Vinyl crackle, tape reels, half-written lyrics — Bomo’s new Hangstúdió collection captures the moment when music is being born. The nostalgic atmosphere of Ifipark serves as a starting point, setting the visual rhythm for papers and objects alike.
There’s that moment when you drop the needle on a record and everything suddenly slows down. Bomo Art Budapest’s new Hangstúdió collection tries to capture exactly this — translating sound into paper, objects and surfaces. The reference point is Ifipark, though not in a dusty, archival sense. It’s closer to that dimly lit, slightly tense state before a concert or during a recording session: when nothing has happened yet, but everything is already in the air. The Hungarian beat culture of the 1960s and ’70s appears here without direct references — as a visual loop that feels both retro and distinctly contemporary. The story also comes full circle physically: the legendary Budai Ifjúsági Park once operated right above the Várkert Bazár, where Bomo’s shop stands today. Inspiration didn’t require going far — more like tuning back in.
From songwriting notebooks to record boxes
The collection’s graphics are the work of Éva Hollósi, and thankfully avoid the “retro filter on everything” trap. Instead, they build in layers: starting from sketches and gradually coming together, like a track in progress. The rendering of metallic surfaces and knobs is so detailed that up close they almost seem functional. Hangstúdió appears as a new pattern across existing Bomo products — journals, albums and planners all carry this visual rhythm. At the same time, objects specifically built around music enter the mix for the first time. One of these is the songwriting notebook, a space for unfinished lines, ideas and melodic fragments. No need to finish, no need to publish — it’s enough that it exists.
The record box operates on another level: practical, yet also a statement — your vinyls finally have a place that makes sense, instead of gathering dust on a random shelf. And of course, there are smaller, more wearable pieces like pins, signalling your taste in an old-school way. Bomo’s current direction clearly goes beyond objects, focusing instead on what we do with music once it’s no longer just background noise. The next step in this thinking is a collaborative publication with the Klasszik Lasszó team, bringing together literature, music and object culture in one boxed edition. The Hangstúdió collection ultimately works as a well-composed remix built from familiar elements.
