Cosmetics has been one of the fastest-growing industries in recent years, and the skin care craze has reached almost everyone in Hungary. But it’s not easy to find products that are both reliable, use natural ingredients, and are effective, especially when it’s important to choose a local brand. OUMA products satisfy all our needs.
“Your body deserves the same care as your face!” goes the motto of the brand. But for many of us, while we spend a significant amount of money each month on facial care products, the rest of our body doesn’t get enough attention. However, all of our skin needs to be cared for, especially when it comes to not being exposed to harmful substances that can be dangerous not only to us but also to our environment.
That’s why the engineers at OUMA have done their utmost to bring the brand’s cosmetics to life with sustainability and efficiency in mind. As a result, their range is 100% vegan, 99% natural, and high in active ingredients. Importantly, they are free of SLS, parabens, and other harmful artificial ingredients.
We asked Eszter Laki, founder of studio NUR, about the brand’s identity.
What was your starting point for creating the brand identity?
We wanted to create a clean, fresh, and timeless image. Our aim was to reflect that these products truly are made with only natural ingredients, focusing on targeting problem skin instead of various enticing fragrances.
What inspired you the most?
We are always excited when we can use freehand drawing in the design. We hand-drew the signature ingredients (plum, pineapple, avocado) and then added them to the clean, informative typographic design.
How do you want the customer to feel when they receive the product?
We are confident that the packaging reflects the core principles of the Ouma brand: ingredient-centric, no-frills, natural, and professional.
What made this project special?
We spoke the same language from day one with Blanka, the founder of the brand, so it was a pleasure to work together. We’ve also learned a lot about cosmetics, and our approach to ingredients has changed since then.
What made the project personal for you?
We organized an all-day photo shoot as the products were being created, which was the perfect way to crown the project. An incredibly inspiring team gathered in the studio, bathed in the winter sunshine. Dani Molnár, photographer, and Kata Filep, set stylist, had a perfectionist and relentless attitude. The roles were completely dissolved, Blanka lay on the floor on colorful cardboard with plums in her long hair, babies crawled around the photo booths, and of course, everyone contributed their ideas. This is reflected in the final result.
Ouma | Web | Facebook | Instagram
studio NUR | Web | Facebook | Instagram
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