In the framework of its renewal, Moholy-Nagy University of Art and Design is conducting an international market research. The goal is not simply to examine the university’s foreign competitors but to also find new partner institutions and potential future professors, too. The research and its subsequent evaluation is implemented in collaboration with Hungarian network researcher Albert-László Barabási and his team.
MOME switched to a foundation model in 2020: the goal of the Foundation for Moholy-Nagy University of Art and Design is to establish the university’s own business model and to build an internationally recognized university brand. As part of this program, a comprehensive market research is conducted with the help of network researcher Albert-László Barabási and his team of experts: by putting the toolset of network science to use, they set out to explore good practices and foreign universities similar to MOME that are successful in the field of design and innovation.
Besides Albert-László Barabási, the data is analyzed and evaluated in collaboration with András Szántó, a New York-based Hungarian communication specialist who has previously worked on the strategies of prestigious brands and institutions including the Metropolitan Museum of Art or BMW, amongst many others.
“Without data, a statement is nothing but an opinion. Our latest research includes the exploration of MOME’s competitors but is intended to accomplish way more than that. It helps us understand the most successful institutional models and identify the focus areas in which MOME can be unique and special. In the meantime, we might also find new partners and professors,” said Gergely Böszörményi-Nagy, the president of the Foundation for Moholy-Nagy University of Art and Design.
In the spirit of transparency and promoting public awareness, MOME will not only share the findings of the research with its community but also with the entire public.
Photography: Tamás Bujnovszky
Source: press release