Edinas Paper calls the attention to the conscious choice of materials and the opportunities of sustainable paper usage together with Europapier in the form of an animation.
We consider communication and showing alternatives to our clients with which they can be successful in the current situation important also in these uncertain times. Storytelling will become the basis of connection in the future even more. – highlights Edina Németh, the founder of Edinas paper.
The animation showcases the production process of the VIA papers of Mohawk using the technique of stop motion. The process presented takes us through the steps of how a tree becomes paper and how the paper becomes a postcard telling the story of the tree.
But what important steps can we see in the animation? The tree originating from a conscious forestry is taken to the factory, where they process the raw materials using wind energy. During the CO2-less manufacturing process they also pay attention to regrind the paper scrolls into the pulp necessary for paper production, so it contains recycled elements in part, too. Edinas paper used only VIA papers for creating the animation.
Edinas paper used only VIA papers for creating the animation.
Client: Europapier Budapest
Concept and stop motion: Edinas paper
Graphic design: Melinda Miklós
Laser-cutting: TCN Sign Studió
Edinas paper creates beautiful paper installations, may it be about paper products that fill entire places or tiny paper objects that one can hold in their hands. Its aim is to offer a more sustainable alternative in the world of brand representations and to contribute to building a more eco-conscious future. They have already worked with brands such as Samsung, Omorovicza, or the Four Seasons.
HYPE | Weekly online program guide
Creatives in quarantine | Recommended by the editors of HYPE – Daily flow
