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communication
strategy
NATO is a values-based organisation – interview with Baiba Braže
Strategic communication has never been as important a part of the toolbox of Western alliance systems as it is in today's information war. Our exclusive interview with Baiba Braže, Assistant Secretary General for Public Diplomacy at NATO.
The Soviet Union already had a strategic communications department in the 1960s, while
brunch
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
business
From the metaverse to homemade Chinese dumpling | Piqniq pack—Part 10
What does the Metaverse have in store for gastro-entrepreneurs and why should those behind the counter be familiar with concepts such as “crypto”, “machine learning” or “web 3.0”? What can an employer do for their employees if there is a risk of burnout? And is there life beyond the
business
From sustainable gastronomy business to Hungarian rice | Piqniq Pack—Part 2
What can a restaurant do if it wants to operate in a sustainable way? How and what should a manager communicate to their employees if they want to make their business a success? What is the secret to exciting biscuits and what is the potential in the seemingly distant rice?
design
HIGHLIGHTS | Open universities
In today’s selection, we bring you a range of identities representing universities. Whether it’s a campaign for an open day for admissions or a complete identity, each is designed to create a coherent visual communication. Let’s see!
I’m sure many of us experience that not only
tech
Tomorrow's problems can’t be solved with yesterday's technology | Exclusive interview with Bayer Vice-President Matthias Berninger
We talked to Matthias Berninger, Vice President of Public Affairs, Science and Sustainability at Bayer, about the lack of innovation in Europe, sustainability and digitalisation, the future of agriculture and the rule of the masses. All the burning issues for our future, through the glasses of a company that spends
gastronomy
Here is the smallest wine collection in the country! | Borbolt a völgyben
Vineyards and cellar-cold wines without frills—Dóri Budavári opened the smallest wine shop in the country in her house of Szent György Hill, where we can enjoy the excellent items of the region. It’s as if you’re arriving at a good friend, say after beach time, who by
business
„People go to places they trust” | Piqniq Budapest x Mastercard
The joint project of Piqniq Budapest and Mastercard commenced under the title „Tanulj, fejlődj! – Nagykép a gasztronómiáról” (Learn, improve! – Big picture of gastronomy), presenting the personal stories of businesses related to gastronomy. The goal of the campaign launched a few weeks ago is not only to educate the players of