A meat packaging concept with Renaissance masterpieces

A meat packaging concept with Renaissance masterpieces

Italian masters come into focus on the packaging of a brand offering premium meat delicacies: the creator is Dmitry Kultygin, a Russian graphic designer.

Store shelves are important scenes of customer interaction, which is why the starting point for the packaging design concept was finding the most straightforward metaphor from the consumer’s perspective. The association of meat delicacies with Renaissance masterpieces is a good expression of the product’s premium quality, it emphasizes the manufacturer’s attentive attitude, and also pays homage to Italy’s rich gastronomic traditions. These packaging design concepts were given a sophisticated look and white, black and gold colors. They are based on a marble-patterned plastic tray and an offset-printed paper header.

Photos: Behance

Dmitry Kultygin | Behance

more to read
Where the lake never freezes | Zelenci Nature Reserve
landscape

Where the lake never freezes | Zelenci Nature Reserve

The Zelenci Nature Reserve is part of the Triglav National Park, located in the northwestern part of Slovenia, on the Italian-Austrian border. The reserve is mainly famous for its lake area and vibrant blue and green colors: the word zelenci is no coincidence, as it means green in Slovenian. The
The best shoe brands in Eastern Europe | TOP 5
design

The best shoe brands in Eastern Europe | TOP 5

They are there in important moments of our lives, our faithful companions on our short and long journeys, considered by many to be the most important additions to our appearance. Shoe fans, attention, because they will be the main characters of our selection today! We present brands from Eastern Europe
This device produces oxygen from the atmosphere of Mars
tech

This device produces oxygen from the atmosphere of Mars

The NASA-developed experimental equipment of the Perseverance Mars rover, MOXIE was successful in its first test: it extracted oxygen from the atmosphere of the red planet. The electrolysis device produces oxygen from carbon dioxide. In the first test, the device produced 5.4 grams of oxygen that would be able