In the book of Proverbs, it is the symbol of wisdom. It’s bactericidal properties have been known for centuries. It’s virtually a medicine. We also call it liquid gold, for good reason: it’s a type of food that is aesthetic on its own and it would be a shame to conceal it from the eyes of customers. Packaging also plays a great role in whether we consider honey medicine, a delicacy or a luxury item. The thousand faces of the lustrous elixir, from Singapore to Slovenia.