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sustainable fashion
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I am constantly trying to break out of my own bubble - interview with Eszter Gózon
Eszter Gózon, a sustainable color and style consultant, has come up with a niche approach: Eszter provides her guests with advice and helps them to dress and shop with an understanding of themselves and their bodies, eliminating the many unnecessary circles, accumulation, and self-flagellation. She does not think sustainability is
design
“Skirts have power” | Rosie by Zsófia Rimóczi
Her personal journey of self-discovery has led Zsófi Rimóczi to create her personal brand and share the power of femininity through her clothes. ‘Blossom and find yourself’—this is Rosie’s motto.
Zsófi learned to crochet during her pregnancy, which led to the publication of two books, as she wanted
design
“We believe that beautiful women are those who dare to be themselves” | Interview with the AERON team
Copenhagen Fashion Week, which kicked off on January 31, was opened by a collection from Hungarian brand AERON. The Danish capital’s fashion week puts sustainability at the heart of its mission, which Eszter Áron’s brand also regards as one of their core values. We spoke to the founder,
Home(Land): cloaked in separation
Home(Land) showcases works by Ukrainian and Dutch designers that reflect on the notion of home or the loss of it, combining craft with innovation. The project was presented during the Dutch Design Week 2022.
The war has driven millions of Ukrainians from their homes, suddenly severing their close ties
business
The YKRA story
In the residential, upscale neighbourhood of Budapest’s 11th district, a stone’s throw from the Buda hills, we visited the small team keeping the culture of long-lasting, handcrafted, quality products alive. Vintage style hiking backpacks on a shelf, the latest lifestyle magazines and brochures lined up on the wall
architecture
Atomy Studios educates with unique shapes and use of fabric
A new concept embracing simplicity, keeping the tastefulness of classic designs while offering various styling possibilities—that’s what makes the bags of Atomy Studios so perfect; they fit your everyday casual style, your smart casual and even a boho summer outfit.
The idea of the concept for Atomy Studios
east
Brave patchwork and extravagant sustainability from Transylvania
When we talk about sustainable fashion, the first thing that comes to mind for many people is minimalist, even boring-looking basics. The BORBALA brand completely defies stereotypes: anything but conformist, full of bright color, material and shape variations, exciting DIY techniques. Under the brand’s aegis, even the Lidl bag,
art
Virtual clothes: the rise of digital fashion
We have learned more about the online presence during the pandemic and the lockdowns than ever before. This enforced situation was, however, the perfect context, so to speak, for certain fields to develop. As a result of isolation, many areas have had to resort to unconventional solutions: virtual reality and
fashion
Most brands would be sustainable if they closed down | Clare Farrell interview
Clare Farrell, fashion designer, environmental activist, founder of the Extinction Rebellion movement and the Sustainable Fashion course at the University of the Arts London, is not new to the green trends that have been taking off in the fashion industry. She has been actively involved in the issue for more
design
Towards sustainable fashion—Introducing Made by Ordinary's contemporary indigo-painting workshop
The Czech brand reinterprets the tradition of indigo printing to contribute to sustainable fashion by preserving craftsmanship. Their textiles draw inspiration from the everyday, simple things and besides placing traditional processes in a contemporary context, they still treat them with respect. We spoke with the brand’s founder, Martina Dvorakova
design
Timeless knitted pieces for the whole year, by Roboty Ręczne from Poland
With the seasons changing and autumn arriving, the shelves and racks of fast fashion stores are already overflowing with knitwear. But a well-made knitted piece that will last for decades is a luxury item—but why? Because it takes a hell of a long time to produce. Luckily, there are
community
Objective | Anita Korn’s favorite objects
Hungarian designers and sustainable fashion—both are near and dear to Anita Korn’s heart. She works as a creative television producer in the heat of everyday life while also keenly editing her own show, “Ruhastory,” where Hungarian designers and famous people talk about their favorite clothes. For our pleasure,
tech
Leap brings the future closer with apple waste leather
The Danish Beyond Leather has come up with a new alternative to replace animal-derived leather. The completely natural and plant-based material is made from the waste generated during the production of apple juice and cider: we present Leap!
In the production of Leap, the by-product of apple juice is mixed
east
A zipper to save the planet and boring wardrobes
Recycled, versatile and can be changed at any time—a real revolution in sustainable consumption was proposed in 2019 by the Ukrainian brand NCYZIP. The brand’s concept of making clothes from recycled materials goes against the rules of fast fashion and engages the consumer in the creative process.
On
business
Thanks, corona!—Part 7 | PINKPONILO
When it comes to sustainable fashion on the Hungarian scene, it is inevitable that we mention the PINKPONILO team. With no community to speak of, their community sewing studio has undergone a little transformation during the pandemic. They had plenty of time to rethink the design and management processes. We
other
Post-Covid optimism in a summer collection | Kamay Ko
The Budapest-based Kamay Ko brand has debuted their summer collection dubbed It’s Fine. Designs that pair well with each other, natural materials, soothing pastels and special collaborations were born in the spirit of livable sustainability. We talked to the founder of the brand at the collection’s Launch Party.
art
Craftmanship, art and technology | Wnoozow
Meeting the past and the future in the present: the Wnoozow studio is a really exciting example of how the technologies of the last century can be brought closer to today’s trends. Daniela Danielis and her colleagues create a world that allows for the collaboration of design, tradition and
community
Eco-conscious activewear for modern amazons | MARI
Annamária Kaptay is a true Renaissance woman—in the good sense of the word—always full of energy and ideas. She holds trainings and yoga classes with a creative approach, she builds a community, plays music, paints, and last year, during the lockdown, she launched her sustainable activewear brand. Her
design
The best shoe brands in Eastern Europe | TOP 5
They are there in important moments of our lives, our faithful companions on our short and long journeys, considered by many to be the most important additions to our appearance. Shoe fans, attention, because they will be the main characters of our selection today! We present brands from Eastern Europe
fashion
The first garments made of mushroom-based vegan leather | Stella McCartney
As a dedicated vegan and environmentalist, Stella McCartney has never used animal fur or leather throughout her fashion brand’s twenty-year history. Now, in collaboration with Mylo Unleather, she took a huge step towards the future of sustainable fashion: they created vegan leather clothes made of mushrooms.
Although mushroom mycelium
business
Kelet-Európa legjobb zero waste márkái | TOP 5
A fenntarthatóság figyelembevétele ma már nemcsak alapvető elvárás egy sikeres márka esetén, hanem sokszor kevés is. A hitelesség, a cél elérése iránti elkötelezettség és a termékek iránti szerelem kombinációja valóban csodákra képes. Ez a válogatás nem a slow fashionre fókuszál, hanem olyan használati tárgyakra, termékekre, amelyek mindennapjaink részét képzik. Olyan
art
The best zero waste brands in Eastern Europe | TOP 5
Considering sustainability is now not only a basic requirement for a successful brand, but it’s often not enough. The combination of authenticity, commitment to the goal, and love for the products can truly work wonders. This selection does not focus on slow fashion, but on everyday objects and products
east
Sewing for sustainability | PINKPONILO’s year review
They didn’t throw any textile to waste last year either, worked with several sustainable fashion brands in addition to various projects and managed to hold their events, too. PINKPONILO’s community workshop is here with a year review!
The last year was full of challenges and hardships for all
east
Synthesis of Bauhaus and nature | Alma Vetlényi
The combination of geometric forms with delicate and soft materials, or the meeting of the colors and shapes of the Bauhaus with raw nature. Alma Vetlényi’s fall-winter collection is out now!
Alma Vetlényi has a designer attitude focused on sustainability, as well as zero waste and ethical manufacturing. Her
fashion
H&M unveils a recycling system for our unwanted clothes
Named Looop, the new apparatus debuted on October 12 in one of the brand’s Stockholm stores, offering customers a chance to see how their old garments are reborn.
H&M’s long-term goals include developing a more sustainable business model: the machine presented recently can be one of the
fashion
It's called art | Printa
Eco-friendly apparel in natural, off-white, beige and earthy tones: here’s Printa‘s new fall collection, once again conveying an interesting message.
Just like every other Printa item, the pieces of the new collection also echo the esprit so characteristic of the brand: in the course of designing, Printa founder
fashion
Dressed in nature
The quarantine mood keeps fading away, and we are slowly starting to get back to
our normal daily routines. However, some good things turned out from the
isolation, too: we baked a bread perhaps for the first time, we cooked our first
soup, and we started gardening, growing plants and
design
Printa | The new eco-conscious collection is out now
Good news for nature-lovers: Printa’s latest spring collection has arrived!
If you enter Printa, you can see an abundance of exciting and plain products
that were made in the spirit of sustainability and eco-consciousness: screen
prints, decor and household objects that would all look good in our living
rooms,
east
The first Polish brand to create shoes from pineapple and cactus
BOHEMA Clothing [https://bohemaclothing.com/] is the first Polish brand to
create shoes from Pinatex (pineapple leather), and they also debuted their first
shoes made out of Nopal cactus with their new collection. But they don’t stop
here: they are constantly on the lookout for further vegan options – Bohema