A unique exhibition will open in May for lovers of flavors and visual art, and until then, you can take home stories of flavor memories on limited-edition artistic canvas bags.
There are not many iconic products that, at the mere mention of their name, can evoke fond memories, feelings, and moods across generations—this, together with their high quality and unmistakable taste, is what sets PICK salami apart from similar products. With its new initiative, PICK has found a way to bring together the masters of taste and design—young talents have created bag designs on the subject, and in May, art will be brought into everyday life through the creations of current and former students of the Moholy-Nagy University of Art and Design (MOME).
PICK’s relationship with art is based on the appreciation of the makers of the iconic salami for the processes that can create something lasting and unique, yet accessible to many. The production of winter salami, which has shaped the memories of many generations, is one such artistic process and is proof that patience, expertise, constant innovation, and the preservation of originality and tradition can create not only a unique and timeless value but also a community of shared experiences.
As a first step, the Hungarian brand has created a one-of-a-kind collection of canvas bags illustrated with their own salami sandwich stories by two young Hungarian graphic artists, Dia Ghyczy and Levente Csordás. During March and April, these bags will be widely available in stores as gifts alongside the PICK salamis involved in the campaign, so that customers can take them home and share the experience of everyday art with others.
At a thematic roundtable discussion on 9 March, in addition to the above-mentioned initiative, PICK also announced a joint creative project with MOME, a leading contemporary Hungarian design studio. The competition will involve graphic designers, both former and current students of MOME, and the PICK-inspired works will be presented to the public in a dedicated exhibition in May.
The expert and curator of the theme and the competition is Angéla Góg, head of the MA in Object Design program at MOME, a food designer who studies the memory-inducing role of taste and the exploration of the memories associated with it. Food, eating, attachment, retention, recollection, and preservation: this is the chain of how our food and related experiences define us, according to the researcher, which is why she considers this field important. Angéla presented her unique food design installation during the 9 March thematic event, which included personal stories of flavour memories of the participants.
Cover Image: Graphics by Dia Ghyczy Dia
Source: Press Release
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