A warm hoodie and a beanie for sitting around the fire in the evening, a flask to accompany your bike tour around Lake Balaton or a pocketknife for cleaning fish near the waterfront – HYPEANDHYPER’s first custom merch collection offers unique clothing and accessories for hiking, cooking outdoors and the most memorable road trips. Meet our merch collection!
Our video series Indulj el! presenting seven regions of Hungary debuted this summer, in which we visited the Hortobágy, the Gemenc forest, the Balaton Uplands, the Mátra, the Danube Bend and the Tokaj wine region. Then in the Indulj el! Cabins video, we invited you to visit the coolest cabins of the country, while in the Indulj el! Szabad tűzön gastro-video series, we shared experiences related to open fire and recipes recommended by Hungarian figures of modern gastronomy.
The limited merch collection – designed by Bence Simon Benski and Tamás Lukács – offers a one of a kind and functional product range for the programs and recreation activities presented in the Indulj el! campaign. On the hoodies printed with graphics inspired by the iconic silhouettes of the regions of the country, the most authentic moments are evoked by the river meandering in the Danube Bend, the lángos vendor on the shore of Lake Balaton or the image of the Nine-arched Bridge on the Hortobágy river. The colorful hoodies fitted with washable faux leather logos, the clothing accessories (beanies and ballcaps), the pencil, the mug, the flask, the pocketknife and the axe can be useful and practical companions for sightseeing walks, trips or baking fish wrapped into clay outdoors.
Go to HYPE STORE to check out and order the products!
Photos: Lilla Liszkay
The elegance of tradition and minimalism | Drozdov & Partners
Lamps inspired by space | Lunaris
