Heroes behind nuts | Backbone Branding

Heroes behind nuts | Backbone Branding

Armenian agency Backbone Branding is a master of story-telling and emotionally resonant packaging designs feeding on the message of brands. Out of this year’s projects, the most memorable is definitely the one designed for the brand HERO’S. Before we get into it, let us just tell you this: we would have never imagined that nuts could be sold like this.

If there is a food group whose sight does not arouse our interest at all and which we could have never imagined as the basis of appetizing visualizations, it’s dried fruit and various mixed nuts. Yet dried fruits and nuts are labeled as superfoods, and owing to their nutritive and health benefits their popularity has been on the rise over the past years, in parallel with the spread of healthy eating and veganism.

Backbone Branding captured exactly this quality when they designed 16 characters for the various products that fortify the immune system and defend the body from all kinds of pathogens as super heroes. Each member of the immuniteam wears headgear originating from a different historical era and have characteristics of different ethnicities. Depending on the vitamins and minerals the given fruits and nuts are rich in, every one of them have a slightly different “super power” – we can read these on the bottom of each packaging. The brand name also carries another message: perhaps it is not the nuts that are the real heroes, but those who opt for a health-conscious way of life.

Backbone Branding | Web | Facebook | Instagram

more to read
Bath and library in one
news

Bath and library in one

The City of Bratislava announced an international call for the renovation of Grössling Bath, with the revival of the facility’s community role as one of the core criteria. Deichler Jakab Studio’s proposal finished fourth of the total of 77 project submitted. The City of Bratislava and the Metropolitan
One wine, one story | Bortársaság
news

One wine, one story | Bortársaság

What’s the story that wouldn’t be a defining part of your life without a glass of wine? This is the question Bortársaság asked from 14 inspiring figures, and now they share the stories in a novel and creative form. Being able to connect with each other is more
Mlynica | Bratislava, Slovakia
architecture

Mlynica | Bratislava, Slovakia

Every successful renovation starts with accepting the basic qualities: in the case of the factory building Mlynica in Bratislava, this meant accepting the unique aesthetic heritage of the industrial building, serving as the basis of modernization. Come and explore this building with us in the latest episode of our PACE