Hype&Hyper

We find intrusive graphics and stylized brand names on the packaging of most alcoholic beverages. The Aupale brand has broken with this trend: the packaging is just as refined and powerful as the quality vodka it contains.

Aupale is a truly northern brand: the beverage factory is located in Canada and they make vodka exclusively from glacier water. Because they work from the purest possible source of water, alcohol is also made in the highest possible quality.

The brand identity and packaging of Aupale were created by the Wedge Studio, also from Canada. The inspiration came from the crystal clear nature of alcohol and glacier water, as well as the magical color cavalcade and shape of polar light.

Source: Label Magazine

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