Although the rise of supermarkets and fast-food chains has pushed traditional food consumption into the background, it is increasingly common to find our way back to our traditional gastronomic heritage. For years now, shopping at markets has become a trend (and a conscious move), fine dining restaurants are reimagining grandma’s recipes, and initiatives are emerging where modern solutions promote the collaboration of the region’s culinary values. A perfect example of the latter is the Odessa Market, whose success story is only just beginning!
Odessa Market is a Polish franchise specializing in gastronomic specialties from the countries of the Eastern European region, including Ukraine, Georgia, Armenia, Moldova, and Lithuania.
Odessa sells sweets, seafood, dairy products, and country-specific alcoholic beverages, among other things, but also a classic Eastern European specialty, the stuffed cabbage. The products are carefully selected, so everything from premium to simple snacks is fresh and of top quality. Odessa Market’s shops are located in three Polish cities, Wrocław, Legnica, and Katowice, but products are also available online thanks to their webshop.
As the brand is growing quite dynamically, there was a need to evolve its visual identity in line with current trends, which could create further opportunities to reposition the company.
The brand commissioned creative agency FLOV to develop an identity that combines modern design with Eastern folklore aesthetic. Their aim was to deliver a visual concept that expresses the space where people meet at the crossroads of cultures.