A special 80s-inspired fitness catalog accompanies the Adidas x Gucci collab

A special 80s-inspired fitness catalog accompanies the Adidas x Gucci collab

Three months since we first saw the shock collaboration at the luxury house’s Fall 2022 runway show, the partnership has now officially been showcased in a Carlijn Jacobs-shot lookbook and it’s just as good as the fashion world expected.

The collection, designed by creative director Alessandro Michele, is accompanied by an unusual lookbook that takes its inspiration from archival catalogs from the 1980s. It wasn’t just the dramatic poses that made the authentic final result a success, many footwear styles—such as the Gazelle—that were popular in the ’80s, and a range of material details from velvet and suede to snakeskin, bold prints, jazzy fonts and more also hark back to this energetic era.


The collaboration between the sportswear giant and one of the world’s most popular luxury brands is nothing new—Adidas has previously worked with Prada, while Louis Vuitton has teamed up with Nike and Supreme.

The Adidas x Gucci collection is scheduled for release on June 7, 2022. It will drop at select Gucci stores, dedicated pop-ups, online on Gucci’s website, as well as on the adidas CONFIRMED app with more to come in the future.

Source: hypebeast

more to read
Creating flavors with colors and shapes
gastronomy

Creating flavors with colors and shapes

We have been following the work of Lehel Kovács for quite some time. As we reported earlier, Lehel is a freelance illustrator and his portfolio also includes prestigious magazines such as The New York Times and The Guardian. After his Around the World in 80 Days with Street View series,
Designers in the spotlight | Annabella Hevesi
nendo

Designers in the spotlight | Annabella Hevesi

We’d surely try her ergonomic and geometric couch, and we would gladly sit at her delicately feminine and clean desk named ODU. Annabella Hevesi’s projects always catch our eye, as did her latest couch named Burnt Geometry, designed in cooperation by Kárpitos Partner Group Bt. and inspired by
A young couple takes Polish national food to Australia
east

A young couple takes Polish national food to Australia

The success story of Polish pierogi in Australia started from a meeting in London: Dominika Sikorska arrived in the British capital from Poland, Guy Daley arrived from Australia more than ten years ago, and their meeting created not only love, but also an exciting gastronomic enterprise. One day, Dominika introduced