The Teatro Vivo in São Paulo got a brand new purple outfit, almost identical to PANTONE 17-3938 Very Peri, which was announced a few days ago as the color of the year 2022. They feel the trends!
Architect Greg Bousquet’s innovative design was intended to bring a touch of magic to the Vivo cinema in a mixed-use commercial building in central São Paulo. The aim was to create a concept theatre where the atmosphere and sense of space would be transformed through coatings, colors, textures and lighting, starting from existing structures.
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