flag of Fashion Revolution Week, TISZA also wants to introduce the subcontractors and workers behind the brand whom they are very proud of and without whom their quality products could not exist. By doing so, they want to call attention to the importance of domestic production and to
CEE_RO | Ilkapilka
design

CEE_RO | Ilkapilka

Timeless, comfortable, fully hand-made and eco-conscious pieces with clean lines that are a perfect choice for any age group. Ilkapilka is a true representative of the slow design approach, also characterized by some Scandinavian simplicity and love for nature. Interview! Ilka Váncsa graduated from the department of textile design of
Color is the basis of everything | Szilvia Farkasdy's fabrics
east

Color is the basis of everything | Szilvia Farkasdy's fabrics

Geometric and abstract shapes, simple and honest compositions, combined with vivid colors. We explore the projects of textile designer Szilvia Farkasdy, and we are completely blown away.Let’s see the details. Szilvia Farkasdy has been drawn to the most different forms of art since she was a child, so
V4PLUS | Our favorite Czech brands_07
design

V4PLUS | Our favorite Czech brands_07

We present you the star designer of the Czech, who has already designed for Belgian, Italian and French manufacturers. We will take a peak into our favorite bookstore in Prague, where one cannot only find books, but cool prints, too. We will tell you about a super colorful and sustainable
Support Hungarian design | JEWELRY
design

Support Hungarian design | JEWELRY

The coronavirus brought countless changes in our lives. Many beloved design brands are also at risk. Just like them, we also believe in the added value of Hungarian design. Our article series presents Hungarian small enterprises who could even make your days spent in quarantine a little bit better with
HIGHLIGHTS | Timeless beauty
design

HIGHLIGHTS | Timeless beauty

What’s Coca-Cola in the universe of soft drinks, it is Nivea in the field of skincare. The classic moisturizing creme produced since 1911 has been an indispensable accessory of our bathrooms for ages. And although the containers have now been replaced by plastic bottles, many of us think of
“Plan B” in design | We asked Hungarian businesses_02
architecture

“Plan B” in design | We asked Hungarian businesses_02

The changes brought by the coronavirus also have a profound impact on the life of Hungarian design businesses. Everything that seemed to be working so far has been questioned and reevaluated either as a whole or just in part. How did the epidemic influence the life of Hungarian design undertakings?
“Plan B” in design | We asked Hungarian businesses_01
architecture

“Plan B” in design | We asked Hungarian businesses_01

The changes brought by the coronavirus also have a profound impact on the life of Hungarian design businesses. Everything that seemed to be working so far has been questioned and reevaluated either as a whole or just in part. How did the epidemic influence the life of Hungarian design undertakings?
CEE_RO | Yukka streetwear
east

CEE_RO | Yukka streetwear

They don’t confine themselves in inspiration; their lines and visual world is unique and coherent at the same time. The YUKKA wear is casual and comfortable, it combines streetwear with classic design, with a twist added by the exciting use of materials, textures and patterns. We interviewed the artist
V4PLUS | Our favorite Slovakian brands_05
design

V4PLUS | Our favorite Slovakian brands_05

We won’t forget about our Slovakian neighbors even during the quarantine. So much so that if we could, we would teleport ourselves to the “Jurányi house of Bratislavan youth” right in this moment. Until then, we try out a set of games designed for kids living in panel housing
INCLUSIVE | Unobstructed
design

INCLUSIVE | Unobstructed

Daring, bold and characteristic, but these aren’t really the things that make it truly special. The fashion industry is slowly adjusting to social diversity and our manifold needs. It’s hard to find clothing suitable for people with physical disabilities, in wheelchairs. In spite of the moderate shift that
Ethical & sustainable | VUUV Works
design

Ethical & sustainable | VUUV Works

Anna Lébényi can be familiar from the eco-conscious Printa brand for many, where she first worked as a production manager and designer, and later as a brand manager. The designer, who originally graduated as an architect, also tried herself in woodworking, and learnt the know-how of marquetry, too. Now she
Blue line | A new collection by DYAN
art

Blue line | A new collection by DYAN

Plain, elegant and comfortable at the same time. Sophisticated and abstract shapes, with bold details and colors: the new DYAN sneakers make us feel as if we wore a work of art on our feet. We interviewed Diána Polgár, the founder of DYAN. -------------------------------------------------------------------------------- How did DYAN start: what made
Design and architectural documentaries for the time of the quarantine
architecture

Design and architectural documentaries for the time of the quarantine

We found a new way of spending our time productively in isolation: let’s watch the documentaries we have been postponing for months… Creative minds need inspiration during the quarantine, too: maybe this is when their greatest idea ever will conceive in their minds. ABSTRACT – The Art of Design (2019)
“Sneaker culture will always have a place” | Interview with Laura Papp
fashion

“Sneaker culture will always have a place” | Interview with Laura Papp

The rise of the global shoe market in recent years was partly a result of the popularity gained by streetwear. One could also say that the shift of general clothing customs into such direction brought sneakers into the mainstream in a manner never seen before. According to NPD Group [https:
art + design | The call of the East
art

art + design | The call of the East

Visual arts are the eternal source of inspiration for design. The two fields can subsist separately, too, but why would we ever separate them if they complement each other so well? We would rather further boost the connection and from now on, we will choose an art exhibition that will
CEE_RO | szasz zsuzsa bags
design

CEE_RO | szasz zsuzsa bags

The bags of Zsuzsa Szász caught my eyes on the shoulder of a friend of mine from Odorheiu Secuiesc, and I have been admiring her works ever since. Zsuzsa graduated from the University of Art and Design of Cluj Napoca, this was were the idea of szasz zsuzsa bags was
Printa | The new eco-conscious collection is out now
design

Printa | The new eco-conscious collection is out now

Good news for nature-lovers: Printa’s latest spring collection has arrived! If you enter Printa, you can see an abundance of exciting and plain products that were made in the spirit of sustainability and eco-consciousness: screen prints, decor and household objects that would all look good in our living rooms,
BASIC collection | NON+
fashion

BASIC collection | NON+

Casual, practical, comfortable, unique. These expressions are anything but empty phrases: we ourselves are happy to test and wear the pieces of the NON+ brand. We firmly believe that this is the Hungarian fashion brand that does not compromise when it comes to quality and is capable of continuous renewal.
Freely downloadable design magazines for the time of the quarantine
design

Freely downloadable design magazines for the time of the quarantine

The design and fashion magazines also had a quick reaction to coronavirus – with regard to the epidemic, you can read their latest April issues free of charge online. And no matter how much we like the smell of fresh prints and the experience of flipping through the magazines, we are
The spring-summer bag collection of Vengru is out today
design

The spring-summer bag collection of Vengru is out today

Vengru will present its latest bag collection on Wednesday evening. As suggested by the name, the items of the spring-summer 2020 “INTO THE WILD” collection are dominated by animal prints and natural colors, but the playfulness so characteristic of the brand is not left out either. Your new spring-summer bag
Apocalypse has arrived to Paris fashion week
art

Apocalypse has arrived to Paris fashion week

Balenciaga gave a foretaste to the audience how our life would look if there was a flood at its fashion show held on the weekend. Balenciaga [https://www.balenciaga.com/hu/] hosted the show of his fall-winter 2020 collection in Saint-Denis quarter of Paris, at Cité du Cinéma film studio.
Sun and stones - here comes the new Manuela collection
design

Sun and stones - here comes the new Manuela collection

Warm orange and natural tones, playful yet sophisticated and elegant shapes, summer, vacation and freedom: this is what the new spring-summer collection of Manuela titled “Sun Stones“ is like. Interview with Manuela Maráczy, the founder and designer of the brand. Warm sand, orange pebbles and sunshine: you typically don’t
ESZKA | Spring 2020
art

ESZKA | Spring 2020

Spontaneous, dashing and passionate – these words pop into our minds when we look at the new spring collection of ESZKA [https://eszka.hu/]titled ABSTRACT. The parallel between gesture painting and the clothes is no coincidence. The founder of the brand, Kriszta Szakos told us about her inspirations, in the
HYPE | Weekly program guide
fashion

HYPE | Weekly program guide

The next few days come with exhibition openings (partly because Budapest Photo Festival is still on), and the weekend will be all about contemporary galleries. In addition, we also picked out some programs related to fashion, and we didn’t forget Women’s Day, either. Let’s see the details!
HYPE | Weekly program guide
contemporary jewelry

HYPE | Weekly program guide

Even we ourselves don’t know why, but this week is full of good lecture series and discussions, may it be about fashion, urbanism, festival management, speculative design or sustainable design. We also added two workshops to spice it up a bit. Let’s see the details! Creative Bureaucracy: urban
Digital production for sustainability  | FabLab Budapest announces an open call for designers
design

Digital production for sustainability | FabLab Budapest announces an open call for designers

Sustainable design objects accessible for everyone and built on smart technologies, in the manufacturing of which users have the lead role. The Distributed Design Market Platform (DDMP) reinvents the process of product design, manufacturing and consumption: instead of ready-made products, it makes manufacturing data accessible globally and democratizes access to
A Polish illustrator created Marc Jacobs’ new campaign
east

A Polish illustrator created Marc Jacobs’ new campaign

The same as the Polish media, we also welcome the international successes of Eastern-European creative talents. This time, we are pleased to present the accomplishment of fashion and beauty illustrator Karolina Pawelczyk, who was recently invited by the team of Marc Jacobs Fragrances to promote their new fragrance: here comes
The first Polish brand to create shoes from pineapple and cactus
east

The first Polish brand to create shoes from pineapple and cactus

BOHEMA Clothing [https://bohemaclothing.com/] is the first Polish brand to create shoes from Pinatex (pineapple leather), and they also debuted their first shoes made out of Nopal cactus with their new collection. But they don’t stop here: they are constantly on the lookout for further vegan options – Bohema
Celebration of Love: Nora Sarman 2020
east

Celebration of Love: Nora Sarman 2020

The pieces of the summer-fall collection of Nóra Sármán were made for the moments we will remember forever. They accompany the life-altering steps of our lives, they elate the celebration, and are all about the ritual. We talked about the campaign created for the “Celebration of Love“ collection with graphic
HYPE | Weekly program guide
art

HYPE | Weekly program guide

Although it’s almost the end of January, the year is just about to really start off – at least in terms of programs. Each day of this week offers something exciting: bag-making workshops, exhibition opening in Ludwig Museum, discussions about ethical design and the life of freelancers abroad, introduction into
HYPE | Weekly program guide
architecture

HYPE | Weekly program guide

Happy New Year! The holidays are over, we started the new year with fresh energy, maybe even our resolutions will last: we will go to more programs this year, we WILL start working out from now on and we will get new hobbies. We composed this year’s first program
MOME | After Bauhaus
art

MOME | After Bauhaus

The Hungarian Academy in Rome opens a new exhibition under the name “After Bauhaus” on January 16, 2020. The exhibition presents the works of students created in the Bauhaus-related courses of Moholy-Nagy University of Art and Design in the 2019 spring semester. The exhibited works of the students of the
Innovatív, fenntartható és egyedi - az ARAMETRY kísérleti ruhamárka
design

Innovatív, fenntartható és egyedi - az ARAMETRY kísérleti ruhamárka

A vásárlók bevonása egy termék előállításában olyan hozzáadott értékkel bír, amivel egy tömeggyártott termék már nem rendelkezik. Az Arametry egy innovatív gyártási technológiára épülő ruhadarab, amelynek elkészítésében a felhasználóra esik a főszerep: különlegessége, hogy digitális eszközök segítségével az Arametry kabát mérete és mintázata is saját igényre és ízlésre szabható.Az
BCEFW SS20 | HYPE-favorites
fashion

BCEFW SS20 | HYPE-favorites

The Budapest Central European Fashion displayed next year’s spring and summer trends last week, and we decided to observe the Hungarian creative industry in a wider spectrum, and we give some attention to the happenings of the fashion world as well. The first-ever assortment of the newest collections by