Nikon is trying to remind us that we can take real photos that are just as baffling as those created by AI—and ours will be even better.
The camera and optics company is fighting back against photo-realistic images created by AI in a new ad campaign called Natural Intelligence, created in partnership with agency Grey Peru. “This obsession with the artificial is making us forget that our world is full of amazing natural places that are often stranger than fiction. We created a campaign with real unbelievable natural images taken with our cameras, with keywords like those used with Artificial Intelligence,” says Nikon in the commercial.
The images are accompanied by ironic and humorous texts. They mimic the prompts needed to generate such images using AI.
Source: australianphotography.com
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