Anniversaries are as significant in the life of a brand as they are in a relationship or the life of a person. It has been a year since Ági Pataki launched her TITOK multivitamin product line, which she is now celebrating with a truly magical visual experience.
The unique visual world is familiar for a reason, as photographer Matti Varga’s unique vision is reflected in every shot. The intricately composed still lifes, soft pastels and sandy colors, and sensuous lines were captured in Morocco, a perfect addition to the minimalist image of the brand’s identity. Matti’s distinct surreal yet charming approach creates a unique milieu for the products she photographs, whether it’s the handmade rugs of Berber women, the experimental exhibition of Anna Pakosz, or a poster for Carson Coma. Simple, ethereal, yet vibrant beauty—qualities that are equally present in Matti’s art and the TITOK products.
TITOK was born one year ago, a cooperation between Hungary’s first model icon Ági Pataki, and Bence Szabó Gál, the developer of GAL vitamins. Despite the evocative name of the brand (which means ‘secret’ in Hungarian—the Transl.), they have created a package of well-known ingredients, multivitamins, and fish collagen peptides that help maintain and balance our health, whether we are thirty or seventy. “Maintaining ageless beauty and long-term health”—in line with the brand’s motto and conscious strategy, in addition to using natural ingredients, the product boxes are produced by Hungary’s first green printing house, which works with carbon-neutral printing, FSC-certified paper, and vegetable oil-based inks.
“What is the secret of eternal beauty? Timelessness. When our age is irrelevant because our passion for life shines through everything. There is nothing more attractive than a confident, self-respecting woman, always evolving, and open to the world. Such a woman can be young at any age because she can master time.”
Follow the results of this inspiring collaboration on TITOK multivitamin’s Instagram page from April 15.
Photos: Matti Varga
Models: Ági Pataki, Orsolya Gyöngy
Art direction: Varga Matti, Orsolya Gyöngy
Styling: Zsuzsa Vajda
Ági Pataki—TITOK | Web | Facebook | Instagram
Matti Varga | Web | Instagram