Ori Toor creates a unique universe in each of his bewilderingly diverse works. As his motto goes: never plan, always improvise! In the latest episode of our DIVE series, we invite you to plunge into the depths of Instagram, to discover the work of a true graphic genius. Let’s dive in!
More precisely, the motto of Tel Aviv illustrator Ori Toor goes like this: “Never make preparatory sketches or forecasts, always improvise.” His artistic credo has been of great service to him, as this attitude was probably instrumental in developing a style that is recognizable from miles away. The characters in his drawings usually defy the laws of physics and biology, and range from strange humanoids to two-dimensional papier-mâché-like dogs, which is due to the fact that he does not have any preconceived ideas, but lets the work unfold as he draws.
In the Gibberish series, he may have spent several months working on certain drawings before finally arriving at the psychedelic world he is so well known for. One of the most captivating aspects of his work is that each piece becomes its own universe, waiting for the viewer to discover and unveil its secrets.
Ori is one of the few employed artists who can create in his own style as a freelancer and his clients have included major players like Apple, Wired Magazine, Adobe, the New York Times, and Nike. Of course, he had to overcome the initial difficulties of freelance graphic design, which he summed up in an interview: “I was a human drawing robot for hire, an After Effects gun for hire.”
Ori, however, is not “just” a graphic designer, as he is well known on the internet for his animations and gifs, which also bear his very distinctive style.
We’ll be back in two weeks with the story behind another Instagram page, until then, immerse yourself in the previous episode of our DIVE series, in which we introduced the work of the artists behind the fashion for bank robbers project.