Looking back at the last few decades, we can see an amazing development in the mobile phone market. We’ve seen everything from brutalist brick phones to full-screen pieces of electric jewelry, so it’s no surprise that a manufacturer would look back on the lessons learned and try to create the best design again. Xiaomi did this exact thing, following their new philosophy of Alive.
With the Alive brand identity, the manufacturer communicates a visuality that offers a combination of close-to-nature, rounded shapes and technological innovations, creating a device that evokes the idea of a living being.
Source: Yanko Design