Design

Design is all around: from contemporary architecture to product design, from art projects to service design.

IKEA 80th anniversary: assembling a better future, together

On 28 July 1943, Ingvar Kamprad, then only 17 years old, founded IKEA in the small town of Älmhult in Småland, Sweden. Now, IKEA is celebrating 80 years of entrepreneurial spirit, innovation, and co-creation with a curious, humble, and positive outlook for the future. In the beginning, IKEA was a
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From Bátonyterenye Straight to the Runway

We've all heard about fashion's transformative power— in theory. However, the aim of the "Threads of Fate" project is to prove in practice that the world of sustainable fashion can provide breakout opportunities and careers even for the youth in the smallest villages. The motto of the sustainable fashion studio
The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The Hungarian Fashion & Design Agency (HFDA) organised the Budapest Central European Fashion Week (BCEFW) for the thirteenth time, between the 22nd and the 28th of January. 29 brands, including ten regional designers, unveiled their newest collections at the region’s main fashion event. There was a greater interest in the
80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

This year, the world is celebrating several important anniversaries, including the 80th birthday of theinfluential Swedish furniture brand IKEA. The celebrant hosted us in the small Swedish town of Älmhult,where the company's history began 8 decades ago.Here we spoke with Johan Ejdemo, co-head of one ofthe world's most
The cohesive force of the creators - Ajándék Terminál 2023

The cohesive force of the creators - Ajándék Terminál 2023

The Ajándék Terminál (Gift Terminal) is the origin of the meeting of design, art and gastronomy, the energy, spirit and talent of the creators are the most important cohesive force. The goal of Hybridart Management, which has been creating the pop-up fair for years, is to represent Hungarian designers widely
In the embrace of reality and imagination

In the embrace of reality and imagination

Whether it’s a stool, a mirror or a space, Tadeas Podracky is always looking for ways to go against the traditional rules of “good” design. His works which look like enormous, prolific corals, question the boundaries of nature, the environment and the human body. The secret of the experimental

Artist Duo | Draga & Aurel

Coming from completely different worlds, their paths crossed to be the perfect complements to each other. Draga Obradovic started her career in the fashion industry, while her partner and fellow artist Aurel K. Basedow excelled in fine art. Their two backgrounds eventually merged and they founded their design studio Draga&

Coming from completely different worlds, their paths crossed to be the perfect complements to each other. Draga Obradovic started her career in the fashion industry, while her partner and fellow artist Aurel K. Basedow excelled in fine art. Their two backgrounds eventually merged and they founded their design studio Draga&Aurel together, with their base located by the picturesque Lake Como in Italy. Design is the common language of the creative duo, and they thrive as equal partners. The studio's work is characterised by their diversity; their creations reflect a continuous dialogue between art and design, while their technique involves constant innovation. The two artists of Draga&Aurel studio talked to us about their professional beginnings, their creative process, and inspirational figures—and we even found out what their favourite pastime was back in the day.


Seeing each other for the first time

Draga: It's as if we had been taking parallel steps for a long time without knowing each other. We both came to Italy—Aurel from Germany, while I arrived from Serbia—to study painting at the Academy of Fine Arts in Florence.

Aurel: Then Draga moved to Como to become a textile designer and simultaneously, I came here to finish my studies at the Brera Academy of Fine Arts in Milan. It was only a few years later that we met, almost by chance, thanks to a mutual friend. We often smile when we think of how many times we were so close and yet we never met...like sliding doors.

Creation

Draga: Our best creations are the result of a lot of trial and error. As artists, we often use our bare hands in the creative process. First an idea pops up in our heads, then we put it on paper, and the next step is the realisation in our studio where we finalise the process by finding the best solutions.


Inspiration

Draga: We’re fascinated by the creative momentum of the space age at the turn of the sixties and seventies, a period that had a big influence on both of us and which we often refer to in our works. We love the vitality, exuberance and experimentation, and also the playful and unconventional approach of those years. When I think of inspiration, Gio Ponti comes to mind, who combined his own architectural background with a new understanding of design and surface treatment, or highly eclectic female figures like Nanda Vigo and Gabriella Crespi. Not to mention the fashion designers of the era, from Paco Rabanne to Courrèges, the photographs of Robert Mapplethorpe, or even music by artists like Lou Reed, Blondie or Patti Smith.

Aurel: My main reference in art is the existentialist expressionism of Mark Rothko and Sigmar Polke, but I’m similarly inspired by Gerhard Richter and Hermann Nitsch. I’m fascinated by the process of painting and, in this sense, I also appreciate Pollock's action painting. Creating my pieces requires strenuous physical effort, one might even call it 'primitive', as they are made horizontally, lying on the ground.

Shared Aesthetic Vision

Aurel: Our visual aesthetic is hybrid, sensual, a constant mix of art and design, and the past and present. We don't want to share great truths, we’d rather seek to express relativity.


Praise and Criticism

Draga: Our approaches are completely different. I put a lot of energy and enthusiasm into the creative process, doing everything I can to achieve my goal, while also taking into account any problems that may arise. In contrast, Aurel is a meticulous and careful person. Initially, this proved to be a challenge, but we later learned how to manage and make the most out of these contrasting sides of our personality. We’re constantly evolving as individuals, artists and as a company. We now recognise that the fact that we approach things differently is an incredible asset. We have a shared aesthetic sense and value each other's opinions greatly, and there is a lot of camaraderie, appreciation and trust between us.

Aurel: Our differences are no longer a challenge, but an opportunity. It helps us view the same project from a different perspective and we can support each other with advice or at times with constructive criticism as well.

Continue reading in H&H issue no. 6!

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TASTE | János Mizsei—MÁK bistro

We arrive at the MÁK bistro before the evening service, where we are immediately approached by the “chamber shelf” dressed in a modern guise—we speculate for minutes which jars can hide what. Later, the chef, János Mizsei, also comes in and offers us one of the jars: it contains
TASTE | János Mizsei—MÁK bistro
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Design identity meets sustainability in the creations of this year's MOME Fashion Show

Design identity meets sustainability in the creations of this year's MOME Fashion Show

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Yes, of Corsa!

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They often say that Hungary is the land of 10 million Geszti, and we secretly adore wordplays. However, with what Opel has unveiled in their latest electric Corsa campaign, it becomes evident that the Germans also appreciate this art form. The wordplay slogan, "Yes of Corsa," may seem so trivial
The MOME Fashion Show is back, presenting the latest generation of fashion designers

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