Reserved and Polish brand Le Petit Trou (which we’ve featured before) have formed a creative partnership to dream up a capsule collection of special underwear. What is the message of the collection? Treat yourself to the little things that make you happy, like beautiful lingerie.
“The concept highlights the aspect of the joy of life derived from femininity and its daily affirmation. Lingerie quite often remains in the sphere of mystery—hidden under the clothes and letting us know its presence only from time to time. Meanwhile, its power can be immense: it can boost your self-confidence or improve your mood, even though only we are aware of its existence. ‘For a Le Petit Trou woman, lingerie is as important as the clothes. She is fond of herself and of fashion, she has a healthy distance to herself and is aware that by buying the lingerie, she pampers herself and this is her great power,’ says Zuza Kuczyńska, the brand’s founder. ‘I am very happy that together with Reserved we have been able to transfer the DNA of our Le Petit Trou style to our joint collection. I hope that the results will be satisfactory both for the Reserved and Le Petit Trou clients,’ she adds.”
Le Petit Trou x Reserved lingerie skillfully combines romantic and carefree themes, exploring the beauty of the female body and playing with fashion. The collection’s pieces come in pastel shades and charming patterns, while bras and panties are adorned with soft frills. There is also the characteristic element that started the whole story of Le Petit Trou in 2014: the tiny cut in every type of panties.
The campaign images and video footage were shot by Spanish photographer Coke Bartrina, while the model was Nuria Val. The photos, filled with soft sunlight, perfectly capture the mood of Le Petit Trou: casual, relaxed and sensuous. The shooting took place in Catalonia.
Le Petit Trou x Reserved lingerie and pyjamas are available in sizes XS to XL and dresses in sizes XS to L. The collection is available in select stores, online, and on the Reserved app.
Source: Press Release