Egy márka nemcsak egy jól megtervezett logóból áll. Az angol nyelvterületen használatos „visual identity” kifejezés a jelenség komplexitására utal, vagyis arra, hogy egy magára valamit is adó márkának jól átgondolt vizuális jelrendszerben kell működnie. A szín, a logó, a betűtípus, az ikonok és a fotók mind-mind annak a nyelvnek az alkotóelemei, amelyen a felhasználóihoz kíván szólni. Megjegyezhető, kreatív, átgondolt – ezek vezetnek bennünket aktuális válogatásunkban, Svédországtól Brazíliáig.
Svarking | Stockholm, Svédország
atipo ®
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ESA Brand Redesign | Madrid, Spanyolország
Tata&Friends Studio
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Bibliotecas del Principado de Asturias | Oviedo, Spanyolország
Illán Vega Pablo
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Paris 2024 Olympic Games – Brand design | Párizs, Franciaország
Graphéine
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Evlo Arquitetura e Design | Porto Alegre, Brazília
Joel Almeida
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Insta láv | CsaK
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