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AKU | Brutalist visual identity
branding

AKU | Brutalist visual identity

Réka Vikárius · 25 05 2020

Minimalist and continuously changing basic shapes combined with red, black and grey tones. Tallinn-based AKU design studio created a truly Brutalist visual identity for Tallinn Music Week 2019. Let’s see the details.

The motto of the festival“Tomorrow’s music, arts and ideas” is in absolute harmony with the visual world built on characteristic and candid basic colors and shapes. The Brutalist visual identity created by the studio is accompanied by a custom designed font titled Sveta Bold Condensed, originally developed by the studio for Tallinn Music Week 2018.

Tallinn Music Week 2020 will be held between August 26 and 30.

Source: Behance

AKU | Web | Facebook | Behance

Tallinn-based AKU progressive design studio was founded by Alari Orav, Kaarel Kala and Uku-Kristjan Küttis in 2012. Their work is characterized by a combination of various media; they are known to use unexpected, novel and eye-catching solutions.

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