HIGHLIGHTS | Small in size but big in power—the reason we love animation

HIGHLIGHTS | Small in size but big in power—the reason we love animation

Perhaps we can agree on that: most of us adore animated films. When a company takes the time and money to make such creations, it is not only focused on quality but also interested in reaching its target audience. These compact yet all the more meaningful short films that are rich in twists and turns will appeal not just to little ones, but to adults too.

In our current project selection, animated films are back on the table. We investigated why these short films are so popular and why this type of creation is a bigger investment than a traditional film. Our first question is answered by the first sentence of the Hungarian Wikipedia:

Animation is a filmmaking technique that uses the “dicing” of inanimate objects, drawings or figures to give the viewer the illusion as if the characters in the story, composed of a series of slightly different frames, were coming to life or living.

The solution is ILLUSION. Here, it is not the story that is responsible for capturing the attention of the recipient, but rather the way it is filled with life that fascinates the viewer again and again. In our current selection, we present short animations. We could think that these are the freaks of rushed consumer society and that, in contrast, feature films are the real thing, but we have to admit that the early animation and the first works of the big producers we know today—such as MGM, Disney, Paramount and Warner Bros—were also short films that were screened before the evening shows of cinemas. The main reason for this is that even with today’s modern technologies, it requires incredible precision and time to make an animated film. It takes months of hard work to get from the initial storyboard and character sketch design phase to the final result.

That’s why it’s so special and valuable when a company makes the effort to dig deep into its pockets and hire a studio to create a film. Let’s have a look at them now, from Poland to Sweden.

Brevio | Warsaw, Poland
Ilona Poliszczuk
Mac Wojcik
sigh jones

BCBSNC — Today We | Vancouver, Canada
Eric Pautz
Sitji Chou
Conor Whelan

Bill 156 | Melbourne, Australia
Glenn Thomas

Surge | Prague, Czech Republic / St Petersburg, Russia
Dmitry Stolz
Vladimir Marchukov
Oleg Kulinich
Yaroslav Kuryanovich
Slava Romanov

IKEA Kitchen Planning | Stockholm, Sweden
Jonas Mosesson
Brikk Animation & Film

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