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patagonia

This is what a collaboration between IKEA and Patagonia would look like—according to AI
design

This is what a collaboration between IKEA and Patagonia would look like—according to AI

More and more fields of application are being explored for artificial intelligence software that can create images from text. This time it was used to create a joint collection for IKEA and Patagonia. Why shouldn’t AI design our chair or an eye-catching lamp? Creative director Eric Groza used Midjourney
Founder of Patagonia surrenders his brand to fight climate change
brand

Founder of Patagonia surrenders his brand to fight climate change

Billionaire founder Yvon Chouinard announced on the company’s website that he’s surrendering his brand in an effort to fight climate change. Yvon Chouinard built his outdoor apparel empire Patagonia in 1984 and garnered millions of dollars since then. However, the 83-year-old billionaire decided to give it up: from