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ukrainian fashion
A Decade of Rethinking the Down Jacket | IENKI IENKI
As its signature Michelin Jacket turns ten, IENKI IENKI is exploring what comes next: refined silhouettes, innovative fabrics, and outerwear that keeps its technical ingenuity beneath a clean, elegant surface. In our interview, we discuss with the founder, Dmytro Ievenko the cultural parallels that inspire the brand, why collaborations need
How to Take Up Space | Yana Stanislavska on SANTA’s New Take on Power Dressing
For SANTA founder Yana Stanislavska, power is not about looking authoritative. It is about presence, self-definition and the freedom to occupy space on your own terms.
Founded in Kyiv in 2019, SANTA has built its identity around strong silhouettes, sensuality and a distinctly theatrical approach to fashion. With its Fall-Winter
“Even in the Darkest Night, Dawn Always Comes” | My Theatre by Dariia Bila Debuts at Paris Fashion Week
On March 6, Ukrainian designer Dariia Bila presented her brand MY THEATRE by Dariia Bila to a Parisian audience for the first time during Paris Fashion Week.
Inner Radiance, Outer Freedom | Sonia Zander and the Power of Odesa’s Lightness
The Odesa-based brand Sonia Zander interprets femininity as energy and movement. The SS26 collection is built around inner radiance, freedom, and a quiet yet confident presence.
design
Folk ceramics and fashion?—here comes the COAT’s spring collection
Today, it is no longer considered extreme for a fashion brand to take a nod to folk design. Reimagining the old is one of the most popular options of our time, showing how creativity can give new (and worthy!) form to our heritage. Ukrainian fashion designer Katya Silchenko’s brand
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Suitcase-friendly garments in the J’amemme x Have A Rest joint collection
We bid farewell to the summer with a pastel-colored collection by the Ukrainian brands J’amemme and Have A Rest. Let’s see!
Have A Rest has already been featured in the pages of Hype&Hyper: founder Alina Dolinina was inspired by her passion for travel to start the brand,
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Ukrainian designer Irina Dzhus’ collection rescued during her escape
After the war started, Irina Dzhus left her tormented fate behind and fled to Warsaw. Besides her three cats, she packed a suitcase with the latest collection of her avant-garde fashion label DZHUS. Her husband and business partner stayed on the other side of the border. Irina is now trying
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Our favorite Ukrainian fashion brands | TOP 5
In the current situation, it is of utmost importance not to lose sight of Ukrainian designers, artists and brands and to support them in every possible way! Therefore, in our selection today, we would like to introduce increasingly popular Ukrainian fashion brands that you can see regularly on international runways,
architecture
Ukrainian designers we won’t let out of sight III.
In the editorial team of Hype&Hyper, we follow a lot of talented Ukrainian designers, artists and brands with unique visions, and we have always tried to give them a platform to showcase their work. In light of the current situation, we feel it’s important not to lose sight
art
The wonderful landscapes of Ukraine through the eyes of Ukrainian designers
At present, the whole world—and, of course, we along with it—is focused on Ukraine. The state in Eastern Europe celebrated its 30th anniversary of independence last year, but is now fighting for its freedom. Home to many talented creators, artists and creative professionals, the country is also rightly
design
Ukrainian designers we won't let out of sight I.
In the editorial team of Hype&Hyper, we follow a lot of talented Ukrainian designers, artists and brands with unique visions, and we have always tried to give them a platform to showcase their work. In light of the current situation, we feel it’s important not to lose sight
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3 collections for the cold months
We have brought you the winter collections of three fashion brands from the region. Patterned dresses from Hungary, unique knitted cardigans from Georgia, and flashy feathered coats from the snow-covered plains of Ukraine are great inspirations for dressing up with creativity even in the colder months.
Lalo | Georgia
Lalo is
fashion
Ukraine, the new fashion citadel of the East | TOP 5
Year by year, the presence of Ukrainian fashion brands on the fashion platform is becoming more and more significant. In many cases, fresh and contemporary styles go back to Ukrainian traditions, and they do so in the most sophisticated way possible. Our selection also includes popular brands in Hollywood and
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Rag rugs have never looked so good
Bobkova’s new pieces are made from folkweave and flourish in colors of the Indian summer. The designer drew inspiration from a trip to the Carpathians. The well-known granny carpets were used to make shoes, bags, jewelry, and clothes in the Ukrainian brand’s studio.
A significant figure of the
design
A Ukrainian shoe brand representing contemporary femininity
The next stop of our Ukrainian fashion overview is a Kyiv shoe and bag brand: Hvóya is fresh, youthfully feminine and makes high heels attractive and comfortable again!
High-heeled shoes have been almost completely pushed out of women’s casual wardrobes in recent years, mostly limited to elegant wear. Hvóya’