More and more fields of application are being explored for artificial intelligence software that can create images from text. This time it was used to create a joint collection for IKEA and Patagonia.
Why shouldn’t AI design our chair or an eye-catching lamp? Creative director Eric Groza used Midjourney to design an incredibly realistic-looking, imaginative IKEA x Patagonia collection.
![](https://hypeandhyper.com/content/images/2023/03/ikeaxpatatogonia03.jpg)
In his original LinkedIn post discussing the project, Groza explained that he chose the two brands because they are both committed to sustainability and environmental issues. “Together they could co-create a limited-edition collection of eco-friendly home goods and outdoor gear, as initiatives to promote sustainable living,” he said.
![](https://hypeandhyper.com/content/images/2023/03/ikeaxpatatogonia05.jpg)
![](https://hypeandhyper.com/content/images/2023/03/ikeaxpatatogonia04.jpg)
The resulting images are almost indistinguishable from similar photos of real IKEA and Patagonia products.
![](https://hypeandhyper.com/content/images/2023/03/ikeaxpatatogonia01.jpg)
Source: apartmenttherapy.com
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