The GENTLE MONSTER brand known for its extravagant eyewear presents its latest collection embedded into an unconventional milieu. This time, the accessories of the brand can be viewed in giant dollhouses imagined together with South-Korean pop star Jennie.
Dubbed „Jentle Home”, the collection offers oversize and retro specs frames, presented in an extraordinary manner. The dollhouses were inspired by the childhood memories of Jennie known as the singer of BLACKPINK, which the lucky ones can view in the flagship store of the brand in Seoul.
In the super-colorful scenery with a touch of nostalgia we might feel like Alice in Wonderland; we can walk through the spaces of Jennie’s former dollhouse and explore secret doors, leading us to just another exciting room. Wandering across the doll empire, one might discover countless fascinating details: a multitude of kitchen utensils, from tea pots through toasters to dishwashing detergent bottles, while the “Jentle Home” signs are displayed in the font known from Barbie doll boxes and placed on the retro supermarket’s walls.
Luckily, we won’t have to travel all the way to Seoul to experience it: with the help of the 360 degree virtual tour, we can take a look around the doll universe from our homes, sitting in front of a computer.
Source: designboom.com
Moholy Design Grant X HYPE | Zsófia Lévai
Contemporary chapels
