The history of the modern sneaker in a single cutaway print

The history of the modern sneaker in a single cutaway print

Nike’s iconic Air Max 1 sneaker is not only an incredible success story of the company, but a huge landmark in the history of modern shoe design, too. Studio Dorothy now condensed the history of the legendary Air Max into a stunning cutaway print.

The Nike Air Max designed by Tinker Hatfield was released in 1987, introducing the first trainer to offer a window to the sole, that is the airbags forming the basis of air technology. According to Hatfield, he was inspired to show the internal structure of the sneakers by the building of Centre Pompidou in Paris. Even though initially they thought that the visible air technology would become a failure on the market, it turned out to be a huge hit. On the drawing of illustrator Malik Thomas, the story starts a little earlier: we get to check out the most important milestones from the invention of vulcanized rubber in 1839 through the development of the air technology to the debut of the Air Jordan (of course on Michael Jordan’s feet). And of course it wouldn’t be the same without pop culture references: Bruce Lee, Kanye West, Virgil Abloh and Pharrell Williams are also featured on the precisely crafted illustration.

Dorothy | Web | Facebook | Instagram

Source: designboom

more to read
A simple kitchen tool inspired this cool Polish office
design

A simple kitchen tool inspired this cool Polish office

Good design is always personalized—or is it ‘kitchenized’? SPACELAB based its design on a kitchen spatula for this modern office in Poznań. Polish plasticware manufacturer FORMSON entrusted Agnieszka Deptuła and her team, SPACELAB, with the design of its new office in Poznań. The task was to present the plasticware
The road to opium-fueled dreams laid on canvas and chrome-glittering utopias | Interview with painter Botond Keresztesi
design

The road to opium-fueled dreams laid on canvas and chrome-glittering utopias | Interview with painter Botond Keresztesi

The boundaries between surrealist illusions and history are blurred in the work of the 35-year-old Romanian-born Botond Keresztesi, while his visionary imagery carry an eerie sense of reality. The Budapest-based painter’s works combine elements of symbolism, Dadaism, and Art Nouveau, masterfully blending them with the typical accessories of contemporary
Fusion of centuries | Lea House
design

Fusion of centuries | Lea House

Nowadays, an array of experiments has provided examples of the harmony existing between different eras: whether in the industries of fashion, product design or architecture, they all signal that this harmony is more than just a decorative solution. The blend of groundbreaking styles acts as a precedent for the symbiosis