Korántsem túlzó a kijelentés, hogy napjainkban a kreatív tipográfia egy újabb reneszánszát éljük. Míg az extravagáns, experimentális specimenek és betűcsaládok sorra gördülnek ki a betűmetszők gyártószalagjairól, újra és újra teszt alá vetjük írásos kultúránkat. Mi az, ami még felismerhető, olvasható?
Aktuális projektválogatásunkban most olyan céges példákat hozunk, melyek nemcsak reprezentálják ezt a tervezőgrafikai attitűdöt, hanem sokkal inkább a piaci kultúra elvárásainak eleget téve, új lendületet, megközelítést csempésznek ebbe az amúgy egysíkúnak mondható világba.
Legyen az csak egy kis módosítás vagy egy kis torzítás, a betű egészen addig marad betű, míg olvasható, értelmezhető. Az olvashatóság és olvashatatlanság által határolt mezsgyét ma már meglehetősen kiszélesítették, így bőven akad tér és felület a kreatív tervezésre.
Pár karakteres arculaton keresztül mutatjuk meg, hogy az ifjú grafikus generációk milyen eszközökkel csempészik lázadásukat és világlátásukat az irodai világ környezetébe!
algorist / drawing souvenirs | Moszkva, Oroszország
Natalia Radnaeva
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WOLF – FUTURE APPLIED | Gliwice, Lengyelország
Mateusz Pałka
Symbol Studio
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Mówi Warszawa | Varsó, Lengyelország
Rafal Jagielski
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Recharger / Unwind | Montreal, Kanada
Caserne .
Etienne Murphy
Léo Breton-Allaire
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Myosin | London, Egyesült Királyság
Dustin Holmes
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