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Visualization in architecture: artistic representation or unrealistic deception?
Digital design tools have divided architects for as long as they have existed. Many believe that paper-based drawings are still not outweighed by renders showing an uncanny resemblance to reality. The question arises: should these architectural visualizations be regarded as pretentious means of persuasion or as a branch of digital
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Brand mechanism compositions | Fran Rossi
In his latest project, Fran Rossi, the Argentine master of conceptual render design, illustrates the dynamism and operation of a brand with his compositions made of various elements.
“The idea was to create different concept mechanisms to show arrangements of pieces that may work together or separated in space and
vr
On the verge of reality | Digital art and space design
It didn’t start during the quarantine, but being isolated and stuck within the four walls for sure gave a great momentum to the dreamscape movement, that is, spaces created with artificial, dreamy 3D visualization.
Digital renders have formed an integral part of architects’ and designers’ practice for a long
architecture
Where nature and architecture are equal | Paul Milinski
Paul Milinski’s artificial landscapes made with 3D visualization may not only
offer possibilities for daydreaming – who said we can’t imagine and then design
our future in such an idyllic manner?
Letting our fantasy run wild isn’t easy for all of us. Divorcing from reality
can be hard,
