One of the world’s best-known fashion brands has opened towards the virtual world with its latest collaboration. ZARA has teamed up with South Korean designer Ader Error to create its latest form-fitting and boundary-pushing collection.
Inspired by the identities and uniqueness of each generation from A to Z, the Be Generation AZ Collection blurs the boundaries between the virtual and the real world. In Ader Error’s first collaboration with the leading fashion brand of the Spanish Inditex Group, an extension of the past into the present and the future comes to life. Beyond the physical, the collection is also available in the virtual space through Zepeto’s metaverse via its app interface. Users of the phone app can also purchase pieces from the collection’s digital version for their online avatars.