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Sparkling wine with a unique character | Hidden Characters x Hernyák Winery

Hernyák Winery’s own sparkling wines will debut this year. On the occasion of the premier, we not only asked the owners of the estate about the drink, but the label of the bottle designed by Hidden Characters, as well.

“With its sparkling wines, Etyek will mark a distinct spot for itself on the map of Hungary in the upcoming years“ – claims winemaker Tamás Hernyák. Hernyák Winery formerly known and loved for their wines was one of the first ones to roll out their own sparkling wine in the Etyek wine region: their winery has been participating and supporting the Etyeki Eredetvédett Pezsgő (Etyek Protected Designation of Origin Sparkling Wine) initiative from the very beginning. As Tomi puts it, “it will be the fruit of the most progressive work of the wine region“. Until then: meet Hernyák Sparkling Wine.

“Our family believes in the future of the Etyek sparkling wine firmly. The members of our youngest generation have spent their internships in Champagne on several occasions, from where in addition to the tricks and best practices, they also brought back a love for grape and bubbles. Our French consultants help us find the most suitable grape ingredients and technology to make sure that instead of mimicking the drinks of the largest producers, our sparkling wines will have a unique character in the future”  Tomi told us. 

The sparkling wines available in two styles (the Brut made for gourmets is made solely of Pinot Noir, while the Extra Dry is made by marrying Chardonnay, Pinot Noir and Pinot Blanc varieties) are true classics, thus they also posed new challenges to the designer duo of Hidden Characters, Dániel Nagy and Péter Orbán, as well.

Peti and Dani have been working with the estate since 2012, and called to life the unified visual identity encompassing all details that earnt them the second place at the „Cégér – jó bornak tervezz címkét” Hungariancompetition. Based on their philosophy, they first examined the estate thoroughly, and then took the elements considered the most characteristic and drew them behind the letters of the alphabet. This way every wine type has a lovely, hand-made drawing evocative of the estate.

In the case of the label of the sparkling wine bottles, the drawings were replaced by a pattern with a more elegant silhouette, matching the classic character of the drink perfectly. 

Photos: Bence Fejes

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