Westend, the most well-known shopping center in Hungary announced a creative call in November under the title „A kreativitás új hulláma” (The new wave of creativity). Almost 300 projects were submitted to the call.
The sole task of participants was to fill the W emblem of the shopping center with relevant content. The new logo created last year received considerable attention, as the jury of experts could only select the winners following a lengthy evaluation process. As a result, forty creations including those of the winners welcome visitors of the shopping center until the end of December.
The projects submitted were evaluated by a three-member jury: Budapest Art Week director Linda Bérczi, art director of Avalanche Creative Agency Júlia Baranyai and Westend head of marketing Orsolya Kovács.
The winners of the call are the following:
Special award winners:
Winners of the people’s choice award:
Source: press release